Longwood at Oakmont

What Longwood at Oakmont does

Longwood at Oakmont is a private, non-profit Life Plan Community (Continuing Care Retirement Community) located on a 60+ acre campus in Verona, Pennsylvania, approximately 14 miles from downtown Pittsburgh. Operated as an affiliate of Presbyterian SeniorCare Network, the community has delivered senior living services for more than 30 years and serves independent-living seniors through five distinct neighborhoods—Woodlands, Overlook, Garden Cottages, Country Homes, and Grandview Apartments—offering more than 40 customizable floor plans ranging from apartments to free-standing country homes.

The integrated care continuum includes on-site Personal Care (Brookwood and Parkview neighborhoods), a Medicare-certified Skilled Nursing facility (Hanna HealthCare Center), Rehabilitation Services (inpatient and outpatient physical, occupational, and speech therapy), and a Dementia Care Center of Excellence (Woodside). Residents are funneled through a three-step sales process—discovery visit, move planning, and community onboarding—supported by a sales team led by a Director of Sales (Bill Hull) and a relationship-driven GTM motion that relies on community events, resident referrals, and a direct phone and website inquiry channel.

Longwood generates revenue through three primary streams: one-time entrance fees tied to multi-decade occupancy contracts, recurring monthly maintenance fees, and healthcare services revenue from personal care, skilled nursing, and rehabilitation. Financial plan tiering—LifeCare (90%, 70%, and 0% refundable entrance fee variants) and SelectCare (fee-for-service with the lowest entrance fee)—allows the community to address both affluent cash-pay residents and long-term-care-insurance-funded entrants. Strategic positioning is reinforced by a Masterpiece partnership and Center for Successful Aging designation emphasizing wellness, lifestyle, and engagement (42 resident-led committees).

Name

Longwood at Oakmont

Legal name

Longwood At Oakmont

Website

https://longwoodatoakmont.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Longwood at Oakmont is a non-profit Life Plan Community (CCRC) on a 60+ acre campus in Verona, PA, serving Pittsburgh-area seniors with independent living across five neighborhoods plus on-site personal care, skilled nursing, rehabilitation, and dementia care under LifeCare and SelectCare financial plans.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living community
• Retirement community services
• Life Plan Community
• Skilled nursing care
• Dementia care services

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entrance Fees: One-time upfront entrance fees for residences, with refundability options (90%, 70%, or 0%) depending on the LifeCare plan selected. Entrance fees can be partially refunded to the resident's estate.
2. Monthly Maintenance Fees: Recurring monthly fees cover ongoing services for independent living and unlimited use of higher levels of care as needed under LifeCare plans. SelectCare plan has lower monthly fees but higher care costs at market rates when needed.
3. Healthcare Services Revenue: Revenue from on-site Personal Care (Brookwood and Parkview neighborhoods), Skilled Nursing (Hanna HealthCare Center), Rehabilitation Services, and Dementia Care (Woodside). LifeCare residents receive priority access to these services included in their monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Longwood at Oakmont is a Life Plan Community (CCRC) that sells residential living accommodations across five independent living neighborhoods — Woodlands and Overlook Apartments, Garden Cottages, Country Homes, and Grandview Apartments — bundled with a continuum of on-site healthcare including Personal Care (Brookwood and Parkview), Medicare-certified Skilled Nursing (Hanna HealthCare Center), Rehabilitation Services, and Woodside Dementia Care. Customers contract through either a LifeCare plan (entrance fee plus monthly fee covering unlimited higher levels of care at stable rates) or a SelectCare fee-for-service plan.

Product overview

Longwood at Oakmont is a Life Plan Community (CCRC) offering a continuum of senior living options. The community provides five independent living residence types (Woodlands and Overlook Apartments, Garden Cottages, Grandview Apartments, and Country Homes) across five neighborhoods, totaling over 40 customizable living spaces. The integrated care continuum includes Personal Care (Brookwood and Parkview), Skilled Nursing (Hanna HealthCare Center), Rehabilitation Services, and Dementia Care (Woodside). Financial options include three LifeCare plan variants (90%, 70%, and 0% refundable entrance fees) and a SelectCare fee-for-service plan. The community is powered by Masterpiece lifestyle framework and spans over 60 acres.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodlands and Overlook Apartments Private senior apartments with granite counters, quality cabinetry, fully equipped kitchens, luxury vinyl flooring or wall-to-wall carpet, generous lighting, and upgraded bathrooms, connected via indoor hallways to The Commons community hub.
• Garden Cottages Private cottages available in three styles featuring covered parking, private front and back entrances, single-level living, and a back patio for gardening.
• Grandview Apartments Spacious apartments across five floors with high ceilings, large bathrooms, generous closets, and outdoor patios or balconies in many floor plans; include indoor parking, exercise center, guest accommodations, art studio, and StoneRidge dining room.
• Country Homes Single-floor duplex or quadplex residences with two or three bedrooms, nearly 2,000 square feet, attached garage, fireplace, fully equipped eat-in kitchen, and patio or garden access.
• Personal Care (Brookwood and Parkview) On-site Personal Care neighborhoods offering three meals per day, medication monitoring, personal hygiene assistance, housekeeping, laundry, and support with other daily living activities.
• Hanna HealthCare Center (Skilled Nursing) Medicare-certified skilled nursing facility offering around-the-clock care in private and semi-private rooms, with complete long- and short-term licensed nursing care.
• Rehabilitation Services Full range of inpatient and outpatient physical, occupational, and speech/language therapies designed to help residents return to activities and daily tasks.
• Woodside Dementia Care Dementia Care Center of Excellence located within the Hanna HealthCare Center, emphasizing one-on-one activities and therapeutic techniques that reduce medical interventions and enhance quality of life.
• LifeCare Plans LifeCare financial plans with an upfront entrance fee and optional refundability to the resident's estate (90%, 70%, or 0% refundable variants). Monthly maintenance fees cover independent living and unlimited access to higher levels of care at stable, predictable pricing.
• SelectCare Plan Fee-for-service financial plan with the lowest entrance fee, amortized over 50 months. Provides access to higher levels of care at prevailing market rates and the lowest independent living monthly fees; honors long-term care insurance.

Quantifiable outcome

• Priority access to on-site Personal Care, Skilled Nursing, and Dementia Care when needed
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• MasterpiececoreStrategic or Co-development PartnerMasterpiece provides the framework and tools that support the community's lifestyle and vision, including a state-of-the-art process of lifestyle growth. The partnership enables residents to navigate their own courses with confidence, utilizing proven methods, content, measurement tools, and training. Longwood has been recognized as a Center for Successful Aging through this partnership.
• Presbyterian SeniorCare NetworkflagshipOthersLongwood at Oakmont is an affiliate of Presbyterian SeniorCare Network, a senior care organization. This parent organization relationship provides operational support, brand affiliation, and integration with a broader senior care network in Southwestern Pennsylvania.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: National senior living operator with independent living, assisted living, and memory care communities. Competes with Longwood for active seniors but does not typically use the entrance-fee CCRC model.
• Presbyterian SeniorCare Network: Longwood at Oakmont's parent network and Flagship affiliate. Operates multiple senior living and care communities across Southwestern Pennsylvania, offering the same CCRC/continuum-of-care model — directly comparable in operating model and regional footprint.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including independent living, assisted living, and memory care across hundreds of locations. Broad incumbent offering overlapping services to Longwood's resident base, though without the entrance-fee CCRC structure.
• Sunrise Senior Living: National senior living operator with assisted living, independent living, and memory care communities. Overlaps with Longwood's personal care and dementia care services, though primarily operates outside the entrance-fee model.

Direct peers

• Asbury Heights (Asbury Communities): Continuing care retirement community in Pittsburgh's Mt. Lebanon neighborhood operated by Asbury Communities. Offers independent living, personal care, skilled nursing, and dementia care with an entrance-fee structure.
• Masonic Village at Sewickley: Life Plan Community in the greater Pittsburgh area offering independent living, personal care, skilled nursing, and rehabilitation across a single campus. Directly competes with Longwood for the same regional active-senior demographic.
• Friendship Village of South Hills: CCRC located in Upper St. Clair (south of Pittsburgh) providing independent living, personal care, skilled nursing, and memory support. Competes with Longwood for Pittsburgh-area seniors seeking an entrance-fee LifeCare model.
• Canterbury Place (UPMC): UPMC-affiliated senior living community in Pittsburgh offering independent living, personal care, skilled nursing, and rehabilitation on a single campus. Direct competitor in the greater Pittsburgh senior care continuum.
• Vincentian Home: Non-profit senior living community in the Pittsburgh metro offering independent living, personal care, skilled nursing, and rehabilitation. Competes with Longwood in the regional CCRC and skilled nursing markets.

Regional players

• Life Care Services: One of the largest CCRC management companies in the U.S., managing Life Plan Communities nationwide including communities in the Midwest and Mid-Atlantic. Provides third-party management for CCRCs similar to Longwood, representing both a peer and a potential management alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/longwood-at-oakmont-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longwood at Oakmont