The Bearded Ladies

What The Bearded Ladies does

The input data for "The Bearded Ladies" contains a material internal contradiction that must be surfaced up front. The firmographic record describes a Stockholm, Sweden-based, privately held game-development consultancy ("consulting game developers") associated with co-founder Ulf Andersson and director Haraldur Thormundsson — names historically linked to the Swedish studio The Bearded Ladies Consulting AB. However, the entire body of scraped web content on the registered domain (thebeardedladiesconsulting.com) is not a game-studio site at all; it is an affiliate/operator content property for "Kingbet9," a real-money online casino targeting Australian players, launched in 2019 under a Curacao gaming license. A secondary casino brand, "Lucky Red Casino" (operated under Club World Group, licensed in Anjouan, Union of Comoros, targeting U.S. players), is also referenced. The available evidence therefore points to a domain that either has been repurposed for online-gambling affiliate/operator content or is being used as a front for a casino business unrelated to the original consultancy identity.

Judged strictly on the substantive content available, the operating entity functions as a direct-to-consumer online casino and/or affiliate marketing property in the iGaming vertical. The Kingbet9 platform offers 3,000+ titles spanning slots/pokies, live dealer tables (blackjack, roulette, baccarat), crash games, scratch cards, and instant-win games, delivered via desktop browser, a native Android app (with push notifications, biometric login, synchronized accounts), and an iOS mobile-web experience. The technology stack described includes SSL encryption, certified RNG engines for game fairness, a real-time bonus/wagering-tracking system, optional two-factor SMS authentication, and multi-currency support including AUD and Bitcoin. Go-to-market is content-led and SEO-driven, using casino guides, game reviews, and bonus-comparison pages to capture organic search demand, supported by affiliate partnerships and in-platform promotional messaging.

The revenue model is transaction-based rather than subscription: primary economics derive from the house edge / RTP spread on wagered play, supplemented by value captured from unmet bonus wagering requirements and potential payment-processing/crypto spread. Player monetization is reinforced through a tiered VIP program (Bronze through Master), welcome bonuses up to a combined AUD 750, weekly reloads up to 50%, and cashback up to 10%, all gated by X6–X10 wagering requirements. Customer segmentation is primarily geographic (Australian real-money players) with secondary behavioral segments (slot enthusiasts, live-dealer players, bonus hunters). No revenue figures, funding history, headcount, ownership structure, or incorporation details are disclosed in the data, representing significant gaps for any diligence process.

Name

The Bearded Ladies

Legal name

The Bearded Ladies

Website

https://thebeardedladiesconsulting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Operator/affiliate of online real-money casino brands — principally Kingbet9, a 2019-launched, Curacao-licensed platform with 3,000+ slots, live-dealer and instant-win games targeting Australian players via web and a native Android app.

Ownership category

akta.pro rank

Product category

Online Gambling & Casino

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

SIC

Finance Services (6199)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industry

E-Wallets & Stored-Value Accounts for Gaming (MPAEALAD)

Keywords

• Online casino gaming
• Real money gambling
• Live dealer casinos
• Mobile casino apps
• Casino bonus programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Casino Gaming (House Edge): Primary revenue from house edge on slot games, table games, and live dealer games. Players wager real money on games with built-in return-to-player (RTP) percentages that generate platform revenue over time. Includes revenue from jackpot triggers.
2. Bonus Wagering Requirements: Revenue generated from players who do not complete wagering requirements on promotional bonuses before withdrawal. Also from restricted games that contribute less to wagering.
3. Payment Processing: Potential revenue from payment method fees or spread on cryptocurrency transactions. Withdrawals processed through same route as deposit with processing windows of 1-3 business days.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Bearded Ladies operates direct-to-consumer online casino platforms, with Kingbet9 as the primary brand launched in 2019 under a Curacao gaming license. The platform offers real-money gambling on 3,000+ games including online pokies/slots, live dealer tables (blackjack, roulette, baccarat), crash games, scratch cards, and instant win titles, accessible via desktop browser, native Android app, and iOS mobile site. Banking supports AUD, Visa, MasterCard, PayPal, Bitcoin, and bank transfer, with welcome bonuses, weekly reloads, cashback, and a tiered VIP loyalty program driving player engagement.

Product overview

The Bearded Ladies appears to operate or consult for online casino platforms including Kingbet9 (primary focus) and Lucky Red Casino. Kingbet9 is a 2019-launched online casino platform offering 3000+ games across desktop browser, Android app, and iOS mobile site, featuring pokies/slots, live dealer tables, and instant win games. Lucky Red Casino is a separate online casino brand under the Club World Group. Both platforms offer real-money gambling with banking via cards, e-wallets, and cryptocurrency.

Differentiator

Problem solved

Functional benefit

Products and services

• Kingbet9 Online Casino Real-money online casino platform offering 3,000+ games including pokies (slots), live dealer tables (blackjack, roulette, baccarat), crash games, scratch cards, and instant win titles. Accessible via desktop browser, with welcome bonus up to AUD 500 (100% match) plus AUD 250 (50% slots bonus), X10 wagering on slots, and tiered VIP loyalty program.
• Kingbet9 Android App Native Android application for the Kingbet9 casino offering push notifications for promotions, daily missions, and jackpot news. Mirrors the desktop lobby with access to pokies, live dealer games, and cashier functionality, with synchronized account and bonus tracking.
• Kingbet9 iOS Mobile Site Mobile-optimized browser experience for iPhone and iPad users providing access to the full Kingbet9 game lobby, bonuses, and banking with one-tap entry via home screen shortcut. No app installation required.
• Lucky Red Casino Online casino brand targeting USA players, licensed and regulated by the Government of the Autonomous Island of Anjouan, Union of Comoros. Operated under Club World Group with 24/7 USA toll-free phone support and live chat for casino gaming.

Quantifiable outcome

• Welcome bonus up to AUD 500 (100% match) plus AUD 250 (50% slots bonus)
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bizzo Casino: Curacao-licensed online casino with a large slot and live dealer lobby, multi-tier VIP, and broad payment coverage — operates in the same mid-scale online casino segment as Kingbet9.
• King Billy Casino: Curacao-licensed online casino with a multi-thousand-game library, tiered VIP system, and broad payment coverage — operates in the same niche, scale, and regulatory bracket as Kingbet9.
• National Casino: Curacao-licensed online casino offering slots, live dealer, jackpots, and a tiered VIP program with multi-payment support — directly overlaps with Kingbet9's offering and market approach.
• FortuneJack: Crypto-native, Curacao-licensed online casino with thousands of games and a strong Bitcoin-centric brand — comparable to Kingbet9 on the crypto-payment and multi-game dimensions.
• BitStarz: Curacao-licensed online casino offering 3,000+ games, crypto and fiat payments, multi-language support, and a tiered VIP/bonus program — directly comparable in product scope, regulatory posture, and target player profile to Kingbet9.
• PlayAmo Casino: Curacao-licensed online casino with extensive slot and live dealer content, crypto support, and VIP tiers — directly comparable in product mix and target audience to Kingbet9.
• 7Bit Casino: Curacao-licensed online casino with a similar 3,000+ game lobby, Bitcoin acceptance, multi-currency cashier, and tiered loyalty program — closely matching Kingbet9's positioning and scale.

Broad incumbents

• Stake: Crypto-first online casino and sportsbook with a global brand and significantly larger scale; offers overlapping products (casino, live dealer, crypto cashier) and competes for the same crypto-friendly player demographic as Kingbet9.
• DraftKings: Large publicly listed US online gambling operator with casino, sportsbook, and VIP/rewards programs — broader incumbent that competes for the same online real-money player pool with deeper capital and brand.
• BetMGM: Major US-regulated online casino and sportsbook with tiered loyalty (MGM Rewards) and multi-platform distribution — broader incumbent representing the fully licensed, scaled end of the same market Kingbet9 targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebeardedlc
• LinkedInlinkedin.com/company/the-bearded-ladies-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bearded Ladies