Cote Restaurants
Cote Restaurants is a UK chain of approximately 70 modern French brasserie restaurants founded in 2007, offering all-day French dining with in-house butchery, Deliveroo delivery, e-commerce via Cote at Home, and a mobile loyalty app, serving general consumers, students, key workers, and corporate event clients across the United Kingdom.
- Company typePrivate
- Founded2007
- HeadquartersCambridge, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Cote Restaurants does
Cote Restaurants operates a chain of approximately 70 modern French brasserie restaurants across the United Kingdom, founded in 2007 with its first location in Wimbledon. The company offers all-day French dining including breakfast, brunch, lunch, and dinner menus featuring steaks, seafood, and seasonal French cuisine, supported by a vertically integrated in-house butchery (Cote Butchery) with Himalayan rock salt dry-aging that supplies all sites daily. Beyond the core dine-in experience, the platform spans multiple revenue streams: restaurant dining with reservations via OpenTable, delivery through an exclusive Deliveroo partnership, a direct-to-consumer e-commerce site (Cote at Home) for home-delivered meal kits, gift cards and experience vouchers, private dining and corporate events, and seasonal event packages (Wimbledon, Henley Regatta, Live Football, Christmas, New Year's Eve).
The underlying technology stack is conventional hospitality infrastructure: OpenTable for reservation management, Stripe for payment processing and deposit collection, TenKites for menu/allergen data, Deliveroo for delivery logistics, and a proprietary mobile app featuring a stamp-based loyalty program and exclusive offers. Discount verification integrations include UNiDAYS (students), Blue Light Card (NHS/emergency workers), and Defence Discount Service (military). The mobile app and loyalty data represent the most substantive proprietary digital asset, but no AI/ML, data science, or advanced personalization capabilities are disclosed.
The business model is asset-heavy multi-site casual dining, monetized primarily through transaction-based dine-in revenue supplemented by delivery commissions, gift card sales, private event fees, and e-commerce margins. Customer segments are highly diversified across general consumers, students, key workers, and corporate bookers, served via horizontal segmentation. Pricing spans à la carte, Prix Fixe menus from £19.95 (Mon-Fri), event set menus (£29.50-£35.50), and premium experiences (e.g., £185 NYE at Royal Festival Hall). The corporate parent structure (Better Taste Holdings 1 Limited → Better Taste Holdings 2 Limited → Cote Restaurant Group Limited, with operating subsidiaries Greenfield Food Supply Limited and Cote Deliveries Limited) indicates a PE-owned platform with prior history of acquisition-based expansion (Limeyard brands and Jackson + Rye acquired in 2016).
Cote Restaurants firmographics
Firmographics- Name
- Cote Restaurants
- Legal name
- Cote Restaurants Group Ltd
- Website
- https://cote.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cote Restaurants is a UK chain of approximately 70 modern French brasserie restaurants founded in 2007, offering all-day French dining with in-house butchery, Deliveroo delivery, e-commerce via Cote at Home, and a mobile loyalty app, serving general consumers, students, key workers, and corporate event clients across the United Kingdom.
- Ownership category
- akta.pro rank
Cote Restaurants industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Cote Restaurants is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cote Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Core revenue from dine-in service across 70+ UK brasseries. All-day dining menu featuring French cuisine including steaks, burgers, breakfast, brunch, and seasonal specials. Revenue from food, beverages, and optional service charge.
- Delivery (Cote at Home via Deliveroo): Delivery and click-and-collect service through Deliveroo partnership, and dedicated Cote at Home e-commerce platform for retail food products delivered to customers' homes.
- Gift Cards and Experiences: Sale of physical and digital gift cards, as well as packaged experience gifts including Champagne breakfast for two and Weekend French Breakfast Box. Cards valid for 12 months.
- Private Dining and Events: Revenue from private dining bookings, corporate events, and special occasion celebrations including Christmas Day, New Year's Eve, and Henley Regatta packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Wimbledon Set Menu |
| Unit Pricing | Pay-as-you-go | Henley Regatta Event Set Menu |
| Unit Pricing | Pay-as-you-go | Match-Day Package |
| Unit Pricing | Pay-as-you-go | Royal Festival Hall NYE Menu |
| Other | Pay-as-you-go | Student Discount |
| Other | Pay-as-you-go | Blue Light & Defence Discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Cote Restaurants product offering
Product offeringCore offering
Cote Restaurants operates approximately 70 modern French brasserie restaurants across the UK, serving all-day French cuisine including steaks, seafood, breakfast, brunch, and seasonal menus. The company also runs Cote at Home (food delivery and retail products), gift card and experience programmes, private dining, and event-based dining experiences tied to major sporting and seasonal occasions.
Product overview
Côte Restaurants operates Côte Brasserie as its core product—a chain of approximately 70 modern French brasserie restaurants across the UK offering all-day dining. The portfolio includes Côte at Home for meal delivery, Côte Gift Cards for gifting experiences, and seasonal event dining (Live Football, Henley Regatta, Wimbledon, Christmas). Supporting products include Cook with Côte recipes, Côte Butchery (in-house meat preparation), and a mobile app with loyalty stamps. Prix Fixe menus provide value-driven options, while Private Dining enables exclusive celebrations. Newsletter subscriptions offer subscriber-only rewards. Together these products form a unified French dining ecosystem spanning restaurants, at-home dining, and digital engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Cote at Home: Delivery service offering restaurant-quality French food delivered to customers' doors
- Cote Butchery
Companies that use Cote Restaurants
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cote Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Cote Restaurants partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- DeliveroocoreExclusive delivery partnership making Cote dishes available for home delivery and click-and-collect through the Deliveroo platform. Enables customers to order French classics from any Cote location via the Deliveroo app or website.
- RenaisminorCollaboration for Henley Royal Regatta where Renais sponsored a pop-up bar offering Hugo Spritz and G&T drinks to-go. Complimentary Renais drinks offered to guests dining at the event, with coaster vouchers for future redemptions.
- UNiDAYScoreStudent discount partnership offering 20% off food Sunday to Thursday for verified UNiDAYS members. Students access exclusive discount codes through the UNiDAYS app or website to redeem at any Cote location.
- Blue Light CardcoreDiscount partnership offering 20% off food Sunday to Thursday for Blue Light Card members (NHS, emergency services, social care workers). Discount codes accessed through the Blue Light Card app.
- Defence Discount ServicecoreDiscount partnership offering 20% off food Sunday to Thursday for Defence Discount Service members (serving and veteran military personnel). Discount codes accessed through the DDS app.
- OpenTablecoreBooking software provider powering table reservations across all Cote locations. Handles reservation management, confirmation emails, and cancellation processing for the restaurant chain.
- StripecorePayment processing services provider for secure credit card transactions, including deposit collection for group bookings and gift card purchases.
- Magic BreakfastminorUK charity partnership supporting food security. Cote aligns with this charity as part of its ESG goals to end hunger and achieve food security, providing healthy breakfasts for children living with food insecurity.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Cote Restaurants competitors and assessment
Company assessmentBroad incumbents
- Pizza Express: Large UK casual dining chain operating 200+ restaurants with similar dine-in, delivery, gift card and event programmes. Comparable scale and UK footprint but Italian rather than French cuisine.
- The Restaurant Group: UK-listed operator of multiple casual dining brands (Frankie & Benny's, Wagamama, Brunning & Price). Competes through portfolio scale, similar location strategy and overlapping diner segments.
- Franco Manca: UK sourdough pizzeria chain with a strong neighbourhood presence and similar price-point casual dining model. Competes for the same mid-week dinner and family occasions.
- Bill's Restaurant: UK casual dining chain emphasising provenance, all-day menus and seasonal/event-driven marketing. Comparable brand positioning and UK regional footprint to Cote.
- Zizzi: UK casual Italian chain with similar dine-in/delivery mix, gift cards and high-street locations. Competes directly for mid-market all-day dining occasions.
- Prezzo: Italian-focused UK casual dining chain with comparable town-centre locations, all-day menus and event-led marketing (Christmas, Mother's Day). Overlaps on price points and guest occasions.
- Nando's: Major UK high-street casual dining chain with comparable price point, location strategy and loyalty mechanics. Competes for the same mid-market diner and family occasion visits.
Direct peers
- Le Pain Quotidien: French-origin casual café-bistro chain serving breakfast through dinner with bakery-led menus. Overlaps with Cote on all-day French casual dining and bakery/breakfast daypart.
- Café Rouge: UK-wide French-inspired bistro chain with comparable all-day menu, prix-fixe offering and high-street locations. Directly competes with Cote on occasion-led dining and French casual positioning.
- Brasserie Blanc: Raymond Blanc's UK French brasserie chain offering all-day French dining in a similar price bracket and format to Cote. Closest direct competitor on cuisine, service style and UK suburban/town positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cote Restaurants social profiles
Digital presenceCote Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cote Restaurants leadership team
Management profileNumber of profiles
Profiles6 records
Cote Restaurants subsidiaries and ownership
Company hierarchySubsidiaries6 records
Cote Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cote Restaurants M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cote Restaurants
What does Cote Restaurants do?
Cote Restaurants operates approximately 70 modern French brasserie restaurants across the UK, serving all-day French cuisine including steaks, seafood, breakfast, brunch, and seasonal menus. The company also runs Cote at Home (food delivery and retail products), gift card and experience programmes, private dining, and event-based dining experiences tied to major sporting and seasonal occasions.
Is Cote Restaurants a public or private company?
Cote Restaurants is a private company. It is classified as private equity controlled and is currently operating.
When was Cote Restaurants founded?
Cote Restaurants was founded in 2007. It employs 501 to 1,000 people.
Where is Cote Restaurants based?
Cote Restaurants is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Cote Restaurants make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are delivery (Cote at Home via Deliveroo), gift Cards and Experiences and private Dining and Events.
Who are Cote Restaurants's main competitors?
Broad incumbents on record are Pizza Express, The Restaurant Group, Franco Manca, Bill's Restaurant, Zizzi, Prezzo and Nando's. Direct peers are Le Pain Quotidien, Café Rouge and Brasserie Blanc.
Does Cote Restaurants have an API?
No public API is recorded for Cote Restaurants.
What industry is Cote Restaurants in?
Cote Restaurants's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.