DeZineBox

What DeZineBox does

Dezinebox Spacelab Pvt. Ltd. (operating as DeZineBox) is an India-based luxury interior design firm founded around 2000, headquartered in Navi Mumbai with a secondary office in Nagpur. The company provides online and offline interior design services for luxury residential projects (apartments, bungalows, farmhouses), commercial spaces (offices, coworking, retail, salons, clinics, cafés, restaurants), and architectural briefs (weekend homes, farmhouses). It positions itself as "India's only VR-delivered design service," producing photorealistic 3D renders, 360° virtual tours, and immersive VR walkthroughs; customers receive VR glasses shipped via Amazon so they can physically walk through every room at full scale with their actual furniture, finishes, and lighting before construction begins.

The core technology stack is a VR-enabled 3D design visualization platform that combines 3D modeling, photorealistic rendering, and immersive VR delivery, with a roadmap product called Dezinebox AI (Coming Soon) intended to combine generative AI with the firm's 25 years of design expertise. The platform is supported by a PAN India execution partner network of contractors, consultants, project managers, and sustainable product suppliers. Service delivery spans online (remote consultancy with execution-ready deliverables) and offline (turnkey execution with site visits, dedicated project managers, BOQ, and contractor coordination) modes.

The business model is project-based professional services revenue. Pricing is structured in two published tiers: Online Interior Design at ₹7,500 per space and an Offline/Full Home Package at ₹14,999 per space, with a 10% volume discount on 4+ space bookings and custom packaging for full-home (8+ space) projects. DeZineBox does not charge commissions on materials or furniture, differentiating it from traditional interior designers. Customer acquisition relies on content marketing (DezineMagazine blog), organic social (LinkedIn, Instagram, Facebook, YouTube, Pinterest, X), earned media (Forbes India, Fortune India, India Today features), free 30-minute consultations, and VR technology demonstrations. The firm is bootstrapped, founder-owned, and incubated/mentored by NSRCEL-IIM Bangalore, with grant relationships from IKEA Europe and the Circular Economy Catalyst.

Name

DeZineBox

Legal name

Dezinebox Spacelab Pvt. Ltd.

Website

https://dezinebox.io

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

DeZineBox is an India-based luxury interior design firm offering online and offline design services for residential, commercial, and architectural projects, differentiated by VR-enabled design delivery via Amazon-shipped VR glasses.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Online interior design
• Luxury residential design
• Commercial interior design
• 3D architectural visualization
• Design execution services

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Online Interior Design Services: Flat design fee per space for remote interior design services including expert consultation, detailed design briefs, space planning, mood boards, photorealistic 3D views, 360° virtual tours, VR glasses delivery, material schedules, working drawings, and revision support. No commission charged on materials or furniture purchases.
2. Offline Design and Execution Services: Complete interior design and execution solutions including site visits, dedicated project managers, contractor coordination, material selection assistance, custom furniture design, detailed working drawings, BOQ and cost planning, site supervision, and turnkey project delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

DeZineBox provides online and offline luxury interior design services for residential, commercial, and architectural projects across India, with a proprietary VR glasses delivery model (shipped via Amazon) that lets clients physically walk through photorealistic 3D designs of their spaces before construction begins. The firm charges flat per-space design fees without commissions on materials, and offers full turnkey execution through a pan-India partner network for homeowners, NRI clients, and commercial businesses.

Product overview

DeZineBox is a luxury interior design firm offering a comprehensive suite of design services that combine online and offline delivery models. The core offering includes VR-delivered design experiences (India's only VR glasses-delivered design service), Online Design Consultancy with photorealistic 3D renders and 360° virtual tours, Offline Design Solutions for bespoke luxury interiors, and Sustainable Designs & Products focused on circular economy principles. The company also offers specialized services including Luxury Residential Designing, Commercial Interior Designing, Architecture Design Solutions, and an Execution & Product Partner Ecosystem across India. An upcoming AI-powered offering called Dezinebox AI (Coming Soon) will combine artificial intelligence with 25+ years of design expertise. Pricing is structured in tiers: Online Interior Design at ₹7,500 per space, and Offline/Full Home Package at ₹14,999.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Design Consultancy

Quantifiable outcome

• 200+ homes, clinics, offices, and commercial spaces designed
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Circular Economy CatalystcoreStrategic or Co-development PartnerGrant recipient recognized for commitment to sustainability. Partnership supports furniture reuse, rentals, and eco-friendly designs, integrating innovative VR technology to minimize waste.
• IKEA EuropecoreStrategic or Co-development PartnerGrant recipient and mentor through their sustainability programs. DezineBox is IIM-B mentored and IKEA Europe grant recipient, supporting circular economy initiatives.
• NSRCEL – IIM BangalorecoreStrategic or Co-development PartnerStartup incubator and mentor. DezineBox Online is a proud Make-in-India startup mentored by NSRCEL–IIM Bangalore, receiving guidance on business development and growth.
• Startup IndiaminorStrategic or Co-development PartnerRegistered Startup India company, providing legitimacy and access to startup ecosystem benefits.
• AmazoncoreTechnology or IntegrationVR glasses shipped directly to customer addresses via Amazon delivery service, enabling nationwide VR experience delivery to customers anywhere in India.
• CII (Confederation of Indian Industry)minorStrategic or Co-development PartnerMember of CII, providing access to industry networks and business development opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DecorPot: Bengaluru-based online interior design firm offering turnkey home interior solutions across India. Similar business model to DeZineBox's hybrid online consultation with offline execution, serving comparable middle-to-premium residential clients.
• Livspace: India's largest online interior design platform offering end-to-end design and execution services for homes. Directly comparable to DeZineBox's online design consultancy + offline execution hybrid model, but at significantly larger scale with substantial VC funding.
• HomeLane: Tech-enabled home interiors company providing modular solutions, 3D visualization, and turnkey execution across India. Directly comparable offering to DeZineBox's online design + offline delivery model, with stronger funding and scale.
• DesignCafe: Online interior design brand delivering end-to-end home interior solutions with personalized designs and execution. Comparable to DeZineBox's residential focus and online-to-offline service flow, targeting the same premium Indian homeowner segment.
• Bonito Designs: Full-service interior design company offering customized home interiors with design visualization and execution support. Comparable to DeZineBox in serving Indian homeowners seeking turnkey interior solutions with pre-execution visualization.

Emerging players

• Spacejoy: US-based online interior design service using 3D visualization and VR-enabled design previews. Conceptually comparable to DeZineBox's VR-delivered design model but serving the US market with a primarily online-only model.

Broad incumbents

• IKEA India: Global home furnishings giant with growing India presence and IKEA Life at Home design services. Comparable as an interior design/furnishing authority DeZineBox has partnered with, though IKEA operates at massive scale across a much broader portfolio.

Others

• Pepperfry: India's largest online furniture and home furnishings marketplace offering design inspiration and products. Adjacent to DeZineBox's interior design services as a complementary ecosystem player in the Indian home interiors market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DezineBox
• YouTubeyoutube.com/channel/dezinebox
• Facebookfacebook.com/dezinebox
• LinkedInlinkedin.com/company/dezine-box
• Instagraminstagram.com/dezinebox
• Pinterestin.pinterest.com/dezinebox

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeZineBox