VIVAGE

What VIVAGE does

Vivage Senior Living is a privately-held, for-profit post-acute and senior care provider founded in 2012 through the merger of Piñon Management and Quality Life Management, two established Colorado senior housing operators. Headquartered in Glendale, Colorado, the company directly owns, operates, and manages approximately 28 skilled nursing facilities, senior living communities, and rehabilitation centers across Colorado, Missouri, Nevada, and Wyoming. Its service portfolio spans Memory and Dementia Care, Post-Hospitalization Rehabilitation, Long-Term Care & Skilled Nursing, Behavioral Health, Short-Term Stay & Respite Care, MS/Neurological Disorders (The Orion Program), and Life Enhancement programming, supplemented by ancillary home health, hospice, and pharmacy services operating under the Bridges and WellAge sub-brands.

Vivage operates a hybrid B2B/B2C model with three revenue streams: direct operation and management of skilled nursing communities (reimbursed primarily via Medicare, Medicaid, and private insurance), third-party property management contracts for property owners and investors, and a consulting and education division serving investors and senior housing operators. The company differentiates through Eden Alternative and Green House Home certifications, CMS 4-5 star ratings across the majority of its skilled communities, culturally-specific Hispanic programming, and specialty clinical programs such as the Virtual Dementia Tour and MS-focused Orion Program. Its technology stack relies on integration with third-party platforms including PointClickCare (EHR), LifeLoop (family engagement), IN2L (cognitive engagement), and MusicandMemory, rather than proprietary software development.

The company's go-to-market is sales-led and community-driven, with residents acquired through hospital discharge referrals, physician networks, direct family inquiries, and community tours; property management and consulting clients are acquired through direct enterprise engagement. Following a January 2023 announcement to divest 11 of 31 properties and a February 2023 merger with Beecan Health Colorado, Vivage is in active consolidation mode, sharpening its footprint around core markets while expanding its ancillary services continuum and development pipeline along the Colorado Front Range and Western Slope.

Name

VIVAGE

Legal name

Vivage Senior Living

Website

https://vivage.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vivage Senior Living is a Colorado-based private operator of approximately 28 skilled nursing, post-acute rehabilitation, and senior living communities across multiple U.S. states, serving elderly and post-hospitalization patients through specialized memory care, MS, behavioral health, and long-term care programs, with ancillary management, consulting, and home health services.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Living Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Skilled nursing services
• Senior living care
• Post-acute rehabilitation
• Memory care services
• Long-term care

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing & Senior Living Operations: Direct operation and management of skilled nursing facilities, long-term care communities, rehabilitation centers, and dementia care communities for for-profit and not-for-profit organizations
2. Healthcare Consulting Services: Tailored strategies and solutions for investors, organizational leaders, and employees in operational, clinical, and market strategy areas including regulatory compliance and operational excellence
3. Ancillary Services: Own ancillary pharmacy, home health services, and developing hospice to offer complete post-acute continuum
4. Property Management Fees: Management services for skilled nursing and senior living communities generating fees from property owners and investors

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

VIVAGE operates, manages, and consults for skilled nursing facilities, senior living communities, and post-acute rehabilitation centers. The company provides direct residential care (long-term care, memory/dementia care, post-hospitalization rehabilitation, MS/neurological care, behavioral health, short-term respite) and offers third-party management and consulting services to property owners, investors, and operators of senior housing and skilled nursing assets.

Product overview

VIVAGE is a senior healthcare provider offering a portfolio of integrated care services across skilled nursing, rehabilitation, and senior living communities. The core service offerings include Memory and Dementia Care, MS/Neurological Disorders (The Orion Program), Post-Hospitalization Rehabilitation, Long-Term Care and Skilled Nursing, Behavioral Health, Short-Term Stay and Respite Care, and Life Enhancement Programs. Supporting these clinical services are management, consulting, and education divisions. The company operates sub-brands including WellAge (independent/assisted living and memory care) and Bridges Home Care and Hospice for post-discharge and end-of-life services. VIVAGE manages approximately 28 skilled and senior living communities primarily in Colorado, with expansion into Nevada and Missouri.

Differentiator

Problem solved

Functional benefit

Brands

• The Orion Program: Specialized program dedicated to serving individuals impacted by Multiple Sclerosis (MS), offered at various Vivage communities.
• The Green House Home Model

Products and services

• Memory and Dementia Care Person-centered memory care services for individuals living with cognitive impairment from Alzheimer's disease or other progressive dementias, delivered in dedicated secure neighborhoods with staff trained in Alzheimer's Association guidelines and the Virtual Dementia Tour.
• MS/Neurological Disorders (The Orion Program) Specialized program serving individuals impacted by Multiple Sclerosis and other neurological disorders, featuring short-term rehabilitation, long-term care, therapy services, specialty-trained staff, and dedicated MS neighborhoods with accessibility features.
• Post-Hospitalization Rehabilitation Transitional post-acute rehabilitation delivered in private suites with in-house physical, occupational, speech, and respiratory therapy and nutrition-specific dining to support safe and efficient recovery after hospital discharge.
• Long-Term Care and Skilled Nursing 24-hour personalized skilled nursing and long-term care in a safe home-like environment, providing continuous clinical and daily living support for residents with chronic or complex care needs.
• Behavioral Health Person-directed mental health and behavioral support services in non-secure and secure environments, delivered by CPI-trained staff with therapeutic activities and individually modified care plans.
• Short-Term Stay and Respite Care Compassionate temporary person-centered care offering quality support, socialization, and engagement for individuals or caregivers needing short-term relief.
• Life Enhancement Programs Personalized person-directed activities across Vivage communities including intergenerational programs, spiritual offerings, entertainment, outings, creative arts, gardening, massage, yoga, music therapy, aromatherapy, and sensory experiences.
• Senior Living Management Services Operational and management services for skilled nursing facilities, rehabilitation centers, long-term care communities, Green House Home models, and dementia care communities owned by for-profit and not-for-profit organizations.
• Consulting Services Solution-driven consulting division providing tailored strategies in clinical management, operations management, financial management, life enhancement, and occupancy management for investors, organizational leaders, and employees in the senior housing industry.
• Education Services Nationally-recognized educators offering classroom-style, workshop, and video conferencing training on culture change, person-centered care, dementia training, leadership development, and clinical reimbursement.

Quantifiable outcome

• Nearly 70% of new guests who use rehabilitation services return home
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Beecan Health ColoradocoreStrategic or Co-development Partner · 6 February 2023Vivage Senior Living and Beecan Health Colorado announced their merger in February 2023, bringing together their respective resources and expertise in senior care services.
• DaVita Post Acute ServicescoreStrategic or Co-development Partner · 8 December 2021Aviva at Fitzsimons and DaVita partnered to offer patients the convenience of on-site dialysis services at the Aurora facility.
• Aging2.0minorStrategic or Co-development PartnerVivage is an active sponsor with Aging2.0 and provides information on technology solutions and innovations for senior healthcare and housing.
• National Multiple Sclerosis SocietycoreStrategic or Co-development PartnerVivage works closely with the National Multiple Sclerosis Society to provide specialized MS care through The Orion Program at various Vivage communities.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerVivage incorporates guidelines developed by the Alzheimer's Association and trains staff in dementia care best practices.
• Second Wind DreamscoreTechnology or IntegrationVivage communities implement the Virtual Dementia Tour by Second Wind Dreams, developed by P.K. Beville, to train care partners in understanding dementia.
• It's Never 2 Late (IN2L)coreTechnology or IntegrationIN2L engagement platform is used in Vivage communities for technology-based cognitive stimulation and engagement.
• MusicandMemorycoreTechnology or IntegrationVivage has MusicandMemory certified communities providing personalized music therapy programs.
• The Green House ProjectcoreStrategic or Co-development PartnerVivage opened the first Green House Home in Colorado, located in Loveland, implementing innovative small-house nursing home model.
• WellAgecoreStrategic or Co-development PartnerJay Moskowitz developed WellAge communities for Independent Living, Assisted Living, and Memory Care. Vivage has partnered on development and management of seven WellAge communities throughout Colorado.
• Bridges Home Care Communities and Bridges HospicecoreStrategic or Co-development PartnerVivage founded Bridges Home Care Communities and Bridges Hospice to assist residents at home after discharge and provide hospice care at end stages of life.
• Loveland Housing AuthoritycoreStrategic or Co-development PartnerPartnership with Loveland Housing Authority for Green House Homes development, with Samuel G. Betters serving as Executive Director.
• McKessonminorOthersHealthcare supply chain and distribution partner
• Cardinal HealthminorOthersHealthcare supply chain and distribution partner
• PointClickCarecoreTechnology or IntegrationEHR/EMR technology platform partner for skilled nursing healthcare documentation and compliance
• TelligenminorOthersQuality Improvement Organization providing healthcare quality consulting
• Centura HealthminorOthersHealthcare system partner for care coordination
• Eden AlternativecoreStrategic or Co-development PartnerMost Vivage communities maintain Eden Alternative registration, implementing person-directed care philosophy
• American Health Care Association (AHCA)coreStrategic or Co-development PartnerVivage is an active member of AHCA, participating in industry advocacy and quality initiatives
• Colorado Health Care Association (CHCA)coreStrategic or Co-development PartnerJay Moskowitz is former President and active Board Member of CHCA
• LifeLoopcoreTechnology or IntegrationInnovative family engagement platform used to keep families updated and connected during COVID-19
• Lilly (Eli Lilly and Company)minorStrategic or Co-development PartnerVivage participated in Phase 3 trial of LY-CoV555 (bamlanivimab) for COVID-19 prevention at long-term care facilities involving up to 2,400 residents and staff

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Ensign Group: Public operator of skilled nursing and post-acute care facilities with a diversified footprint across 12+ states. Closest publicly traded peer to Vivage given shared focus on SNF operations, post-acute rehabilitation, and quality-driven CMS star performance.
• PACS Group: Operator of skilled nursing facilities and assisted living communities with a similar growth-by-acquisition model. Directly comparable on SNF operations, ancillary services integration, and scale-driven operating leverage.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living, home health, and hospice across the southeastern US. Comparable vertically integrated post-acute model with similar SNF plus ancillary services structure to Vivage.
• The Pennant Group: Operates home health, hospice, and senior living services across the western US. Closely comparable on the Bridges Home Care and Hospice arm and on western US geographic concentration.
• Genesis HealthCare: Large skilled nursing facility operator with rehabilitation and assisted living services. Comparable SNF-centric operating model and post-acute continuum, though more distressed financial profile than Vivage.

Broad incumbents

• Brookdale Senior Living: Largest US operator of senior living communities including independent living, assisted living, and memory care. Comparable on senior living operating model and dementia care positioning, though more weighted toward assisted living versus Vivage's SNF focus.
• Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the US. Comparable on post-acute rehabilitation focus and outcomes-driven model, though operates at higher acuity and larger scale than Vivage's SNF-based rehab.

Emerging players

• Sonida Senior Living: Operates senior living communities including independent living, assisted living, and memory care. Comparable on WellAge-style senior living services and dementia programming, though smaller scale and focused on a different geographic footprint.

Others

• American Healthcare REIT: Healthcare REIT with significant skilled nursing and senior housing portfolio exposure. Comparable as a capital partner/landlord for SNF operators like Vivage, though not an operator peer.
• Welltower: Largest healthcare REIT focused on senior housing and post-acute real estate. Comparable as a property owner/operator-adjacent capital partner for senior living and skilled nursing assets similar to Vivage's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vivagequalityhealthpartners
• LinkedInlinkedin.com/company/2725095

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVAGE