Firematic Supply

What Firematic Supply does

Firematic Supply is an authorized fire apparatus and equipment dealer and distributor founded in 1961, headquartered in New York and serving municipal fire departments, airport fire services, and wildland/forestry agencies across New York and New England (excluding Maine). The company operates as an exclusive Pierce Manufacturing dealer for New York and Connecticut, and as an authorized dealer for B.R.A.T. wildland apparatus, Frontline specialty vehicles, Oshkosh Striker ARFF vehicles, BME wildland trucks, Skeeter emergency vehicles, MSA Safety (SCBA and PPE), HURST Jaws of Life extrication tools, Globe turnout gear, FLIR thermal imaging cameras, and Arctic breathing air systems. Documented delivery history exceeds 521 Pierce apparatus units and 195 B.R.A.T. units across multiple states, with named customers including FDNY, Los Angeles FD, Pasadena FD, and dozens of Northeast municipal departments.

The product portfolio spans new and used fire apparatus, personal protective equipment, extrication and rescue tools, thermal imaging, breathing air systems, and extinguishers. Revenue is generated primarily through one-time apparatus sales on multi-year procurement contracts, supplemented by equipment sales, recurring service and parts operations (including mobile support and breathing-air system service), and a used-truck resale channel. Pricing is custom-negotiated based on chassis, configuration, and specifications; no published price points exist. The B.R.A.T. brand is proprietary to Firematic and represents the company's most differentiated product line in the wildland/brush truck segment.

The go-to-market is a direct enterprise field sales motion with regional contacts across Long Island/NYC, Hudson Valley, Upstate New York, Connecticut, Massachusetts/Rhode Island/Vermont/New Hampshire, and Western New York. Marketing is supported by a comprehensive website, a grant eligibility checker covering 13 funding programs, and an organic social media presence on Facebook, Instagram, and TikTok. The company has 51–100 employees, is privately held with no disclosed parent or institutional investors, and operates from a New York domicile. The business model is fundamentally a multi-brand distribution and service franchise tied to territorial exclusives rather than a technology or IP-driven enterprise.

Name

Firematic Supply

Legal name

Firematic

Website

https://firematic.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized fire apparatus and equipment dealer founded in 1961, serving municipal, airport, and wildland fire agencies across New York and New England with Pierce apparatus, proprietary B.R.A.T. wildland trucks, and complementary firefighting equipment.

Ownership category

akta.pro rank

Product category

Fire Apparatus and Equipment Distribution

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB), Wildfire Suppression & Incident Response (AFAMAEAE)

Keywords

• Fire apparatus dealer
• Firefighting equipment
• Emergency response vehicles
• Wildland fire trucks
• Rescue equipment distributor

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fire Apparatus Sales: Sales of new Pierce apparatus including pumpers, aerials, tankers, rescues, and custom chassis (Enforcer, Saber, Velocity, Impel). Sales are made directly to fire departments with apparatus configured to department specifications.
2. Wildland and Specialty Vehicle Sales: Sales of B.R.A.T. brush trucks, BME wildland apparatus, Frontline command vehicles, and Oshkosh ARFF vehicles to fire departments and government agencies.
3. Equipment and PPE Sales: Sales of MSA SCBA and PPE, HURST extrication tools, Globe turnout gear, FLIR thermal imaging cameras, extinguishers, breathing air systems, and related firefighting equipment.
4. Service and Support: Full truck service operations, mobile support, parts coordination, breathing-air systems service, and extinguisher service across covered territories.
5. Used Apparatus Sales: Sales of pre-owned fire apparatus including pumpers, tankers, and mini pumpers from their used truck inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Firematic is an authorized dealer and distributor of fire apparatus and firefighting equipment, primarily representing Pierce Manufacturing fire trucks across New York and Connecticut. The company sells new and used fire apparatus (pumpers, aerials, tankers, rescues), wildland and specialty vehicles, self-contained breathing apparatus (SCBA), turnout gear, extrication tools, thermal imaging cameras, breathing air systems, and related firefighting equipment, complemented by full truck service operations, parts coordination, mobile support, and grant funding assistance.

Product overview

Firematic Supply is a fire apparatus dealer serving New York and New England (excluding Maine), offering a comprehensive portfolio of firefighting and emergency response equipment. The core offering centers on Pierce fire apparatus (pumpers, aerials, tankers, rescues) available in custom chassis options (Enforcer, Saber, Velocity, Impel) and stock configurations. Supporting product lines include Firematic's proprietary B.R.A.T. wildland trucks (Original, Rally, Mini Pumper, Rescue, Patrol, Ovation), Frontline specialty vehicles (mobile command, SWAT, EOD, rehab, crime lab), Oshkosh Striker ARFF airport vehicles (4x4 through 8x8 and hybrid Volterra), BME wildland apparatus, and Skeeter wildland trucks. Equipment offerings encompass HURST extrication tools, MSA G1 XR SCBA, Globe turnout gear, FLIR thermal cameras, Arctic breathing air compressors, and various rescue/response equipment. The company also provides apparatus service, parts coordination, and grant assistance. This is a physical products distribution business rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• B.R.A.T. Brush Rapid Attack Trucks - wildland and brush fire apparatus including Original, Rally, Mini Pumper, Rescue, Patrol, and Ovation models.
• Frontline Vehicles

Products and services

• Pierce Fire Apparatus Full lineup of Pierce custom fire apparatus including pumpers, aerials, tankers, and rescues. Available in custom chassis options including Enforcer, Saber, Velocity, and Impel. Sold exclusively to fire departments within New York and Connecticut.
• Pierce Stock Trucks Pre-configured Pierce apparatus available for faster delivery, including Enforcer pumpers, Saber pumpers, Freightliner BX pumpers, International tankers, and Volterra hybrid-electric units.
• B.R.A.T. Brush Rapid Attack Trucks

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Pierce ManufacturingcoreChannel Partner/ Reseller/ DistributorFirematic is an authorized Pierce fire apparatus dealer providing sales, support, and service for Pierce pumpers, aerials, tankers, rescues, and custom chassis (Enforcer, Saber, Velocity, Impel, Arrow, Lance, Dash) exclusively within New York and Connecticut. The partnership includes access to stock trucks, in-production tracking, and delivery documentation.
• MSA SafetycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MSA G1 XR SCBA and related PPE equipment including helmets, air management systems, and fit/service support. MSA products are featured prominently with dedicated product pages and demonstration content.
• HURST Jaws of LifecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for HURST rescue tools including cutters, spreaders, rams, and battery rescue systems, with associated training and service support for extrication operations.
• Globe Turnout GearmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for Globe turnout gear including jackets, pants, and fire boots, providing personal protective equipment for firefighters.
• Frontline VehiclesmajorChannel Partner/ Reseller/ DistributorOfficial dealer of Frontline command, tactical, rehab, communications, specialty, and refurbishment platforms including mobile command vehicles, EOD/bomb vehicles, SWAT trucks, hostage negotiation vehicles, mobile crime labs, rehab units, and mobile precincts.
• Oshkosh Airport ProductscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Oshkosh Striker ARFF vehicles including 4x4, 6x6, 8x8, and Volterra hybrid-electric models, with comprehensive ARFF support including training and telematics.
• FLIR SystemsmajorChannel Partner/ Reseller/ DistributorAuthorized dealer for FLIR firefighting thermal imaging cameras (TICs), providing next-generation thermal imaging technology for fireground situational awareness.
• BME Wildland Fire TrucksmajorChannel Partner/ Reseller/ DistributorDealer for BME wildland fire trucks including Sequoia crew carriers, Sierra mini pumpers, Payette tactical tenders, Summit and Targhee Type 3 apparatus, Ponderosa Type 6, Bighorn WUI engines, Cascade and Tahoe water tenders, and Mammoth and Sawtooth extreme tactical vehicles.
• Skeeter Emergency VehiclesminorChannel Partner/ Reseller/ DistributorDealer for Skeeter Emergency Vehicles wildland trucks including Type 3/4 and Type 6/5 platforms. Product lineup details are being prepared for release.
• Arctic CompressorminorChannel Partner/ Reseller/ DistributorDealer for Arctic Superior 7000 breathing air stations (24 CFM / 7000 PSI) for firehouse and apparatus breathing air systems.
• Founders TiresminorChannel Partner/ Reseller/ DistributorDealer for Founders Tires 19.5-inch severe duty tires designed for brush trucks, fleet rigs, and severe-duty work requiring high capacity and traction.
• Res-Q-Jack StabilizationminorChannel Partner/ Reseller/ DistributorDealer for Res-Q-Jack stabilization equipment for vehicle extrication and rescue operations.
• Vetter AirbagsminorChannel Partner/ Reseller/ DistributorDealer for Vetter airbags used in vehicle stabilization and rescue operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• W.S. Darley & Co. Established fire equipment distributor and manufacturer founded in 1908, supplying fire departments across the U.S. with apparatus, PPE, pumps, and related equipment. Directly comparable to Firematic as a multi-line fire equipment dealer serving municipal customers, though Darley also develops proprietary products.

Regional players

• Siddons-Martin Emergency Group: Fire apparatus and emergency vehicle dealer headquartered in Texas, serving the Southwest U.S. with similar Pierce-adjacent and specialty vehicle lines. Comparable to Firematic in business model and product mix, though operating in a non-overlapping geography.

Broad incumbents

• KME (Kovatch Mobile Equipment): Fire apparatus manufacturer (REV Group subsidiary) producing custom and commercial pumpers, aerials, rescues, and tankers. Competes head-to-head with Pierce for department orders and indirectly affects Firematic's specifications and pricing leverage.
• REV Group: Public holding company (NYSE: REVG) that owns multiple fire apparatus and specialty vehicle manufacturers including E-One, KME, Spartan Emergency Response, and REV Fire Group. A broad incumbent whose brands compete with Pierce for dealer placement and government contract awards that Firematic also pursues.
• Spartan Emergency Response: Fire apparatus manufacturer (REV Group subsidiary) producing custom and stock pumpers, aerials, and rescues under the Spartan and Marion brands. Competes with Pierce in the manufacturer tier that ultimately determines dealer economics for Firematic and its peers.
• E-One: Major fire apparatus manufacturer (REV Group subsidiary) producing pumpers, aerials, rescues, and custom chassis. Competes with Pierce in the underlying OEM bidding that drives Firematic's customer purchase decisions and shapes the dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firematicsupply
• Facebookfacebook.com/firematicsupply
• Instagraminstagram.com/firematicsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firematic Supply