WellAge Senior Living

What WellAge Senior Living does

WellAge Senior Living is a privately held managed services organization that operates a portfolio of seven senior living communities across Colorado, Nevada, and Oklahoma. Founded in 2015 by Jay Moskowitz and John Brammeier as a sister company to Vivage Senior Living, WellAge delivers independent living, assisted living, memory care, respite care, and continuing care retirement community (CCRC) services to seniors. The company targets the segment of the senior population that does not require skilled nursing care, allowing residents to age in place across escalating care levels within the same community. Approximately 51-100 employees support operations across the portfolio, with a headquarters in Glendale, Colorado.

WellAge's service offering rests on differentiated care methodologies rather than proprietary technology. The company applies the Eden Alternative care philosophy across the majority of its communities and employs Certified Montessori Dementia Professionals, with VP of Operations Elizabeth Girling holding CPI Dementia Capable Care credentials. Memory care communities use advanced safety and security technology, and the organization provides digital communication tools intended to keep residents connected. Technology references in the input are limited to operational and resident-engagement tooling rather than AI/ML platforms, and the company holds no patents or disclosed proprietary software.

The business operates two intertwined revenue streams. First, resident fees from the seven managed communities are billed monthly on a rental basis with no buy-in fees, with pricing varying by care level (independent living, assisted living, memory care) and apartment type; some communities also accept Medicaid in addition to private pay. Second, WellAge has begun scaling a B2B managed services arm (wellageseniorsolutions.com) that sells operational management, human resources, sales and marketing, financial management, and regulatory compliance support to third-party senior living operators. Go-to-market relies on regional directors of sales and operations, referral relationships with hospitals and healthcare providers, earned media (local press and industry publications), and industry conference participation. Backed by Vivage's broader senior-care platform, WellAge positions itself as a clinically rigorous, mid-market operator with a multi-state footprint and an emerging third-party management offering.

Name

WellAge Senior Living

Legal name

WellAge Senior Living

Website

https://wellage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

WellAge Senior Living is a managed services organization operating seven senior living communities across Colorado, Nevada, and Oklahoma. The company delivers independent living, assisted living, memory care, respite, and continuing care services to seniors, leveraging its affiliation with sister company Vivage Senior Living.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living communities
• Memory care facilities
• Independent living residences
• Continuing care retirement

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Senior Living Management Services: WellAge provides comprehensive managed services to senior living communities including operations management, human resources, sales and marketing, regulatory compliance support, and financial management. The company earns fees for managing independent living, assisted living, and memory care communities on behalf of property owners and operators.
2. Resident Care Services: Revenue generated from providing care services to residents including independent living, assisted living, memory care, and respite care. Payment models include private pay and Medicaid at some communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WellAge Senior Living operates and manages a portfolio of senior living communities throughout Colorado, Nevada, and Oklahoma, providing independent living, assisted living, memory care, respite care, and continuing care retirement community (CCRC) services. The company functions as a managed services organization, delivering operational management, human resources, sales and marketing, financial management, and regulatory compliance support to senior living community operators, while also directly serving seniors and families through its own communities on a no-buy-in-fee monthly rental model.

Product overview

WellAge Senior Living is a managed services organization that operates a portfolio of senior living communities throughout Colorado, Nevada, and Oklahoma. The company provides operational management, sales and marketing, human resources, and regulatory compliance support to independent living, assisted living, and memory care communities. WellAge's service offerings include five core care types (Independent Living, Assisted Living, Memory Care, Respite Care, and Continuing Care Retirement Community), which are delivered through a network of managed communities including Sopris Lodge at Carbondale, Arbor View Senior Living, Devonshire Acres Senior Living, Carriage House, Jackson Creek Senior Living, and Bluestem Village. The company operates as a sister organization to Vivage Senior Living and was founded in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free apartment living for active seniors with access to amenities, social activities, and chef-prepared meals, without the burdens of homeownership. Residents enjoy private homes in a community setting with on-site care services available as needs change.
• Assisted Living Supportive care services helping seniors maintain independence while receiving assistance with activities of daily living, featuring multiple floor plans with kitchenettes and person-centered care plans in private apartments. Designed for seniors who need help with daily activities but want to maintain independence.
• Memory Care Specialized secure neighborhoods for individuals with Alzheimer's, dementia, or memory impairment, offering personalized care plans, cognitive-focused activities in a home-like environment, advanced safety and security technology, and Montessori Dementia Care with certified professionals on staff.
• Respite Care Short-term stays in furnished apartments providing temporary care for seniors recovering from hospital stays or giving family caregivers a temporary reprieve. Offered within assisted living and memory care communities.
• Continuing Care Retirement Community (CCRC) Rental-based senior living offering multiple levels of care (independent living, assisted living, specialized care, and memory care) within one location with no buy-in fees, allowing residents to age in place across a continuum of care while keeping familiar care teams and friends.
• Sopris Lodge at Carbondale Resort-style senior living community in the Rocky Mountains between historic Aspen and Glenwood Springs, offering independent living, assisted living, and memory care.
• Arbor View Senior Living 13-acre campus retirement community in Arvada, Colorado, offering 56 independent living apartments, 32 assisted living residences, and specialized care for seniors aged 55+ near historic downtown Arvada.
• Devonshire Acres Senior Living Intimate retirement community in Sterling, Colorado, offering high-plains charm near historic downtown Sterling with independent living, assisted living, and short-term respite care services.
• Carriage House Senior Living Assisted living community in Holyoke, Colorado, less than 20 minutes from the Nebraska border, offering tailored individual care and accepting both private pay and Medicaid.
• Jackson Creek Senior Living Senior living community in Monument, Colorado (El Paso County), offering independent living, assisted living, and memory support services. The community has maintained at or near capacity under WellAge management.
• Managed Services for Senior Living Operators Comprehensive managed services for senior living communities and operators, including operations management, human resources support, sales and marketing development, financial management, and regulatory compliance assistance. Targets senior living property owners and operators seeking professional management to achieve full occupancy, exceed regulatory guidelines, and deliver high resident satisfaction.

Quantifiable outcome

• Arbor View Senior Living achieved Best of the Best recognition for Best Independent Care, Best Assisted Living, and Best Retirement Community by Arvada Press for 2025 - second consecutive year
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting, minor and core.

• LeadingAge ColoradosupportingStrategic or Co-development Partner · 19 May 2025WellAge's VP of Operations Elizabeth Girling presented at LeadingAge Colorado's annual conference in Vail, discussing innovative approaches in senior care and how technology, personalized services, and evidence-based practices enhance quality of life for senior living residents.
• Colorado Health Care Association & Center for Assisted Living (CHCA)supportingStrategic or Co-development Partner · 26 February 2025WellAge VP Elizabeth Girling was a featured speaker at CHCA's training event, presenting on relationship-building strategies to prevent complaints and support an age-in-place model.
• Colorado Real Estate JournalsupportingGTM or Marketing Partner · 12 February 2025WellAge VP Elizabeth Girling moderated the Operators Panel at the 2025 Senior Housing & Care Conference and Expo hosted by the Colorado Real Estate Journal at The Cable Center in Denver.
• Colorado Community Media / Arvada PressminorGTM or Marketing Partner · 1 January 2025Colorado Community Media conducted its annual Best of the Best readers' choice survey and awarded Arbor View Senior Living top honors in multiple categories, providing earned media recognition for WellAge-managed communities.
• Vivage Senior LivingcoreStrategic or Co-development Partner · 1 January 2015WellAge is a sister company of Vivage Senior Living, based in Colorado. Both companies were founded by President and CEO Jay Moskowitz and CFO John Brammeier, who have been innovators in senior living and healthcare for three decades. Vivage is one of the largest providers of skilled nursing facilities in Colorado with 21 CMS 4-5 star rated communities. WellAge was created to serve seniors in independent living, assisted living, and memory care who do not require skilled nursing care.
• Bridges Home Care CommunitiessupportingStrategic or Co-development Partner · 1 January 2015Founded by the same leadership team as Vivage and WellAge, Bridges Home Care Communities assist residents at home once discharged from a skilled community, providing continuity of care across the senior living spectrum.
• Bridges HospicesupportingStrategic or Co-development Partner · 1 January 2015Founded alongside Vivage and WellAge, Bridges Hospice provides hospice care to those at end stages of life, completing the continuum of senior housing and healthcare services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Large national senior living operator offering independent living, assisted living, and memory care across 200+ communities. Highly comparable to WellAge in service model and care continuum, though operating at substantially greater scale.
• Sunrise Senior Living: National operator of assisted living and memory care communities with a strong clinical-care brand. Directly comparable to WellAge on service mix (IL, AL, MC) and emphasis on evidence-based, person-centered care models.
• Belmont Village Senior Living: Senior living operator focused on assisted living and memory care with proprietary dementia programming (Circle of Friends, Alzheimer's Association-recognized). Directly comparable to WellAge on memory care specialization and quality differentiation.
• Merrill Gardens: Regional operator of independent, assisted living, and memory care communities across the western U.S. Closely comparable to WellAge on geography (western U.S.) and rental-based senior living model.
• Watermark Retirement Communities: Operator of independent living, assisted living, memory care, and CCRC communities across multiple states with an emphasis on wellness programming. Comparable to WellAge on continuum-of-care service model.
• Senior Lifestyle: Mid-size senior living operator managing independent, assisted living, memory care, and skilled nursing communities nationwide. Comparable to WellAge on multi-state footprint and managed services offering to property owners.
• Pacifica Senior Living: Senior living provider offering independent, assisted living, and memory care communities, with an active west coast presence. Comparable to WellAge on western U.S. geography and continuum-of-care model.
• Enlivant: Senior living operator specializing in assisted living and memory care across more than 200 communities. Comparable to WellAge on focus on assisted living and memory care segments.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities spanning independent living, assisted living, memory care, and skilled nursing. Comparable in full-continuum offering but operates at materially greater scale and geographic reach.
• LCS (Life Care Services): Large third-party manager of senior living communities including CCRC, IL, AL, and MC nationwide. Directly comparable to WellAge on the managed services / third-party-operator business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/showcase/11040775?fl=so&fe=fs
• Facebookfacebook.com/WellAgeSeniorLiving
• LinkedInlinkedin.com/company/wellage-senior-communities
• Xx.com/wellagesocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WellAge Senior Living