The Plant Supply
The Plant Supply is a Fargo, North Dakota-based independent plant shop and plant care brand founded in 2018, selling plants, modern planters, and plant hangers to local home and office consumers.
- Company typePrivate
- Founded2018
- HeadquartersFargo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Plant Supply does
The Plant Supply is a Fargo, North Dakota-based independent plant retail and plant care brand that has been operating since 2018. The company sells plants alongside related offerings including modern planters, plant hangers, and what it describes as "easy to care for plants that look great." Its stated purpose is to "add life to home and office," indicating a customer base spanning both residential consumers and small office buyers seeking decorative greenery and care products.
The business operates primarily as a direct-to-consumer physical plant shop in Fargo, ND, with an associated website (theplantsupply.com) functioning as a basic brand/informational presence. The company is privately held, reports a headcount of 1–10 employees, and was co-founded by Jordan Maahs. The offering combines retail plant sales with plant care services, positioning the brand as both a vendor and an advisor on plant maintenance for its customers.
No information is disclosed regarding underlying technology, proprietary systems, e-commerce transaction volume, pricing structure, online fulfillment, or partnerships. There are no funding rounds, investors, or financial disclosures in the input, and no revenue, ARR, or transaction metrics are reported. As a result, the company's revenue model can only be inferred as transactional in-store retail sales of plants and related accessories, supplemented by plant care services — a model typical of small independent specialty retail rather than a scalable e-commerce or platform business.
The Plant Supply firmographics
Firmographics- Name
- The Plant Supply
- Website
- https://theplantsupply.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Plant Supply is a Fargo, North Dakota-based independent plant shop and plant care brand founded in 2018, selling plants, modern planters, and plant hangers to local home and office consumers.
- Ownership category
- akta.pro rank
The Plant Supply industry classification
Industry- Product category
- Houseplant Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where The Plant Supply is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Markets served
The Plant Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Distribution channels1 record
The Plant Supply product offering
Product offeringCore offering
The Plant Supply is a Fargo-based plant shop and plant care brand that retails modern planters, plant hangers, and easy-to-care-for plants intended to add life to home and office settings. The business operates as a local consumer-facing plant retailer with a physical storefront presence rather than an e-commerce platform or chain.
Differentiator
Problem solved
Functional benefit
Products and services
- The Plant Supply (Fargo plant shop & plant care brand) A retail plant shop and plant care brand offering indoor plants, modern planters, and plant hangers for home and office consumers in the Fargo, ND market.
Companies that use The Plant Supply
Customer profileIdeal customer profiles1 record
The Plant Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Plant Supply partnerships and signals
Strategic signalRecent moves1 record
The Plant Supply competitors and assessment
Company assessmentDirect peers
- Bloomscape: Online-first plant retailer shipping potted plants and planters with an integrated plant-care support layer. Mirrors The Plant Supply's curated indoor-plant retail proposition.
- Lively Root: Online plant retailer offering living plants, planters, and care guidance to consumer customers. Comparable curated indoor-plant retail model aimed at home decor.
- The Sill: DTC and retail plant brand selling curated indoor plants, planters, and plant-care subscriptions. Closely comparable business model and curated home/office positioning to The Plant Supply.
- Léon & George: Premium designer indoor plant brand selling large plants for homes and offices with delivery and ongoing plant-care service. Direct analog to The Plant Supply's modern planter home/office offering.
Regional players
- Patch Plants: London-based DTC plant retailer with plant-care subscriptions. Comparable business model and target customer, though operating in the UK rather than directly in Fargo.
Broad incumbents
- Home Depot: Operates large garden centers across the U.S. including in the Fargo trade area, selling plants, planters, and gardening supplies. The dominant mass-market competitor for plant purchasers.
- Costa Farms: One of the largest horticultural growers in North America, supplying live plants to mass merchants and running its own retail/trade plant brands. Defines the wholesale supply baseline that local shops like The Plant Supply buy from.
- Lowe's: National home improvement retailer with substantial garden center departments selling plants, planters, and outdoor supplies. Another mass-market destination competing in the same Fargo retail trade area.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
The Plant Supply social profiles
Digital presenceThe Plant Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Plant Supply leadership team
Management profileNumber of profiles
Profiles1 record
The Plant Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Plant Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Plant Supply
What does The Plant Supply do?
The Plant Supply is a Fargo-based plant shop and plant care brand that retails modern planters, plant hangers, and easy-to-care-for plants intended to add life to home and office settings. The business operates as a local consumer-facing plant retailer with a physical storefront presence rather than an e-commerce platform or chain.
When was The Plant Supply founded?
The Plant Supply was founded in 2018. It employs 1 to 10 people.
Where is The Plant Supply based?
The Plant Supply is headquartered in Fargo, United States, in the North America region.
Who are The Plant Supply's main competitors?
Direct peers on record are Bloomscape, Lively Root, The Sill and Léon & George. Patch Plants is listed as a regional player. Broad incumbents are Home Depot, Costa Farms and Lowe's.
Does The Plant Supply have an API?
No public API is recorded for The Plant Supply.
What industry is The Plant Supply in?
The Plant Supply's product category is Houseplant Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444240 and its SIC code is 5200.