Electronic Imaging Materials

What Electronic Imaging Materials does

Electronic Imaging Materials, Inc. (EIM), founded in 1987 and headquartered in Keene, New Hampshire, is a second-generation family-owned manufacturer of made-to-order custom labels engineered to remain intact and legible in extreme environments. The company's core technology centers on proprietary adhesive chemistries, substrates (including cryogenic, chemical-resistant, anodized aluminum, and silicone-compatible materials), and thermal-transfer and direct-thermal printing constructions marketed under nine registered brands: CryoLabel®, ChemDefend™, EverPeel®, Met-L-Mark®, SiliCode™, XyResist®, EnduraLabel, Code-N-Seal®, and Base-N-Switch™. EIM serves four primary verticals — Laboratory & Healthcare, Industrial & Manufacturing, Asset & Inventory, and Warehouse & Logistics — with documented end-users including hospitals, diagnostic labs, FBI forensics, universities (Yale, Harvard, Northeastern), aerospace firms, and foundries.

EIM generates revenue through direct sales of custom-manufactured labels, resold label printers and barcode scanners (TSC, Zebra, GoDEX), thermal-transfer ribbons, and Seagull BarTender label-design software distributed under an authorized-partner agreement with bundled technical support. Pricing is quote-based and not publicly disclosed; the company drives customer acquisition through a free sample program, content marketing (100+ blog articles, YouTube, social), an extensive library of educational resources, and inside-sales phone/email interactions staffed by named US-based team members between 8am–5pm EST. Distribution is direct-to-customer globally, with documented shipments to 114+ countries.

The business is operated by Alex Henkel (President, son of founders Paul and Sue Henkel, who retired in 2006) and Heather Bell (Vice President), with a leadership team of 10 named individuals. EIM holds BBB accreditation, has been recognized with community awards including the Spirit of Monadnack Award and a Keene State College Outstanding Service Award, and maintains a 4.8-star rating across 2,526 verified customer reviews. Recent product launches in silicone-surface labels, permanent label holders, and high-temperature tags, combined with the 2026 appointment of dedicated marketing and sales managers, indicate a measured transition from owner-led selling toward a more formalized growth function.

Name

Electronic Imaging Materials

Legal name

Electronic Imaging Materials, Inc.

Website

https://barcode-labels.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Imaging Materials (EIM) is a second-generation, family-owned US manufacturer of made-to-order custom durable labels engineered to withstand cryogenic, chemical, high-heat, and extreme-environment conditions for laboratory, healthcare, industrial, and warehouse customers across 114+ countries.

Ownership category

akta.pro rank

Product category

Custom Industrial Labels

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Custom barcode labels
• Durable industrial labels
• Cryogenic laboratory labels
• Thermal transfer printing
• Asset tracking labels

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Manufacturing: EIM specializes in made-to-order custom durable labels for challenging environments across multiple industries including laboratory, healthcare, industrial, warehouse, and asset management applications.
2. Label Printers and Hardware: Sale of label printing equipment including thermal transfer printers, barcode scanners, and accessories.
3. BarTender Label Software: Authorized partner of Seagull BarTender software, offering Professional Edition and other versions for barcode label printing.
4. Thermal Transfer Printing Ribbons: Sale of wax, wax/resin, and resin thermal transfer printing ribbons for various label materials and applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Electronic Imaging Materials manufactures made-to-order custom durable barcode and identification labels engineered for challenging environments including cryogenic storage, chemical exposure, high temperatures, abrasive handling, and difficult substrates such as silicone. The company also resells complementary thermal transfer label printers, barcode scanners, thermal transfer ribbons, and Seagull BarTender label design software, serving laboratories, healthcare providers, industrial manufacturers, warehouses, and asset-tracking customers globally.

Product overview

Electronic Imaging Materials (EIM) operates as a made-to-order custom label manufacturer offering a comprehensive portfolio of durable labeling solutions across multiple sub-brands. The core offering consists of specialized industrial labels (ChemDefend, EnduraLabel, SiliCode, High Temperature Tags, UL Labels), laboratory and healthcare labels (CryoLabel, XyResist, Medical Device Labels, Hologic Compatible Labels, Microplate Labels, Paraffin Block Labels, Forensics Labels), asset and inventory labels (EverPeel, Met-L-Mark, Tamper-Evident Security Labels, Archival Labels, Code-N-Seal), and warehouse labels (Retro-Reflective Labels, Floor Labels, Cold Storage Labels, Base-N-Switch). The company complements its label products with hardware accessories (Label Printers, Barcode Scanners, Thermal Transfer Ribbons) and resells BarTender label software as an authorized partner with direct technical support. All products are customizable and manufactured in the USA since 1987.

Differentiator

Problem solved

Functional benefit

Brands

• CryoLabel: A registered brand product line for cryogenic labels that withstand extreme cold temperatures, including liquid nitrogen and repeated freeze-thaw cycles.
• EnduraLabel
• Met-L-Mark
• SiliCode
• Base-N-Switch
• EverPeel
• Code-N-Seal
• ChemDefend
• XyResist

Products and services

• CryoLabel® Cryogenic Labels Cryogenic labels designed to withstand extreme cold including liquid nitrogen temperatures and repeated freeze-thaw cycles. Adhere to already-frozen surfaces for vials, test tubes, and plates in laboratory and healthcare settings.
• ChemDefend™ Chemical-Resistant Labels Chemical-resistant polyester laminated labels that resist chemical exposure, allowing in-house printing while maintaining durability. Available in white or silver with black or full-color printing.
• EverPeel® Removable & Reusable Labels Removable and reusable asset labels that can be peeled and reapplied multiple times without leaving residue, for inventories with duplicate or rotating items.
• Met-L-Mark® Anodized Aluminum Labels and Tags Highly durable anodized aluminum labels and tags designed for extreme industrial environments, resisting abrasion, chemicals, weather, and temperature extremes.
• SiliCode™ Silicone Surface Labels First-of-its-kind labels specifically engineered for silicone surfaces with innovative adhesive, chemical and UV resistance, and temperature range up to 302°F.
• EnduraLabel Ultra-Aggressive Adhesive Labels Ultra-aggressive adhesive labels that bond securely to dirty, grimy surfaces for rugged industrial environments, with adhesive that pushes away dirt and grime to stick to steel.
• Base-N-Switch™ Permanent Label Holders Durable permanent label holder system with a permanent adhesive base for rack beams or shelves and a non-stick face accepting new barcode or location labels repeatedly, available in standard and blockout variants.
• Code-N-Seal® Self-Laminating Labels Self-laminating print labels where users print, peel, apply, and then cover with clear laminate for added protection against environmental factors and physical damage.
• XyResist® Xylene-Resistant Slide Labels Chemically resistant slide labels engineered to withstand xylene, DMSO, and alcohol exposure while preserving data and ensuring accurate scanning in histology labs.
• Hologic Compatible Labels Labels specifically designed for seamless integration and precise barcode scanning with Hologic ThinPrep 5000 and Panther Fusion diagnostic systems.
• Medical Device Labels (UDI) FDA-compliant medical device labels built to withstand sterilization, frequent handling, and mechanical wear while meeting FDA Unique Device Identifier (UDI) requirements.
• Tamper-Evident Security Labels Security labels designed to leave visible evidence of tampering, suitable for indoor and outdoor use, available in various sizes and shapes with full-color or blank options.
• Archival Labels Acid-free and wood-free labels crafted for museum, archival, and library applications to preserve the integrity and legibility of valuable items without causing damage.
• Retro-Reflective Labels Retro-reflective labels with integrated reflective particles providing up to 45-foot scanning range, made with premium silver polyester and high-performance adhesive for warehouse racks, pallets, and industrial surfaces.
• Floor Labels Heavy-duty floor labels built to mark specific warehouse areas such as aisles and loading zones and to withstand high traffic while maintaining legibility and adhesion.
• Cold Storage Labels Labels designed for reliable performance in extreme cold temperatures, resistant to moisture, for cold storage and cold chain logistics applications.
• Forensics Labels Tamper-evident forensic labels that protect the integrity of evidence samples and ensure security and accuracy under rigorous laboratory testing conditions.
• Paraffin Block & Cassette Labels EnduraLabels for paraffin blocks in histology labs that handle special embedding waxes and exposure to harsh chemicals while remaining readable throughout the histology process.
• Microplate Labels Labels engineered for microassay plates that withstand temperatures as low as -196°C and exposure to harsh chemicals including DMSO, for microbiology and drug discovery labs.
• UL Labels Labels meeting Underwriters Laboratories requirements for safety and warning labels, with three UL programs providing materials, printing services, and labeling guidance for UL-regulated consumer products.
• High Temperature Tags Ultra high temperature tags engineered to endure extreme heat, rough handling, and harsh industrial processes in steel mills, aluminum foundries, and metal fabrication shops while maintaining asset traceability.
• Label Printers Industrial and desktop thermal transfer label printers for on-site label printing, with authorized reseller relationships with TSC, Zebra, and GoDEX printer brands.
• Barcode Scanners Barcode scanning equipment including long-range scanners, sold as authorized reseller hardware for barcode label scanning applications.
• Thermal Transfer Printing Ribbons Wax, wax/resin, and resin thermal transfer printing ribbons offered for various label materials and applications, tested for compatibility with EIM label substrates.
• BarTender Label Design Software Seagull BarTender label design software resold by EIM as authorized partner, including Professional Edition, with direct technical support for installation, label design guidance, and advanced feature training.

Quantifiable outcome

• Color-coding cryogenic tubes improves sorting efficiency by 35%
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

One partnership is on record.

• Seagull BarTendercoreChannel Partner/ Reseller/ DistributorEIM is an authorized partner of Seagull BarTender, offering their label printing software to customers. EIM provides direct technical support including remote installation assistance, label design training, and guidance on advanced BarTender features with every purchase.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Labelmaster: Labelmaster specializes in hazmat, dangerous-goods, and regulatory compliance labels. It overlaps with EIM's UL Labels, tamper-evident, and industrial compliance segments, particularly where safety/regulatory durability is required.
• ID Label: ID Label manufactures custom durable bar code labels for industrial, warehouse, and asset tracking applications. It competes head-to-head with EIM in custom-engineered warehouse, asset, and industrial label orders for mid-market customers.
• Brady Corporation: Brady is a global leader in identification and specialty label solutions for industrial, laboratory, and safety applications. It is the closest scaled direct competitor to EIM, offering comparable durable labels, cryogenic and chemical-resistant SKUs, and an integrated printer/consumable ecosystem.
• Computype: Computype produces custom industrial and laboratory identification labels, with deep expertise in diagnostic-instrument-compatible labels and asset tracking. It overlaps directly with EIM's Hologic-compatible, slide, and custom industrial label lines.
• GA International: GA International (LabTAG) specializes in cryogenic, laboratory, and biomedical labels, including vial, tube, and slide labels for harsh environments. It directly competes with EIM's CryoLabel, XyResist, and microplate/paraffin SKUs in the same lab/healthcare buyer pool.

Broad incumbents

• Zebra Technologies: Zebra is a leader in barcode printers, scanners, and RFID/label solutions. It supplies both the printers EIM resells and its own label supplies, making it a partial competitor (on consumables) and a supplier/partner relationship on hardware.
• 3M: 3M's industrial adhesives and specialty label/tape portfolio overlaps with EIM's ChemDefend, EnduraLabel, and Met-L-Mark product lines. As a broad incumbent, 3M competes on scale and brand rather than on the custom-engineering niche EIM occupies.
• Avery Dennison: Avery Dennison is a global label materials giant serving retail, industrial, and healthcare end markets. While far larger and broader than EIM, its industrial and healthcare label materials overlap with EIM's specialty durable SKUs.
• CCL Industries: CCL Industries is one of the world's largest label converters, serving healthcare, industrial, and consumer markets. Its healthcare and specialty segments compete with EIM for medical device and diagnostic labeling business, particularly at larger enterprise customers.

Emerging players

• Resource Label Group: Resource Label Group is a growing custom label converter focused on specialty and durable label applications across multiple verticals. It is comparable in scale and approach to EIM, particularly in industrial and asset-tracking segments where custom engineering matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheLabelExperts
• YouTubeyoutube.com/user/eiminc20
• Facebookfacebook.com/TheLabelExperts
• LinkedInlinkedin.com/company/electronicimagingmaterials
• Instagraminstagram.com/electronicimagingmaterials

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Imaging Materials