Labreche

What Labreche does

LaBreche is a Minneapolis-based boutique public relations consulting firm operated as a solo practitioner model by founder Beth LaBreche, who has more than 30 years of communications experience. The firm specializes in change communications and crisis management, serving a heterogeneous client mix that includes Fortune 500 companies, PE-backed businesses, startups, non-profits, and family-owned enterprises. Named engagements span safety (Pure Safety Group), medical devices (Abilitech Medical), non-profit (Twin Cities Lyme Foundation), technology (Kenzen), early childhood education (New Horizon Academy), investment (Women-Owned Business Investment Fund), and legal services (International Network of Law Firms).

The firm delivers six service lines: Communications Management, Crisis Communications, Media Training, Media and Social Media Tracking, Content Marketing, and Public Relations. Media and social monitoring is executed through third-party tools rather than proprietary technology, and the firm's intellectual capital sits primarily in the founder's experience, trade relationships, and documented case-study library (14+ cases on file). International reach is extended through affiliation with PROI (Public Relations Organization International) rather than internal hiring.

LaBreche operates a referral-driven go-to-market with project-based pricing for most engagements and an hourly pricing model for crisis work. This structure caps revenue at founder capacity but preserves margin and selectivity. The firm is privately held with no disclosed funding and a headcount of 1-10, positioning it as a high-touch, principal-led consultancy rather than a scalable platform.

Name

Labreche

Legal name

LaBreche, Inc.

Website

https://labreche.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Minneapolis-based boutique PR consultancy led by Beth LaBreche, specializing in change communications and crisis management for Fortune 500, PE-backed, startup, and non-profit clients via a solo practitioner model with global reach through the PROI partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Consulting: Fee-for-service consulting engagements including strategic communications planning, crisis communications, media relations, and content marketing. Services delivered through project-based work, hourly billing, or ongoing retainers depending on client needs.
2. Hourly Crisis Communications: Hourly fee structure for crisis communications services, with no monthly retainer required to be on standby. Charges apply only when engaged and real work begins.
3. Interim/Fractional Leadership: Beth LaBreche serves as a temporary member of client teams in an interim or fractional capacity, managing teams, communications strategy, budget, and key relationships during transitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

LaBreche is a boutique PR and brand communications consultancy led by founder Beth LaBreche, providing strategic communications, crisis communications, media training, media and social media monitoring, content marketing, and public relations services to companies navigating change. The firm serves Fortune 500 corporations, private equity-backed businesses, startups, and non-profits through project-based engagements, hourly crisis work, and interim/fractional leadership roles. All offerings are delivered as professional consulting services rather than packaged software products.

Product overview

LaBreche is a PR consulting firm offering a unified suite of communications services centered around change management. The service portfolio includes six interconnected offerings: Communications Management (strategic planning), Crisis Communications (issues and crisis management), Media Training (executive coaching), Media and Social Media Tracking (monitoring dashboards), Content Marketing (multi-channel content strategy and execution), and Public Relations (earned media coverage). These services are delivered by founder Beth LaBreche through flexible engagement models including interim/fractional roles, on-call crisis support, and per-project work. The firm does not offer a software platform or technology product—all offerings are professional consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications Management Strategic communications planning and ongoing management services to help companies leverage opportunities or neutralize issues through thoughtful communication strategies. Aimed at executives and communications leaders at Fortune 500 companies, private equity-backed businesses, and growing organizations navigating change.
• Crisis Communications Issues management and crisis communications services including planning, plan deployment, spokesperson training, media management, and communications during high-stakes situations. Available on an hourly on-call basis without requiring monthly retainers. Designed for companies facing safety incidents, lawsuits, business closings, and reputational threats.
• Media Training Executive-level training to prepare spokespeople for media interviews, including one-to-one coaching, role-playing, interview tips, and on-site interview support. Targeted at C-suite executives and corporate spokespeople who need to deliver key messages via media interviews.
• Media + Social Media Tracking 24/7 monitoring of media and social media with real-time notifications and comprehensive dashboards tracking dialogue, sentiment, reach, and top influencers, including international heat maps. Delivered to clients who need real-time visibility into brand mentions and conversations.
• Content Marketing Multi-channel content marketing services including strategy development, content creation coordination, content calendars, and distribution across channels. Designed for companies seeking to build audience engagement through planned content marketing programs.
• Public Relations Earned media visibility services including creation of media materials, media list building, distribution, pitching, story coordination, and coverage tracking. Targeted at companies seeking credible third-party coverage in trade and national media outlets.

Quantifiable outcome

• 136 media placements in first year for a startup client leading to first paying customer and additional outside investor
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Public Relations Organization International (PROi)coreStrategic or Co-development PartnerBeth LaBreche maintains partnership with Public Relations Organization International, providing access to global communications experts and resources. Through this network, Beth can call on regional experts to assist clients, particularly during crises in specific geographies. On-the-ground experts understand local media landscapes, culture, and influencers for effective issue management.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brunswick Group: Global strategic communications advisory specializing in crisis, change, and corporate communications for large enterprises and PE-backed companies—directly aligned with LaBreche's core change/crisis communications offering.
• Abernathy MacGregor: Boutique communications and investor relations advisory serving public and PE-backed companies on strategic transitions, similar in practitioner-led, senior-counsel delivery model.
• FGS Global: Strategic communications and public affairs firm serving corporations and executives through crises, transactions, and leadership transitions—a closely comparable senior-led, advisory-style boutique.
• Prosek Partners: Boutique communications firm serving financial services, professional services, and high-growth companies with strategic PR and content marketing—overlapping on enterprise PE-backed and growth segments.
• 5W Public Relations: Mid-sized PR agency offering crisis communications, media relations, and content marketing to consumer and B2B clients—comparable on service mix and project-based delivery.
• Sloane & Company: Boutique strategic communications and investor relations advisory targeting executives and boards, comparable in size, senior-counsel model, and focus on change and transaction communications.
• INK Communications: Boutique PR and content marketing firm serving technology and growth-stage companies with earned media and content strategy, similar to LaBreche's startup and growth-segment work.

Broad incumbents

• Edelman: Largest global communications firm offering crisis, change, content, and public relations across all sectors; competes with LaBreche on enterprise mandates but at vastly greater scale and resources.
• Weber Shandwick: Global PR and communications network covering corporate, crisis, content, and media relations; a broad incumbent competing for the same Fortune 500 communications engagements as LaBreche.
• Ketchum: Large global communications consultancy offering corporate communications, crisis management, and content marketing to multinational clients—a broad incumbent in the same overall category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labreche