Rhoads & Rhoads

What Rhoads & Rhoads does

Rhoads & Rhoads PSC is a privately held, family-owned personal injury and disability law firm founded in 1974 by Jerry P. Rhoads and headquartered in Owensboro, Kentucky, with a second office in Madisonville. The firm represents individuals throughout Western Kentucky who have suffered serious injuries or disability, with practice areas spanning car, truck, tractor-trailer, motorcycle, and pedestrian accidents, catastrophic and brain injuries, wrongful death, product liability, nursing home abuse, premises liability, industrial injuries, drug/medicine injuries, workers' compensation, and Social Security Disability claims. The attorney roster of nine includes founder Jerry P. Rhoads, his brother Thomas M. Rhoads, and his two sons Bradley P. Rhoads and Christopher L. Rhoads as partners, supported by associates and counsel with prior experience at defense-side firms including Bass, Berry & Sims and Woodward, Hobson & Fulton, plus insurance defense work by attorneys Reardon and Lamar.

The firm operates on a contingency fee model with no upfront cost to clients, complemented by free initial consultations offered through phone (888-709-9329), email, online chat, and Zoom. Marketing is executed through a content-led blog covering Kentucky-specific legal topics, a YouTube testimonial library, community engagement in Owensboro and surrounding counties, and selective third-party recognition (NADC Top One Percent 2026, NTL Top 100, Million Dollar and Multi-Million Dollar Advocate Forums). There is no proprietary technology platform; case work is supported by conventional digital intake tools. The firm advertises 'hundreds of millions' in cumulative verdicts and settlements over 50 years, with recent individual results including a $42 million nursing home death case, $3.7 million head-on collision settlement (2026), and a $1.7 million commercial truck crash settlement (2026). Revenue is not publicly disclosed, and the firm remains independent without parent company control or external investors.

Name

Rhoads & Rhoads

Legal name

Rhoads & Rhoads PSC

Website

https://rhoadsandrhoads.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhoads & Rhoads is a privately held, family-owned personal injury and disability law firm founded in 1974 in Owensboro, Kentucky, representing injured individuals throughout Western Kentucky on a contingency fee basis across auto, workplace, and disability matters.

Ownership category

akta.pro rank

Headquarters

HQ city

Owensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Injury Contingency Fees: The firm represents seriously injured clients in personal injury matters (car accidents, truck accidents, motorcycle accidents, catastrophic injuries, wrongful death, premises liability, product liability, nursing home abuse, industrial injuries, drug/medicine injuries) on a contingency fee basis. Clients pay no fees unless the firm recovers compensation. The firm also handles Workers' Compensation and Social Security Disability matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rhoads & Rhoads is a Western Kentucky personal injury and disability law firm that provides legal representation to injured individuals on a contingency fee basis. The firm handles car, truck, motorcycle, tractor-trailer, pedestrian, and other motor vehicle accident cases; catastrophic and brain injuries; wrongful death claims; workers' compensation matters; and Social Security Disability claims, as well as product liability, nursing home abuse, premises liability, slip-and-fall, dog bite, industrial, and drug/medicine injury cases. Free initial consultations are offered and clients pay no fees unless the firm makes a recovery.

Product overview

Rhoads & Rhoads is a personal injury law firm offering comprehensive legal services through its Owensboro and Madisonville, Kentucky offices. The firm provides a broad portfolio of practice areas centered on personal injury litigation, including motor vehicle accidents (car, truck, motorcycle, pedestrian), catastrophic injuries, wrongful death, workers' compensation, and Social Security disability claims. The firm also handles specialized areas such as product liability, nursing home abuse, premises liability, and industrial injuries. Services are provided on a contingency fee basis with free initial consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accidents Legal Representation Contingency-fee legal representation for individuals injured in passenger car accidents in Western Kentucky, pursuing compensation for medical expenses, lost wages, lost earning capacity, pain and suffering, and property damage.
• Truck and Tractor-Trailer Accident Legal Representation Contingency-fee legal representation for victims of accidents involving semi-trucks, commercial tractor-trailers, and other large commercial vehicles, including investigation and settlement negotiation against trucking companies and insurers.
• Motorcycle Accident Legal Representation Contingency-fee legal representation for motorcyclists injured in accidents caused by other drivers' negligence in Western Kentucky.
• Catastrophic Injury Legal Representation Legal representation for individuals who have sustained severe injuries resulting in permanent disability or long-term care needs, including traumatic brain injuries, spinal injuries, and other life-changing harm.
• Wrongful Death Legal Representation Legal representation for families seeking compensation when death is caused by the negligent, reckless, or intentional acts of an individual or business, including fatal vehicle wrecks and other wrongful death claims.
• Workers' Compensation Legal Representation Legal representation for injured workers pursuing medical cost, temporary disability, and permanent disability benefits under Kentucky workers' compensation law.
• Social Security Disability Legal Representation Legal representation for individuals pursuing SSDI and SSI disability benefits, including initial applications, reconsideration, hearings, and appeals before the Social Security Administration.
• Product Liability Legal Representation Contingency-fee legal representation for individuals injured by defective or unsafe consumer products, including industrial products and consumer goods.
• Nursing Home Abuse Legal Representation Legal representation for victims of nursing home abuse, neglect, and wrongful death in long-term care facilities.
• Premises Liability and Slip-and-Fall Legal Representation Contingency-fee legal representation for individuals injured on someone else's property due to negligent maintenance or unsafe conditions, including slip, trip, and fall incidents.
• Pedestrian Accident Legal Representation Legal representation for pedestrians struck and injured by motor vehicles in Western Kentucky.
• Dog Bite Injury Legal Representation Legal representation for victims of dog attacks and other animal bite injuries under Kentucky law.
• Industrial Injury Legal Representation Legal representation for workers injured in industrial and workplace settings, including defective equipment and unsafe working condition claims.
• Drug and Medicine Injury Legal Representation Legal representation for individuals injured by defective or harmful pharmaceutical drugs and medical devices.
• Brain and Neck Injury Legal Representation Legal representation for victims of traumatic brain injuries and neck injuries (such as whiplash) sustained in accidents.
• Free Case Evaluation and 24/7 Legal Intake Complimentary, no-obligation case evaluation provided to prospective clients across all practice areas, available 24 hours a day via phone (888-709-9329), email, online chat, or scheduled Zoom meeting.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Thomas Law Offices: Kentucky personal injury firm serving clients across the state. Same plaintiff-side PI model and contingency pricing, with overlapping practice-area coverage.
• Goldberg Simpson: Kentucky-based law firm with a personal injury practice operating in the same state-level market as Rhoads & Rhoads. Comparable service mix but serves broader Kentucky geography rather than Western Kentucky specifically.
• Gary C. Johnson PSC: Louisville-based Kentucky personal injury firm with a similar plaintiff-side practice mix and contingency model. Same state-level market but competing in central/eastern Kentucky rather than the western region.

Direct peers

• Morgan & Morgan: Largest U.S. personal injury law firm operating on the same contingency-fee plaintiff model across motor vehicle, wrongful death, and premises liability matters. Directly comparable business model and core service mix, though at vastly greater geographic scale and marketing spend.
• Cellino Law: Personal injury firm focused on car, truck, and motorcycle accident cases on contingency. Closely aligned plaintiff-side model, intake approach, and case-type mix as Rhoads & Rhoads.
• Dolman Law Group: Plaintiff personal injury firm handling auto, motorcycle, and wrongful death cases on a contingency-fee basis. Same plaintiff-side value proposition and contingency pricing model.
• The Levin Firm: Regional plaintiff personal injury firm practicing in car accidents, slip-and-fall, and catastrophic injury matters on contingency. Same GTM motion, target client, and contingency pricing structure.
• Hare Wynn Newell & Newton: Plaintiff personal injury and wrongful death firm with a regional footprint and contingency model. Directly comparable practice-area mix and case-type focus.

Broad incumbents

• Simmons Hanly Conroy: Large plaintiff firm with a much broader mass-tort and class-action portfolio alongside personal injury. Comparable contingency plaintiff model but operates at a national scale with institutional marketing and litigation capacity Rhoads & Rhoads does not have.
• Stoll Keenon Ogden PLLC: Large full-service Kentucky law firm with a litigation and insurance defense practice. Adjacent to Rhoads & Rhoads' market from the defense side, providing both competitive overlap and the type of defense expertise the Rhoads attorneys previously worked within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC77inTe65ctzP4tZECSE69Q
• Xx.com/RhoadsLaw
• Facebookfacebook.com/rhoadsandrhoads

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhoads & Rhoads