Natural Products
Natural Products, Inc. (NPI) is a Grinnell, Iowa-based manufacturer of full-fat soy and pulse-based ingredients from non-GMO and Certified Organic soybeans, serving food, beverage, and nutraceutical manufacturers. Acquired by Grain Processing Corporation (KENT Corporation) in July 2022.
- Company typePrivate
- Founded1995
- HeadquartersGrinnell, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Natural Products does
Natural Products, Inc. (NPI) is a Grinnell, Iowa-based manufacturer of full-fat soy ingredients and other pulse-based ingredients such as chickpeas, sourced exclusively from non-GMO or Certified Organic soybeans. Founded in 1995 and operating with a workforce in the 11-50 range, NPI served business-to-business customers across food and beverage manufacturing and the nutraceutical industry, providing ingredient solutions that are plant-based, non-GMO, organic, and gluten-free. Its product portfolio emphasizes both nutritional and functional improvements across multiple food categories, supported by Non-GMO and Certified Organic supply chain certifications. Pricing is not publicly disclosed and NPI operates on a horizontal B2B ingredient supply model.
NPI was acquired by Grain Processing Corporation (GPC), a member of the KENT Corporation family of companies, on July 6, 2022, in a transaction described as a "family-to-family, Iowa-to-Iowa" deal. The acquisition positioned NPI's plant-based, non-GMO, organic, and gluten-free ingredient capabilities as an extension of GPC's existing portfolio of corn starches, maltodextrins, and high-purity alcohol serving food, nutraceutical, pharmaceutical, personal care, and industrial starch end markets. Post-acquisition, NPI operates as part of GPC, which itself sits within KENT Corporation, a diversified privately-held corporation employing more than 2,000 people across 40 locations in 20 U.S. states and seven countries. NPI's Grinnell-based soy and chickpea milling operations have subsequently served as the foundation for further GPC expansion into specialty flour milling and a broader PURE-PULSE branded pulse-based product line.
Natural Products firmographics
Firmographics- Name
- Natural Products
- Legal name
- Natural Products, Inc.
- Website
- https://npisoy.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Natural Products, Inc. (NPI) is a Grinnell, Iowa-based manufacturer of full-fat soy and pulse-based ingredients from non-GMO and Certified Organic soybeans, serving food, beverage, and nutraceutical manufacturers. Acquired by Grain Processing Corporation (KENT Corporation) in July 2022.
- Ownership category
- akta.pro rank
Natural Products industry classification
Industry- Product category
- Plant-Based Food Ingredients
- NAICS
- Soybean and Other Oilseed Processing (311224), Grain and Oilseed Milling (3112), Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)
- akta.pro secondary industry
- Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Natural Products is headquartered
LocationHeadquarters
- HQ city
- Grinnell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Natural Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Natural Products product offering
Product offeringCore offering
Natural Products, Inc. manufactures full-fat soy ingredients from non-GMO or Certified Organic soybeans and processes pulses such as chickpeas. The company supplies plant-based, non-GMO, organic, and gluten-free ingredient solutions that provide nutritional and functional improvements to food, beverage, and nutraceutical manufacturers.
Product overview
Natural Products, Inc. (NPI) operates as a manufacturer of plant-based food ingredients, primarily producing full fat soy ingredients from non-GMO or Certified Organic soybeans along with other pulse-based ingredients like chickpeas. The company offers a portfolio of gluten-free ingredient solutions that provide nutritional and functional improvements across multiple food categories. Following its acquisition by Grain Processing Corporation (GPC) in July 2022, NPI's ingredient solutions complement GPC's existing portfolio of corn starches, maltodextrins, and high purity alcohol for food, nutraceutical, pharmaceutical, personal care, and industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Fat Soy Ingredients
- Chickpea (Pulse) Ingredients
- Certified Organic Soy Ingredients
- Non-GMO Soy Ingredients
- Gluten-Free Ingredient Solutions
Companies that use Natural Products
Customer profileSegments2 records
Ideal customer profiles2 records
Natural Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Natural Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grain Processing Corporation (GPC)coreGPC, a member of KENT Corporation family of companies, completed acquisition of Natural Products, Inc. (NPI) business on July 6, 2022. NPI became part of GPC's portfolio, expanding GPC's functional and nutritive ingredient solutions. NPI's plant-based, non-GMO, organic and gluten-free ingredient solutions complement GPC's field to family portfolio of businesses. This was described as a family-to-family, Iowa-to-Iowa acquisition.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Natural Products competitors and assessment
Company assessmentBroad incumbents
- Cargill: Cargill is a global agricultural and food ingredient giant with extensive plant-protein capabilities including the PURIS pea protein business, broadly competing with NPI in non-GMO, organic, and plant-based ingredients for food manufacturers.
- Archer Daniels Midland (ADM): ADM is one of the world's largest agricultural processors and ingredient suppliers, with a broad plant-based protein portfolio spanning soy, pea, and other plant proteins that overlaps with NPI's full-fat soy and chickpea ingredient offering.
- Glanbia Nutritionals: Glanbia is a global nutrition company with a substantial plant-based protein and ingredient platform serving food, beverage, and nutraceutical customers, broadly comparable to NPI in nutritional and functional ingredient solutions.
- Ingredion: Ingredion is a major ingredient solutions provider serving food, beverage, and nutraceutical customers with plant-based proteins, starches, and clean-label ingredients, comparable to NPI as a B2B ingredient supplier to the same end markets.
- Kerry Group: Kerry Group is a global taste and nutrition company that develops plant-based protein and clean-label ingredient systems for food and beverage manufacturers, competing with NPI in functional and nutritional ingredient solutions.
Direct peers
- Roquette: Roquette is a global leader in plant-based ingredients, including its NUTRALYS plant protein range and a strong pea protein franchise, directly competing with NPI's full-fat soy and chickpea ingredient offerings to food and nutraceutical customers.
- AGT Foods: AGT Foods is one of the largest pulse processors globally, producing pulse-based flours, proteins, and ingredients including chickpea-based products, directly comparable to NPI's chickpea processing capability and pulse ingredient offering.
- Axiom Foods: Axiom Foods is a specialty plant-based protein ingredient supplier offering rice, pea, and other plant proteins for food and beverage manufacturers, with a similar niche, clean-label positioning to NPI's non-GMO and organic soy and chickpea ingredients.
- Best Cooking Pulses: Best Cooking Pulses is a Canadian processor of chickpeas, peas, lentils, and beans into flours, proteins, and ingredients, directly comparable to NPI's pulse processing capability and ingredient-supply business model.
- Solae (Bunge): Solae, now part of Bunge, is one of the most established soy protein ingredient suppliers globally, directly competing with NPI in full-fat and functional soy-based food ingredients for food, beverage, and nutraceutical manufacturers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Natural Products social profiles
Digital presenceNatural Products compliance and trust
Trust signalCompliance2 records
Natural Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Products leadership team
Management profileNumber of profiles
Natural Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Products
What does Natural Products do?
Natural Products, Inc. manufactures full-fat soy ingredients from non-GMO or Certified Organic soybeans and processes pulses such as chickpeas. The company supplies plant-based, non-GMO, organic, and gluten-free ingredient solutions that provide nutritional and functional improvements to food, beverage, and nutraceutical manufacturers.
Is Natural Products a public or private company?
Natural Products is a private company. It is classified as corporate owned and is currently acquired.
When was Natural Products founded?
Natural Products was founded in 1995. It employs 11 to 50 people.
Where is Natural Products based?
Natural Products is headquartered in Grinnell, United States, in the North America region.
Who are Natural Products's main competitors?
Broad incumbents on record are Cargill, Archer Daniels Midland (ADM), Glanbia Nutritionals, Ingredion and Kerry Group. Direct peers are Roquette, AGT Foods, Axiom Foods, Best Cooking Pulses and Solae (Bunge).
Does Natural Products have an API?
No public API is recorded for Natural Products.
What industry is Natural Products in?
Natural Products's product category is Plant-Based Food Ingredients. Its primary akta.pro industry code is AFANAKAB, Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates), with a secondary code of AFAKAJAD, Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium). Its NAICS code is 311224 and its SIC code is 2040.