Allen Lawrence & Associates
Allen Lawrence & Associates is a Canoga Park, California-based insurance brokerage founded in 1972, specializing in commercial insurance, surety, and employee benefits services for business clients. The firm operates with 11-50 employees as a privately held brokerage.
- Company typePrivate
- Founded2003
- HeadquartersCanoga Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Allen Lawrence & Associates does
Allen Lawrence & Associates is an insurance brokerage firm based in Canoga Park, California, founded in 1972. The firm specializes in commercial insurance, surety, and employee benefits services, serving business clients with 11-50 employees. As a privately held brokerage, it operates within the commercial insurance distribution channel, likely connecting clients with carriers for property, casualty, surety bonds, and group benefits products.
The available source data was heavily concentrated on Acrisure's broader platform — a large-scale insurance and business solutions provider including personal insurance, commercial insurance, cybersecurity, payroll, mortgages, and reinsurance — rather than on Allen Lawrence & Associates specifically. This suggests a possible relationship between the two entities, potentially as a partner agency or subsidiary within Acrisure's broker network, but no direct structural linkage is confirmed in the data.
The firm's business model follows the standard independent insurance brokerage model: commissions on placed insurance policies and fees for advisory services across commercial and benefits lines. No specific technology stack, proprietary platforms, or digital tools were disclosed for Allen Lawrence & Associates. The firm maintains a web presence at allenlawrence.com and appears to be operational.
Allen Lawrence & Associates firmographics
Firmographics- Name
- Allen Lawrence & Associates
- Legal name
- Acrisure, LLC
- Website
- https://allenlawrence.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allen Lawrence & Associates is a Canoga Park, California-based insurance brokerage founded in 1972, specializing in commercial insurance, surety, and employee benefits services for business clients. The firm operates with 11-50 employees as a privately held brokerage.
- Ownership category
- akta.pro rank
Allen Lawrence & Associates industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
Keywords
Where Allen Lawrence & Associates is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Markets served
Allen Lawrence & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Products: Revenue generated from commissions on various insurance products including personal insurance (home, auto, flood, health, life) and business insurance (small-to-midsize business, large business, cybersecurity, employee benefits).
- Business Solutions Services: Revenue from additional services including employee benefits administration, payroll services, PEO, compliance, cybersecurity solutions, risk management, mortgages, managed IT, reinsurance, and London wholesale operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance - Home, Auto, Flood, Health, Life |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Allen Lawrence & Associates product offering
Product offeringCore offering
Allen Lawrence & Associates is an insurance brokerage firm that arranges commercial insurance, surety, and employee benefits coverage for businesses. The firm leverages broker-carrier relationships and a technology-enabled matching platform to connect clients with appropriate insurance and business solutions providers across multiple carriers. It serves both small-to-midsize businesses and large enterprises with right-sized business insurance, employee benefits, cybersecurity, and risk management solutions.
Product overview
Acrisure is a multi-line insurance and business solutions provider offering a comprehensive portfolio of products across business and personal segments. The business solutions include Small-to-Midsize Business Insurance, Large Business Solutions, Cybersecurity, and Employee Benefit Services, while personal solutions encompass Home, Auto, Flood, Health, and Life Insurance. Additional services include Mortgages, Payroll & HR, Managed IT, Risk Management, London Wholesale, and Reinsurance. The company leverages technology to connect customers with personalized insurance and business solutions from across a wide range of insurance companies.
Differentiator
Problem solved
Functional benefit
Brands
- Acrisure Re: Reinsurance services
Products and services
- Small-to-Midsize Business Insurance Right-sized commercial insurance policies and programs designed to protect small-to-midsize businesses, their employees, and their assets, sourced through a multi-carrier brokerage platform.
- Large Business Solutions Enterprise-scale insurance and business solutions for large organizations, providing a full suite of coverage and risk management offerings to support complex needs.
- Employee Benefit Services Group benefits, health, payroll, PEO, and compliance services that help employers attract and retain talent while managing workforce-related regulatory requirements.
- Cybersecurity Solutions Cybersecurity advisory and solutions designed to reduce risk, safeguard critical data, and help clients stay ahead of evolving cyber threats.
- Risk Management Services Risk management advisory services for business clients to identify, mitigate, and manage operational and insurable risks.
- Payroll & HR Services Payroll processing and human resources administration services for business clients, bundled with broader insurance and benefits offerings.
- Managed IT Services Managed information technology services for business clients, supporting infrastructure and operational technology needs.
- Reinsurance Reinsurance services for insurance industry clients, providing capacity and risk transfer solutions through specialty operations.
- London Wholesale Insurance Wholesale insurance placement services through London market operations, supporting complex and specialty risk placements.
- Home Insurance (Personal) Personal home insurance coverage sourced through a multi-carrier quoting platform that compares options from multiple insurance companies.
- Auto Insurance (Personal) Personal auto insurance coverage sourced through technology-enabled quote comparison across multiple insurance providers.
- Flood Insurance (Personal) Personal flood insurance coverage designed to help weather storm-related damages, placed through multi-carrier brokerage access.
- Health Insurance (Personal) Personal health insurance coverage for individuals and families, placed through the brokerage's multi-carrier platform.
- Life Insurance (Personal) Personalized life insurance plans offering peace of mind for individuals and families, sourced through the brokerage platform.
- Mortgages Mortgage solutions offered as part of the personal financial services portfolio, supporting home financing needs.
Companies that use Allen Lawrence & Associates
Customer profileSegments3 records
Ideal customer profiles2 records
Allen Lawrence & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Allen Lawrence & Associates partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights3 records
Allen Lawrence & Associates competitors and assessment
Company assessmentDirect peers
- Burns & Wilcox: Specialty insurance wholesaler and brokerage with a strong surety practice serving retail agents and direct clients; comparable in specialty-line emphasis, especially for hard-to-place commercial and surety risks.
- IMA Financial Group: Mid-size independent commercial brokerage with comparable headcount range, multi-line offering (commercial, surety, benefits), and similar owner-operator enterprise culture; competes for many of the same SMB and mid-market accounts in the Western US.
- Woodruff-Sawyer & Co. West Coast-based commercial insurance brokerage with comparable headcount range and similar SMB/mid-market focus across commercial lines, surety, and benefits; operates with a similar boutique-advisor model.
- Relation Insurance Services: PE-backed independent brokerage that has scaled by acquiring regional agencies; offers a comparable multi-line commercial, surety, and benefits proposition to mid-market clients and is a direct peer in the regional broker roll-up cohort.
- Brown & Riding: Specialty insurance brokerage with deep construction and surety practice, plus commercial and benefits — directly comparable to Allen Lawrence's specialty positioning in surety and commercial lines for contractor and trade clients.
- Heffernan Insurance Brokers: Mid-size independent commercial insurance brokerage with strong California presence and a multi-line offering across commercial, surety, and employee benefits — a closely comparable regional specialist competitor to Allen Lawrence.
Broad incumbents
- Marsh McLennan: Largest global insurance broker with extensive commercial, surety, and benefits capabilities; a benchmark incumbent whose mid-market practice overlaps Allen Lawrence's addressable market.
- Acrisure: Large national insurance brokerage and risk advisory platform that has grown by aggregating regional agencies. Operates across commercial, personal, surety, benefits, and increasingly cyber and specialty lines — the same mix Allen Lawrence targets, but at vastly greater scale and with proprietary technology.
- Arthur J. Gallagher & Co. Top-tier global insurance brokerage with deep commercial, surety, and benefits practices; competes for the same mid-market clients as Allen Lawrence but with vastly greater scale, carrier leverage, and specialty resources.
- Aon: Global insurance and reinsurance broker with substantial commercial and benefits practices; competes for the same mid-market and larger SMB accounts and represents the scale ceiling that regional brokerages face as account sizes grow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Allen Lawrence & Associates social profiles
Digital presenceAllen Lawrence & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allen Lawrence & Associates leadership team
Management profileNumber of profiles
Allen Lawrence & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allen Lawrence & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allen Lawrence & Associates
What does Allen Lawrence & Associates do?
Allen Lawrence & Associates is an insurance brokerage firm that arranges commercial insurance, surety, and employee benefits coverage for businesses. The firm leverages broker-carrier relationships and a technology-enabled matching platform to connect clients with appropriate insurance and business solutions providers across multiple carriers. It serves both small-to-midsize businesses and large enterprises with right-sized business insurance, employee benefits, cybersecurity, and risk management solutions.
Is Allen Lawrence & Associates a public or private company?
Allen Lawrence & Associates is a private company. It is classified as unknown and is currently operating.
When was Allen Lawrence & Associates founded?
Allen Lawrence & Associates was founded in 2003. It employs 11 to 50 people.
Where is Allen Lawrence & Associates based?
Allen Lawrence & Associates is headquartered in Canoga Park, United States, in the North America region.
How does Allen Lawrence & Associates make money?
Two revenue lines are on record. Insurance Products are the primary driver. The others are business Solutions Services.
Who are Allen Lawrence & Associates's main competitors?
Direct peers on record are Burns & Wilcox, IMA Financial Group, Woodruff-Sawyer & Co., Relation Insurance Services, Brown & Riding and Heffernan Insurance Brokers. Broad incumbents are Marsh McLennan, Acrisure, Arthur J. Gallagher & Co. and Aon.
Does Allen Lawrence & Associates have an API?
No public API is recorded for Allen Lawrence & Associates.
What industry is Allen Lawrence & Associates in?
Allen Lawrence & Associates's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting. Its NAICS code is 52421 and its SIC code is 6411.