Midwest Alarm

What Midwest Alarm does

Midwest Alarm Company, Inc. is a family-owned, privately held electronic security and life-safety integrator founded in 1967 in Sioux Falls, South Dakota. The company designs, installs, and services integrated security systems for residential, commercial, enterprise, and government customers, including access control (Lenel-based), IP video surveillance with machine-learning analytics, fire alarm systems built on Honeywell Fire Control Instruments, mass notification and voice evacuation, and remote video monitoring delivered from its own UL listed central monitoring station — the only one of its kind in the Dakotas. The commercial portfolio also includes system integration engineering, cyber security consulting, and managed network services. Its subsidiary BCI Integrated Building Solutions, acquired in March 2020, added audio-visual, network cabling and fiber optics, and healthcare communications capabilities along with four Florida offices, extending the geographic footprint into the Southeast.

On the residential side, the Tuxedo sub-brand offers three tiered subscription packages — Smart Home Security ($49.99/month), Smart Home Energy ($59.99/month), and Smart Home Control ($69.99/month) — that combine 24/7 monitoring, smart thermostats, lighting, locks, video, and mobile control. The commercial business is anchored by long-tenure enterprise relationships (Sanford Health, Lewis Drug, HSBC, Wells Blue Bunny, Poet, City of Sioux Falls, Sioux Falls Regional Airport) and contracts such as the 380+ camera installation across 17 Sioux City schools. Revenue is generated through a mix of one-time system sales and installation, recurring monthly monitoring subscriptions, cloud video hosting, and professional services. The company operates nine offices across the Midwest and Southeast, serves over 15,000 customers, and protects assets valued at over $100 billion, with management emphasizing its position as one of the largest building electronic security and life-safety integrators in the country.

Name

Midwest Alarm

Legal name

Midwest Alarm Company, Inc.

Website

https://midwestalarm.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Alarm is a family-owned, 58-year-old electronic security and life-safety integrator that designs, installs, and monitors access control, video surveillance, fire alarm, and smart home systems for residential, commercial, enterprise, and government customers across nine Midwest and Southeast U.S. offices.

Ownership category

akta.pro rank

Product category

Electronic Security & Life Safety Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)

akta.pro secondary industries

Fire Alarm Monitoring Services (HSAHAAAI), Carbon Monoxide & Smoke Detection Monitoring Services (HSAHAAAJ), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ)

Keywords

• Electronic security systems
• Fire alarm systems
• Video surveillance
• Access control systems
• Alarm monitoring services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Recurring Monitoring Services: Monthly monitoring fees for security, fire alarm, and life safety systems. 24/7 UL listed central station monitoring with redundant backup systems.
2. Smart Home Security Packages: Tuxedo Smart Security package starting at $49.99/month including equipment, 24/7 monitoring, and mobile app access.
3. Smart Home Energy Packages: Tuxedo Smart Energy package starting at $59.99/month including smart thermostats, mobile control, and energy management.
4. Smart Home Control Packages: Tuxedo Smart Control package starting at $69.99/month including smart security, energy, and comprehensive home automation.
5. System Installation and Equipment: One-time sales and installation of security systems, fire alarm systems, access control, video surveillance, and related equipment for commercial and residential customers.
6. Professional Services and Consulting: System integration, engineering consulting, cyber security services, and IT consulting for businesses.
7. Cloud Video Hosting: Monthly cloud video storage and recording services on secure, encrypted servers, scalable based on number of cameras and retention needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Midwest Alarm designs, installs, monitors, and services integrated electronic security and life safety systems including access control, video surveillance, fire alarm, intrusion detection, and mass notification for commercial clients, plus Tuxedo smart-home security/energy/control packages for residential customers. It owns and operates the only UL-listed 24-hour central alarm monitoring station in the Dakotas.

Product overview

Midwest Alarm offers a comprehensive portfolio of electronic security and life safety products and services for both commercial and residential markets. For commercial clients, the core offerings include Access Control Systems (biometric and card-based), Video Surveillance Systems (IP cameras up to 29 megapixels), Remote Video Monitoring (24/7 monitoring from their UL listed central station), Fire Alarm & Fire Protection (conventional and intelligent systems via Honeywell Fire Control Instruments), Mass Notification & Voice Evacuation systems, UL Listed Central Station Monitoring (the only UL listed station in the region), and System Integration & Engineering Consulting services. For residential customers, Midwest Alarm provides the Tuxedo Smart Home platform with three tiers: Tuxedo Smart Home Security, Tuxedo Smart Home Energy, and Tuxedo Smart Home Control (the comprehensive automation package). The Tuxedo platform is a unified system where higher tiers build upon lower ones, starting with security ($49.99/month) and adding energy management ($59.99/month) and full home automation control ($69.99/month). All systems are wirelessly enabled and can be controlled via smartphone, tablet, or PC.

Differentiator

Problem solved

Functional benefit

Brands

• Tuxedo: Smart home product line including Tuxedo Smart Home Security, Tuxedo Smart Home Energy, and Tuxedo Smart Home Control
• BoldNet

Products and services

• Access Control Systems Biometric and card-based access control systems that integrate with employee and visitor badging systems, enabling keyless entrance management and reducing employee theft. For commercial and institutional clients.
• Video Surveillance Systems IP video surveillance systems with cameras up to 29 megapixels, license plate recognition, and machine-learning video analytics, including network video recording and cloud storage. For commercial customers.
• Remote Video Monitoring & Hosting 24/7 remote video monitoring, video verification, and cloud video hosting services from the UL-listed central station in Sioux Falls, including alarm-based and analytic-based monitoring. For businesses of any size.
• Fire Alarm & Fire Protection Conventional and intelligent fire alarm systems using Honeywell Fire Control Instruments, including NFPA-compliant testing, code-required monitoring, scheduled inspection, and emergency maintenance. For commercial and institutional buildings.
• Mass Notification & Voice Evacuation Systems Emergency evacuation and voice notification systems for airports, government institutions, universities, and public venues, with digital integration to mobile, telephone, email, and web alerts.
• UL Listed Central Station Monitoring 24-hour UL-listed central monitoring station in Sioux Falls, SD — the only one in the region — monitoring security, fire, temperature, and power systems with redundant backup.
• System Integration & Engineering Consulting System integration, cyber security, cloud integration, and IT consulting services combining access control, IP cameras, intrusion detection, badging, visitor management, and fire alarm systems. For businesses.
• Tuxedo Smart Home Security Smart home security system with wireless technology, HD video streaming, intrusion/motion detection, and fire and carbon monoxide detection, including 24/7 monitoring and mobile app. Starting at $49.99/month for residential customers.
• Tuxedo Smart Home Energy Smart energy management package with learning thermostats that optimize temperature by behavior patterns, offering up to 20% energy savings. Starting at $59.99/month for homeowners.
• Tuxedo Smart Home Control Comprehensive home automation including door locks, light switches, appliance controls, blinds, water valves, garage doors, and smart thermostats, controllable via smartphone, laptop, or tablet. Starting at $69.99/month.

Quantifiable outcome

• Save up to 20% on homeowners insurance with monitored security systems
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• BCI Integrated Building Solutions (Becker Communications, Inc.)coreStrategic or Co-development Partner · 16 March 2020Acquired one of Florida's largest systems integrators. BCI is the Southeast market leader in integrated technology solutions for security, network cabling & fiber optics, life & fire safety, audio-visual and healthcare communications. Added over 100 employees and expanded geographic footprint to Florida with four offices.
• HoneywellcoreTechnology or IntegrationStrong manufacturer partnership for fire alarm systems (Fire Control Instruments by Honeywell), access control, and integrated security solutions including Honeywell Integrated Security and Honeywell Prowatch platforms.
• MotorolacoreTechnology or IntegrationStrong manufacturer partnership for security and communication solutions.
• United TechnologiescoreTechnology or IntegrationStrong manufacturer partnership for building technology and security solutions.
• LenelcoreTechnology or IntegrationMidwest Alarm has been installing Lenel Access Control systems for enterprise clients requiring integration with employee databases, intrusion detection, and video surveillance systems.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ADT Inc. ADT is the largest U.S. provider of monitored security, smart home, and life safety services for residential and commercial customers. It directly overlaps Midwest Alarm's monitored intrusion, fire, and smart home offerings but at national scale with a much larger subscriber base.
• Stanley Security (Securitas): Stanley Security, now part of Securitas, is a large-scale integrator of commercial intrusion, video, access control, and fire systems with national service coverage. It competes with Midwest Alarm on enterprise and multi-site commercial accounts.
• Johnson Controls (Building Security & Fire): Johnson Controls offers integrated building security, access control, video, and fire detection solutions globally, often as part of larger building automation deals. It is a broad incumbent competing with Midwest Alarm's commercial integrated systems and monitoring work.

Direct peers

• Vivint Smart Home: Vivint is a leading professionally installed smart home security and automation provider with monthly subscription packages for video, intrusion, and home control. It competes head-to-head with Midwest Alarm's Tuxedo residential platform on pricing tiers and feature set.
• Brinks Home: Brinks Home provides professionally monitored home security, video, and smart home services with national coverage. It is a direct competitor to Midwest Alarm's residential monitoring and Tuxedo subscription business.
• Vector Security: Vector Security is a regional-to-national security systems integrator offering intrusion, video, access control, fire, and monitored services for residential and commercial customers. Its integrated service model and multi-region branch footprint closely mirror Midwest Alarm's go-to-market.
• Koorsen Fire & Security: Koorsen is a multi-regional integrator of fire alarm, sprinkler, security, and life safety services with monitoring capabilities. It competes with Midwest Alarm's commercial fire alarm and integrated security business, especially in the Midwest and Southeast.
• CGL Electronic Security: CGL Electronic Security is a regional security systems integrator providing intrusion, fire, video surveillance, access control, and monitoring services to commercial and government customers. Its service mix and customer profile closely parallel Midwest Alarm's commercial business.

Emerging players

• SimpliSafe: SimpliSafe is a leading DIY home security provider with professionally monitored subscription tiers at lower price points. It is an emerging competitive threat to Midwest Alarm's Tuxedo residential subscription model from the DIY / self-install segment.

Others

• Alarm.com (for service providers): Alarm.com is a SaaS platform that powers smart home and business security services for a network of authorized service providers. It is an enabling technology peer whose platform underpins competitors' smart home and monitoring offerings similar to Midwest Alarm's Tuxedo service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MidwestAlarm
• Facebookfacebook.com/Midwest-Alarm-361801117231300

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Alarm