Brent Street
Brent Street is a Sydney-based private performing arts training institution offering progressive dance, singing, and acting programs from ages 2 through vocational full-time Advanced Diploma/Diploma courses, serving students and parents across Australia and New Zealand.
- Company typePrivate
- Founded1985
- HeadquartersMoore Park, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brent Street does
Brent Street is an Australian private performing arts training institution headquartered at the Entertainment Quarter, Fox Studios in Moore Park, Sydney. Founded in 1985 and owned since 2015 by Lucas Newland, the company delivers comprehensive instruction across singing, acting, and dancing through a vertically integrated program ladder: the Petites program (ages 2–6), Young Performers and the elite Performance Training Program (ages 7–18), the Brent Street Academy (a Years 7–12 high school alternative combining distance education with performing arts), and two flagship full-time vocational courses — a two-year Advanced Diploma of Professional Dance (CUA60120) and a two-year Diploma of Musical Theatre (CUA50220). Training is delivered across 15 purpose-built studios and 4 private singing rooms using Tarkett and sprung flooring, professional-grade sound, and full-length mirrors.
The business operates a direct-to-consumer model with multi-year subscription-style tuition contracts payable via direct debit (e.g., 46 installments of ~$750–$795 for full-time courses). Pricing also includes society-financed options through SocietyOne, NSW Government Active/Creative Kids vouchers, studio hire at $60–$165/hour, branded merchandise, and seasonal workshops. Brent Street supplements its domestic Sydney footprint with an annual AU/NZ Workshop + Audition Tour covering 22 cities, and has cultivated global brand visibility through Amazon Prime's Dance Life documentary series (Season 2 in 2026) and a 2024 Golden Buzzer on America's Got Talent. The company monetizes downstream of training via two wholly-owned talent agencies — Focus Talent Management (adults) and Brent Street Agency (children). RTO ID 91488 underpins its nationally recognized qualifications.
Brent Street firmographics
Firmographics- Name
- Brent Street
- Legal name
- Brent Street Pty Ltd
- Website
- https://brentstreet.com.au
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brent Street is a Sydney-based private performing arts training institution offering progressive dance, singing, and acting programs from ages 2 through vocational full-time Advanced Diploma/Diploma courses, serving students and parents across Australia and New Zealand.
- Ownership category
- akta.pro rank
Brent Street industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
- akta.pro secondary industries
- Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC)
Keywords
Where Brent Street is headquartered
LocationHeadquarters
- HQ city
- Moore Park
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Brent Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Time Course Tuition: Full-time vocational courses charged via payment plans. Performing Arts course: 2x $500 payments plus 44x $749.77 payments. Musical Theatre course: 2x $500 payments plus 44x $795.22 payments. Additional fees apply for performances and costuming. Accepted students pay a bond to secure their position.
- Part-Time Program Memberships: Performance Training Program, Young Performers, and Petites programs operate on membership/enrollment basis with term-based payments via direct debit from credit card, debit card, or bank account. PTP valued at approximately $8,000 per year (included in Academy fees).
- Studio Hire: Ten studio spaces available for private and commercial hire. Standard rate: $105 + GST per hour, $760 + GST day rate (8+ hours). After hours: $145 + GST/hour (Mon-Fri), $165 + GST/hour (Sat-Sun). Private singing studios: $60 + GST per hour.
- Merchandise Sales: On-site merchandise shop selling branded apparel including t-shirts ($65), sweatshirts ($99.95), hoodies ($99.95), puffer jackets ($130), and dancewear for children including leotards, shorts, and skirts.
- Workshop and Camp Fees: School holiday intensive workshops and camps (Spring Camp, Autumn Camp) with per-ticket pricing. Workshops include 3-5 days of classes with industry-leading teachers. Additional merchandise add-ons available (e.g., Brent Street Hoodie).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Performing Arts Full-Time Course - 2-year Advanced Diploma |
| Subscription | Multi-year contract | Musical Theatre Full-Time Course - 2-year Diploma |
| Subscription | Multi-year contract | Academy (Years 7-12) - High School Alternative with Performing Arts |
| Unit Pricing | Pay-as-you-go | Studio Hire - Standard Hours |
| Unit Pricing | Pay-as-you-go | Studio Hire - After Hours |
| Unit Pricing | Pay-as-you-go | Private Singing Studio Hire |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Brent Street product offering
Product offeringCore offering
Brent Street delivers performing arts training programs spanning singing, acting, and dancing, from pre-school foundations through to two-year nationally recognised vocational qualifications (Advanced Diploma of Professional Dance and Diploma of Musical Theatre). The core offering consists of full-time pre-professional courses, the Brent Street Academy (Years 7-12 high school alternative), and part-time tiered programs (Performance Training Program, Young Performers, Petites), delivered at a purpose-built 15-studio complex at Sydney's Entertainment Quarter. Supporting revenue lines include studio hire, branded merchandise, school holiday workshops, and an annual audition tour across Australia and New Zealand.
Product overview
Brent Street is Australia’s leading performing arts training institution offering a comprehensive portfolio of programs spanning pre-school foundations through to vocational full-time courses. The core offering consists of Full Time Courses (Performing Arts and Musical Theatre, both two-year Advanced Diploma/Diploma programs), Brent Street Academy (Years 7-12 high school alternative), and Part Time Programs (Performance Training Program for elite youth, Young Performers for recreational dancers, and Petites for ages 2-6). Supporting programs include Dance Life documentary series on Amazon Prime Video, seasonal workshops (Spring Camp, Autumn Camp), and the annual AU/NZ Workshop + Audition Tour across 22 cities. Additional offerings include studio hire services and branded merchandise. The training is delivered at a purpose-built facility in Sydney's Entertainment Quarter at Fox Studios, with SocietyOne as the course financing partner.
Differentiator
Problem solved
Functional benefit
Brands
- Brent Street Academy (BSA): High school alternative for Years 7-12 combining academics with elite performing arts training
- Performance Training Program (PTP)
- Young Performers
- Petites Program
Products and services
- Performing Arts Full Time Course
- Musical Theatre Full Time Course
- Brent Street Academy (BSA)
- Performance Training Program (PTP)
- Young Performers Program
- Petites Program
- Studio Hire
- Spring Camp Workshop
- AU/NZ Workshop + Audition Tour
- Brent Street Merchandise
Quantifiable outcome
- PTP membership included in Academy fees valued at approximately $8,000 per year
- +4 more outcomes
Companies that use Brent Street
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Brent Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brent Street partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- America's Got TalentflagshipCollaboration with Paris Cavanagh and 30 selected students (Project30) for America's Got Talent Season 19. Received Golden Buzzer and progressed to Top 10 Finale. Show reaches 10+ million viewers, providing massive exposure for Brent Street.
- Amazon Prime VideoflagshipAmazon Prime Video streams Dance Life documentary series exclusively worldwide. The series follows Brent Street Full Time students throughout their training year, providing unprecedented visibility for the brand and serving as major marketing content. Second season returning in 2026.
- Distance Education ProviderscoreBrent Street Academy partners with approved distance education providers for high school education delivery. Students enroll directly with providers for academic portion of their schooling while completing performing arts training at Brent Street.
- NSW Government (Active and Creative Kids)coreBrent Street is a registered provider for NSW Government's Active Kids and Creative Kids vouchers, allowing parents to claim up to $100 per year per child for dance classes. Supports accessibility and provides financial relief for families.
- Fox Studios / Entertainment QuartercoreBrent Street's studio complex is located at Entertainment Quarter at Fox Studios, Sydney's entertainment hub. The location provides authentic industry immersion and serves as the preferred rehearsal and audition venue for major productions.
- Focus Talent ManagementflagshipFocus Talent Management (founded by Lucas Newland) is Brent Street's affiliated talent agency representing elite performers across theatre, film, television, and live events. Creates direct bridge between training and professional representation for Brent Street graduates.
- Brent Street AgencyflagshipBrent Street Agency provides talent representation for children aged 2-18, creating direct pathway from Brent Street's youth training programs to professional representation.
Scale indicators7 records
Recent moves3 records
Expansion highlights6 records
Brent Street competitors and assessment
Company assessmentRegional players
- Bird College (UK): UK-based conservatoire offering further and higher education in dance, musical theatre, and performing arts. Comparable internationally to Brent Street's full-time vocational model, though serving the UK talent pipeline.
- Sydney Dance Company: Premier Sydney-based professional dance company offering Pre-Professional Year and training programs. Operates in the same Sydney market as Brent Street with overlapping talent pool and potential graduate placement.
- QLD Academy of the Arts: Queensland-based performing arts training institution offering full-time and part-time programs. Comparable to Brent Street's model with focus on dance, musical theatre and acting across Queensland.
Direct peers
- Ministry of Dance (Jason Coleman): Australian commercial dance and performing arts training institution based in Melbourne, founded by choreographer Jason Coleman. Directly competes with Brent Street in commercial dance, musical theatre, and full-time vocational training across the eastern seaboard.
- Australian Theatre for Young People (ATYP): Sydney-based performing arts organization focused on theatre-making workshops and programs for young people. Comparable youth-focused performing arts education and an adjacent competitive set for Brent Street's younger cohorts.
- Victorian College of the Arts Secondary School (VCASS): Melbourne-based secondary school combining Years 7-12 academic study with elite performing arts training. Direct competitor to Brent Street Academy's integrated high school model, serving the same talent pipeline in Victoria.
Broad incumbents
- NIDA (National Institute of Dramatic Art): Australia's flagship tertiary performing arts conservatory offering undergraduate and postgraduate degrees in acting, musical theatre, directing, and design. Overlaps with Brent Street at the upper end of the musical theatre pathway but serves a broader higher-education audience.
- WAAPA (Western Australian Academy of Performing Arts): Edith Cowan University's performing arts conservatory offering degree-level training across dance, musical theatre, acting, and music. Comparable institutional training at higher education level with strong graduate outcomes into Australian theatre.
Emerging players
- The Edge Performing Arts Center (Los Angeles): Los Angeles performing arts training center for dancers, singers, and actors. Comparable commercial performing arts training model targeting entertainment industry careers, with strong Hollywood adjacency.
Others
- Addelam Productions / AusDance (Australian Dance Council): National peak body for dance in Australia. Indirectly comparable as ecosystem participant supporting dance education, training, and industry standards relevant to Brent Street's accreditation and curriculum.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brent Street social profiles
Digital presenceBrent Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brent Street leadership team
Management profileNumber of profiles
Profiles6 records
Brent Street subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brent Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brent Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brent Street
What does Brent Street do?
Brent Street delivers performing arts training programs spanning singing, acting, and dancing, from pre-school foundations through to two-year nationally recognised vocational qualifications (Advanced Diploma of Professional Dance and Diploma of Musical Theatre). The core offering consists of full-time pre-professional courses, the Brent Street Academy (Years 7-12 high school alternative), and part-time tiered programs (Performance Training Program, Young Performers, Petites), delivered at a purpose-built 15-studio complex at Sydney's Entertainment Quarter. Supporting revenue lines include studio hire, branded merchandise, school holiday workshops, and an annual audition tour across Australia and New Zealand.
Is Brent Street a public or private company?
Brent Street is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brent Street founded?
Brent Street was founded in 1985. It employs 11 to 50 people.
Where is Brent Street based?
Brent Street is headquartered in Moore Park, Australia, in the Oceania region.
How does Brent Street make money?
Five revenue lines are on record. Full-Time Course Tuition is the primary driver. The others are part-Time Program Memberships, studio Hire, merchandise Sales and workshop and Camp Fees.
Who are Brent Street's main competitors?
Regional players on record are Bird College (UK), Sydney Dance Company and QLD Academy of the Arts. Direct peers are Ministry of Dance (Jason Coleman), Australian Theatre for Young People (ATYP) and Victorian College of the Arts Secondary School (VCASS). Broad incumbents are NIDA (National Institute of Dramatic Art) and WAAPA (Western Australian Academy of Performing Arts). The Edge Performing Arts Center (Los Angeles) is listed as an emerging player. Addelam Productions / AusDance (Australian Dance Council) is listed as an others.
Does Brent Street have an API?
No public API is recorded for Brent Street.
What industry is Brent Street in?
Brent Street's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater), with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 61161 and its SIC code is 8200.