Discountlabel
Discount Labels manufactures custom pressure-sensitive labels exclusively for authorized distributors across food, healthcare, automotive, and education verticals. Founded in 1965, the trade-only wholesaler operates a 200,000 sq ft New Albany, Indiana facility with 500+ employees, part of the Brook & Whittle network.
- Company typePrivate
- Founded1965
- HeadquartersNew Albany, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Discountlabel does
Discount Labels is a US-based, trade-only wholesale manufacturer of custom-printed pressure-sensitive labels founded in 1965 by Fred Conway and headquartered in a 200,000 sq ft facility in New Albany, Indiana. The company operates a fleet of 70+ printing presses and 7 ABG Digicon Series 3 finishers (self-claimed as the largest finishing fleet under one roof in the US) and processes up to 1,500 new jobs per day with most catalog orders shipping in 24–72 hours. Its core product lines include Quick Ship Labels, AnyShape® laser die-cut custom-shape labels, Premium Labels (foil, emboss, static cling), and Durable Labels (weatherproof, extended-life), supported by an adjacent portfolio spanning Specialty Labels (RFID, tamper-evident, GHS, UL), Asset Tags, Domed Decals, Sticker Sheets, Hang Tags, Custom Printed Tape, Custom Stamps, Floor Graphics, Printer Labels, Stock Products, and Promotional Products.
The company's technology stack combines flexographic spot-color printing, 4-color process (CMYK) digital printing, the Domino K600i UV digital inkjet for variable data (barcodes, sequential numbers, QR codes), and proprietary AnyShape® laser die-cutting for arbitrary custom contours without die charges. All pricing is non-public and routed through either an online quoting portal or authenticated distributor login, with a $9.95 flat-rate ground shipping option for catalog quantities and $2,000 instant credit extended to newly approved distributors.
The business model is exclusively B2B2B: Discount Labels sells only to pre-approved authorized distributors, printers, brokers, and resellers (not end users), serving seven primary verticals — Food & Beverage, Health & Beauty, Healthcare, Automotive, Athletics, Education, and Service Industry — plus the distributor channel itself as an eighth segment. The company is a member of ASI, PPAI, PSDA, and SAGE, and is operated as part of the Brook & Whittle specialty printing network, with HR and recruiting routed through the Brook-Whittle entity. There are no disclosed M&A events, no funding rounds, and no publicly reported revenue figures for Discount Labels.
Discountlabel firmographics
Firmographics- Name
- Discountlabel
- Legal name
- Discount Labels
- Website
- https://discountlabels.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Discount Labels manufactures custom pressure-sensitive labels exclusively for authorized distributors across food, healthcare, automotive, and education verticals. Founded in 1965, the trade-only wholesaler operates a 200,000 sq ft New Albany, Indiana facility with 500+ employees, part of the Brook & Whittle network.
- Ownership category
- akta.pro rank
Discountlabel industry classification
Industry- Product category
- Custom Label Manufacturing
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)
- akta.pro primary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
- akta.pro secondary industries
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where Discountlabel is headquartered
LocationHeadquarters
- HQ city
- New Albany
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Discountlabel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Custom Label Manufacturing: Discount Labels operates as a trade-only wholesale manufacturer, selling custom labels exclusively to authorized distributors and resellers at wholesale pricing. Revenue is generated through one-time purchase transactions for custom-printed labels and related products. No pricing is publicly disclosed — all orders require a quote or account login. The company processes up to 1,500 new jobs per day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trade wholesale pricing for authorized distributors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Discountlabel product offering
Product offeringCore offering
Discount Labels is a wholesale manufacturer of custom printed pressure-sensitive labels sold exclusively to authorized distributors, resellers, printers, and brokers. Production runs on a fleet of 70+ printing presses and 7 ABG Digicon Series 3 finishers in a 200,000-square-foot New Albany, Indiana facility, supporting capabilities such as AnyShape® laser die-cutting, 4-color process (CMYK) digital printing, UV inkjet variable data, foil imprint, and embossing. Most catalog orders ship within 24–72 hours, and the company processes up to 1,500 new jobs per day.
Product overview
Discount Labels is America's largest custom label manufacturer offering a comprehensive portfolio of label and printing products. The core offerings include Quick Ship Labels (24-72 hour turnaround), AnyShape® Labels (laser-cut custom shapes), Premium Labels (foil/embossed/high-quality), and Durable Labels (weatherproof/extended-life). These core products are supplemented by specialized offerings including Specialty Labels (RFID, tamper evident, GHS), Asset Tags, Domed Decals, Sticker Sheets, Hang Tags, Custom Printed Tape, Custom Stamps, Floor Graphics, Printer Labels, Stock Products, and Promotional Products. The company operates a fleet of over 70 presses and 7 ABG Digicon finishers from a 200,000 square foot facility in New Albany, Indiana, serving exclusively authorized dealers and resellers (trade-only model).
Differentiator
Problem solved
Functional benefit
Products and services
- Quick Ship Labels High-quality custom roll labels delivered with 24–72 hour turnaround, available in thousands of size, shape, stock, and ink combinations, with support for consecutive numbering, barcodes, variable data, and foil imprints. Sold exclusively to authorized distributors and resellers.
- AnyShape® Labels Custom-shaped labels cut to any shape or contour using laser die-cutting technology, offering complete design freedom with no dies required. Available in various sizes and materials including weatherproof and extended-life durable options, from 1" x 2" up to 26 square inches.
- Premium Labels High-quality labels offering outstanding quality with foil imprint, embossed, and static cling options, including process color and digital printing capabilities with quantities as low as 100. Sold exclusively to authorized distributors and resellers.
- Durable Labels Labels designed to withstand harsh indoor or outdoor conditions, including weatherproof labels, consecutive number and barcode labels, extended-life decals (3–4 years), and bumper stickers. Sold exclusively to authorized distributors and resellers.
- Specialty Labels Unique label solutions including RFID labels for inventory control, repositionable labels, reflective labels (3–4 year durability), tamper-evident labels, UL labels, GHS labels, double-sided labels, and self-laminating labels. Sold exclusively to authorized distributors and resellers.
- Floor Graphics Custom floor graphics and floor tape for social distancing, promotions, or wayfinding, available in stock or custom designs with bilingual options and OSHA-approved materials. Sold exclusively to authorized distributors and resellers.
- Asset Tags Durable asset tags in seven materials including destructible vinyl, silver void, and anodized metal, available with consecutive numbering, barcodes, QR codes, and optional lamination. Sold exclusively to authorized distributors and resellers.
- Domed Decals 3D-look decals with a UV- and scratch-resistant polyurethane finish and high-tack adhesive for indoor and outdoor use, available in digital full color or spot color. Sold exclusively to authorized distributors and resellers.
- Sticker Sheets Multiple custom sticker shapes on one sheet, digitally printed in full color on outdoor-durable white vinyl with permanent or removable pressure-sensitive adhesive, with die and kiss-cutting included. Sold exclusively to authorized distributors and resellers.
- Hang Tags Durable 23 mil plastic hang tags printed in full color, single or double sided, suitable for parking passes, door hangers, and promotional messages, with optional consecutive numbering. Sold exclusively to authorized distributors and resellers.
- Custom Printed Tape Custom printed packing tape for branding, theft protection, and safety instructions, available in standard and premium poly and reinforced water-activated kraft tape. Sold exclusively to authorized distributors and resellers.
- Custom Stamps Rubber stamp products including self-inking stamps, pre-inked stamps, numbering stamps, embossers, and handle mount stamps, made in-house with 24-hour turnaround. Sold exclusively to authorized distributors and resellers.
- Stock Products In-stock and ready-to-ship labels and signs including floor tape, I Voted stickers, and patriotic stock products, with low minimums and quick delivery. Sold exclusively to authorized distributors and resellers.
- Promotional Products Printed promotional products including full-color magnets, business cards, printed tape, barricade tape, bookmarks, spirit sheets, and scratch-off game pieces. Sold exclusively to authorized distributors and resellers.
- Printer Labels Blank or custom-printed labels for office needs, including pinfeed computer labels, stock mailing labels (roll, pinfeed, laser, jumbo), and inkjet and laser labels. Sold exclusively to authorized distributors and resellers.
Quantifiable outcome
- Processing up to 1,500 new jobs per day
- +2 more outcomes
Companies that use Discountlabel
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles6 records
Discountlabel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Discountlabel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brook & WhittleunclearBrook & Whittle is the parent company of Discount Labels. Discount Labels' privacy policy links to brookandwhittle.com, indicating Brook & Whittle is the owning entity of the Discount Labels brand.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Discountlabel competitors and assessment
Company assessmentDirect peers
- CCL Industries: CCL Industries is the world's largest label and packaging converter, operating CCL Label across consumer, healthcare, and industrial end-markets. Directly comparable to Discount Labels as a custom label manufacturer serving brand owners and channel partners globally.
- Multi-Color Corporation: Multi-Color Corporation is a global label solutions provider serving FMCG, wine & spirits, healthcare, and durables. Highly comparable to Discount Labels as a custom pressure-sensitive label manufacturer with multi-vertical end-market exposure.
- Fortis Solutions Group: Fortis Solutions Group is a label and packaging manufacturer focused on pressure-sensitive labels, shrink sleeves, and flexible packaging. Comparable to Discount Labels as a custom label converter serving CPG and industrial customers across multiple plants.
- Resource Label Group: Resource Label Group is a US-focused roll-up of custom label manufacturers serving consumer goods, healthcare, and industrial markets. Directly comparable business model to Discount Labels — multi-plant pressure-sensitive label production.
- WS Packaging Group: WS Packaging Group is a North American label converter offering pressure-sensitive labels, shrink sleeves, and flexible packaging. Comparable to Discount Labels as a custom label manufacturer with broad product capabilities and multiple end-market verticals.
- Smyth Companies: Smyth Companies is a US custom label and packaging printer serving CPG, food & beverage, and industrial customers. Directly comparable to Discount Labels in product scope (pressure-sensitive labels) and customer verticals.
Broad incumbents
- Avery Dennison: Avery Dennison is the global leader in pressure-sensitive label materials, RFID, and packaging solutions. A broad incumbent in the same category as Discount Labels but operating at much larger scale and across materials, not just custom label converting.
Emerging players
- Sticker Mule: Sticker Mule is a digital-native custom sticker and label printer selling direct to businesses and consumers online. Comparable to Discount Labels in custom label output but uses a direct-to-consumer / SMB model rather than a trade-only distributor model.
- OnlineLabels.com: OnlineLabels.com is an online retailer of blank and custom-printed labels for inkjet/laser printers. Comparable product category (custom labels) but a different go-to-market — direct e-commerce to SMBs and consumers, not trade-only wholesale.
Others
- Brook & Whittle: Brook & Whittle is the parent company of Discount Labels and a roll-up of sustainable label and packaging solutions providers. Included as the corporate parent — useful for understanding ownership context, group-level strategy, and potential portfolio synergies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Discountlabel social profiles
Digital presenceDiscountlabel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discountlabel leadership team
Management profileNumber of profiles
Profiles2 records
Discountlabel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discountlabel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discountlabel
What does Discountlabel do?
Discount Labels is a wholesale manufacturer of custom printed pressure-sensitive labels sold exclusively to authorized distributors, resellers, printers, and brokers. Production runs on a fleet of 70+ printing presses and 7 ABG Digicon Series 3 finishers in a 200,000-square-foot New Albany, Indiana facility, supporting capabilities such as AnyShape® laser die-cutting, 4-color process (CMYK) digital printing, UV inkjet variable data, foil imprint, and embossing. Most catalog orders ship within 24–72 hours, and the company processes up to 1,500 new jobs per day.
Is Discountlabel a public or private company?
Discountlabel is a private company. It is classified as corporate owned and is currently operating.
When was Discountlabel founded?
Discountlabel was founded in 1965. It employs 501 to 1,000 people.
Where is Discountlabel based?
Discountlabel is headquartered in New Albany, United States, in the North America region.
How does Discountlabel make money?
One revenue line is on record: wholesale Custom Label Manufacturing.
Who are Discountlabel's main competitors?
Direct peers on record are CCL Industries, Multi-Color Corporation, Fortis Solutions Group, Resource Label Group, WS Packaging Group and Smyth Companies. Avery Dennison is listed as a broad incumbent. Emerging players are Sticker Mule and OnlineLabels.com. Brook & Whittle is listed as an others.
Does Discountlabel have an API?
No public API is recorded for Discountlabel.
What industry is Discountlabel in?
Discountlabel's product category is Custom Label Manufacturing. Its primary akta.pro industry code is IMALAKAN, Finishing, Converting & Die-Cutting Services, with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 323111.