Orbit nv

What Orbit nv does

Orbit nv is a Belgian private company incorporated in 1989 and headquartered in Puurs, with a stated employee count of 11-50. Per firmographic data, the company develops and produces state-of-the-art architectural lighting systems for the medium-to-high-end project lighting market; however, the company's website (orbit-lighting.com) does not present lighting products. Instead, the domain hosts Cricket Pulse, a content-led affiliate site targeting Indian users interested in online sports betting and casino gambling.

Cricket Pulse publishes educational articles covering IPL cricket betting, Pro Kabaddi League wagering, Indian Super League parlay mechanics, slot RTP percentages, Android betting-app comparisons, and age-verification/KYC requirements. The site operates on a content-marketing GTM motion with a single distribution channel (the website itself), targeting adult Indian consumers as a horizontal persona segment.

The business model is affiliate referral: the site earns commissions when users sign up with featured betting operators through tracked links. The active affiliate portfolio includes core-tier partners Parimatch, 1xBet, and Mostbet, with secondary partners including Rajabets, Melbet, 4Rabet, Betway, Dream11, MPL, Stake.com, and the Goa land-based casinos Deltin Royale and Casino Pride. There is no disclosed pricing, no transactional product, and no AI or proprietary technology evidenced in the data. The data gap between the firmographic description (Belgian architectural lighting manufacturer) and the observed website activity (India-facing betting affiliate content) is material and unresolved in the source material.

Name

Orbit nv

Legal name

Orbit nv

Website

https://orbit-lighting.com

Company type

Private

Founded year

1989

Headcount range

11–50 employees

Short description

Orbit nv is a Belgian private company whose website orbit-lighting.com hosts Cricket Pulse, an India-focused affiliate content site that publishes betting guides (cricket, kabaddi, casino) and earns referral commissions from operators including Parimatch, 1xBet, and Mostbet.

Ownership category

akta.pro rank

Product category

Online Gambling Content and Affiliate Marketing

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

akta.pro secondary industry

Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI)

Keywords

• Betting content publishing
• Gambling affiliate marketing
• Sports betting guides
• Online casino content
• Cricket betting education

Headquarters

HQ city

Puurs

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Affiliate Marketing: The website publishes reviews and comparisons of online betting platforms (Parimatch, 1xBet, Mostbet, Rajabets, Melbet, 4Rabet, Betway, Dream11, MPL, Stake.com), earning referral commissions when users sign up through affiliate links.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Orbit nv operates a content publishing website (branded as Cricket Pulse on orbit-lighting.com) that provides educational articles, betting guides, and platform comparisons for Indian users interested in online gambling across cricket (IPL, Pro Kabaddi League), football (ISL), casino games, and slot machines. The site earns revenue by referring users to third-party betting platforms through affiliate links.

Product overview

Cricket Pulse operates as a betting information content website on the orbit-lighting.com domain, providing educational articles and platform comparisons rather than a unified product platform with modular components. The offering consists of informational content about various betting markets including IPL cricket betting, Pro Kabaddi League wagering, football parlay betting, and slot gaming. The brand focuses on guide content rather than distinct product modules or add-on features.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Pulse Cricket Pulse is an online betting information platform providing educational content, betting guides, and platform comparisons for adult Indian users interested in cricket betting, kabaddi betting, football wagering, casino games, and slot machine gaming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ParimatchcoreChannel Partner/ Reseller/ DistributorFeatured betting platform in Android app comparisons. Parimatch offers 500+ cricket markets, 4.6 Android rating, ₹30,000 welcome bonus, live streaming, cash-out, and bet builder features.
• 1xBetcoreChannel Partner/ Reseller/ DistributorFeatured platform with 400+ cricket markets, ₹10,000 welcome bonus, cryptocurrency support, and 30-minute withdrawal speed. Rated 9.0/10 overall.
• MostbetcoreChannel Partner/ Reseller/ DistributorFeatured platform with ₹25,000 welcome bonus, 10-minute withdrawal speed (fastest), 125% deposit match, and strong UPI integration.
• RajabetsminorChannel Partner/ Reseller/ DistributorFeatured platform with ₹15,000 welcome bonus, specialized focus on Indian cricket leagues, regional customer service.
• MelbetminorChannel Partner/ Reseller/ DistributorFeatured platform with ₹20,000 welcome bonus, cryptocurrency support, and 320+ cricket markets.
• 4RabetminorChannel Partner/ Reseller/ DistributorFeatured platform with ₹12,000 welcome bonus and cricket-focused betting options.
• BetwayminorChannel Partner/ Reseller/ DistributorFeatured platform known for cash-out feature pioneering in India, 180+ cricket markets, limited Hindi support.
• Dream11minorChannel Partner/ Reseller/ DistributorFantasy sports platform requiring mandatory PAN verification, bank account verification, and immediate verification upon registration.
• MPL (Mobile Premier League)minorChannel Partner/ Reseller/ DistributorGaming platform accepting Aadhaar, PAN, and Driving License for verification, with phone OTP verification and withdrawal verification requirements.
• Stake.comminorChannel Partner/ Reseller/ DistributorInternational gambling platform requiring pre-withdrawal verification with passport, driving license, or PAN, plus biometric facial recognition.
• Deltin RoyaleminorChannel Partner/ Reseller/ DistributorGoa's premier casino featuring high RTP slots (92-96%), European favorites like Book of Ra, and premium gaming floor.
• Casino PrideminorChannel Partner/ Reseller/ DistributorGoa casino with diverse slot portfolio, progressive jackpot games, and high-frequency slots for steady bankroll management.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Better Collective: Listed Danish sports betting and iGaming affiliate operator (formerly Bettingexpert, oddschecker acquisitions). Directly comparable business model — content/affiliate sites driving operator referrals — but at vastly greater scale and geographic diversification.
• Catena Media: Listed Malta-based affiliate marketing company focused on iGaming and sports betting. Operates a global portfolio of comparison and review sites; closest business-model comparable to Orbit nv's Cricket Pulse.
• Gambling.com Group: Listed US affiliate marketing company operating Gambling.com, Casino.com and related comparison properties. Operates a near-identical content/affiliate model targeting regulated markets; serves as a useful scale benchmark.
• Oddschecker: UK-based odds comparison and affiliate site covering sportsbook offers, betting tips and platform reviews. Same content-led GTM and affiliate revenue model as Orbit nv, though focused on UK/regulated European markets.
• VegasSlotsOnline: iGaming affiliate content site publishing slot reviews, RTP analysis and casino comparisons. Highly comparable niche affiliate model targeting casino/slot content with operator referral revenue.
• Casino.org: Long-running casino review and affiliate site publishing educational gambling content. Comparable content-led, affiliate-revenue business model targeting international online casino players.

Emerging players

• Sportskeeda: India-focused sports content site covering cricket, kabaddi, football and esports with significant Indian traffic. Adjacent rather than direct — covers gambling-adjacent editorial but is not primarily an iGaming affiliate.
• Cricbuzz: India's leading cricket content platform with deep Indian-language coverage. Comparable audience (Indian cricket fans) but operates as sports media rather than betting affiliate; represents a potential strategic adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/orbit-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbit nv