Sicor

What Sicor does

Sicor S.r.l. is an Italian industrial company that designs and manufactures elevator traction machines, founded in 1981 and headquartered in Rovereto, Trento, Italy. The product portfolio spans two core lines: geared traction machines (GEARED series, including SV110, SH110-SH190, and MR12C-MR35 models with both standard and SSB configurations) and permanent-magnet gearless machines (GEARLESS series, including the SG/SGS cantilever and central-pulley family and the ultra-compact SW/SWS family with a 205mm axial footprint). Sicor applies an Application Driven Design methodology, offering custom feasibility analysis, prototyping, and certified production for specialized installation and modernization requirements. Complementary services include after-sales technical assistance, a full spare-parts catalogue (covering even discontinued products), and the Sicor Academy training program for channel partners.\n\nThe business model is B2B hardware sales to elevator OEMs, installers, modernization specialists, and maintenance providers, with 100% of commercial reach delivered through a global network of authorized regional distributors spanning 30+ countries in Europe, the Middle East, Asia, Africa, and Latin America. The company is privately held with no external funding disclosed, operates a wholly-owned Indian subsidiary (Sicor Engineering India Pvt. Ltd.), and supports its distribution model with digital self-service tools including an Online Product Configurator and a serial-number-based Customer Area web application for warranty verification and documentation access. The customer-facing value proposition emphasizes a 36-month standard warranty (with a 5-year extended option introduced in September 2022), proven reliability on geared machines, and best-in-class energy efficiency, low noise, and compact form factor on the gearless line.

Name

Sicor

Legal name

Sicor S.r.l.

Website

https://sicoritaly.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Sicor is an Italian designer and manufacturer of geared and permanent-magnet gearless elevator traction machines, founded in 1981 and based in Rovereto. It sells to elevator OEMs, installers, and modernization companies exclusively through a global network of authorized regional distributors across 30+ countries.

Ownership category

akta.pro rank

Product category

Elevator Traction Machines

NAICS

Elevator and Moving Stairway Manufacturing (333921), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Traction/Machine-Room-Less (MRL) Elevator Service & Maintenance (BPABAIAL)

akta.pro secondary industry

Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)

Keywords

• Elevator traction machines
• Gearless machines
• Geared elevators
• Permanent magnet motors
• Elevator spare parts

Headquarters

HQ city

Rovereto

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Elevator Traction Machine Sales: Sicor generates revenue through the sale of geared and gearless traction machines for elevators. The product portfolio includes standard models across multiple series as well as custom-designed solutions. After-sales support, spare parts, and warranty services complement the core product revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sicor designs and manufactures elevator traction machines, offering two main product lines — Geared series (traditional gear reducer machines) and Gearless series (permanent magnet machines) — for new elevator installations and modernization projects. The portfolio spans numerous models across capacities and configurations, complemented by custom design and prototyping, after-sales technical assistance, spare parts supply, and Sicor Academy training for channel partners. Distribution is handled through a global network of authorized distributors and resellers, with digital tools (online configurator and customer area portal) supporting selection and post-sale engagement.

Product overview

Sicor is an Italian company specializing in the design and production of elevator traction systems, operating for over 40 years. The company offers two core product lines: GEARED series (traditional gear reducers) and GEARLESS series (permanent magnet machines). The Geared series includes models SV110, SH110, SH130, SH140, SH160, SH190, MR12C, MR21, MR26, and MR35 in various configurations (standard and SSB variants). The Gearless series comprises the SG/SGS series (cantilever and central pulley designs) and the compact SW/SWS series (205mm axial footprint). Products are complemented by services including custom design and realization, after-sales technical assistance, spare parts supply, and training through Sicor Academy. The company also provides digital tools including an online product configurator and a customer area web application for warranty verification and documentation access.

Differentiator

Problem solved

Functional benefit

Products and services

• Geared Series (Gear Reducer Traction Machines) Traditional gear reducer traction machines (macchine di sollevamento a riduttore) that use mechanical gear reduction to transmit power from motor to traction sheave for elevator lifting. Includes standard and double drum configurations for diverse installation requirements. Sold to elevator manufacturers, installers, and modernization companies globally through the authorized distributor network.
• Gearless Series (Permanent Magnet Traction Machines) Permanent magnet gearless traction machines (macchine gearless a magneti) using direct-drive technology without mechanical gear reduction. Designed for latest-generation elevator systems, both with and without machine rooms, offering high efficiency, low noise, and compact dimensions. Sold globally through authorized distributors to elevator OEMs, installers, and modernization companies.
• Gearless SG/SGS Series Gearless permanent magnet machines available with cantilevered pulleys (SG models) or central pulley positioning (SGS models). Designed for machine-room-less applications with reduced radial dimensions, also suitable for modernizations with machine rooms. For elevator manufacturers and modernization companies needing compact permanent magnet solutions.
• Gearless SW/SWS Series Ultra-compact gearless machines with extremely reduced radial footprint and 205mm axial footprint. SW series features cantilever pulleys; SWS series features central pulleys. Delivers best energy efficiency, minimum noise level, and maximum cabin comfort. Targeted at modernization projects and installations with tight compartment dimensions.
• Design and Realization Services Custom engineering service for elevator traction solutions, including preventive feasibility analysis, development with sophisticated calculation systems, prototyping, and certified production. Designed for elevator manufacturers and installers with specialized requirements not covered by standard catalog models.
• After Sales Technical Assistance Technical support service for installed Sicor traction machines, including remote diagnostics, virtual reality assistance, and on-site interventions. Delivered through a dedicated hotline and email. For elevator manufacturers, installers, and maintenance providers needing post-sale technical support.
• Spare Parts Service Complete spare parts supply service including a detailed catalog for accurate identification of spare part codes. Coverage extends to products no longer in production, supporting maintenance of legacy Sicor traction machines. For elevator maintenance providers and modernization companies.
• Sicor Academy Training Program Structured training program for Sicor channel partners covering traction machine performance and applications (for sales force) and product configurator operation (for technical sales staff). Delivered to distributors and resellers to support partner-led selling.
• Online Product Configurator Web-based configuration tool that enables customers and channel partners to identify the most suitable geared or gearless traction machine for a specific elevator system, whether for new installation or modernization, by inputting system characteristics.
• Customer Area Web Application Web-based customer portal providing access to installed Sicor machine data, serial number lookup for authenticity verification, production date, warranty information, adjustment parameters, downloadable technical datasheets, manuals, certificates, and video tutorials. Targeted at channel partners and end customers to support post-sale service.

Quantifiable outcome

• 36-month standard warranty on all new geared and gearless machines made in Italy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core, regional and minor.

• TORINO ELEVATORScoreChannel Partner/ Reseller/ DistributorPrimary distributor for United Arab Emirates and Saudi Arabia markets. Handles local sales, support, and distribution of Sicor elevator traction machines.
• DONATI SPAcoreChannel Partner/ Reseller/ DistributorItalian distributor partner for elevator components including Sicor traction machines.
• ELVACENTER NV/BVcoreChannel Partner/ Reseller/ DistributorRegional distributor for Belgium and Netherlands markets handling Sicor product distribution.
• SICOR ENGINEERING INDIA PVT. LTD.coreChannel Partner/ Reseller/ DistributorSubsidiary company handling Sicor operations and distribution in the Indian market.
• KLEEMANN HELLAS S.AregionalChannel Partner/ Reseller/ DistributorGreek elevator company distributor for Sicor products in the Hellenic market.
• ACE SCHMERSAL ELETROELETONICAregionalChannel Partner/ Reseller/ DistributorBrazilian distributor partner for Sicor elevator components and traction machines.
• ADSUR S.A.regionalChannel Partner/ Reseller/ DistributorArgentine distributor handling Sicor product sales and support in Argentina and surrounding region.
• BULUT MAKINA ASANSOR SAN. VE TIC. LTD. STIregionalChannel Partner/ Reseller/ DistributorTurkish distributor and elevator company partner for Sicor products in Turkey.
• PG SOLUTION SP. Z.O.O.regionalChannel Partner/ Reseller/ DistributorPolish distributor partner specializing in spare parts and Sicor product distribution.
• ARTEMIS LIFT FRANCEregionalChannel Partner/ Reseller/ DistributorFrench distributor partner for Sicor elevator traction machines in the French market.
• SUMASAregionalChannel Partner/ Reseller/ DistributorSpanish distributor partner for Sicor products with additional representation through Elevator Commerce.
• PEW ELECTRICAL DISTRIBUTORS LTDregionalChannel Partner/ Reseller/ DistributorUK-based electrical distributor handling Sicor product distribution in the United Kingdom.
• LIFT KRAMregionalChannel Partner/ Reseller/ DistributorRomanian distributor partner for Sicor elevator components.
• ARYTECH LIFT LTDregionalChannel Partner/ Reseller/ DistributorIsraeli elevator technology company distributor for Sicor products.
• THUAN ANH TRADING AND SERVICE CO., LTDregionalChannel Partner/ Reseller/ DistributorVietnamese distributor partner for Sicor elevator products in Vietnam and surrounding markets.
• AZUR ASCENSEURminorChannel Partner/ Reseller/ DistributorMoroccan distributor for elevator components including Sicor traction machines.
• CHEJLTECH ABminorChannel Partner/ Reseller/ DistributorSwedish technical company distributor for Sicor products in Nordic markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schindler Group: Global elevator OEM with in-house drive manufacturing (Schindler 5500/7000 platforms using PM gearless technology). Competes with Sicor across both new installations and modernization where component sourcing is in-house.
• TK Elevator (ThyssenKrupp): Major global elevator OEM producing traction machines for its own elevator systems (MULTI, synergy, evolution product lines). Vertically integrated competitor with broad service network overlapping Sicor's modernization customer base.
• Otis Worldwide: World's largest elevator OEM with vertically integrated manufacturing including traction machines (GeN2, Gen3 product lines). Largest competing supply source for new-installation traction machines globally.
• Mitsubishi Electric (Elevator Division): Japanese elevator manufacturer producing its own PM gearless machines (NEXIEZ series) and a major global player. Indirectly competes via in-house supply and exerts downward pricing pressure on independent component suppliers like Sicor in Asia-Pacific markets.
• KONE Corporation: Global elevator and escalator OEM with in-house EcoDisc gearless motor manufacturing capabilities. Sets the technology benchmark for permanent-magnet gearless drives and competes with Sicor indirectly via installed-base service contracts and component standardization.

Direct peers

• KLEEMANN HELLAS: Greek elevator manufacturer that produces complete elevator systems including traction machines and also serves as a Sicor distribution partner. Comparable as both a competing component supplier and a customer-channel relationship.
• Wittur Group: Global elevator components manufacturer producing traction machines, doors, and safety components. Direct competitor to Sicor in supplying independent elevator installers and modernization specialists across Europe, Asia, and the Americas.
• Donati Sollevamenti: Italian elevator components and traction machine specialist; also listed as a Sicor distribution partner in Italy. Directly comparable in product scope and customer base, with gearless and geared machine offerings for elevator OEMs and modernizers.
• Montanari Giulio & C. Italian manufacturer of gearless and geared traction machines for elevators. Closest Italian-headquartered direct competitor to Sicor, with overlapping product range and similar specialization in permanent-magnet gearless technology.
• Torin Drive: Chinese manufacturer of elevator permanent-magnet gearless traction machines. Direct competitor targeting emerging markets and modernization segments with cost-advantaged gearless offerings, increasingly overlapping Sicor's value segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiVsOETupRKszjNtyVy19XA/videos
• Facebookfacebook.com/Sicoritaly
• LinkedInlinkedin.com/company/sicorsrl
• Instagraminstagram.com/sicor_italy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sicor