Atao Oy

What Atao Oy does

Atao Oy is a privately held Finnish software company headquartered in Vantaa that develops and sells Umbrella Interactive, a modular SaaS suite for HSQE management — covering Health, Safety, Quality, Environment and adjacent product safety domains. The platform is built on REST API interfaces with responsive web/mobile delivery and is structured around four SKUs: Umbrella QMS Starter (a fixed-price €250/month entry point aimed at ISO 9001 certification readiness), Umbrella HSQE Solution (the comprehensive mid-to-enterprise tier covering quality, environmental and occupational health & safety), Umbrella Food Safety (FSSC/BRC/IFS-aligned workflows with HACCP hazard and raw material risk assessments), and Umbrella VSME (a 2026 sustainability-reporting module aligned to the VSME standard). Functional building blocks include a smart form editor for compliance verifications, risk assessment tools, electronic registers, PDCA-modeled workflows, electronic surveys/memos, and integration via REST APIs.

The firm operates a sales-led, direct go-to-market in Finland, combining bottom-of-funnel mechanisms (Calendly demos booked directly with CEO Roope Sirviö and HSQE Specialist Ville Mäki, plus a request-for-proposal form) with top-of-funnel content (product brochures, YouTube demo videos). Revenue comes from two streams: recurring SaaS subscriptions across the Umbrella product family, and fixed-price expert services delivered through wholly owned subsidiary HSQE Partner Oy, including outsourced quality-manager engagements and management-system implementation projects that carry a certification guarantee.

Atao serves primarily mid-market and SMB customers in manufacturing, food production, and other regulated industries in Europe, with named customers including Finelcomp Oy, WWF Suomi, and Hydac Oy. The company itself is ISO/IEC 27001:2022 certified and supports buyer-side certification against ISO 9001, 14001, 45001, 22000 and food-safety standards FSSC, BRC, and IFS. No external funding, M&A, or parent ownership is disclosed in the source material.

Name

Atao Oy

Legal name

Atao Oy

Website

https://atao.fi

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Atao Oy is a Finnish software company that sells the Umbrella Interactive SaaS suite for HSQE (Health, Safety, Quality, Environment) management, serving SMB and mid-market organizations in Finland and Europe that require ISO 9001, 14001, 45001, 22000, or FSSC/BRC/IFS certification and related sustainability reporting.

Ownership category

akta.pro rank

Product category

HSQE Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• HSQE management software
• ISO compliance platform
• Quality management systems
• Environmental compliance software
• Food safety management

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Umbrella software is offered as an easy-to-use SaaS service with monthly subscription pricing. Umbrella QMS Starter is priced at €250 per month with no setup fee.
2. Expert Services: Professional services including outsourced HSQE Quality Manager, HSQE management system building, and VSME reporting services. These services complement the software offerings and include fixed-price projects with certification guarantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Atao Oy develops and sells the Umbrella Interactive modular SaaS software suite for HSQE (Health, Safety, Quality, Environment) management, providing organizations with tools to digitize quality, environmental, occupational safety, and product safety processes. The product family includes Umbrella QMS Starter, Umbrella HSQE Solution, Umbrella Food Safety, and Umbrella VSME. The software offering is complemented by expert consulting services delivered through its wholly-owned subsidiary HSQE Partner Oy, covering outsourced quality management and ISO management system building projects with certification guarantees.

Product overview

Umbrella Interactive is a modular software suite for HSQE management (Health, Safety, Quality, Environment). The product family consists of four core software products: Umbrella QMS Starter (entry-level ISO 9001-focused solution at €250/month), Umbrella HSQE Solution (comprehensive platform for all HSQE domains), Umbrella Food Safety (specialized for food production safety), and Umbrella VSME (sustainability reporting). The solutions are complemented by expert services (HSQE Quality Manager and Management System Building) provided by HSQE Partner Oy, a company owned by Atao Oy.

Differentiator

Problem solved

Functional benefit

Brands

• Umbrella QMS Starter: Software for building ISO 9001 certified quality management system, priced at €250 per month with no setup fee.
• Umbrella HSQE Solution
• Umbrella Food Safety
• Umbrella VSME

Products and services

• Umbrella HSQE Solution Comprehensive SaaS platform for digitizing quality, environmental, occupational safety, and product safety management under one umbrella. Includes a smart form editor for compliance verifications, operational and work instructions, process diagrams, risk assessments, and REST API integrations. Targeted at organizations pursuing ISO 9001, ISO 14001, and ISO 45001 certification.
• Umbrella Food Safety SaaS platform for digitalizing product safety in food production. Includes handbook aligned with FSSC, BRC, IFS standards, self-monitoring plan, work instructions, flowcharts, smart form editor for control point verifications, HACCP hazard assessments, and raw material risk assessments. Targeted at food production companies.
• Umbrella QMS Starter Entry-level SaaS product that guides companies step-by-step to build an ISO 9001 Quality Management System and achieve certification readiness. Priced at €250 per month with no setup fee (VAT 0%). Targeted at SMBs and mid-market organizations beginning their ISO 9001 certification journey.
• Umbrella VSME Service for VSME-standard compliant sustainability reporting that combines digital reporting forms with expert support. Helps companies identify material sustainability topics, collect standard-compliant ESG data, and set and monitor sustainability targets. Targeted at organizations required to report on sustainability metrics under the VSME standard.
• HSQE Quality Manager (outsourced service) Outsourced HSQE Quality Manager service providing expert, business-oriented support for developing, maintaining, and continuously improving an organization's quality management. Delivered by Atao Oy's subsidiary HSQE Partner Oy as a fixed-price multi-year engagement with certification guarantee.
• Building an HSQE Management System (project service) Project-based implementation service that builds ISO 9001, ISO 14001, and ISO 45001 management systems up to certification readiness, including current state assessment, compliant documentation, staff training, system deployment, and audit preparations. Delivered as fixed-price projects with certification guarantees by HSQE Partner Oy, a subsidiary of Atao Oy.

Quantifiable outcome

• Organizations become efficiently operational within one month of implementation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HSQE Partner OycoreChannel Partner/ Reseller/ DistributorHSQE Partner Oy is a subsidiary company owned by Atao Oy that provides expert services including outsourced HSQE Quality Manager services and HSQE management system building projects. The partnership enables Atao to offer comprehensive professional services alongside their software products, including fixed-price projects with certification guarantees.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Quentic: Quentic is a Germany-based SaaS suite for EHS management and sustainability reporting, covering occupational safety, environmental compliance, and ISO reporting — overlapping almost exactly with Umbrella HSQE Solution and Umbrella VSME.
• Cority: Cority provides an enterprise EHSQ cloud platform spanning health, safety, environmental, and quality management — a broader but directly competitive offering to Atao's Umbrella in the HSQ quadrant.
• VelocityEHS: VelocityEHS is a global EHS software suite across safety, environmental, chemical, and quality management — a comparable SaaS category that targets many of the same certifications as Umbrella (ISO 9001, 14001, 45001).
• EHS Insight: EHS Insight (now part of Inhabit IQ's Asset Industries) is a SaaS platform for incident management, audits, training, and compliance tracking — overlapping with Umbrella's safety, audit, and reporting workflows for SMB and mid-market.
• EcoOnline (now part of EcoOnline Group, formerly EcoOnline AS): EcoOnline is a Nordic-headquartered EHSQ and chemical-management SaaS platform serving European SMEs and enterprises — directly comparable to Atao's Umbrella HSQE suite in vertical, language, and target customer.
• Scilife (now part of Dot compliance): Scilife offers a quality management and compliance SaaS platform for life sciences — directly comparable to Atao's Umbrella QMS Starter in ISO 9001-aligned QMS functionality, though skewed to regulated industries.

Broad incumbents

• MasterControl: MasterControl is an established QMS and compliance suite for regulated enterprises — broader and heavier than Umbrella, but a direct alternative for ISO 9001 quality management deployments.
• Wolters Kluwer Enablon: Enablon (within Wolters Kluwer) is an enterprise EHS and operational risk platform with much broader portfolio coverage — a large incumbent that competes with Umbrella for larger customers needing integrated HSQE.

Emerging players

• SafetyCulture (iAuditor): SafetyCulture's iAuditor and broader operations platform digitise inspections, audits, and safety checklists — overlapping with Umbrella's smart forms, risk assessment, and electronic registers for safety-side use cases.

Regional players

• Pinja Group: Pinja is a Finnish software and industrial services group that has been expanding into EHS, manufacturing, and QMS — a regional competitor with deeper Finnish enterprise relationships than Atao.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atao-fi
• Xx.com/Atao_Oy

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atao Oy