Water Street Brass
Water Street Brass manufactures solid brass and bronze decorative cabinet and door hardware across 13 collections and 27+ finishes, hand-crafted in New York state. It sells exclusively through a network of approximately 399 authorized showrooms across North America and select international markets, serving designers, builders, luxury homeowners, and hospitality/contract buyers as a Dimora Brands subsidiary.
- Company typePrivate
- Founded2002
- HeadquartersFalconer, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Water Street Brass does
Water Street Brass (legally WSB Hardware, Inc.) is a US-based manufacturer of solid brass and bronze decorative hardware for fine residential and contract applications, founded in 2002 and headquartered in Falconer, New York. The company produces cabinet hardware (knobs, pulls, cup pulls, back plates, tab pulls, cabinet cremone sets) and door hardware (knobs and rosettes, levers, escutcheons, flush pulls, hinges, finials, door cremone sets) across 13 design collections and more than 27 finish options, with custom capabilities spanning bespoke sizes, wood species integration, hand hammering, and CNC engraving. Manufacturing and hand-finishing are performed by artisans at facilities in Jamestown and Lakewood, New York, using processes that include traditional antiquing, PVD coatings, and custom Cerakote ceramic coatings.
The business operates a pure B2B2C model with no direct-to-consumer e-commerce: Water Street Brass sells exclusively through an authorized network of approximately 399 decorative hardware showrooms and dealers across the United States, Canada, and select international markets (Thailand, Cayman Islands, China, Mexico). Dealers are categorized by specialty (cabinet, door, or both) and are supported by a quoting system, PDF catalogs, and a digital marketing presence across Instagram, Facebook, Pinterest, Houzz, and LinkedIn. The company does not publicly disclose pricing; quotes are handled through dealer relationships.
Water Street Brass is a privately held subsidiary of Dimora Brands, Inc., which itself sits within the PrimeSource Brands portfolio of specialty building products serving home improvement retailers, contractors, and homeowners throughout North America. End customers are reached through design professionals (interior designers, architects), custom cabinet makers and builders, luxury homeowners undertaking renovation projects, and hospitality/contract buyers. The company employs 11-50 people and is currently operating.
Water Street Brass firmographics
Firmographics- Name
- Water Street Brass
- Legal name
- WSB Hardware, Inc.
- Website
- https://waterstreetbrass.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Water Street Brass manufactures solid brass and bronze decorative cabinet and door hardware across 13 collections and 27+ finishes, hand-crafted in New York state. It sells exclusively through a network of approximately 399 authorized showrooms across North America and select international markets, serving designers, builders, luxury homeowners, and hospitality/contract buyers as a Dimora Brands subsidiary.
- Ownership category
- akta.pro rank
Where Water Street Brass is headquartered
LocationHeadquarters
- HQ city
- Falconer
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Water Street Brass business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Decorative Hardware Sales: Water Street Brass generates revenue through the sale of decorative cabinet hardware, door hardware, and associated components. Products are sold as finished goods through an authorized dealer network. Revenue is primarily one-time purchase driven, though dealers may place repeat orders. Custom orders and special finishes may command premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product catalog available through authorized dealers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Water Street Brass product offering
Product offeringCore offering
Water Street Brass manufactures hand-crafted solid brass and bronze decorative cabinet hardware and door hardware for fine residential and hospitality applications. The company produces knobs, pulls, cup pulls, levers, escutcheons, hinges, cremone sets, and related components across 13 product collections and 27+ finish options, including proprietary PVD coatings and Cerakote ceramic finishes. Products are made-to-order by artisans at facilities in Jamestown, NY and Lakewood, NY, with custom sizing, hand hammering, CNC engraving, and wood species integration available.
Product overview
Water Street Brass is a manufacturer of decorative hardware for residential applications, operating as a specialty building products brand under PrimeSource Brands and Dimora Brands portfolio. The company offers two primary product categories: Cabinet Hardware (including knobs, pulls, cup pulls, back plates, tab pulls, and cabinet cremone sets) and Door Hardware (including knobs and rosettes, levers, multipoint trim, entry handles, escutcheons, flush pulls, hinges, and door cremone sets). The product portfolio spans 13 distinct collections (Bead, Decorative, Hudson, Jamestown, Kenwood, Kinsley, Lexington, Madison, Manor, Port Royal, Terrace, Urban Loft, and Vestige), each offering various hardware types with customization through extensive finish options (standard finishes, PVD coatings, powder coating, wood species inserts), hand hammering, and CNC engraving. Products are handcrafted by artisans and manufactured in the USA, with showrooms across North America serving as the primary distribution channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabinet Hardware Cabinet hardware product line including knobs, pulls, cup pulls, back plates, tab pulls, and cabinet cremone sets for kitchen and bathroom cabinetry applications, organized across 13 collections (Bead, Decorative, Hudson, Jamestown, Kenwood, Kinsley, Lexington, Madison, Manor, Port Royal, Terrace, Urban Loft, Vestige). Sold through authorized decorative hardware showrooms to design professionals, builders, and cabinet makers.
- Door Hardware Door hardware including knobs and rosettes, levers and rosettes, multipoint trim, entry handle trim, medium and small escutcheons, flush pulls, hinges, finials, stops, doorbell trim, and door cremone sets for fine residential and hospitality applications.
- Custom Hardware Manufacturing Bespoke hardware manufacturing capabilities allowing for custom sizes, designs, wood species integration, hand hammering, and CNC engraving to meet specific project requirements. Targeted at design professionals, architects, and hospitality/contract projects with unique specifications.
- Finishes and Surface Treatments Comprehensive finish offerings including 27+ standard Water Street finishes, PVD and extended life finishes, powder coating, double-dip antiquing, Cerakote ceramic coatings, hand hammering, and antimicrobial copper plating applied to brass and bronze hardware.
Companies that use Water Street Brass
Customer profileSegments4 records
Ideal customer profiles3 records
Water Street Brass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Water Street Brass partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent_company.
- Dimora Brands, Inc.parent_companyWater Street Brass is a subsidiary of WSB Hardware, Inc., which is a Dimora Brands, Inc. company. Dimora Brands is part of the PrimeSource Brands portfolio of leading specialty building products and brands.
- PrimeSource Brandsparent_companyWater Street Brass operates under the PrimeSource Brands portfolio of leading specialty building products and brands that deliver home improvement solutions to retailers, contractors, and homeowners throughout North America.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Water Street Brass competitors and assessment
Company assessmentDirect peers
- Rejuvenation: Premium classic and vintage-inspired lighting, hardware, and home fixtures sold through showrooms and online; comparable artisan positioning, design professional targeting, and decorative finish portfolio to Water Street Brass.
- Atlas Homewares: Designer-oriented cabinet hardware brand offering contemporary and traditional collections through showroom dealers; directly comparable product mix, finish breadth, and dealer-led GTM to Water Street Brass.
- Top Knobs: Decorative cabinet hardware brand with broad finish and style assortment sold through kitchen/bath showrooms and dealers; directly comparable product breadth, channel model, and customer segments to Water Street Brass.
- Baldwin Hardware: Premium solid brass door hardware brand with extensive finish palette and design professional channel; overlaps with Water Street Brass in premium door hardware, finishes, and showroom distribution.
- Emtek Products: Premium decorative door and cabinet hardware manufacturer selling through designer showrooms and dealers; competes in the same high-end residential and design professional channel as Water Street Brass with comparable customization and finish depth.
- Rocky Mountain Hardware: Hand-cast solid bronze architectural hardware maker targeting luxury residential and design professionals; near-identical artisanal manufacturing positioning, premium pricing tier, and dealer-led distribution to Water Street Brass.
- Liberty Hardware: Decorative cabinet and door hardware manufacturer with broad style and finish assortment sold through home improvement retailers and dealers; overlaps with Water Street Brass on cabinet hardware SKUs and showroom/retail channels.
- Jeffrey Alexander / Hardware Resources: Decorative cabinet hardware brand sold through kitchen/bath dealers and showrooms with extensive finish and collection breadth; directly comparable assortment strategy, channel mix, and customer segments to Water Street Brass.
Broad incumbents
- Schlage: Mass-market and premium door hardware incumbent serving residential and commercial channels; broader portfolio and price-tier coverage than Water Street Brass but overlapping on premium residential door levers and knobs.
- Amerock: Large-scale cabinet hardware manufacturer with broad mid-to-premium assortment sold across retail and dealer channels; competes with Water Street Brass at the upper end of its catalog while serving a much wider price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Water Street Brass social profiles
Digital presenceWater Street Brass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water Street Brass leadership team
Management profileNumber of profiles
Water Street Brass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water Street Brass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water Street Brass
What does Water Street Brass do?
Water Street Brass manufactures hand-crafted solid brass and bronze decorative cabinet hardware and door hardware for fine residential and hospitality applications. The company produces knobs, pulls, cup pulls, levers, escutcheons, hinges, cremone sets, and related components across 13 product collections and 27+ finish options, including proprietary PVD coatings and Cerakote ceramic finishes. Products are made-to-order by artisans at facilities in Jamestown, NY and Lakewood, NY, with custom sizing, hand hammering, CNC engraving, and wood species integration available.
Is Water Street Brass a public or private company?
Water Street Brass is a private company. It is classified as corporate owned and is currently operating.
When was Water Street Brass founded?
Water Street Brass was founded in 2002. It employs 11 to 50 people.
Where is Water Street Brass based?
Water Street Brass is headquartered in Falconer, United States, in the North America region.
How does Water Street Brass make money?
One revenue line is on record: decorative Hardware Sales.
Who are Water Street Brass's main competitors?
Direct peers on record are Rejuvenation, Atlas Homewares, Top Knobs, Baldwin Hardware, Emtek Products, Rocky Mountain Hardware, Liberty Hardware and Jeffrey Alexander / Hardware Resources. Broad incumbents are Schlage and Amerock.
Does Water Street Brass have an API?
No public API is recorded for Water Street Brass.