Novus

What Novus does

NOVUS Produtos Eletrônicos Ltda. is a privately-held Brazilian industrial automation company founded in 1982 in Canoas, Rio Grande do Sul, that designs, manufactures, and sells electronic devices for measurement, control, and data acquisition under the 'NOVUS Automation' brand. Its portfolio spans temperature and process controllers, digital indicators, data loggers (FieldLogger, TagTemp, Stabilis), cellular IoT devices (LogBox LTE), wireless LoRa climate sensors (Climate Air+, RHT Air+), gateways (AirGate Geter, AirGate Air+), pressure and temperature transmitters, PLCs and HMIs, and the proprietary DeepCTRL adaptive PID control technology. Hardware is produced on an in-house SMT manufacturing line in a 5,000+ m² Canoas facility and is paired with the NOVUS Cloud IoT platform for remote monitoring, an INMETRO/CGCRE-accredited metrology laboratory for calibration, and the free NOVUS Learning training platform.

The company makes money primarily through hardware product sales, supplemented by professional services revenue from certified NOVUS Experts system integrators, INMETRO-accredited calibration services, and the NOVUS Learning training program. Go-to-market combines direct enterprise field sales in Brazil, the United States, Argentina, and Italy with a distribution network of approximately 300 partners across more than 60 countries; roughly half of production is exported. Customer segments are diversified across industrial manufacturing, infrastructure (water, sanitation, energy), agribusiness, pharmaceutical/healthcare, and IT/data centers, with named applications in aerospace manufacturing, sanitation telemetry, and water-pumping infrastructure. The company holds ISO 9001, ISO/IEC 17025, CE, UL, FCC, UKCA, TÜV, Anatel, and EN 18031-1:2024 certifications, and is recognized among the 25 best companies to work for in Rio Grande do Sul by Great Place to Work.

Name

Novus

Legal name

Novus Produtos Eletrônicos Ltda.

Website

https://novus.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

NOVUS Produtos Eletrônicos is a Brazilian industrial automation company, founded in 1982, that designs and manufactures electronic measurement, control, and data-acquisition devices — including controllers, data loggers, IoT devices, sensors, and transmitters — serving industrial manufacturing, infrastructure, pharmaceutical, and data-center customers across more than 60 countries through direct sales and approximately 300 distributors.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

akta.pro secondary industries

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM), Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Industrial automation hardware
• Process measurement control
• Data acquisition systems
• Temperature process controllers
• Industrial IoT sensors

Headquarters

HQ city

Canoas

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of industrial automation equipment including controllers, indicators, data loggers, IoT devices, sensors, transmitters, and accessories. Products manufactured in-house at modern SMT production line.
2. Professional Services: System integration and implementation services through certified NOVUS Experts partners. Custom solutions from initial project and consulting through development, commissioning and support.
3. Calibration Services: Metrology laboratory services accredited by INMETRO/CGCRE for calibration of instruments, performed internally and at customer facilities.
4. Training Services: NOVUS Learning platform provides technical training courses on products and processes. Platform is free for users and issues certificates upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

NOVUS designs, manufactures, and sells industrial automation equipment for measurement, control, and data acquisition, including temperature and process controllers, digital indicators, data loggers, IoT devices with cellular connectivity, vibration and environmental wireless sensors, pressure and temperature transmitters, gateways, PLCs, and HMIs. The portfolio is complemented by the NOVUS Cloud IoT monitoring platform, the DeepCTRL intelligent control technology, and an INMETRO-accredited metrology laboratory providing calibration services.

Product overview

NOVUS Automation is an industrial automation company offering a comprehensive portfolio of measurement, control, and data acquisition products organized across four business units: Controle e Indicação de Processos (CIP) covering controllers, indicators, PLCs, HMIs, and power supplies; Aquisição e Comunicação de Dados (ACD) featuring data loggers, IoT devices, wireless systems, gateways, and I/O modules; Sensores, Condicionadores e Transmissores (SCT) including temperature, level, and pressure transmitters plus humidity sensors; and Software Interface (SWI) providing monitoring and configuration software. The portfolio includes flagship products like FieldLogger for industrial data acquisition, LogBox LTE for cellular IoT connectivity, Telik Geter for vibration/temperature monitoring, and Climate Air+ for wireless environmental monitoring. The company complements its hardware with the NOVUS Cloud IoT platform, DeepCTRL AI-based control intelligence, and NOVUS Learning training services, with an INMETRO-accredited metrology laboratory for calibration services.

Differentiator

Problem solved

Functional benefit

Products and services

• FieldLogger Industrial multichannel data logger for precise and continuous monitoring of temperature, humidity, and other analog and digital variables in diverse industrial environments, with advanced connectivity options including native MQTT support.
• LogBox LTE IoT device with integrated data logger and LTE connectivity for remote telemetry and mobile monitoring solutions, used by industrial and infrastructure customers.
• Telik Geter High-precision vibration and temperature sensor for monitoring critical rotating assets, with triaxial accelerometer, RMS/VRMS vibration monitoring, FFT spectrum analysis, tilt and distance measurement, and battery life up to 10 years.
• Climate Air+ Temperature and humidity monitoring solution combining RHT Air+ wireless sensors with LoRa long-range communication and an AirGate Air+ gateway, targeting pharmaceutical warehouses, data centers, and industrial facilities.
• NOVUS Cloud IoT platform for device monitoring and online visualization of process data with real-time monitoring, historical data storage, reports, and alarm notifications via SMS and email.
• NOVUS Learning Free online learning platform developed by NOVUS offering technical courses on products and processes with completion certificates.
• Metrology Laboratory Calibration Services INMETRO/CGCRE-accredited metrology laboratory providing calibration services for industrial instruments, performed internally and at customer facilities under ISO/IEC 17025.

Quantifiable outcome

• Reduced equipment downtime by 40% in aerospace manufacturing application
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• NOVUS Experts (Certified Integrator Network)coreImplementation/ SI/ Consulting PartnerCertified system integrators trained and authorized to design, implement, and maintain NOVUS automation solutions. They provide full project lifecycle services from initial consulting through commissioning and ongoing support. Integrators must maintain certification through regular training updates.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• WAGO: German manufacturer of automation, interconnection and interface electronics including controllers, I/O systems, and industrial gateways. Directly comparable to Novus's PLCs, HMIs, gateways and I/O modules within industrial automation stacks.
• Watlow: US-based manufacturer of temperature controllers, heaters, sensors and industrial heaters. Direct competitor to Novus in PID temperature controllers, indicators, and process heating instrumentation across pharma, semiconductor and industrial oven applications.
• ifm electronic: German sensor and industrial connectivity vendor offering position, process, condition monitoring sensors plus IO-Link masters and cloud platforms. Closely comparable to Novus's Telik Geter vibration sensor, Climate Air+ wireless sensors, AirGate gateways and NOVUS Cloud strategy.
• Weidmüller: German industrial connectivity, automation, and electronics vendor offering controllers, signal conditioning, power distribution, surge protection, and remote I/O. Comparable to Novus's controllers, PLCs, gateways, RTUs (FieldLogger) and industrial automation offering.
• Pepperl+Fuchs: German sensor and explosion-protection specialist with industrial sensors, connectors, and interface technology. Comparable to Novus's industrial sensor/transmitter portfolio, especially in process automation and hazardous industrial environments.

Emerging players

• Advantech: Taiwanese industrial IoT and embedded computing platform company offering data acquisition, gateways, and edge computing for IIoT. Comparable as an IoT/data acquisition peer to Novus's FieldLogger, LogBox LTE, AirGate gateways, and NOVUS Cloud stack.
• Axiomtek: Taiwanese industrial IoT and embedded systems vendor providing data acquisition, gateways, and SCADA-compatible platforms. Comparable to Novus's IoT devices, RTU/data loggers, and SCADA integration capabilities via Modbus/MQTT.
• HMS Industrial Networks (HMS Networks): Swedish industrial connectivity specialist focused on protocol gateways, I/O modules, and industrial communication (Modbus, MQTT, OPC UA). Comparable to Novus's AirGate Geter, FieldLogger, and gateway/converter product lines within industrial IoT bridging.

Broad incumbents

• Endress+Hauser: Swiss global leader in industrial process measurement instrumentation including temperature, pressure, flow and level. Highly comparable to Novus's sensor/transmitter and data acquisition business but with vastly greater global scale and broader product portfolio.
• Phoenix Contact: Global industrial automation, connection and surge protection vendor offering controllers, I/O, signal conditioning, HMIs and cloud connectivity. Overlaps with Novus's PLC, gateway, signal conditioner, and cloud/SCADA integration portfolio across broader industrial use cases.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/novusbr
• Facebookfacebook.com/novusbr
• LinkedInlinkedin.com/company/novusbr
• Instagraminstagram.com/novusautomationbrasil
• Xx.com/novusbr

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus