The Rabbit Hole
The Rabbit Hole is a video content creation agency within the Zoo Media network, providing scalable brand video solutions, entertainment marketing, and post-production services to enterprise brands across India, the UAE, and the United States under a "Culture in Motion" narrative.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What The Rabbit Hole does
The Rabbit Hole (TRH) is a full-service video content creation agency and a wholly-owned operating brand within the Zoo Media (Zoomedia) global independent digital marketing network. TRH provides scalable video solutions to enterprise brands under a "Culture in Motion" narrative, with service lines spanning brand video solutions, brands-as-storytellers, brands-as-creators, entertainment marketing, and post-production (including 3D, SFX, and VFX). The agency's primary customer segment is enterprise brands seeking culturally relevant video content distributed across multiple formats and platforms such as Reels, Shorts, Stories, Carousels, and Produced Series.
TRH monetises through professional services engagements on a quote-based, per-project basis, delivered via direct enterprise field sales through the Zoo Media network's sales infrastructure. The business benefits from integration with sister agencies covering creative and media (FoxyMoron), creator economy (Pollen), D2C marketing (The Starter Labs), creative technology (Phosphene), experience design (XpANDD), sports marketing (The Crafted Motion), and Web3 services (Metafrom), as well as a Global Delivery Centre providing shared technology services. Operating geographies span India (Mumbai, Bangalore, Gurugram), the United States (New York), and the United Arab Emirates (Dubai).
The agency's customer roster is enterprise-weighted, with named clients including Netflix India, TVS Motor Company, Western Digital, AO Smith, Les Petits, and McKinsey & Company. Within the parent network, TRH also leverages operational AI/ML capabilities for social-media response automation and customer-engagement chatbots, though the agency's core creative output is human-led. The company is privately held, founder- or operator-owned, with no disclosed external institutional investors or funding rounds.
The Rabbit Hole firmographics
Firmographics- Name
- The Rabbit Hole
- Legal name
- Zoomedia
- Website
- https://zoomedia.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Rabbit Hole is a video content creation agency within the Zoo Media network, providing scalable brand video solutions, entertainment marketing, and post-production services to enterprise brands across India, the UAE, and the United States under a "Culture in Motion" narrative.
- Ownership category
- akta.pro rank
The Rabbit Hole industry classification
Industry- Product category
- Video Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Humans, Avatars & Real-Time Character Pipelines (MPAHADAH)
- akta.pro secondary industry
- VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation) (MPADAHAJ)
Keywords
Where The Rabbit Hole is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Rabbit Hole business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Solutions Services: TRH generates revenue by providing scalable video solutions to brands, including brand video solutions, brands as story-tellers, brands as creators, entertainment marketing, and post-production services as part of the Zoo Media network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Rabbit Hole product offering
Product offeringCore offering
The Rabbit Hole (TRH) is a scalable video solutions agency operating under the "Culture in Motion" narrative. It provides brand video solutions, brands-as-story-tellers, brands-as-creators, entertainment marketing, and post-production services to enterprise clients as part of the Zoo Media network. The agency produces multi-platform video content (Produced Series, Original Weekly IPs, Static, Carousels, Reels, Shorts, and Stories) supported by in-house 3D video, SFX, and VFX capabilities.
Product overview
The Rabbit Hole operates as part of the Zoo Media network, offering scalable video solutions under the 'Culture in Motion' narrative. TRH specializes in brand video solutions, brands as story-tellers, brands as creators, entertainment marketing, and post-production. The broader Zoo Media network includes complementary agencies: FoxyMoron (creative and media), Pollen (creator economy), The Starter Labs (D2C marketing), Phosphene (creative technology), Xpandd (experience design), TCM (sports marketing), and Metafrom (Web3 services).
Differentiator
Problem solved
Functional benefit
Brands
- Man's Life: Content IP publication and community-based commerce
- Woke-ish
- 883 to Infinity
- Beyond Butter Chicken
- MetaDevotion
- Kamasutra
- Metamorphosis
- Metanomics
- MetaMankind
Products and services
- Brand Video Solutions
- Entertainment Marketing
- Post-Production Services Post-production services including 3D video creation, SFX (special effects), and VFX (visual effects) for brand video content.
- Brands as Story-tellers / Brands as Creators Video content services that position brands as story-tellers and creators, enabling them to produce authentic, culturally relevant content for their audiences through the 'Culture in Motion' framework.
Quantifiable outcome
- 5000+ unique content pieces created across platforms in a single engagement (Netflix India)
- +2 more outcomes
Companies that use The Rabbit Hole
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The Rabbit Hole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
The Rabbit Hole partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Rabbit Hole competitors and assessment
Company assessmentBroad incumbents
- Dentsu Creative India: Dentsu Creative is the creative arm of the global Dentsu network in India, providing integrated creative, content, media, and CX services. It is a broad incumbent competitor for the same enterprise brand video, content, and campaign mandates TRH pursues.
- Ogilvy India: Ogilvy is a global creative network with a large India operation offering advertising, content, PR, and digital services. It is a broad incumbent in the same enterprise brand content space as TRH but with a much larger, diversified portfolio rather than a video-first focus.
- Leo Burnett India:
- Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency known for culturally rooted brand storytelling and video-led campaigns. It is a broad incumbent peer in the cultural storytelling and brand video space, with a much larger global footprint and agency network.
- VMLY&R: VMLY&R is a global creative, brand, and customer experience agency with significant India operations offering creative, content, commerce, and technology services. It is a broad incumbent that overlaps with TRH's enterprise content and brand storytelling work as part of a wider portfolio.
Direct peers
- Pocket Aces: Pocket Aces is an Indian digital entertainment company operating brands like FilterCopy and Dice Media that produce short-form video, branded content, and entertainment for digital platforms. It is a direct peer in the branded digital video and entertainment-marketing space that TRH targets.
- The Viral Fever (TVF): TVF is an Indian digital content studio producing original web series, branded content, and entertainment marketing for brands. It is a direct peer to TRH in the video content, branded storytelling, and entertainment marketing category.
- DDB Mudra Group: DDB Mudra Group is a leading Indian creative and digital advertising network offering integrated creative, content, media, and digital services to enterprise brands. It is the most direct Indian peer to TRH in terms of full-service creative and content capabilities serving large Indian and global clients.
- Schbang: Schbang is a Mumbai-headquartered creative, content, and digital transformation agency serving enterprise and D2C brands with integrated creative, video, and technology services. It competes with TRH for the same enterprise brand video and digital content mandates in India.
Emerging players
- 72andSunny: 72andSunny is a global independent creative agency focused on culturally driven brand storytelling, video content, and integrated campaigns. It is an emerging global peer in the same brand storytelling and cultural-content space as TRH, with a broader global footprint and stronger entertainment-marketing track record.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rabbit Hole social profiles
Digital presenceThe Rabbit Hole financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rabbit Hole leadership team
Management profileNumber of profiles
The Rabbit Hole subsidiaries and ownership
Company hierarchySubsidiaries12 records
The Rabbit Hole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rabbit Hole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rabbit Hole
What does The Rabbit Hole do?
The Rabbit Hole (TRH) is a scalable video solutions agency operating under the "Culture in Motion" narrative. It provides brand video solutions, brands-as-story-tellers, brands-as-creators, entertainment marketing, and post-production services to enterprise clients as part of the Zoo Media network. The agency produces multi-platform video content (Produced Series, Original Weekly IPs, Static, Carousels, Reels, Shorts, and Stories) supported by in-house 3D video, SFX, and VFX capabilities.
Is The Rabbit Hole a public or private company?
The Rabbit Hole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rabbit Hole founded?
The Rabbit Hole was founded in 2017. It employs 501 to 1,000 people.
Where is The Rabbit Hole based?
The Rabbit Hole is headquartered in Mumbai, India, in the Asia region.
How does The Rabbit Hole make money?
One revenue line is on record: video Solutions Services.
Who are The Rabbit Hole's main competitors?
Broad incumbents on record are Dentsu Creative India, Ogilvy India, Leo Burnett India, Wieden+Kennedy and VMLY&R. Direct peers are Pocket Aces, The Viral Fever (TVF), DDB Mudra Group and Schbang. 72andSunny is listed as an emerging player.
Does The Rabbit Hole have an API?
No public API is recorded for The Rabbit Hole.
What industry is The Rabbit Hole in?
The Rabbit Hole's product category is Video Production Services. Its primary akta.pro industry code is MPAHADAH, Digital Humans, Avatars & Real-Time Character Pipelines, with a secondary code of MPADAHAJ, VFX/Virt Prod Pipeline, Tools & Systems (Asset Mgmt, Shot Tracking, Automation). Its NAICS code is 516 and its SIC code is 7819.