Edel Grass B.V.

What Edel Grass B.V. does

Edel Grass B.V., founded in 1989 and headquartered in Genemuiden, Netherlands, designs, manufactures, and installs artificial sports turf systems for football, hockey, rugby, tennis, padel, golf, multi-sport, and landscaping applications. The company operates globally with active project work across Europe, Africa, Asia, South America, Oceania, and North America, serving a customer base that includes professional sports clubs, national and international sports federations (including FIFA Forward Program projects), educational institutions, municipal and community organizations, and residential/commercial landscaping buyers (under the Royal Grass sub-brand in North America). Edel Grass is a subsidiary of UK-listed diversified surfaces conglomerate Victoria plc, which provides parent-company capital and operational support through its Victoria Grass Group logistics arm.

The product portfolio spans more than 30 named turf systems organized by sport — football (Edel Athmos, Flashblade, Diamondblade, Powerblade, Hybridblade, Twinblade), hockey (Edel Aero, TeX Pro, TeX Eco, TeX Sand, Elite LSR24), tennis/padel (Advantage Red Court, Agile, Agile Pro, Centre Court TX), multisport (FlexPlay), golf (Ace, Uphill, Stinger), and landscaping (Sereno, Natura, Vibe, Delizia, Patio, Summit, Riviera, Rise, plus Royal Grass Lush/Bliss/Bloom/Superior). Underlying proprietary technologies include Turf-to-turf circular manufacturing (first-to-market in 2023, producing turf from recycled end-of-life turf components), Edel Xero sustainable backing coating designed to replace SBR latex, Edel Thrix organic performance infill (a cork/coconut fibre/almond shell blend), Fuse-to-Curl polymer extrusion, and Edel Dry-to-Play waterless hockey surfacing.

The company monetizes primarily through one-time project licenses for the sale and installation of certified artificial turf systems, supplemented by international contracting and project-management services for global installations (such as FIFA Forward Program work). Pricing is quote-based and not publicly disclosed. Distribution is via direct enterprise field sales with dedicated regional teams (North America: Crystal Wolfe and Alfredo Romanos; International Contracting team for global projects), augmented by channel partnerships such as SAPCA membership for UK market access. The company's most significant competitive assets are federation certifications: FIFA Preferred Provider (one of only eight globally, renewed April 2026 through April 2028), FIH Preferred Turf & Field Supplier, World Rugby endorsement, and ITF Category 1 (slow) classification — each acting as a regulatory gateway to elite sports projects.

Name

Edel Grass B.V.

Legal name

Edel Grass B.V.

Website

https://edelgrass.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Edel Grass B.V., founded in 1989 in Genemuiden, Netherlands, manufactures and installs artificial sports turf systems for football, hockey, rugby, tennis, padel, golf, and landscaping, serving professional clubs, national federations, and institutions globally as a FIFA Preferred Provider and FIH Preferred Turf & Field Supplier.

Ownership category

akta.pro rank

Product category

Artificial Sports Turf

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Artificial sports turf
• Synthetic football pitches
• Hockey turf systems
• Tennis court surfaces
• Landscape grass products

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Sports Turf Systems: Sale and installation of certified artificial turf systems for sports including football, hockey, rugby, tennis, padel, golf, and multi-sport applications. Systems include performance infill (3G), sand/mineral infill, and non-fill options.
2. International Contracting Services: Global project management and installation services for sports field construction and renovation, including FIFA Forward Program projects.
3. Landscaping Turf Products: Residential and commercial landscaping artificial grass products under Royal Grass brand for North American market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Edel Grass B.V. designs, manufactures, and installs artificial turf systems for sports fields — including football, hockey, rugby, tennis, padel, golf, and multi-sport applications — as well as residential and commercial landscaping grass. The company delivers complete turf systems with proprietary components (yarns, backing coatings, infills), complemented by international project contracting, installation, and lifecycle services, and supplies its Royal Grass landscaping brand to the North American market.

Product overview

Edel Grass B.V. is a premium artificial sports turf manufacturer offering a comprehensive portfolio of turf systems across multiple sport categories. The product lineup includes dedicated solutions for football (Edel Athmos, Flashblade, Diamondblade, Powerblade, Hybridblade, Twinblade), hockey (Edel Aero, TeX Pro, TeX Eco, TeX Sand, Elite LSR24), tennis (Advantage Red Court, Agile, Agile Pro, Centre Court TX), padel (Centre Court TX), rugby (Flashblade, Powerblade, Hybridblade variants), multisport (FlexPlay), golf (Ace, Uphill, Stinger), and landscaping (Sereno, Natura, Vibe, Delizia, Patio, Summit, Riviera, Rise). For North America, the company also distributes Royal Grass branded landscaping products. The portfolio is supported by proprietary innovations including Turf-to-Turf circular technology, Edel Xero sustainable backing coating, Edel Thrix organic infill, and Fuse-to-Curl yarn technology. All products are backed by FIFA, FIH, and World Rugby certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Grass: Artificial landscaping turf brand for North America.

Quantifiable outcome

• One of only eight FIFA Preferred Providers for Football Turf worldwide
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FIFA (Fédération Internationale de Football Association)coreStrategic or Co-development PartnerFIFA Preferred Provider for Football Turf status (valid until April 8, 2028). One of only eight certified providers worldwide. Allows contribution to The Recourse Hub database of FIFA-licensed venues with detailed project information.
• FIH (International Hockey Federation)coreStrategic or Co-development PartnerFIH Preferred Turf & Field Supplier status for field hockey turf systems, demonstrating quality and adherence to international hockey standards.
• World RugbycoreStrategic or Co-development PartnerCertification for rugby turf systems meeting World Rugby standards for player safety and performance in rugby and American football applications.
• SAPCA (Sports and Play Construction Association)coreChannel Partner/ Reseller/ DistributorSAPCA membership 2026 connecting Edel Grass with UK sports construction industry contractors and partners for artificial sports turf systems and sports pitch construction.
• ITF (International Tennis Federation)coreStrategic or Co-development PartnerITF Category 1 (slow) classification for Edel Centre Court TX tennis court surface, confirming high quality and consistent performance.
• Victoria plccoreOthersEdel Grass is part of Victoria plc (listed on victoriaplc.com). Victoria Grass Group operates the logistics and warehouse facility in Genemuiden, Netherlands.
• Guangdong Citygreen Sports Industry Co. LtdminorStrategic or Co-development PartnerPartnered with Tottenham Hotspur Football & Athletic Co. Ltd to install eco-friendly synthetic turf at the club's training centre in Enfield, UK (June 2024).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SIS Pitches: SIS Pitches is a UK-based FIFA Preferred Provider offering synthetic turf installation for football, rugby, hockey, and multi-sport facilities. Competes with Edel Grass in UK and European markets on FIFA-certified football and rugby turf projects.
• CCGrass: CCGrass (China-based) is one of the world's largest artificial turf manufacturers and a FIFA Preferred Provider, serving football, hockey, rugby, landscaping, and padel markets globally. Direct peer with comparable product breadth and competing on price-sensitive international tenders against Edel Grass.
• GreenFields: GreenFields is a Dutch-based FIFA Preferred Provider and manufacturer of artificial turf systems for football, hockey, rugby, and multi-sport applications. Direct peer competing with Edel Grass in European sports turf installations, particularly in football and hockey markets.
• Act Global: Act Global is a FIFA Preferred Provider and manufacturer of synthetic turf for football, rugby, and landscaping applications, with operations in the US, Europe, and emerging markets. Direct competitor in FIFA-certified football turf installations.
• FieldTurf: FieldTurf (a Tarkett Sports brand) is one of the eight FIFA Preferred Providers for Football Turf and a leading global manufacturer of artificial sports turf systems for football, baseball, soccer, and landscaping. Directly comparable to Edel Grass in product portfolio, customer base (professional sports organizations), and FIFA Preferred Provider positioning.
• TigerTurf: TigerTurf is a global manufacturer of synthetic turf for sports (football, hockey, rugby, tennis) and landscaping applications, with operations across the US, UK, Australia, and New Zealand. Direct peer with comparable multi-sport and landscaping product portfolio targeting similar federation-certified and commercial customers.
• Limonta Sport: Limonta Sport is an Italian-based manufacturer of artificial turf systems for football, rugby, and multi-sport applications, part of the Limonta Group. Direct peer in European sports turf installations, particularly in football markets.
• Polytan: Polytan (a Sport Group brand) is a FIFA Preferred Provider and major European manufacturer of artificial sports surfaces for football, hockey, athletics, and tennis. Direct competitor across the same multi-sport portfolio as Edel Grass, including certified hockey and football turf systems.

Broad incumbents

• AstroTurf: AstroTurf is the original pioneer of synthetic sports turf in North America, offering artificial turf systems across football, baseball, soccer, and landscaping. A broader incumbent with overlapping product offerings and a long-standing brand, competing with Edel Grass especially in North American football and landscaping markets.

Regional players

• Saltex: Saltex is a Finnish manufacturer of artificial sports turf systems, particularly strong in Nordic and Baltic football and hockey installations. Regional peer with comparable product offerings competing in Northern European markets where Edel Grass also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edelgrasssports
• YouTubeyoutube.com/channel/UCi2l4fJFWRurgAwZGyUcrLA
• Facebookfacebook.com/EdelGrassbv
• LinkedInlinkedin.com/company/edel-grass
• Instagraminstagram.com/edelgrass

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edel Grass B.V.