Mike Norman Realty

What Mike Norman Realty does

Mike Norman Realty, Inc. is a privately held, family-owned real estate firm headquartered at 3101 Gulf Drive, Holmes Beach, Florida, operating continuously since 1978. The company provides three integrated services on Anna Maria Island and surrounding communities (Holmes Beach, Bradenton Beach, City of Anna Maria, Cortez, Longboat Key): managed vacation rentals, real estate sales brokerage, and property management services for rental owners. It claims the largest selection of vacation rental properties in the market and positions itself as a full-service island real estate firm serving tourists, property buyers, and rental property owners.

Its product portfolio centers on short-term vacation accommodations (nightly, weekly, monthly) across segmented categories including waterfront, pet-friendly, pool-equipped, group, and beachfront rentals, complemented by a real estate listings and sales operation and a property management offering for owners. The company's underlying technology stack is limited to a WordPress-based marketing and booking website (mikenormanrealty.com) plus Yapstone for payment processing; there is no proprietary software platform, no public API, no SDK, and no documented AI capabilities. Distribution is fully direct-to-consumer via website and phone (800-367-1617), supplemented by email newsletter, social channels (LinkedIn, Facebook, Instagram, X/Twitter), and an extensive content library covering local attractions, dining, beaches, and island activities.

The business model combines recurring managed-services revenue (vacation rental management fees and rental income commissions on behalf of property owners) with episodic transaction-fee revenue (real estate sales commissions). Pricing is quote-based and varies by property, season, and stay length, with a promotional 15% discount offered for a defined 2026 booking window. The customer base is composed of individual tourists, individual property buyers, and individual property owners, with no disclosed enterprise or institutional clients, no public funding, no acquisitions, and no parent company.

Name

Mike Norman Realty

Legal name

Mike Norman Realty, Inc.

Website

https://mikenormanrealty.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike Norman Realty is a family-owned Florida firm founded in 1978 that manages vacation rentals, brokers real estate sales, and provides property management services on Anna Maria Island and surrounding communities, serving individual tourists, property buyers, and rental property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental and Residential Real Estate Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro industry

PRIMARYBPAJAIAA

Full-Service Vacation Rental Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAMAKAA

Full-Service Vacation Rental Property Management

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Property Management & Co-Hosting

SECONDARYTHAMAAAF

Beachfront & Lakefront Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

Keywords

• Vacation rentals
• Property management
• Beach rentals
• Real estate sales
• Island property

Headquarters

HQ city

Holmes Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Vacation Rental Management: The company manages vacation rental properties on Anna Maria Island, earning revenue through property management fees and commissions from rental income generated for property owners. They offer the largest selection of vacation rentals in the area since 1978.
2. Real Estate Sales: Mike Norman Realty earns commissions on real estate sales transactions for properties listed and sold on Anna Maria Island and surrounding areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mike Norman Realty provides three core services: vacation rental booking and management for short-term visitors to Anna Maria Island, real estate sales representation for buyers and sellers of residential property, and full-service property management for homeowners who rent their properties on a short-term basis. Operations are conducted from a single Holmes Beach, Florida office serving the Anna Maria Island corridor.

Product overview

Mike Norman Realty operates as a family-owned, full-service real estate firm offering vacation rentals and real estate sales on Anna Maria Island and surrounding areas since 1978. The company's core product portfolio centers on vacation rental properties across various categories (waterfront, pet-friendly, pool, group, beachfront), complemented by real estate sales services and property management for rental owners. The platform is a property listing and booking service rather than a software technology platform, with no modular architecture or add-on products.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Booking and reservation service for nightly and weekly vacation rental properties on Anna Maria Island, targeted at individual leisure travelers and families visiting the Florida Gulf Coast.
• Real Estate Sales Buyer and seller representation for residential real estate transactions on Anna Maria Island, including single-family homes, condominiums, and investment properties.
• Property Management Full-service vacation rental property management for homeowners on Anna Maria Island, including guest booking administration, cleaning and turnover coordination, maintenance, and owner reporting.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Anna Maria Vacations: Vacation rental management company operating directly on Anna Maria Island, offering overlapping short-term rental inventory and competing for the same pool of property owners and guests as Mike Norman Realty in the same Holmes Beach/AMI micro-market.
• AMI Locals: Local vacation rental and property management firm on Anna Maria Island providing direct booking of rental homes and full-service owner management, competing head-to-head with Mike Norman Realty for owners, guests, and real estate clients on AMI.
• Sato Real Estate: Long-established Anna Maria Island real estate brokerage also active in vacation rentals and property management, directly competing with Mike Norman Realty for sales listings, buyer representation, and rental management contracts in the same local market.
• Duncan Real Estate: Island-based Anna Maria real estate and vacation rental firm offering similar combined sales + rental services, competing with Mike Norman Realty for both brokerage commissions and property management mandates on AMI.
• The Island Real Estate Shoppe: Anna Maria Island boutique real estate and vacation rental firm offering sales and rental property management in the same geographic niche, directly comparable to Mike Norman Realty's combined rental + sales model.

Broad incumbents

• Vacasa: Largest national full-service vacation rental management company operating across the U.S. including Florida Gulf Coast markets; competes with Mike Norman Realty for both owner management contracts in the region and for direct bookings from travelers considering AMI as a destination.

Emerging players

• Evolve Vacation Rental: Tech-enabled national vacation rental manager using a lighter-touch professional management model; competes with Mike Norman Realty for owners who want a hands-off alternative to a traditional local property manager.
• TurnKey Vacation Rentals: National tech-enabled vacation rental management company operating in select Florida markets; represents an alternative management model that competes with Mike Norman Realty for both inventory owners and tech-savvy guests.

Others

• Airbnb: Global short-term rental marketplace that does not itself provide property management but competes indirectly with Mike Norman Realty by enabling AMI owners to self-list and capturing guest demand that could otherwise convert to direct bookings through mikenormanrealty.com.
• Vrbo (Expedia Group): Major vacation rental marketplace and a key alternative listing channel for Anna Maria Island owners; functions as a complementary/competing distribution channel relative to Mike Norman Realty's direct-booking website model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnnaMariaIslandRentals
• LinkedInlinkedin.com/company/mike-norman-realty-inc
• Instagraminstagram.com/mikenormanrealty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Norman Realty