Goodness

What Goodness does

Güde GmbH & Co. KG (operating under the consumer name "Goodness" in some data sources) is a privately held German manufacturer of power tools, garden equipment, and construction machinery headquartered in Wolpertshausen, Baden-Württemberg. Founded in 1979 (one source cites 1989), the company sells across 16+ product categories including battery technology, firewood processing, construction equipment, garden machinery, power tools, compressed air systems, lifting equipment, woodworking, metalworking, pump technology, cleaning, welding, generators, and workshop storage. Its technical platform centers on the E³ Easy Energy Exchange 18V battery ecosystem — designed so a single battery works across multiple power tools and garden devices — alongside a brushless motor series and hydraulic systems for higher-output equipment such as log splitters and mini excavators.

The company serves two primary segments: DIY hobbyists (Heimwerker) performing home and garden projects, and professional tradespeople (Handwerker) including builders, gardeners, and contractors who need durable equipment for frequent use. Pricing is not publicly disclosed and the go-to-market is channel-led: products flow through an authorized German dealer network, factory sales (Werksverkauf) at headquarters, certified authorized internet partners, and an international service-partner network spanning Austria, the Netherlands, France, Poland, Czech Republic, Slovakia, and Hungary. Revenue is generated almost entirely through one-time hardware sales plus spare parts, with no disclosed subscription, software, or recurring component. The company holds TÜV Süd, GS, CE, Intertek, and Euro 5 certifications on flagship gasoline-powered products and incorporates Oregon chainsaw components and Walbro carburetors into key SKUs.

Name

Goodness

Legal name

Güde GmbH & Co. KG

Website

https://guede.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Güde is a German manufacturer of power tools, garden equipment, and construction machinery serving DIY hobbyists and professional tradespeople across Europe via authorized dealers, internet partners, and direct factory sales.

Ownership category

akta.pro rank

Product category

Power Tools and Garden Equipment Manufacturing

NAICS

Power-Driven Handtool Manufacturing (333991), Outdoor Power Equipment Retailers (44423), Small Electrical Appliance Manufacturing (335210)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industries

Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Power tools manufacturing
• Garden equipment
• Cordless battery tools
• Construction equipment
• Firewood processing machinery

Headquarters

HQ city

Wolpertshausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Tools and Garden Equipment Sales: Güde generates revenue through the sale of power tools, garden equipment, and related accessories. Products are sold through authorized dealer networks, factory sales, and online channels. Revenue is primarily one-time hardware sales with additional revenue from spare parts and accessories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Güde manufactures and sells power tools, garden equipment, construction machinery, firewood processing tools, pumps, generators, welding equipment, and workshop accessories for DIY home users (Heimwerker) and professional tradespeople (Handwerker). Products span 16+ categories and are sold through authorized dealers, factory outlet, and authorized internet partners, with an integrated cross-compatible 18V E³ battery platform across multiple product lines. Additional revenue is generated from spare parts and accessories.

Product overview

Güde is a German manufacturer of machines and tools for home improvement and professional trades, offering an extensive portfolio organized across 16 main product categories. The portfolio spans battery-powered tools (Akku-Technik with the 18V E³ platform enabling cross-device battery sharing), construction equipment (Baugeräte including mini excavators), garden machinery (Gartentechnik), power tools (Elektrowerkzeuge), compressed air systems (Drucklufttechnik), lifting equipment (Hebetechnik), woodworking (Holzbearbeitung), metalworking (Metallbearbeitung), pumps (Pumpentechnik), cleaning equipment (Reinigungsgeräte), welding (Schweißtechnik), power generators (Stromerzeuger), and workshop storage (Werkstattausstattung). The core product lines include gasoline and electric chainsaws (Kettensägen), log splitters (Holzspalter) ranging from 4 to 30+ tons splitting force, mini excavator attachments for the GMB 860B, and the E³ cordless system providing battery compatibility across multiple tool categories. The company emphasizes quality standards with 9 quality and testing standards developed over 35+ years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Güde E³ (18V): A battery platform featuring the Easy Energy Exchange system, allowing one battery pack to be used across multiple compatible devices.
• Güde Brushless-Series
• Güde SPALTY
• Güde Kamping

Products and services

• Güde Akkutechnik (Battery Technology Line) Cordless power tools and garden equipment across multiple voltage platforms (3.6V, 7.2V, 18V E³, 20V, 40V) featuring the Easy Energy Exchange system for cross-device battery compatibility, for DIY users and professionals.
• Güde Brennholzbearbeitung (Firewood Processing) Firewood processing equipment including chainsaws, log splitters, and sharpening tools for home and professional firewood preparation.
• Güde Baugeräte (Construction Equipment) Construction site equipment including dehumidifiers, concrete mixers, tile cutters, vibratory plates, stone breakers, mini excavators, and transport devices.
• Güde Gartentechnik (Garden Technology) Garden equipment including lawn mowers, hedge trimmers, brush cutters, tillers, leaf blowers, and water pumps across battery, electric, and gasoline variants.
• Güde Elektrowerkzeuge (Electric Power Tools) Electric power tools including drills, grinders, sanders, saws, routers, and mixing equipment for workshop applications.
• Güde Drucklufttechnik (Compressed Air Technology) Compressed air systems including compressors (oil-free and oil-lubricated), pneumatic tools, and accessories for workshop and industrial applications.
• Güde Hebetechnik (Lifting Technology) Lifting and handling equipment including chain hoists, winches, jacks, workshop cranes, and material lifts.
• Güde Holzbearbeitung (Woodworking) Woodworking machinery including band saws, scroll saws, lathes, planers, table saws, and dust collection systems.
• Güde Metallbearbeitung (Metalworking) Metalworking equipment including drill presses, lathes, milling machines, metal band saws, and grinding machines.
• Güde Pumpentechnik (Pump Technology) Pump systems for water management including garden pumps, pressure pumps, well pumps, submersible pumps, and motor pumps.
• Güde Reinigungsgeräte (Cleaning Equipment) Cleaning equipment including pressure washers, sweepers, vacuum cleaners (ash, wet/dry, window), and wash extractors.
• Güde Schweißtechnik (Welding Technology) Welding equipment including MIG/MAG, inverter, and plasma cutters with accessories for various welding applications.
• Güde Stromerzeuger / Powerstations (Power Generators) Power generation equipment including gasoline, diesel, and inverter generators for portable and backup power applications.
• Güde Werkstattausstattung (Workshop Equipment) Workshop organization including cabinets, workbenches, tool chests, wall panels, and storage solutions.
• Güde Benzin-Kettensäge KS 400-38 / KS 450-55 / KS 500-62 (Gasoline Chainsaw Range) Gasoline-powered chainsaws with 38cm, 55cm, and 62cm bar lengths for firewood processing and tree care; the 62cm model targets professional firewood processing.
• Güde Holzspalter GHS 370/4TE and GHS 500/6,5TE (Electric Log Splitters) Electric log splitters with 4-ton and 6.5-ton splitting force capacities for residential and medium-sized firewood processing.
• Güde Minibagger GMB 860B (Mini Excavator and Attachments) Gasoline-powered mini excavator with interchangeable attachments (200mm/500mm/1000mm buckets, ripper tooth, excavator thumb, hydraulic hammer, earth auger, rake, and quick coupler) for construction and landscaping applications.
• Güde E³ Easy Energy Exchange 18V Akku System (Batteries, Chargers, Starter Kits) Cross-compatible battery platform where one 18V battery pack works across multiple Güde power tools and garden equipment, with matching chargers and starter kits, reducing cost and environmental impact.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• OregoncoreTechnology or IntegrationOregon is a key supplier of chainsaw chains and guide bars used in Güde chainsaws. Products like the KS 400-52 and KS 500-56 V feature Oregon components. This partnership ensures quality cutting performance and availability of replacement parts.
• WalbrocoreTechnology or IntegrationWalbro supplies high-quality carburetors for Güde gasoline-powered products, including the KS 500-56 V chainsaw. The Walbro carburetor ensures reliable fuel delivery and starting performance.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Einhell Germany AG: Einhell is a German manufacturer of power tools and garden equipment with a comparable DIY/trade customer profile and a cross-compatible battery platform (Power X-Change). It is the closest size- and positioning-analog to Güde among publicly listed EU peers.
• STIHL: STIHL is a German-founded global manufacturer of chainsaws, garden and forestry equipment. It directly overlaps Güde in the firewood-processing and outdoor-power categories, with a comparable dealer-led GTM.
• Makita: Japanese global manufacturer of cordless and corded power tools with a leading LXT 18V battery platform. Direct overlap with Güde across power tools and garden equipment, especially in cordless.
• Husqvarna Group: Husqvarna is a Swedish global manufacturer of outdoor power products including chainsaws, robotic mowers, and garden equipment. Direct overlap with Güde's Gartentechnik and Kettensägen lines.
• WOLF-Garten (MTD Products): WOLF-Garten is a German garden tool brand specializing in lawn mowers, hand tools, and outdoor equipment. Directly comparable to Güde on the garden/DIY side with similar Mittelstand heritage.
• Metabo (HiKOKI): Metabo is a German power-tool and metalworking machinery manufacturer (now owned by HiKOKI) with a strong professional tradesmen franchise. It overlaps Güde on power tools, metalworking, and workshop equipment.

Broad incumbents

• Stanley Black & Decker: Owner of DeWalt, Black+Decker, and Stanley, this is a broad incumbent competing across hand tools, power tools, and outdoor equipment globally—overlapping Güde's DIY/pro and garden categories.
• Bosch Power Tools (Robert Bosch GmbH): Bosch Power Tools is the global leader in power tools and a primary competitor across nearly all of Güde's 16 product categories. Its 18V platform and DIY Green/Blue split compete head-on with Güde's E³ system.
• Hilti AG: Hilti is a Liechtenstein-based manufacturer of construction power tools and consumables. Comparable to Güde in construction equipment and pro-trades focus, though Hilti skews more premium-pro than DIY.

Regional players

• Alfred Kärcher SE & Co. KG: Kärcher is a German family-owned cleaning equipment manufacturer with global reach. Comparable to Güde's Reinigungsgeräte (pressure washers, vacuums) line and a fellow Mittelstand industrial brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/guedeservice
• Facebookfacebook.com/guedegermany
• LinkedInlinkedin.com/company/guedegermany
• Instagraminstagram.com/guedegermany

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodness