Prairie Land Towing

What Prairie Land Towing does

Prairie Land Towing is a privately held automotive service firm headquartered in Stoughton, Wisconsin, founded in 1984 by Gary Menzel. According to its firmographic record, the company provides transportation, emergency recovery, professional towing, and repair services — the typical service mix of a regional light- and medium-duty recovery operator serving stranded motorists, police impound assignments, and local commercial accounts within driving distance of Stoughton.

The operating footprint is small. Headcount is reported in the 1-10 range, indicating a lean owner-operator or family-business structure rather than a multi-yard regional chain. The firm's own web property (plt-wi.com) was captured as a placeholder/verification page, so no pricing, service-level menu, fleet composition, or technology stack could be extracted from first-party digital channels. No third-party data sources in the input record supplied app inventory, API exposure, social profiles, certifications, patents, awards, partnerships, M&A history, leadership-team bios, or funding events.

On the available evidence, Prairie Land Towing is best characterized as a long-tenured, micro-scale local services business with no externally visible signals of technology investment, capital-raising activity, acquisition intent, or expansion. Revenue mechanics, pricing model, customer mix, and geographic scope beyond Stoughton are not disclosed in the input material, limiting any deeper inference about the unit economics, churn exposure, or competitive positioning of the firm.

Name

Prairie Land Towing

Website

https://plt-wi.com

Company type

Private

Founded year

1984

Headcount range

1–10 employees

Short description

Prairie Land Towing is a privately held, micro-scale automotive services firm founded in 1984 in Stoughton, Wisconsin, providing towing, emergency recovery, transportation, and repair services to motorists and local commercial accounts in its immediate service area.

Ownership category

akta.pro rank

Product category

Towing and Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industry

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Towing services
• Vehicle recovery
• Roadside assistance
• Emergency towing
• Auto repair

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Core offering

Prairie Land Towing is a local automotive services firm that provides vehicle towing, emergency recovery, transportation, and automotive repair services. Operating from Stoughton, Wisconsin, the company has served motorists in the area since 1984.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Towing Services
• Emergency Vehicle Recovery
• Vehicle Transportation
• Automotive Repair Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Coach-Net: Coach-Net is a specialty roadside assistance provider focused on RVs, motorhomes, and specialty vehicles, dispatching to local towing operators. It is comparable as a broker of towing demand that competes for service revenue Prairie Land Towing could otherwise capture directly.
• AAA (American Automobile Association): AAA operates the largest motor-club roadside assistance and towing network in North America. It is comparable to Prairie Land Towing as the dominant indirect buyer of local tow services and the reference standard for retail and insurance towing in the U.S.
• Copart: Copart operates a national salvage vehicle auction network that depends on tow and recovery operators to bring vehicles to its lots. It is comparable as a large buyer of accident-recovery towing services, providing contract volume to operators like Prairie Land Towing.
• Goodyear Tire & Rubber Company (Goodyear Auto Service): Goodyear operates a national network of tire and auto-service centers that increasingly bundles roadside assistance. It is comparable as a broad incumbent that captures both repair and emergency-service dollars that could otherwise flow to a local operator like Prairie Land Towing.
• Safelite Group: Safelite is the largest U.S. auto glass repair and replacement network and also operates a broader vehicle repair and claims-management footprint. It is comparable as an adjacent broad incumbent that pulls insurance repair volume away from independent tow-and-repair operators.

Emerging players

• Urgent.ly: Urgent.ly is a digital roadside assistance and towing dispatch platform sold to insurers, OEMs, and fleets. It is comparable as a technology-enabled emerging player reshaping how tows are sourced and dispatched away from legacy local operators.
• HONK Technologies: HONK is an on-demand digital roadside assistance and towing platform that contracts with insurance carriers, motor clubs, and fleets to dispatch to local operators. It is comparable as the emerging digital channel competing for the same tow jobs Prairie Land Towing performs.

Others

• Agero:

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Land Towing