Gini
Gini is an AI-powered cybersecurity marketplace connecting individuals and small businesses with 500+ vetted cybersecurity professionals for consultations, compliance, incident response, and managed security services via subscription and per-engagement pricing.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gini does
Gini (legal entity: Gini Group Inc., incorporated in Illinois with operating presence in New York) operates an AI-powered cybersecurity marketplace that connects individuals, small and medium-sized businesses, startups, healthcare providers, and financial services firms with a network of vetted cybersecurity professionals. The platform centers on a Generative Pre-trained Transformer–based matching engine paired with vector search (ElasticSearch) that interprets a user's free-text request, prompts follow-up questions, and recommends professionals based on certifications, specializations (penetration testing, cloud security, GRC, incident response, HIPAA/PCI compliance), and stated credentials. The user-facing surface includes a web platform, iOS and Android applications, and integrated video calling, instant chat, Stripe-backed escrow payments, and Google Calendar scheduling.
The business model combines a recurring client subscription priced at $99 per month (or $49 per month billed annually at $588 per year) with a 10% transaction commission on professional services sold through the platform, supplemented by unit-priced offerings from individual professionals (discovery calls, vCISO advising sessions, managed cloud security subscriptions, and multi-thousand-dollar compliance audit engagements). Professionals onboard through a separate Gini Pro portal and use an AI Professional Service Generator that turns a resume or bio into a listed service in under five minutes. Go-to-market is product-led and community-led, relying on organic social (LinkedIn, Twitter/X, TikTok, Facebook), a Discord community, a content blog, and SEO around cybersecurity queries.
The company was founded in 2019, remains private, has not disclosed institutional funding, operates with 1–10 employees, and has no patents, awards, partnerships, or named executive team in the public record. Strategic activity is concentrated on product surface expansion (mobile apps, Pro portal, Service Generator) and supply-side network build-out (500+ claimed vetted professionals) rather than on capital-intensive growth motions.
Gini firmographics
Firmographics- Name
- Gini
- Legal name
- Gini Group Inc.
- Website
- https://gininow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gini is an AI-powered cybersecurity marketplace connecting individuals and small businesses with 500+ vetted cybersecurity professionals for consultations, compliance, incident response, and managed security services via subscription and per-engagement pricing.
- Ownership category
- akta.pro rank
Where Gini is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gini business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Consumer/Client Subscription: Individual and business clients pay a monthly or annual subscription fee to access the Gini platform, its AI matching, 24/7 concierge support, and the network of vetted cybersecurity professionals. Pricing is $99/month or $49/month when billed annually.
- Professional Services Sales Commission: Gini earns a 10% commission on all transactions between clients and service providers, with an additional 3% + $0.30 per transaction taken by payment processor Stripe, leaving professionals with approximately 87% of the service revenue.
- Individual Service Purchases: Clients purchase individual services from professionals on the platform, including one-time consultations, subscription-based managed services, and time-based services. These are priced by individual professionals and represent a revenue stream through the platform's transaction processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gini Pro - Single Plan |
| Subscription | Annual | Gini Pro Annual - 50% Discount |
| Unit Pricing | Pay-as-you-go | Discovery / Introductory Calls |
| Unit Pricing | Pay-as-you-go | vCISO Advising Session |
| Unit Pricing | Pay-as-you-go | Cybersecurity Risk Assessment |
| Subscription | Pay-as-you-go | APT Protection and DDoS Defense Subscription |
| Subscription | Monthly | Managed Cloud Security Services |
| Outcome Based/ Performance | Multi-year contract | Compliance Audit and Advisory |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Gini product offering
Product offeringCore offering
Gini operates a two-sided AI-powered cybersecurity marketplace that matches businesses and individuals with vetted cybersecurity professionals for consulting, advisory, managed services, and incident-response engagements. Subscribers pay $99/month (or $588/year) for access to AI-driven expert matching, a 24/7 cybersecurity concierge, integrated video chat and messaging, calendar scheduling, and escrow-protected payments, while professionals list and price their own services and earn roughly 87% of each transaction with Gini retaining a 10% commission.
Product overview
Gini is an AI-powered cybersecurity marketplace platform that connects businesses and individuals with vetted cybersecurity professionals. The core platform offers AI-powered matching, video calling, instant chat, and flexible service options including one-time consultations, recurring subscriptions, and courses. The Professional Service Generator enables experts to quickly create service offerings from their resumes. Gini's service portfolio spans risk assessment, compliance management, incident response, managed cloud security, and vCISO advising. Professionals access the platform through the Gini Pro portal to manage their services and schedules.
Differentiator
Problem solved
Functional benefit
Products and services
- Gini Platform AI-powered cybersecurity marketplace platform that connects individuals and organizations with vetted cybersecurity professionals. Subscribers pay $99/month (or $588/year annual) for AI-powered matching, 24/7 concierge support, expert-led video chat and instant messaging consultations, calendar integration, and secure escrow-backed payments.
- Gini Pro Professional-facing portal (pro.gininow.com) for cybersecurity experts to onboard, list services, manage schedules, communicate with clients, and receive escrow-backed payments for engagements booked through the Gini marketplace.
- Professional Service Generator Standalone AI tool available at gininow.com/professional-service-generator that analyzes an uploaded resume or bio and automatically drafts a publishable cybersecurity service offering, enabling professionals to onboard to the Gini Pro marketplace in under 5 minutes.
Quantifiable outcome
- Services for 95% less cost compared to traditional cybersecurity consulting
- +2 more outcomes
Companies that use Gini
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Gini technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Gini partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Gini competitors and assessment
Company assessmentDirect peers
- Toptal: Toptal operates an elite freelance and consulting talent marketplace with AI-assisted matching and a vetting-heavy model. It is comparable to Gini in operating a curated two-sided platform for professional services, though at a higher price point and across multiple verticals.
- Clarity.fm: Clarity.fm is an on-demand expert consultation marketplace that connects clients with vetted professionals for paid video/phone advice. It overlaps directly with Gini's expert-matching and video-consultation workflow, though it spans many domains rather than exclusively cybersecurity.
- Huntress: Huntress provides managed cybersecurity services (EDR, SIEM, security awareness) targeted at SMBs and the MSP channel. It is comparable as a cybersecurity services platform targeting resource-constrained SMB buyers that Gini also serves.
Broad incumbents
- Upwork: Upwork is the largest horizontal freelance marketplace, charging sliding commission fees on transactions between clients and freelancers. It is comparable as a transacting two-sided marketplace for professional services, but does not specialize in cybersecurity like Gini.
- Catalant: Catalant (now Built In + Expert marketplace) connects enterprises with vetted independent consultants and experts. It overlaps with Gini's marketplace model for expert consulting engagements, particularly on the advisory/vCISO side of Gini's offerings.
- Arctic Wolf: Arctic Wolf delivers managed security operations (Managed Detection and Response, Managed Risk) for SMB and mid-market customers. It competes with Gini for SMB cybersecurity spend, though it offers fully outsourced operations versus Gini's expert-matching model.
- GLG (Gerson Lehrman Group): GLG operates a large expert network used by enterprises to consult with subject-matter specialists on demand. It is comparable as an expert-matching platform, though it primarily serves enterprise clients rather than SMBs.
Emerging players
- Field Engineer: Field Engineer is an on-demand marketplace for IT and telecommunications field engineers. It shares the marketplace structure (matching supply to demand for technical work) with Gini but operates in telecom/IT rather than cybersecurity specifically.
- CyberTalents: CyberTalents is a platform for cybersecurity talent discovery, training, and competitions that funnels professionals into hiring pipelines. It is comparable to Gini's professional supply-side curation in the cybersecurity niche, though monetized via recruiting rather than service transaction fees.
- HackerOne: HackerOne runs a security researcher marketplace for bug bounty and pentest engagements. It shares the cybersecurity talent marketplace DNA with Gini but focuses on offensive testing rather than ongoing advisory, managed services, and compliance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gini social profiles
Digital presenceGini compliance and trust
Trust signalCompliance6 records
Gini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gini leadership team
Management profileNumber of profiles
Gini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gini
What does Gini do?
Gini operates a two-sided AI-powered cybersecurity marketplace that matches businesses and individuals with vetted cybersecurity professionals for consulting, advisory, managed services, and incident-response engagements. Subscribers pay $99/month (or $588/year) for access to AI-driven expert matching, a 24/7 cybersecurity concierge, integrated video chat and messaging, calendar scheduling, and escrow-protected payments, while professionals list and price their own services and earn roughly 87% of each transaction with Gini retaining a 10% commission.
Is Gini a public or private company?
Gini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gini founded?
Gini was founded in 2019. It employs 1 to 10 people.
Where is Gini based?
Gini is headquartered in New York, United States, in the North America region.
How does Gini make money?
Three revenue lines are on record. Consumer/Client Subscription is the primary driver. The others are professional Services Sales Commission and individual Service Purchases.
Who are Gini's main competitors?
Direct peers on record are Toptal, Clarity.fm and Huntress. Broad incumbents are Upwork, Catalant, Arctic Wolf and GLG (Gerson Lehrman Group). Emerging players are Field Engineer, CyberTalents and HackerOne.
Does Gini have an API?
No public API is recorded for Gini.