La Bonne Auberge

What La Bonne Auberge does

La Bonne Auberge is a single Mediterranean brasserie restaurant located inside the Holiday Inn Glasgow Theatreland at 161 West Nile Street in Glasgow's Theatreland district, United Kingdom. Operating under the management of Chardon Hotels (its strategic operating parent), the restaurant describes itself as "Glasgow's original brasserie," founded approximately 1980 and claiming over 40 years of continuous operation. It functions as a traditional full-service hospitality business with no underlying software, platform, or technology product, generating revenue entirely from on-premise food and beverage service.

The core offering is French-Mediterranean-influenced cuisine delivered across multiple dayparts: breakfast (weekdays from 6:30am, weekends from 7:30am), lunch and afternoon teas (12:00-16:30), all-day dining (11:00-21:00), and a bar service running 11:00-23:00 daily. Sub-products include a pre-theatre menu targeted at patrons of the four adjacent venues (King's Theatre, Theatre Royal, Pavilion Theatre, Glasgow Royal Concert Hall), a dedicated Sunday lunch service, and private event hire through the in-house Montmartre Suite. The "Oui Weddings" sub-brand packages small weddings with on-site ceremony, fine dining, function-room access, and Holiday Inn accommodation for the bridal party.

Revenue is derived purely from on-site transactions: per-cover food and beverage sales, function and wedding fees, and bar takings. Distribution is exclusively direct-to-consumer via walk-ins, telephone reservations, the DishCult online booking widget, and a newsletter signup on the company website. The restaurant is cashless, accepting card payments only, and operates on a transaction-fee revenue model with no published menu pricing. It employs 51-100 staff and serves a horizontal mix of customer segments including theatre-goers, celebration diners, wedding couples, and local Glasgow residents and office workers.

Name

La Bonne Auberge

Legal name

La Bonne Auberge

Website

https://labonneauberge.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

La Bonne Auberge is a single Glasgow Mediterranean brasserie inside the Holiday Inn Theatreland, operated by Chardon Hotels. It serves pre-theatre diners, celebration parties, and wedding couples through on-site dining, private functions, and the Montmartre Suite.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Brasserie restaurant
• Pre-theatre dining
• Private dining venue
• Mediterranean cuisine
• Wedding venue

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Food and beverage sales from lunch, dinner, and all-day dining service. Includes pre-theatre menus and Sunday lunch offerings.
2. Private Events and Functions: Revenue from hosting private dining events, celebrations, and weddings in the Montmartre Suite function venue.
3. Bar Service: Alcoholic and non-alcoholic beverage sales, operating from 11am to 11pm daily.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

La Bonne Auberge is a Mediterranean Brasserie restaurant located inside the Holiday Inn Glasgow Theatreland in central Glasgow. It serves French Mediterranean-inspired lunch, dinner, pre-theatre, and Sunday lunch menus using fresh ingredients, supplemented by a private function suite (Montmartre Suite) for events and a wedding venue service ('Oui' Weddings) with on-site overnight accommodation.

Product overview

La Bonne Auberge is a single Mediterranean Brasserie restaurant operated by Chardon Hotels within the Holiday Inn Glasgow Theatreland. The offering consists of the core restaurant service (pre-theatre, lunch, and all-day dining) supplemented by private dining capabilities through the Montmartre Suite, and dedicated wedding services branded as 'Oui' Weddings. No digital product, SaaS platform, or modular architecture is present—this is a traditional restaurant/hospitality business.

Differentiator

Problem solved

Functional benefit

Brands

• Montmartre Suite: Private dining area within La Bonne Auberge used for functions and special occasions.
• Oui Weddings

Products and services

• La Bonne Auberge Mediterranean Brasserie Core restaurant offering: French Mediterranean-inspired lunch, dinner, pre-theatre, and Sunday lunch service using fresh ingredients, located inside the Holiday Inn Glasgow Theatreland in Glasgow's Theatreland district. Open for breakfast (Mon-Fri 6:30am-10am; Sat/Sun 7:30am-10:30am), lunch and afternoon teas (12:00-16:30), all-day dining (11:00-21:00), and bar service (11:00-23:00). Serves individual diners, theatre-goers, and casual guests.
• Montmartre Suite Private Dining Private function suite within La Bonne Auberge offering dedicated dining for special occasions, corporate events, celebrations, and private parties in Glasgow's Theatreland district. Booked through a dedicated events team by phone (+44 141 352 8303) or email ([email protected]).
• 'Oui' Weddings Dedicated wedding service for small, intimate weddings in Glasgow city centre, providing fine-dining reception, private function space (Montmartre Suite), and overnight accommodation for the bridal party at the adjacent Holiday Inn Glasgow Theatreland. Kitchen is AA Rosette-awarded.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Holiday Inn Glasgow TheatrelandcoreStrategic or Co-development PartnerLa Bonne Auberge is located within the Holiday Inn Glasgow Theatreland hotel, operating as the hotel's main restaurant. The restaurant benefits from foot traffic from hotel guests and proximity to the venue. The hotel offers refurbished bedrooms for wedding parties and overnight stays.
• Chardon HotelscoreStrategic or Co-development PartnerChardon Hotels is the hotel management company that operates Holiday Inn Glasgow Theatreland and La Bonne Auberge. They provide complete hotel management services including experienced professionals, industry-leading systems, and resources for the properties they manage.
• King's TheatreminorGTM or Marketing PartnerNearby theatre venue whose patrons frequently dine at La Bonne Auberge before shows. Part of the Theatreland district that drives pre-theatre dining business.
• Theatre Royal GlasgowminorGTM or Marketing PartnerNearby theatre venue whose patrons frequently dine at La Bonne Auberge before shows. Part of the Theatreland district that drives pre-theatre dining business.
• Pavilion TheatreminorGTM or Marketing PartnerNearby theatre venue whose patrons frequently dine at La Bonne Auberge before shows. Part of the Theatreland district that drives pre-theatre dining business.
• Glasgow Royal Concert HallminorGTM or Marketing PartnerNearby concert hall venue whose patrons frequently dine at La Bonne Auberge before performances. Part of the Theatreland district that drives pre-theatre dining business.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Côte Brasserie: UK-wide French-inspired brasserie chain offering all-day dining, pre-theatre menus, and private dining rooms—directly comparable concept to La Bonne Auberge's Mediterranean brasserie and Theatreland positioning.
• Café Rouge: French-style bistro and brasserie chain in the UK serving all-day menus in city centre and theatre-adjacent locations, mirroring La Bonne Auberge's pre-theatre customer proposition and casual-fine dining model.
• Browns Brasserie & Bar: UK brasserie and bar chain offering all-day dining, cocktails, and private events in landmark buildings; comparable menu structure, pricing tier, and event/celebration use cases to La Bonne Auberge.
• Bistrot Pierre: Independent-style French bistrot chain across the UK serving value-driven French-Mediterranean cuisine in town centre locations, closely matching La Bonne Auberge's cuisine profile and price positioning.

Broad incumbents

• Malmaison: UK boutique hotel brand with in-house brasserie-style restaurants; comparable hotel-restaurant co-location model and urban food-and-beverage revenue stream to La Bonne Auberge within Holiday Inn.
• Hotel du Vin: Upscale UK hotel group with signature on-site bistro/brasserie restaurants and private dining/event offerings, comparable to La Bonne Auberge's hotel-embedded dining, weddings, and function business.
• Prezzo: Large UK casual dining chain with Italian-leaning menu, private dining options, and city centre locations; relevant comparable for menu pricing, event hire, and city centre diner demographics.
• ASK Italian: UK-wide Italian casual dining chain with pre/post-theatre menu availability and city centre restaurant footprint, broadly comparable mid-market dining proposition and event use cases.

Regional players

• The Butterfly and the Pig: Glasgow-based independent restaurant and bar group; directly comparable Glasgow city centre casual-fine dining scene positioning, with similar local diner and celebration use cases.
• Citation Glasgow: Glasgow city centre restaurant and bar offering private dining and events; a relevant Glasgow competitor in the same Theatreland-adjacent dining market with overlapping function and celebration segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lbaglasgow
• Facebookfacebook.com/LaBonneAuberge
• LinkedInlinkedin.com/company/la-bonne-auberge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Bonne Auberge