NAMI Keystone Pennsylvania
NAMI Keystone Pennsylvania is a 501(c)(3) nonprofit and the official state affiliate of NAMI, delivering free peer-led mental health support groups, education programs, and advocacy services to individuals and families affected by mental illness across Pennsylvania through 19+ local affiliates.
- Company typePrivate
- Founded2016
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NAMI Keystone Pennsylvania does
NAMI Keystone Pennsylvania is a 501(c)(3) nonprofit mental health organization and the official state affiliate of the National Alliance on Mental Illness (NAMI), designated in July 2016 when NAMI Southwestern PA was elevated to statewide status. The organization provides free, peer-led mental health support and education to children, adolescents, adults, and families affected by mental illness across Pennsylvania. Its core offerings include evidence-based peer and family support groups (NAMI Connection, NAMI Family Support Group), multi-session education programs (NAMI Family-to-Family, NAMI Peer-to-Peer, NAMI Homefront, NAMI Basics), and awareness presentations (NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Sharing Hope, NAMI Compartiendo Esperanza). All programs are delivered by 800+ trained volunteer facilitators with lived experience and are free to participants. The organization also coordinates the SAFE Task Force of Allegheny County, delivers adult advocacy and Consumer/Family Satisfaction Team services under government contract, and runs an annual event portfolio including NAMIWalks Keystone PA, Youth Mental Health Conference, Pennsylvania Mental Health and Wellness Conference, Black Mental Health Summit, and Green Light Gala.
The organization operates a community-led, volunteer-driven distribution model across 19+ local NAMI affiliates statewide, with services delivered in-person at community locations and virtually via Zoom. Revenue is sourced from individual donations (one-time and recurring), corporate and event sponsorships (notably UPMC Health Plan, UPMC Community Care Behavioral Health Organization, Neurocrine Biosciences, AbbVie, Bristol-Myers Squibb, Otsuka, Janssen, Carelon, PwC, and Duolingo), membership dues processed through NAMI National, and contracted government services from the Allegheny County Department of Human Services and Armstrong/Indiana MH/MR Program. The organization maintains offices in Pittsburgh (headquarters and CART operations), Kittanning, and Shelocta, and is governed by a Board of Directors chaired by President Kathy Testoni, with CEO Christine Michaels leading executive operations. There is no proprietary technology product; the technology stack consists of a public website, email newsletter, social media, YouTube channel, and the Quorum.us-based NAMI Action Center for grassroots advocacy.
NAMI Keystone Pennsylvania firmographics
Firmographics- Name
- NAMI Keystone Pennsylvania
- Legal name
- NAMI Keystone Pennsylvania
- Website
- https://namikeystonepa.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAMI Keystone Pennsylvania is a 501(c)(3) nonprofit and the official state affiliate of NAMI, delivering free peer-led mental health support groups, education programs, and advocacy services to individuals and families affected by mental illness across Pennsylvania through 19+ local affiliates.
- Ownership category
- akta.pro rank
Where NAMI Keystone Pennsylvania is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NAMI Keystone Pennsylvania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Individual donations are accepted online and by check, with options for one-time, monthly, quarterly, twice-yearly, and yearly gift frequencies. Donations may be made in honor or memory of individuals. The organization is a 501(c)(3) nonprofit, and all donations are tax-deductible to the fullest extent allowed by law.
- Corporate and Event Sponsorships: Major annual events including NAMIWalks Keystone PA, the Youth Mental Health Conference, Pennsylvania Mental Health and Wellness Conference, Black Mental Health Summit, and Green Light Gala generate sponsorship revenue from healthcare, pharmaceutical, and corporate sponsors.
- Membership Dues: NAMI membership is available through NAMI National. Pennsylvania residents who join NAMI become members of the national organization, NAMI Keystone Pennsylvania, and their local NAMI affiliate. Benefits include advocacy opportunities, discounted National Convention rates, and NAMI's Advocate magazine.
- Government Grants and Contracted Services: NAMI Keystone Pennsylvania runs or coordinates several programs funded by government sources, including contracted services in Allegheny County and southwestern Pennsylvania through the Allegheny County Department of Human Services. Armstrong/Indiana Consumer/Family Satisfaction Team is funded by Armstrong/Indiana MH/MR Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Programs - All NAMI programs and support groups are free to participants |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
NAMI Keystone Pennsylvania product offering
Product offeringCore offering
NAMI Keystone Pennsylvania is a 501(c)(3) nonprofit mental health organization that delivers free, peer-led support groups, evidence-based family and peer education programs, mental health awareness presentations, advocacy services, crisis resources, and major statewide events. All programs are led by volunteers with lived experience of mental illness and are provided at no cost to participants across Pennsylvania through a network of 19+ local NAMI affiliates. The organization coordinates contracted government programs in Allegheny County and Armstrong/Indiana Counties, sponsors legislative advocacy through NAMI National's Action Center, and hosts signature events including NAMIWalks Keystone PA, three annual conferences, and the biennial Green Light Gala.
Product overview
NAMI Keystone Pennsylvania is a nonprofit mental health organization offering a comprehensive portfolio of peer and family support programs, education courses, presentations, advocacy initiatives, and community events. The organization operates as a service-based nonprofit rather than a technology product company. Its core offerings include peer support groups (NAMI Connection, NAMI Family Support Group), multi-session education programs (NAMI Family-to-Family, NAMI Peer-to-Peer, NAMI Homefront, NAMI Basics), and mental health awareness presentations (NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Sharing Hope, NAMI Compartiendo Esperanza). The organization also coordinates the SAFE Task Force coalition, provides adult advocacy services, operates help lines, and hosts major conferences and events including the Youth Mental Health Conference, Pennsylvania Mental Health and Wellness Conference, Black Mental Health Summit, and NAMIWalks Keystone PA.
Differentiator
Problem solved
Functional benefit
Products and services
- NAMI Connection Support Group
Quantifiable outcome
- NAMI Family-to-Family significantly improves coping and problem-solving abilities of family members who have loved ones living with mental illness
- +1 more outcomes
Companies that use NAMI Keystone Pennsylvania
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
NAMI Keystone Pennsylvania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAMI Keystone Pennsylvania partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- UPMC Health PlanflagshipPresenting sponsor of NAMIWalks Keystone PA, Youth Mental Health Conference, Pennsylvania Mental Health and Wellness Conference, Black Mental Health Summit, and Green Light Gala. UPMC Health Plan is a major healthcare insurance provider supporting mental health awareness initiatives.
- UPMC Community Care Behavioral Health OrganizationflagshipPresenting sponsor of NAMIWalks Keystone PA, Youth Mental Health Conference, Black Mental Health Summit, and Green Light Gala. CCBH is a behavioral health managed care organization.
- Community Care Behavioral Health Organization (CCBH)flagshipPresenting sponsor of NAMIWalks Keystone PA, Youth Mental Health Conference, and Green Light Gala. CCBH is a nonprofit behavioral health managed care organization.
- Neurocrine BiosciencescoreSilver sponsor of NAMIWalks Keystone PA. Monday Breakfast Sponsor of PA Mental Health and Wellness Conference. Pharmaceutical company focused on neurological and psychiatric conditions.
- DuolingocoreSilver sponsor of NAMIWalks Keystone PA. Technology company supporting mental health awareness.
- AbbViecoreNetworking Reception Sponsor of PA Mental Health and Wellness Conference. Pharmaceutical company supporting mental health initiatives.
- Bristol-Myers SquibbcoreName Badge Sponsor of PA Mental Health and Wellness Conference and Black Mental Health Summit. Pharmaceutical company supporting mental health awareness.
- OtsukacoreConference App Sponsor of PA Mental Health and Wellness Conference. Pharmaceutical company focused on psychiatric medications.
- Janssen PharmaceuticalsminorSupporter Sponsor of PA Mental Health and Wellness Conference. Pharmaceutical company supporting mental health initiatives.
- UPMC Western Psychiatric HospitalcoreSponsor of Youth Mental Health Conference and Black Mental Health Summit. Provider partner for First Episode Psychosis programs and crisis services. Hosts Keirston Parham as Recovery and Peer Services Coordinator.
- CarelonminorSupporter Sponsor of Youth Mental Health Conference and Black Mental Health Summit. Healthcare services company supporting mental health initiatives.
- GroundworksminorJuniper sponsor of Green Light Gala for Mental Health Awareness 2025. Consulting/sponsorship relationship.
- PricewaterhouseCoopers (PwC)minorJuniper sponsor of Green Light Gala for Mental Health Awareness 2025. Hosted 'Pie the Partner' fundraiser event. Professional services firm supporting mental health awareness.
- HeadsUp PAcoreSupporter Sponsor of Green Light Gala. Statewide organization helping young people with early psychosis get treatment through Coordinated Specialty Care programs.
- Pennsylvania Health Access Network (PHAN)minorPartnered with NKPA on Advocacy Capacity Building Series webinar highlighting upcoming federal changes to health insurance. Healthcare advocacy organization.
- NAMI National (National Alliance on Mental Illness)flagshipNAMI National selected NAMI Southwestern PA to become the official state NAMI organization in July 2016, renamed NAMI Keystone Pennsylvania. Provides evidence-based NAMI Signature Programs, training curricula, brand standards, and advocacy resources.
- SAFE Task Force of Allegheny CountyflagshipCoalition of organizations including community providers, government agencies, and advocacy nonprofits coordinated by NAMI Keystone Pennsylvania. Supported by Allegheny County Department of Human Services. Mission to prevent suicide by raising awareness, breaking stigma, and providing culturally-sensitive support.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
NAMI Keystone Pennsylvania competitors and assessment
Company assessmentDirect peers
- Active Minds: Nonprofit supporting mental health awareness and education for students with chapters on high school and college campuses. Directly comparable to NAMI On Campus programming and student-focused stigma reduction initiatives.
- The Jed Foundation: Nonprofit protecting emotional health and preventing suicide among college students. Comparable in youth mental health programming, advocacy, and free educational resources for educational institutions, mirroring NAMI's youth-facing programs.
- Bring Change to Mind: Nonprofit focused on ending stigma around mental illness through storytelling, school programs, and youth-led initiatives. Comparable mission and peer-led education model with similar school-based presentation delivery to NAMI Ending the Silence.
- American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention through research, education, advocacy, and loss support. Comparable in mission overlap with NAMI's SAFE Task Force, donor-funded model, and chapter-based community delivery across Pennsylvania.
- Depression and Bipolar Support Alliance (DBSA): National peer-run nonprofit providing support groups, education, and advocacy for people with mood disorders. Operates a volunteer-facilitator support group model with local chapters that closely parallels NAMI's peer support delivery.
Regional players
- Resolve Crisis Services: Allegheny County-based crisis services provider that NAMI Keystone PA formally refers individuals to for crisis intervention. Operates in the same regional mental health ecosystem and partnership network in southwestern Pennsylvania.
Broad incumbents
- National Council for Mental Wellbeing: Membership organization representing mental health and substance use treatment providers. Comparable advocacy, training, and public education mission with broader provider-facing focus and policy influence in state mental health systems.
- Mental Health America: Largest national nonprofit dedicated to mental health with affiliates across states including Pennsylvania. Offers similar peer support, education, screening, and advocacy programs with comparable volunteer-driven delivery and a broad public-health orientation.
- NAMI National: The national parent organization of NAMI Keystone Pennsylvania, providing Signature Programs, training curricula, brand standards, and advocacy coordination. NAMI National is the umbrella for all state and local affiliates and sets the programmatic framework NAMI Keystone PA operates within.
Others
- Suicide Prevention Resource Center (SPRC): National resource center supporting suicide prevention efforts. Adjacent to the SAFE Task Force activities coordinated by NAMI Keystone PA in Allegheny County, with overlapping training (QPR) and resource provision for suicide prevention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NAMI Keystone Pennsylvania social profiles
Digital presenceNAMI Keystone Pennsylvania financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAMI Keystone Pennsylvania leadership team
Management profileNumber of profiles
Profiles16 records
NAMI Keystone Pennsylvania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAMI Keystone Pennsylvania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAMI Keystone Pennsylvania
What does NAMI Keystone Pennsylvania do?
NAMI Keystone Pennsylvania is a 501(c)(3) nonprofit mental health organization that delivers free, peer-led support groups, evidence-based family and peer education programs, mental health awareness presentations, advocacy services, crisis resources, and major statewide events. All programs are led by volunteers with lived experience of mental illness and are provided at no cost to participants across Pennsylvania through a network of 19+ local NAMI affiliates. The organization coordinates contracted government programs in Allegheny County and Armstrong/Indiana Counties, sponsors legislative advocacy through NAMI National's Action Center, and hosts signature events including NAMIWalks Keystone PA, three annual conferences, and the biennial Green Light Gala.
Is NAMI Keystone Pennsylvania a public or private company?
NAMI Keystone Pennsylvania is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NAMI Keystone Pennsylvania founded?
NAMI Keystone Pennsylvania was founded in 2016. It employs 11 to 50 people.
Where is NAMI Keystone Pennsylvania based?
NAMI Keystone Pennsylvania is headquartered in Pittsburgh, United States, in the North America region.
How does NAMI Keystone Pennsylvania make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate and Event Sponsorships, membership Dues and government Grants and Contracted Services.
Who are NAMI Keystone Pennsylvania's main competitors?
Direct peers on record are Active Minds, The Jed Foundation, Bring Change to Mind, American Foundation for Suicide Prevention (AFSP) and Depression and Bipolar Support Alliance (DBSA). Resolve Crisis Services is listed as a regional player. Broad incumbents are National Council for Mental Wellbeing, Mental Health America and NAMI National. Suicide Prevention Resource Center (SPRC) is listed as an others.
Does NAMI Keystone Pennsylvania have an API?
No public API is recorded for NAMI Keystone Pennsylvania.