What Ecoactiv does

Ecoactiv is an Australian product-stewardship and recycling company operated by The Activ Group Solutions Pty Ltd (ABN 64 640 456 971), headquartered in Burwood, Victoria, with operations dating to 1999. The company provides recycling services for electronics, batteries, textiles, solar panels, mattresses, vapes, appliances, and specialty items including blister packs and optical waste, serving households, small businesses, schools, councils, and airports across all Australian states and territories.

The core offering is the Ready Recycling Solutions line of prepaid recycling kits (5kg–20kg satchels and boxes at A$34.95–A$245) that customers order online, fill with eligible materials, and return via Australia Post using prepaid labels. Underlying operations include a national network of collection and dismantling centres, mechanical and thermal solar panel processing capable of recovering up to 95% of materials (glass, aluminium, silicon, silver, copper), mattress collection (A$80 flat fee) in Melbourne metro, and the Ecoactiv Circular Economy Hub online booking platform covering 1,000+ item categories. Specialist affiliate programs include Pharmacycle (blister pack recycling with 30M+ packs processed) and the Opticycle joint venture with PanelCycle for optical waste, supported by retail collection partnerships with Specsavers and National Pharmacies.

Ecoactiv makes money primarily through one-time transactional kit sales to consumers, scheduled pickup fees for large items, and managed-service contracts for councils, airports, schools, and enterprise customers. The company holds an ISO 14001:2015 certified Environmental Management System, aligns with AS/NZS 5377 e-waste standards, and participates in the National Television and Computer Recycling Scheme (NTCRS). It is privately held with no disclosed funding rounds, revenue figures, or management team information in the source material.

Name

Ecoactiv

Legal name

The Activ Group Solutions Pty Ltd

Website

https://ecoactiv.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Ecoactiv is an Australian recycling company offering prepaid kits and collection services for e-waste, batteries, textiles, solar panels, mattresses, vapes, and optical waste, serving households, businesses, councils, and schools nationwide.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Materials Recovery Facilities (56292), Materials Recovery Facilities (562920), Waste Collection (56211)

akta.pro primary industry

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA)

akta.pro secondary industries

Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL), Textile & Apparel Recycling and Sorting (Non-E-waste) (BPALADAL), Recycling & E-Waste Collection/Hauling (HSAKALAJ), Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Ewaste recycling services
• Circular economy solutions
• Product stewardship
• Waste management services
• Prepaid recycling kits

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Recycling Kit Sales: Sale of prepaid recycling satchels and boxes (5kg, 15kg, 20kg capacities) for various waste streams including ewaste, textiles, batteries, and blister packs. Kits include return postage via Australia Post.
2. Collection and Pickup Services: Fee-based collection services for large items including mattresses (starting at $80) and bulk commercial recycling. Services available via online booking or quote requests.
3. Enterprise/Business Recycling Solutions: Custom recycling programs for councils, airports, schools, and businesses requiring large-scale receptacle deployment and regular pickup services for items like vapes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ecoactiv provides eco-friendly disposal and recycling services for electronics, batteries, textiles, mattresses, solar panels, vapes, blister packs, appliances, and optical products across Australia. Customers purchase prepaid recycling satchels and boxes, fill them with eligible items, and return them via Australia Post for sorting, shredding, and material recovery, with pickup services offered for larger items and enterprise customers.

Product overview

Ecoactiv is a product stewardship and recycling company operated by The Activ Group Solutions Pty Ltd, offering a suite of Ready Recycling Solutions (prepaid recycling kits) and collection/recycling services for ewaste, batteries, solar panels, mattresses, textiles, vapes, appliances, and specialty items. The core product is the Ready Recycling Solutions line of prepaid satchels and boxes (5kg-20kg capacities) for ewaste, textiles, batteries, and blister packs, which customers fill and return via Australia Post. Beyond individual kits, Ecoactiv provides service-based recycling for larger items including solar panels, mattresses, and commercial-scale collections through the Ecoactiv Circular Economy Hub online booking platform. The company also operates partner programs including Opticycle (optical/contact lens recycling) and Pharmacycle (blister pack recycling), which are affiliate programs with specialized processing partners rather than Ecoactiv-branded products. The platform covers 1000+ items across all Australian states with both pickup and drop-off options.

Differentiator

Problem solved

Functional benefit

Brands

• Opticycle: Australia's first full optical recycling solution for contact lens packaging, frames, and lenses. Founded by The Activ Group and PanelCycle, offering seamless end-to-end recycling for the optical industry.
• ReadyRecycle

Products and services

• Small ewaste Recycling Satchel (5kg) Prepaid satchel holding up to 5kg of small electronics including phones, tablets, cables, and other small tech items. Return postage included via Australia Post. Priced at $59.00 per satchel.
• Large ewaste Recycling Box (20kg) Prepaid box holding up to 20kg of electronics including monitors, laptops, small appliances, cables, and gaming consoles. Return postage included via Australia Post. Priced at $79.00 per box.
• Blister Pack Recycling Satchel (Pharmacycle) Satchel for recycling empty medicinal blister packs through Pharmacycle's specialist recycling program. Postage included. Priced at $34.95 per satchel.
• Textiles 5kg Recycling Satchel Satchel for diverting up to 5kg of clothing, linen, footwear, and household textiles from landfill. Return postage included.
• Textiles 15kg Recycling Box Prepaid box for bulk textile recycling, holding up to 15kg of clothing, fabrics, and linen. Includes return shipping and processing. Priced at $116.00 per box.
• Batteries 15kg Recycling Box Prepaid box for recycling household and small commercial batteries including AA, button, rechargeable, mobile phone, laptop, and lead acid batteries. Priced at $99.00 per box.
• ReadyRecycle Activation Kit Office/event starter kit including posters, signage, and prepaid recycling boxes for ewaste, textiles, blister packs, and batteries. Targeted at offices, retail, and events. Priced at $245.00 per kit.
• Solar Panel Recycling Service National solar panel recycling service covering all Australian states and territories with pickup and drop-off options. Processes panels through accredited recycling partners to recover up to 95% of materials including aluminium, silicon, glass, silver, and copper.
• Mattress Recycling Service Mattress collection and recycling service available in Melbourne Metro for homes and commercial businesses at a flat $80 fee for all mattress sizes (Cot, Single, Queen, King). Diverts mattresses from landfill, recovering foam, metal springs, and fabric.
• E-waste Collection & Recycling Service Electronic waste collection and disposal service for households, businesses, and schools. Supports NTCRS (National Television and Computer Recycling Scheme) and offers 1000+ item categories.
• Battery Recycling Services Battery recycling service handling over 20 types of batteries including alkaline, lithium-ion, car batteries, laptop batteries, power banks, and UPS backup batteries.
• Appliance Recycling Services Electrical appliance collection and recycling covering heating/cooling, lighting, major appliances, outdoor equipment, and small appliances.
• Textiles Recycling Service Textile and clothing recycling service with collection centers in all major Australian states. Accepts apparel, footwear, household textiles, and fabric remnants.
• Vape Recycling Service Vape recycling program for households and businesses including councils, airports, and schools. Provides collection receptacles and pickup services for safe disposal of disposable vapes.
• Ecoactiv Circular Economy Hub Online booking platform enabling customers to book recycling collections and drop-offs. Covers 1000+ items across multiple waste categories with pickup or drop-off options across Australia.
• Opticycle (Contact Lens Recycling) Australia's first full optical recycling solution for contact lens packaging, eyeglasses, frames, and lenses. Founded by The Activ Group and PanelCycle, partnered with Specsavers and National Pharmacies for collection boxes in optometry practices.
• Pharmacycle (Blister Pack Recycling) Specialist blister pack recycling program that separates aluminium and plastic from medicinal blister packs. Has recycled over 30 million blister packs, saving approximately 45 tonnes of material from landfills.

Quantifiable outcome

• Up to 95% of solar panel materials can be recovered for reuse
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• PharmacyclecoreStrategic or Co-development PartnerPharmacycle is Ecoactiv's affiliate partner for blister pack recycling, offering Australia's only comprehensive recycling solution for medicinal blister packs. The partnership enables consumers to purchase recycling satchels through Ecoactiv's shop, fill them with empty blister packs, and return them via Australia Post. Materials are separated (PVC plastic to Think Fencing, aluminium to Weston Aluminium) within Australia. To date, Pharmacycle has recycled over 30 million blister packs, saving approximately 45 tonnes from landfills.
• Opticycle (Joint Venture with PanelCycle)coreStrategic or Co-development PartnerOpticycle is Australia's first full optical recycling solution, founded by The Activ Group and PanelCycle. It addresses the challenge of recycling contact lens cases, eyeglasses, and lenses. Ecoactiv hosts Opticycle satchels in their shop. Strategic partnerships with optical providers like Specsavers and National Pharmacies enable collection boxes in optometry practices. Materials are processed domestically, with aluminium repurposed for steelmaking and plastics transformed into durable products.
• SpecsaversflagshipStrategic or Co-development PartnerLeading optical retailer with strategic partnership through Opticycle for optical waste recycling. Collection boxes placed in Specsavers optometry practices allow customers to deposit used contact lenses, glasses, and lenses for recycling.
• National PharmaciesflagshipStrategic or Co-development PartnerPartnership with Opticycle to offer collection boxes in National Pharmacies' optometry practices, providing accessible drop-off points for optical waste recycling across Australia.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Pharmacycle: Specialist blister pack recycling program operated as affiliate partner of Ecoactiv. Connected rather than competing, sharing downstream processing relationships.

Direct peers

• TechCollect: Australia's largest dedicated e-waste recycler operating under NTCRS with nationwide collection network. Directly comparable to Ecoactiv on e-waste collection infrastructure and consumer drop-off services.
• Ecycle Solutions: Australian e-waste and IT asset disposition specialist providing enterprise recycling and data destruction. Comparable to Ecoactiv's B2B e-waste segment with overlapping customer base.
• Re.Group: Australian resource recovery company operating mattress and textile recycling programs. Direct peer in mattress recycling where Ecoactiv competes primarily in Melbourne metro.
• Lifeline Recycling (Textile Recycling): Major Australian textile recycling operator through op-shop donations. Overlaps with Ecoactiv's textile 5kg and 15kg recycling satchel/box offerings for consumers.
• Total Green Recycling: Australian e-waste and battery recycler with drop-off points and enterprise collection services. Comparable mid-sized competitor in overlapping waste streams.

Broad incumbents

• Cleanaway Waste Management: Australia's largest waste management company offering total waste services including commercial collections and recycling. Overlaps with Ecoactiv's collection services but at vastly broader portfolio scale.
• Veolia Australia and New Zealand: Global waste management and resource recovery operator with significant Australian operations across hazardous, industrial, and recycling streams. Competes with Ecoactiv in enterprise recycling contracts.
• Sims Lifecycle Services: Global IT asset disposition and e-waste recycler with operations in Australia. Comparable in IT equipment recycling but operates at much larger enterprise scale.

Emerging players

• Sundrive Solar (Solar Recycling): Australian solar industry participant developing end-of-life solar recycling capabilities. Emerging competitor in the same solar recycling category where Ecoactiv offers specialist processing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecoactiv
• LinkedInlinkedin.com/company/ecoactiv
• Instagraminstagram.com/ecoactiv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoactiv