What onturtle does

OnTurtle (legally OIL ALBERA, S.L., founded 1987 and rebranded from Red Tortuga to OnTurtle in 2019) is a Spain-headquartered multi-service mobility platform serving professional road transport operators across Europe. The company is based in La Jonquera (Girona) with additional offices in Mercabarna (Barcelona) and operates with 51-100 employees. Its core offering is an integrated stack of fuel cards, toll management, secure parking, and fleet management services accessed through a self-managed customer portal and mobile app.

The product portfolio centers on six DieselCard variants (Gold, Gasóleo Profesional, Recharge, Go B, Platinum, TransPlata) providing credit, prepaid, and tax-recovery fuel payment options. This is complemented by OnTolls Europe for multi-country toll management, Euroviñeta vignette services, ControlGO for vehicle security and tracking, the Club Transcard loyalty program, and adjacent services including ferry, tunnel, and train bookings plus VAT and fee recovery. Proprietary technical assets include a European-exclusive microfiltration plant at La Jonquera and an online laser particle counter for real-time fuel quality monitoring; the company has held the SGS Seal of Quality for nine consecutive years and won the ESPORG Best Truck Parking in Europe award in 2023 and 2024.

OnTurtle's business model combines fuel sales at owned stations (La Jonquera flagship and Mercabarna), transaction fees on its 2,303+ partner station network across 11 European countries, DieselCard subscription revenue, toll transaction fees, secure parking fees, and professional services for VAT/fee recovery and insurance. The infrastructure also includes 154 CNG/LNG natural gas refueling stations and 71 HVO sustainable fuel stations across 6 countries, positioning the company in the alternative fuel transition for European road freight. Customer segments are professional road transport companies and individual transport professionals, reached through a mix of direct sales, self-service digital channels, and a community-led loyalty program.

Name

onturtle

Legal name

OIL ALBERA, S.L.

Website

https://onturtle.eu

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

OnTurtle is a Spain-based multi-service mobility platform for professional road transport operators, offering an integrated stack of fuel cards (DieselCard family), toll management, secure parking, and fleet services across 2,300+ stations in 11 European countries.

Ownership category

akta.pro rank

Product category

Commercial Transport Fuel and Mobility Services

NAICS

Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721)

SIC

Transportation Services (4700), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fleet Tax & Regulatory Reporting (IFTA/IRP, VAT/GST Fuel Reclaims) (TLABAMAH), Fuel Management & Fleet Card Programs (THADAKAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel card services
• Truck parking network
• Toll management
• Fleet management
• Commercial transport services

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales through Station Network: OnTurtle operates its own service stations and a network of partner stations across Europe, selling diesel and other fuels to transport professionals. Revenue comes from fuel sales at company-owned stations and through the DieselCard acceptance network.
2. DieselCard Fuel Cards: Multi-tiered fuel card solutions (Gold, Gasóleo Profesional, Recharge, Go B, Platinum, TransPlata) providing centralized fuel management, credit payment, and VAT/toll integration for transport fleets.
3. Toll Management Services: OnTolls Europe and Euroviñeta services for toll collection and management across European road networks.
4. Secure Parking Services: Secure truck parking facilities including VIP parking at La Jonquera with reservations through platforms like SNAP, Travis, and Otra Solutions.
5. Fleet Management Services: Services including VAT recovery, fee recovery, sanction management, and vehicle/goods insurance through the Management platform.
6. Club Transcard Loyalty Program: Customer loyalty program offering TraCs points redeemable for gifts and discounts at partner hotels, restaurants, and stores across Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

OnTurtle is a multi-service platform for professional road transport, providing DieselCard fuel cards accepted across a network of 2,300+ stations in 11 European countries, along with integrated toll management (OnTolls Europe), secure truck parking, fuel supply, VAT/fee recovery, and fleet security (ControlGO). Revenue is generated from fuel sales, card subscription fees, toll and parking transaction fees, and professional fleet services aimed at professional transport companies, fleet operators, and individual drivers.

Product overview

OnTurtle is a multi-service platform for professional road transport offering a comprehensive ecosystem of fuel cards, station networks, and fleet management services across Europe. The product portfolio centers on six DieselCard variants (Gold, Gasóleo Profesional, Recharge, Go B, Platinum, TransPlata) providing fuel payment and fleet management solutions, complemented by the Club Transcard loyalty program. The platform offers integrated management services including OnTolls Europe toll management, Euroviñeta vignettes, vehicle unlocking, ferry, tunnel, train bookings, and financial services for VAT and fee recovery. A proprietary mobile app provides route planning and fleet control. The service network spans over 2,300 stations in 11 countries, including natural gas (CNG/LNG), HVO sustainable fuel, secure parking, and washing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Transcard: Loyalty program for transport professionals launched in 2007, offering TraCs points redeemable for rewards and discounts across Europe.
• DieselCard
• ControlGO
• OnTolls Europe
• Club Transcard

Products and services

• DieselCard Gold Credit payment fuel card for fleet management that centralizes fuel purchasing across international routes with integrated toll and VAT management, designed for professional transport companies.
• DieselCard Gasóleo Profesional Fuel card homologated for the professional fuel tax rate (Gasóleo Profesional) recovery in Spain, enabling tax benefits for transport companies.
• DieselCard Recharge Prepaid fuel card that allows advance payment for efficient fuel purchasing and fleet expense control.
• DieselCard Go B Fuel card designed for payment of taxed/bonified (Go B) diesel fuel, optimized for professional drivers seeking cost savings.
• DieselCard Platinum Cash payment fuel card that combines immediate payment with professional diesel tax rate recovery capability.
• DieselCard TransPlata Fuel card associated with the Club Transcard loyalty program, active across the entire network of partner establishments.
• Club Transcard (Loyalty Program) Loyalty program for professional drivers and private vehicle owners, accumulating TraCs points redeemable for gifts and discounts at affiliated hotels, restaurants, and supermarkets across Europe.
• ControlGO Security and vehicle control pack providing real-time monitoring and total control/security for vehicles on the road.
• OnTolls Europe (Toll Management) European toll management service covering multiple countries, enabling centralized toll payment and administration for international road transport operations.
• Euroviñeta Eurovignette service for toll payments in countries that require vignettes, integrated with the OnTurtle fleet management system.
• Secure Parking Network European network of secure truck parking areas certified by ESPORG and TAPA, providing 24/7 surveillance, restricted access, and reservations including the flagship VIP parking at La Jonquera.
• VAT Recovery International VAT recovery service helping transport companies reclaim value-added taxes across European countries.
• Fee Recovery (Professional Diesel Tax) Professional diesel tax rate recovery service for transport companies operating in Spain and other EU countries.
• Sanction Management Traffic fine processing and management service across European jurisdictions.
• Vehicle and Goods Insurance Insurance coverage for vehicles and cargo during road transport operations across Europe.
• OnTurtle Mobile App Mobile application providing full fleet control from a smartphone, featuring an interactive map of 1,600+ stations, GPS route planning, and self-management capabilities for fuel cards and vehicle tracking.
• Ferry Service Maritime ferry transport booking service for Mediterranean routes connecting European destinations for professional transport.
• Tunnels & Eurotunnel Service Tunnel crossing booking service including Eurotunnel reservations for Channel crossings between the UK and continental Europe.
• Train Service Rail transport booking service complementing road options for multimodal logistics for professional transport operators.
• Vehicle Unlocking Service Assistance service for unlocking vehicles and processing traffic fines across European jurisdictions.
• Natural Gas Station Network (CNG/LNG) Network of 154 natural gas refueling stations (CNG/LNG) across 6 European countries supporting alternative-fuel mobility for professional transport.
• HVO (Hydrotreated Vegetable Oil) Network Network of 71 HVO (Hydrotreated Vegetable Oil) sustainable fuel stations across 6 European countries offering renewable diesel alternatives for professional transport.
• Fuel Station Network Network of over 2,303 fuel stations across 11 European countries serving professional transport, with flagship La Jonquera (25,000+ m²), La Jonquera-Autos, and Mercabarna stations.
• Wash Network Network of vehicle washing facilities across Europe for fleet maintenance of professional trucks.

Quantifiable outcome

• 9 consecutive years of SGS quality certification, validating fuel quality standards
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ESPORG (European Secure Parking Organisation)coreStrategic or Co-development PartnerLong-standing collaboration with ESPORG for secure parking standards and certification. OnTurtle's La Jonquera facility holds ESPORG Gold certification for parking and Platinum for services. Partnership focuses on promoting driver wellbeing, transport safety, and secure parking across Europe. OnTurtle participated in the first ESPORG Wellbeing Event in Spain in 2025.
• SGS (Société Générale de Surveillance)coreTechnology or IntegrationSGS provides independent fuel quality certification for OnTurtle's own service stations. OnTurtle has maintained the SGS Seal of Quality for 9 consecutive years since 2017, the first Spanish company to obtain this certification. Audits are conducted twice yearly (winter and summer) at La Jonquera and Mercabarna stations.
• TAPA (Transported Asset Protection Association)coreStrategic or Co-development PartnerTAPA certification for security standards at parking facilities, recognizing the La Jonquera parking as meeting high security requirements for transported goods and vehicles.
• WebtransminorChannel Partner/ Reseller/ DistributorPartnership with Webtrans providing extended services for the transport industry. Webtrans is a transport management platform.
• SNAPminorChannel Partner/ Reseller/ DistributorThird-party parking reservation platform allowing drivers to reserve secure parking spaces at OnTurtle La Jonquera facility.
• TravisminorChannel Partner/ Reseller/ DistributorThird-party parking reservation platform enabling drivers to book secure parking at OnTurtle La Jonquera facility.
• Otra SolutionsminorChannel Partner/ Reseller/ DistributorThird-party parking reservation platform for secure truck parking bookings at OnTurtle facilities.
• Calsina CarrécoreStrategic or Co-development PartnerPartnership with Calsina Carré at Pont de Molins Translogistics Center, providing logistics services and opening facilities for external carriers.
• Truckers Life FoundationminorStrategic or Co-development PartnerOnTurtle joined the Manifesto for Professional Drivers initiated by Truckers Life Foundation, supporting driver wellbeing initiatives.
• Red TortugacoreOthersRed Tortuga was the original brand name (founded 1995) that evolved into OnTurtle. The network of stations continues to operate under the comprehensive OnTurtle brand while maintaining historical connection to the Red Tortuga identity.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AS 24: TotalEnergies-owned truck-focused fuel card and station network across Europe with strong coverage of motorway corridors; competes with OnTurtle for cross-border heavy-duty fleets requiring diesel, HVO, and truck parking.
• DKV Mobility: Pan-European leader in fuel cards, toll settlement, and vehicle services for commercial fleets with acceptance at tens of thousands of stations; directly comparable to OnTurtle's DieselCard + OnTolls + VAT recovery offering for professional road transport.
• Eurowag: Central European fuel card and toll payment platform for commercial fleets with mobile and telematics integrations; overlaps with OnTurtle's DieselCard and OnTolls Europe proposition, particularly in Germany, Czechia, and CEE.
• WEX Europe Fleet: Fuel card and fleet payment specialist serving commercial fleets in Europe, including corporate and SME segments; overlaps with OnTurtle's DieselCard portfolio and expense-management story for cross-border operators.
• UTA (Union Tank Eckstein): European fuel card, toll, and VAT recovery provider serving truck fleets across multiple countries; competes head-to-head with OnTurtle's DieselCard acceptance network and integrated toll (OnTolls Europe) service.

Broad incumbents

• Repsol Waylet / Repsol Empresas: Spanish energy major offering fleet cards, app-based payments, and loyalty to commercial fleets in Iberia; the closest Iberian incumbent competing with OnTurtle's Spanish stronghold in fuel cards and station network.
• BP Fleet (BP Plus / me&myFleet): BP's integrated fleet card and mobility services covering fuel, charging, and vehicle data; competes with OnTurtle's multi-fuel card proposition (diesel plus HVO and CNG/LNG) for European fleet customers.
• Shell Fleet Solutions: Global oil major offering fuel cards, telematics, and mobility services to fleet operators; broader scale and brand than OnTurtle but competes in the same fuel-card category for European truck and van fleets.
• Cepsa (Cepsa Pro / StarDiesel): Spanish integrated energy company operating service stations and offering fuel cards (StarDiesel) for professional drivers in Iberia; competes directly with OnTurtle at the forecourt and card level across Spain.

Emerging players

• LogPay / EuroService (HPC Group): European operator providing fuel cards, toll settlement, and value-added services to fleets; a regional/niche peer to OnTurtle with overlapping multi-country coverage and a similar bundled-services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onTurtle_eu
• Facebookfacebook.com/OnTurtle
• LinkedInes.linkedin.com/company/onturtle
• Instagraminstagram.com/onturtle_eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about onturtle