Southland Transportation

What Southland Transportation does

Southland Transportation Co. is a privately held trucking and logistics company founded in 1988 and headquartered in Boonville, North Carolina, with additional operations referenced in Knoxville, Tennessee. The company operates an asset-based carrier network offering multi-modal freight services — full truckload (FTL), less-than-truckload (LTL), expedited, refrigerated, flatbed, drayage, intermodal, rail, and ocean — across North America (USA and Canada), complemented by an Owner Operator partnership program and a carrier development capability that allows flexible capacity scaling.

The firm sells primarily to enterprise shippers and Fortune 500 customers via a quote-based, multi-year contract model, delivered through direct sales and inside-sales channels. Technology supporting operations includes full EDI integration with customer systems, a 24/7/365 web-based shipment tracking platform, and consolidated invoicing. A sister company, Southland Brokerage, extends the offering into international freight forwarding and final-mile delivery, while a separate Campus Management product provides dedicated transportation, warehousing, transloading, and space-planning solutions for Fortune 500 in-house logistics needs.

Revenue is generated on a transaction-fee basis tied to shipment characteristics and contracted rates; pricing is quote-based, customized to shipper requirements, and not publicly disclosed. The company maintains active memberships in industry associations (Truckload Carriers Association, NATMI, TIA) and the EPA SmartWay sustainability program, and serves a customer base that includes Land's End for e-commerce apparel logistics alongside unnamed mass retailers and Fortune 500 shippers.

Name

Southland Transportation

Legal name

Southland Transportation Co.

Website

https://southlandtransportation.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Southland Transportation is a privately held North Carolina trucking and logistics company founded in 1988, providing multi-modal freight (FTL, LTL, refrigerated, flatbed, intermodal) and supply chain services to enterprise shippers and Fortune 500 companies, with international transport via sister company Southland Brokerage.

Ownership category

akta.pro rank

Product category

Trucking & Freight Transportation Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Bulk Transloading & Intermodal Bulk Transfer Facilities (Rail/Truck/Conveyor/Barge) (TLAHABAN)

akta.pro secondary industry

Regional Hub / National Hub Distribution Centers (Multi-node Network Hubs) (TLALAEAN)

Keywords

• Freight transportation services
• Trucking logistics
• Warehousing solutions
• Supply chain management
• Less-than-truckload shipping

Headquarters

HQ city

Boonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Freight Transportation Services: Revenue generated from transportation services including full truckload, less-than-truckload (LTL), expedited, refrigerated, flatbed, drayage, intermodal, rail service, and ocean service. Services are priced based on shipment characteristics and contracted rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Southland Transportation provides freight transportation and warehousing solutions across North America, offering local, regional, and national service levels via dry van, refrigerated van, flatbed, intermodal, rail, and ocean modes. The company serves as a single point of operational contact for shipping needs, backed by EDI integration, web-based shipment tracking 24/7/365, consolidated invoicing, and an extensive carrier development program. Service portfolio spans Transport Services, Supply Chain management (via sister company Southland Brokerage), and Campus Management solutions for Fortune 500 customers.

Product overview

Southland Transportation is a transportation and warehousing solutions provider offering a unified service portfolio centered on three core offerings: Transport Services, Supply Chain Management, and Campus Management. Transport Services encompasses multiple shipping modes (Full Truckload, Less Than Truckload, Expedited, Refrigerated, Flatbed, Drayage, Intermodal, Rail, and Ocean) delivered via a nationwide carrier network. Supply Chain services, supported by sister company Southland Brokerage, add international freight capabilities, EDI integration, consolidated invoicing, and 24/7 web-based shipment tracking. Campus Management provides customized dedicated transportation, warehousing, and transloading solutions primarily for Fortune 500 companies. The company positions itself as a single point of contact for all shipping needs, combining a carrier development program with technology-driven operational tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Services

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Truckload Carriers AssociationminorOthersIndustry association membership providing networking, advocacy, and best practices for truckload carriers in North America.
• North Carolina Trucking AssociationminorOthersState-level trucking industry association membership for North Carolina carriers.
• Tennessee Trucking AssociationminorOthersState-level trucking industry association membership for Tennessee carriers.
• NATMI (North American Transportation Management Institute)minorOthersProfessional certification and training organization for transportation management professionals.
• NCLTL (National Carriers Legal Team)minorOthersIndustry association for legal and compliance resources specific to trucking carriers.
• SmartWay (EPA)minorOthersEPA SmartWay program membership demonstrating commitment to environmental sustainability and fuel efficiency in transportation operations.
• TIA (Transportation Intermediaries Association)minorOthersTrade association for transportation intermediaries and logistics service providers.
• Women in Trucking NCminorOthersOrganization dedicated to encouraging the employment of women in the trucking industry and addressing obstacles faced by women in transportation.
• Southland BrokeragecoreStrategic or Co-development PartnerSister company providing expert brokerage services that enhance Southland Transportation's logistics offerings. Offers comprehensive international transport services, customizing action plans from purchasing to final mile delivery.
• Southland LogisticscoreStrategic or Co-development PartnerLogistics division offering supply chain services, EDI capabilities, web-based shipment tracking, consolidated invoicing, warehousing, transloading, and quality service for enterprise customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hub Group: Intermodal and logistics provider with drayage and dedicated truckload operations. Closely comparable intermodal-centric service portfolio to Southland.
• Schneider National: National truckload, intermodal, and logistics provider with dedicated and brokerage capabilities. Similar multi-modal offering and enterprise shipper customer base as Southland.
• Landstar System: Asset-light transportation services company using owner-operator capacity to deliver FTL, LTL, and logistics solutions. Directly comparable to Southland's owner-operator-partnered model.
• ArcBest: LTL carrier (ABF Freight) with integrated logistics and supply chain solutions. Comparable combination of asset-based transportation and asset-light logistics services.
• C.H. Robinson Worldwide: Largest U.S. freight broker and 3PL with NAST and managed services. Comparable to Southland Brokerage arm; demonstrates how a brokerage-led model can scale around an asset-based core.
• Saia: LTL carrier with terminal network across the South and Midwest. Geographic overlap and similar mid-sized carrier positioning make it a comparable peer for Southland's LTL operations.
• Werner Enterprises: Truckload, dedicated, and logistics services provider with refrigerated and flatbed capabilities. Comparable service breadth across multiple transportation modes.
• J.B. Hunt Transport Services: Large U.S. carrier providing FTL, LTL, intermodal, dedicated, and brokerage services. Closely comparable service mix and similar multi-modal approach, though materially larger scale.

Broad incumbents

• XPO Logistics: Major U.S. LTL carrier with complementary brokerage and last-mile services. Overlapping service mix including intermodal, drayage, and dedicated transportation.
• Knight-Swift Transportation: Largest U.S. truckload carrier with FTL, LTL, refrigerated, intermodal, and logistics services. Significantly larger scale than Southland, but offers overlapping multi-modal capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthlandTransportation
• LinkedInlinkedin.com/company/southland-transportation-company
• Instagraminstagram.com/choosesouthland
• Xx.com/southlandbus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Transportation