Atlas Homewares

What Atlas Homewares does

Atlas Homewares is a Los Angeles-based decorative hardware supplier founded in 2001, operating as a brand within the Dimora Brands, Inc. portfolio under PrimeSource Brands. The company designs, sources, and distributes cabinet knobs, cabinet pulls, appliance pulls, backplates, bath accessories (hooks, soap dishes, shelves, towel bars, towel rings, tissue hooks), house numbers, and door bells. Its product portfolio is organized into 35+ named design collections (including Ballina, Bradbury, Bronte, Browning, Malin, Oskar, Reeves, and Sweetbriar Lane) and offered across 30+ finish options spanning brass/gold, silver/nickel/chrome, black, bronze/copper, white/cream, colors, and specialty finishes. The breadth of SKUs and finishes is the central product-merchandising lever.

The company sells through a multi-channel distribution model: a consumer-facing e-commerce site at atlashomewares.com for direct purchases and samples, a separate dealer portal at dealers.atlashomewares.com for B2B account management, and an authorized dealer network spanning kitchen/bath showrooms, home improvement retailers, and building supply dealers across the U.S. and Canada. Operations are supported out of a Vernon, CA facility. Pricing follows annual catalog unit pricing, with the 2026 Price List effective June 1, distributed in PDF and XLSX formats. Customer segments are horizontally diversified across homeowners/DIY consumers, kitchen/bath designers, contractors/builders, and dealers/distributors. Customer service operates via phone (800-799-6755) and dedicated email channels for both consumer service and credit/accounting.

Atlas Homewares is a private operating subsidiary; no funding rounds, public filings, M&A activity, or management-team disclosures are present in the source data. The competitive position rests on distribution reach via the parent portfolio, finish and collection breadth, and professional-channel programs (Designer Spotlight, sample program). Geographic reach is North America only.

Name

Atlas Homewares

Legal name

Atlas Homewares

Website

https://atlashomewares.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Homewares is a Los Angeles-based decorative hardware supplier (founded 2001) selling cabinet knobs, pulls, appliance pulls, bath accessories, and house numbers through its own e-commerce site, a dealer portal, and a North American authorized-dealer network, operating as a brand within Dimora Brands / PrimeSource Brands.

Ownership category

akta.pro rank

Product category

Decorative Hardware

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)

akta.pro secondary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Decorative hardware
• Cabinet knobs pulls
• Bath accessories
• Kitchen bath hardware
• Appliance pulls

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Decorative Hardware Sales: Atlas Homewares generates revenue through the sale of decorative hardware products including knobs, pulls, appliance pulls, backplates, bath accessories, house numbers, and door bells. The company sells through a network of authorized dealers and directly to consumers via their website. Products are offered in various finishes and collections targeting kitchen and bath designers, homeowners, and building professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atlas Homewares designs, manufactures, and distributes decorative hardware for residential kitchen and bath applications, including cabinet knobs, cabinet pulls, appliance pulls, backplates, bath accessories, house numbers, and door bells. Products are sold under multiple named design collections in 30+ finish options, distributed across North America through authorized dealers, kitchen/bath showrooms, home improvement retailers, building supply distributors, and the company's own e-commerce website.

Product overview

Atlas Homewares is a decorative hardware supplier offering a unified product portfolio of cabinet knobs, pulls, appliance pulls, backplates, bath products (hooks, soap dishes, shelves, towel bars, towel rings), house numbers, and door bells. The products are organized into multiple named collections (such as Ballina, Bradbury, Bronte, Browning, Malin, Oskar, Reeves, Sweetbriar Lane) and offered in various finishes including brass/gold (with Champagne, French Gold, Polished Brass, Satin Brass, Vintage Brass, Warm Brass), silver/nickel/chrome, black, bronze/copper, white/cream, colors, and other specialty finishes. The company publishes annual catalogs (2025 and 2026) showcasing their complete decorative hardware offerings for kitchen and bath applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Knobs Decorative cabinet knobs available in multiple shapes including arched, boutique, circle, octagon, oval, rectangle, round, square, T-shape, and D handle designs, used for kitchen, bath, and furniture cabinetry in residential and light commercial settings.
• Cabinet Pulls Cabinet pulls offered in bar, boutique, circle, cup, D handle, drop, euro, oval, round, square, tab, open end, and rectangle configurations for residential and light commercial cabinetry applications.
• Appliance Pulls Specialized pulls designed for integrated appliances, designed to match the decorative hardware aesthetic of the broader Atlas Homewares product line.
• Backplates Decorative backplates designed to accompany and enhance the appearance of cabinet knobs and pulls.
• Bath Hardware and Accessories Bathroom hardware and accessories including hooks, soap dishes, shelves, towel bars (single, double, and rack styles), tissue hooks, and towel rings.
• House Numbers Decorative house numbers for residential addressing applications.
• Door Bells Decorative door bells designed to match the Atlas Homewares hardware aesthetic.
• Ballina Collection A named collection of decorative hardware designs in the Atlas Homewares product portfolio.
• Bradbury Collection A featured named collection of decorative hardware showcased in designer spotlights, including cup pull and knob styles.
• Bronte Collection A named collection featured in farmhouse chic kitchen designs with modern updates.
• Browning Collection A named collection of classically shaped hardware used in functional kitchen designs.
• Malin Collection A named pull collection featured as a customer favorite on the Atlas Homewares website.
• Oskar Collection A named pull collection featured as a customer favorite on the Atlas Homewares website.
• Reeves Collection

Quantifiable outcome

• 30+ unique finish options available across product lines
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered parent.

• Dimora Brands, Inc.parentOthersAtlas Homewares is a brand owned by Dimora Brands, Inc., which is part of the PrimeSource Brands portfolio of leading specialty building products and brands that deliver home improvement solutions to retailers, contractors, and homeowners throughout North America.
• PrimeSource BrandsparentOthersAtlas Homewares operates under PrimeSource Brands, a portfolio company of specialty building products and brands serving the North American home improvement market including retailers, contractors, and homeowners.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rejuvenation: Rejuvenation is a Williams-Sonoma-owned decorative hardware brand offering cabinet knobs/pulls and a broader lighting/furniture assortment via DTC and showrooms. Comparable to Atlas on decorative aesthetic positioning, though much broader in category.
• Emtek Products: Emtek is a broader decorative hardware specialist offering cabinet hardware alongside locks and entry sets, distributed through designer showrooms. Comparable to Atlas on premium decorative positioning, but with a wider portfolio spanning door hardware.
• Schlage (Allegion): Schlage is a major residential lockset and hardware brand with decorator knob/pull extensions and broad home center distribution. Comparable to Atlas on the decorative knobs/pulls category, but at much larger scale and with locks as core.

Direct peers

• Berenson Hardware: Berenson is a decorative cabinet hardware brand offering knobs, pulls, and finishes to dealers and home improvement channels. Comparable to Atlas on product category, finish variety, and channel mix, with similar mid-market positioning.
• Alno Inc. Alno designs and manufactures decorative cabinet hardware and bath accessories targeting the designer and showroom channel. Comparable to Atlas on premium decorative positioning and project/specifier customer base.
• Liberty Hardware: Liberty Hardware is a large North American cabinet and bath hardware manufacturer sold through home improvement retailers and dealers. Comparable to Atlas on product portfolio breadth and mass-channel distribution, though with greater big-box exposure.
• Amerock: Amerock is one of the largest North American decorative cabinet hardware brands, offering knobs, pulls, and bath accessories across multiple finishes. Directly comparable to Atlas on product category, channel (dealer/showroom + home center), and target customer (designers, homeowners, builders).
• Top Knobs: Top Knobs is a leading decorative cabinet hardware brand with an extensive collection-based product line sold through kitchen/bath dealers. Closely comparable to Atlas on assortment strategy, finish variety, and designer-focused distribution.
• Hickory Hardware: Hickory Hardware produces decorative cabinet knobs, pulls, and bath accessories under multiple branded collections. Comparable to Atlas on product mix, dealer channel, and project-driven demand patterns.
• Jeffrey Alexander (by Hardware Resources): Jeffrey Alexander is Hardware Resources' decorative cabinet hardware line with knobs, pulls, and bath hardware sold through dealers and online. Directly comparable to Atlas on category, design-collection approach, and dealer-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atlashomewares
• Facebookfacebook.com/atlashomewares.inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Homewares