Kumppania Oy

What Kumppania Oy does

Kumppania Oy is a privately held Finnish communication agency headquartered in Pori (Satakunta) with a secondary office in Tampere (Pirkanmaa), founded in 2006 and incorporated in 2008. The firm delivers professional communication services across strategic planning, change communication, brand development, content production and publications, website/SEO, training, and project management, with specialized practices in the public sector and healthcare/Sote, the IT sector, and the green transition. Its service model is built on a long-form 'Viestintäkumppanuus' (Communication Partnership) retainer that gives clients a dedicated contact plus access to an internal team and an external specialist network (the 'heimoverkosto'). Revenue is generated through project-based fees, retainer partnerships, and a productized fixed-price VSME sustainability review (€3,200) offered jointly with SaaS partner Atao Oy.

The business is sales-led, acquiring customers through direct outreach, networking, referrals, and thought-leadership content marketing. The client base is concentrated in Finland and skews to healthcare providers, municipalities, welfare areas, IT/banking firms (notably Samlink–A Kyndryl Company since 2011), energy companies, and selected education and civic organizations. Kumppania has formalized governance (Tyrninuija award 2025), committed to carbon neutrality (2020), and codified an internal AI policy, but does not disclose proprietary AI products. The agency employs 11–50 people and is managed by founder/CEO Leena Roskala with a board chaired by Teijo Virtanen; financial figures are not publicly disclosed.

Name

Kumppania Oy

Legal name

Kumppania Oy

Website

https://kumppania.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kumppania Oy is a privately held Finnish communication agency in Pori serving healthcare, public sector, IT, and green-transition clients with strategic communication, content production, brand building, and sustainability reporting services on retainer and project bases.

Ownership category

akta.pro rank

Headquarters

HQ city

Pori

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communication Services: Project-based communication services including strategy, content production, brand building, web development, change communication, sustainability communication, and training. Services are offered as ongoing partnerships or individual projects.
2. VSME Sustainability Reporting: Visual sustainability reporting service based on VSME standard, offered as a fixed-price PowerPoint presentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kumppania Oy is a Finnish communication agency that sells professional communication services to organizations rather than software products. Its central offering is Viestintäkumppanuus, a continuing communication partnership providing clients with a dedicated contact, the full in-house team, and access to an external specialist network ("heimoverkosto"). Surrounding offerings include strategic communication planning, change communication, sustainability communication (including VSME-based visual sustainability reports), brand development, content production and publications, website development with SEO, coaching and training, and project management, with specialization in public sector, healthcare and social welfare (sote), IT, and green-transition clients.

Product overview

Kumppania Oy is a communication agency (viestintätoimisto) offering a portfolio of professional communication services rather than a software product. The core offering centers on Viestintäkumppanuus (Communication Partnership), a continuous partnership model that provides clients with a dedicated contact person plus access to the full team and professional network. Supporting services include strategic communication planning, change communication, sustainability communication (including VSME reports), brand development, content production and publications, website development with SEO, coaching and training, and project management. The agency specializes in specific sectors including public sector and healthcare (sote), IT sector, and green transition topics. Services are delivered as consulting engagements rather than standalone software products, with clients gaining access to an interdisciplinary team and external network (heimoverkosto) for integrated communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Viestintäkumppanuus (Communication Partnership) Ongoing communication partnership for Finnish organizations, providing a dedicated contact person, continuous strategic and operational communication support, and access to Kumppania's full in-house team plus its "heimoverkosto" specialist network.
• Viestinnän strategia ja suunnittelu (Communication Strategy and Planning) Service that helps organizations clarify their vision and turn it into actionable communication strategies, intended for clients without a fully articulated communication plan.
• Muutosviestintä (Change Communication) Communication support for organizations undergoing change (such as welfare reform, mergers, or restructurings), helping them manage transitions internally and externally.
• Vastuullisuusviestintä (Sustainability Communication) Communication services around sustainability and responsibility, including visual sustainability reporting based on the VSME standard, delivered as a PowerPoint/PDF package.
• Julkinen sektori ja sote-toimialat (Public Sector and Healthcare Communication Services) Communication services specialized for Finnish public sector organizations and social welfare/health services (sote), supporting welfare areas, municipalities, and healthcare providers.
• IT-sektorin viestintäpalvelut (IT Sector Communication Services) Communication services tailored to IT companies and software providers, supporting digitalization, product communications, and employer image for technology firms.
• Vihreä siirtymä (Green Transition Communication Services) Communication support for organizations pursuing sustainable development and green transition initiatives, including messaging around ESG and environmental responsibility.
• Brändiviestintä ja brändin rakentaminen (Brand Communication and Brand Building) Brand development and brand communication services that build authentic brand storytelling and identity for client organizations.
• Sisällöntuotanto ja julkaisut (Content Production and Publications) Content creation and publication services covering articles, annual reports, customer magazines, newsletters, and other digital and print deliverables.
• Valmennukset ja koulutukset (Coaching and Training) Training and coaching engagements that build the communication skills and capabilities of client organizations' teams.
• Verkkosivut ja hakukoneoptimointi (Websites and SEO) Website design, redesign, and search engine optimization services to improve clients' digital presence.
• Projektinhallinta (Communication Project Management) Project management service for communication engagements that ensures deliverables stay on schedule and within budget.
• Aloittavan yrityksen palvelut (Startup Communication Package) A packaged communication offering for newly established companies, providing brand foundations, marketing materials, and visibility-launch services.

Quantifiable outcome

• Customer satisfaction NPS of 56 points

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Samlink – A Kyndryl CompanycoreStrategic or Co-development Partner · 1 January 2011Long-standing communication partnership since 2011, deepened after Samlink became part of Kyndryl in 2022. Kumppania serves as strategic communication partner covering internal communication, employer branding, marketing support, and event management for Samlink's Nordic and Baltic operations.
• Atao OycoreStrategic or Co-development PartnerPartnership for VSME sustainability reporting solutions. Atao provides SaaS-based Umbrella VSME software for data collection, while Kumppania provides communication expertise for report creation. Joint offering combines Atao's reporting technology with Kumppania's sustainability communication expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miltton: One of Finland's largest independent communications and PR agencies, offering strategy, public affairs, branding and content services to corporate and public-sector clients — closely overlapping Kumppania's service portfolio and target segments.
• Ellun Kanat: Finnish communications consultancy offering strategy, change communication, branding and stakeholder engagement to enterprises and public sector — a direct competitor in the same Finnish market and service mix.
• Hahmo: Helsinki-based Finnish creative and brand agency providing brand development, content production and marketing communication services, comparable in scope to Kumppania's brand and content offering.
• Cocomms: Nordic communications agency offering PR, content, brand and change communication services to enterprise clients — comparable professional services competitor with overlapping methodology and customer profile.
• Dagmar: Finnish/Nordic marketing and communications agency offering strategy, content and brand services — directly comparable offering for Finnish enterprise and B2B clients.
• SEK & Co: Finnish creative agency (part of Grey Group) providing brand, advertising and content production services, competing in the same Finnish market for similar mid-market and enterprise brand communication engagements.

Broad incumbents

• Hill+Knowlton Strategies: Global PR and communications network with a Nordic presence offering corporate communications, public affairs and content services at much greater scale — overlapping enterprise and public-sector client base with Kumppania.
• TBWA\ Finland: Global creative and communications network with Finland operations, providing advertising, brand and content services — competes for the same enterprise brand and marketing communication budgets as Kumppania, but as part of a much broader portfolio.

Regional players

• Rud Pedersen: Nordic public affairs and communications consultancy headquartered in Scandinavia with broad Nordic coverage — comparable service offering to Kumppania but operating primarily in Sweden, Norway and Denmark rather than Finland.
• Geelmuyden Kiese: Norwegian communications and public affairs consultancy with Nordic presence — adjacent peer in communications strategy and change communication, serving Nordic but not Finnish clients directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kumppania
• Facebookfacebook.com/kumppania
• LinkedInlinkedin.com/company/kumppania-oy
• Instagraminstagram.com/kumppania

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumppania Oy