Autobritt
Autobritt is a Geneva-based, family-owned authorized automotive dealership group (founded 1968, third generation) representing Volvo, Land Rover, Jaguar, and Lynk & Co across three locations, offering new and pre-owned vehicle sales, certified mechanical service, bodywork, and genuine parts.
- Company typePrivate
- Founded1968
- HeadquartersGeneva, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Autobritt does
Autobritt is a Geneva-based, family-owned automotive dealership and service group operating under four wholly-owned Swiss legal entities (Autobritt SA, Autobritt Automobiles SA, Autobritt Grand-Pré SA, and Carrosserie Autobritt SA). Founded in 1968 by Jean-Jacques Thuner as a Triumph dealer, the group is now led by his grandson Fabien Thuner (third generation) and is an authorized franchisee for Volvo, Jaguar, Land Rover, and Lynk & Co, with three physical locations across Geneva (Les Acacias, Geneva Centre) plus a dedicated bodywork shop and a centralized spare parts warehouse.
The company generates revenue from two streams: one-time vehicle sales (new, demo, and certified pre-owned under Volvo Selekt and Land Rover Approved programs, priced from CHF 17,500 to CHF 228,460) and recurring after-sales services including manufacturer-certified mechanical workshops, aluminum-certified bodywork, and a retail plus B2B spare parts counter. Customer segments include individual premium buyers, fleet and corporate accounts, diplomatic and international-organization buyers (with dedicated discounts of up to 30% on Volvo, 26% on Range Rover, 18% on Lynk & Co), partner garages sourcing genuine parts, and classic British-car enthusiasts served by the Heritage division launched in 2018.
Operationally, Autobritt runs on manufacturer-certified diagnostic tools and technician training tied to its four OEM franchises, supported by ISO 9001 and ISO 14001 certifications held since 2000 and dedicated brand and sales management across locations. Distribution is exclusively physical showroom-based in Geneva (no online vehicle sales); lead generation combines organic social channels (Instagram, Facebook, LinkedIn), OEM co-marketing, sports partnerships (Servette FC, Chênois Volleyball), and luxury lifestyle sponsorships (Geneva Watch Days 2025). Revenue figures are not publicly disclosed.
Autobritt firmographics
Firmographics- Name
- Autobritt
- Legal name
- Autobritt SA
- Website
- https://autobritt.ch
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Autobritt is a Geneva-based, family-owned authorized automotive dealership group (founded 1968, third generation) representing Volvo, Land Rover, Jaguar, and Lynk & Co across three locations, offering new and pre-owned vehicle sales, certified mechanical service, bodywork, and genuine parts.
- Ownership category
- akta.pro rank
Where Autobritt is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Autobritt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sales of new, demo, and pre-owned vehicles across Volvo, Land Rover, Jaguar, and Lynk & Co brands. Prices range from CHF 17,500 to CHF 228,460 depending on brand and model.
- After-Sales Services: Mechanical workshops, bodywork repairs, and spare parts sales for vehicles sold and other brands. Includes maintenance, repairs, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level pre-owned vehicles |
| Unit Pricing | Pay-as-you-go | Mid-range vehicles |
| Unit Pricing | Pay-as-you-go | Premium Land Rover vehicles |
| Unit Pricing | Pay-as-you-go | Fleet and Diplomatic Programs |
| Unit Pricing | Pay-as-you-go | Volvo promotional financing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Autobritt product offering
Product offeringCore offering
Autobritt is an authorized multi-brand automotive dealership in Geneva, Switzerland, selling new, demonstration, and pre-owned vehicles from Volvo, Land Rover, Jaguar, and Lynk & Co. The group operates three showroom locations plus a bodywork facility, and delivers manufacturer-certified after-sales services including mechanical maintenance, bodywork and collision repair, and a centralized genuine spare parts store. It also runs a Heritage division dedicated to classic British car restoration and offers diplomatic and fleet pricing programs.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new vehicles across Volvo, Land Rover, Jaguar, and Lynk & Co brands including hybrid, plug-in hybrid, and electric powertrains, ranging from CHF 35,900 (entry Lynk & Co 02) to CHF 228,460 (Land Rover Defender 110 4.4 V8 Octa). Available to individual and fleet buyers via the three Geneva dealerships.
- Pre-Owned and Demonstration Vehicle Sales Sale of certified pre-owned and low-mileage demonstration vehicles across Volvo, Land Rover, Jaguar, and Lynk & Co brands, including Volvo Selekt and Land Rover Approved programs with inspection warranties. Entry pricing starts at CHF 17,500. About 140 vehicles in stock at any time.
- Mechanical Workshop Services Authorized mechanical repair and maintenance services for Volvo, Land Rover, Jaguar, and Lynk & Co vehicles, delivered by manufacturer-certified technicians using OEM-certified diagnostic tools. Available through workshops at all three Geneva locations and bookable via the online appointment portal.
- Genuine Spare Parts and Accessories Retail Retail of genuine manufacturer spare parts and accessories for Volvo, Jaguar, and Land Rover from the centralized Les Acacias warehouse, with expert advice, fast availability, and installation services. Serves both retail customers and partner garages.
- Bodywork and Collision Repair Expert bodywork and collision repair at Carrosserie Autobritt SA, covering sheet metal work, aluminum repair for Jaguar, certified Land Rover body repair techniques, dent removal, and water-based paint application. Delivered by manufacturer-certified technicians to official brand standards.
- Heritage Division — Classic British Car Restoration Heritage division services for classic and vintage cars, including specialist restoration and maintenance drawing on Autobritt's British automotive heritage dating to its origins as a Triumph dealer in 1968. Targeted at collectors and enthusiasts of classic British automobiles.
Companies that use Autobritt
Customer profileSegments5 records
Ideal customer profiles5 records
Autobritt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Autobritt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Geneva Watch Days 2025minorAutobritt (Range Rover brand) was a sponsor of the Geneva Watch Days 2025 GMT party, marking the magazine's 25th anniversary with over 600 guests. The event took place on the shores of Lake Geneva, featuring luxury lifestyle crossover marketing opportunity.
- Volvo CarscoreOfficial Volvo dealer in Geneva representing Volvo Cars brand since 2002 (Autobritt Automobiles SA). Authorized sales, maintenance, and genuine parts for Volvo vehicles.
- Jaguar Land RovercoreOfficial Jaguar and Land Rover dealer in Geneva (Autobritt SA and Autobritt Grand-Pré SA). Authorized sales, maintenance, and genuine parts for Jaguar and Land Rover vehicles.
- Lynk & CocoreOfficial Lynk & Co dealer in Geneva (Autobritt SA). Scandinavian innovation brand representing plug-in hybrid and electric vehicles.
- Servette FCminorSports partnership offering exclusive benefits for Servette FC subscribers, providing cross-promotion opportunities with the Geneva football club.
- Chênois VolleyballminorSports partnership offering exclusive benefits for Chênois Volleyball subscribers, supporting local Geneva sports community.
Scale indicators5 records
Recent moves11 records
Expansion highlights3 records
Autobritt competitors and assessment
Company assessmentDirect peers
- AMAG: Switzerland's largest multi-brand automotive retail and import group, selling new and used vehicles and providing after-sales service across the country. Comparable to Autobritt because both operate authorized multi-brand dealerships with full-service sales, workshop, and parts operations in the Swiss market.
- Emil Frey Group: One of Europe's largest independent automotive dealer groups, headquartered in Switzerland and representing multiple premium brands across sales and service. Highly comparable to Autobritt due to its multi-brand authorized dealership model, premium brand portfolio, and integrated after-sales offerings.
- Hedin Mobility Group: European premium automotive retailer with significant Swiss presence, distributing multiple brands including premium OEMs in sales and after-sales. Comparable to Autobritt through overlapping premium franchise portfolio, multi-brand retail, and recurring service operations.
Broad incumbents
- Bilia: Nordic region's largest automotive dealer group with multi-brand retail, service, and parts operations across Sweden, Norway, and Germany. Comparable to Autobritt through its premium multi-brand dealership structure and Lynk & Co/VOLVO brand overlap, although it operates at significantly greater geographic scale.
- Inchcape plc: Global automotive distributor and retailer (formerly including Sytner) operating multi-brand premium dealerships across multiple markets. Comparable to Autobritt in that it runs premium-brand sales and service networks, but at vastly broader scale and geographic footprint.
- Marshall Motor Group: UK-based multi-brand premium automotive retailer representing brands including Volvo and Land Rover. Comparable to Autobritt on the basis of shared premium franchises and full sales-service-parts offerings, although it operates only in the UK.
- Vertu Motors: UK-based multi-brand automotive retailer with a growing premium brand portfolio and full sales-and-aftersales operations. Comparable to Autobritt as a multi-brand dealer group with similar revenue mix, but operating in the UK market at larger scale.
- Pendragon plc: Multi-brand UK automotive retailer (now part of Lithia Motors) historically focused on premium franchises including Land Rover and Volvo. Comparable to Autobritt through its premium multi-brand dealership model and aftersales operations.
- AutoNation: Largest automotive retailer in the United States, operating multi-brand stores across new/used vehicle sales, service, and parts. Comparable to Autobritt in business model (multi-brand authorized retail + service + parts), but operating in a different geography and at far greater scale.
Others
- Cox Automotive: Global provider of automotive services, dealer software, remarketing, and parts logistics to dealer networks worldwide. Adjacent to Autobritt as an enabler of dealer operations rather than a direct competitor, but operationally relevant through its wholesale parts and dealer tooling offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Autobritt social profiles
Digital presenceAutobritt compliance and trust
Trust signalCompliance3 records
Autobritt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autobritt leadership team
Management profileNumber of profiles
Profiles7 records
Autobritt subsidiaries and ownership
Company hierarchySubsidiaries4 records
Autobritt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autobritt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autobritt
What does Autobritt do?
Autobritt is an authorized multi-brand automotive dealership in Geneva, Switzerland, selling new, demonstration, and pre-owned vehicles from Volvo, Land Rover, Jaguar, and Lynk & Co. The group operates three showroom locations plus a bodywork facility, and delivers manufacturer-certified after-sales services including mechanical maintenance, bodywork and collision repair, and a centralized genuine spare parts store. It also runs a Heritage division dedicated to classic British car restoration and offers diplomatic and fleet pricing programs.
Is Autobritt a public or private company?
Autobritt is a private company. It is classified as family owned and is currently operating.
When was Autobritt founded?
Autobritt was founded in 1968. It employs 101 to 250 people.
Where is Autobritt based?
Autobritt is headquartered in Geneva, Switzerland, in the Europe region.
How does Autobritt make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Services.
Who are Autobritt's main competitors?
Direct peers on record are AMAG, Emil Frey Group and Hedin Mobility Group. Broad incumbents are Bilia, Inchcape plc, Marshall Motor Group, Vertu Motors, Pendragon plc and AutoNation. Cox Automotive is listed as an others.
Does Autobritt have an API?
No public API is recorded for Autobritt.