The Recovery Village Cherry Hill at Cooper

What The Recovery Village Cherry Hill at Cooper does

The Recovery Village Cherry Hill at Cooper is a physician-led, Joint Commission-accredited addiction treatment facility located at 761 Cuthbert Blvd in Cherry Hill, New Jersey, approximately 15 minutes from Philadelphia via the Ben Franklin Bridge. Operated as a partnership between The Recovery Village (part of the Advanced Recovery Systems network, founded in 2013 by Dr. Mitchell Eisenberg and Dr. Lewis Gold) and Cooper University Health Care, the facility opened in 2021 following a $27 million capital commitment. The 45,000–55,000 square foot campus sits on 4.65 acres and houses 90 inpatient beds, forming part of a structured continuum of care that includes medical detox, residential inpatient rehab, partial hospitalization (PHP), intensive outpatient programs (IOP), medication-assisted treatment (MAT), dual diagnosis/ co-occurring disorder treatment, and aftercare. Specialized programs include the FORTITUDE track for veterans and first responders (delivered through the VA Community Care Network) and treatment for alcohol, opioid, benzodiazepine, and amphetamine use disorders.

The clinical model relies on evidence-based modalities including cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), EMDR for trauma, and FDA-approved MAT medications (buprenorphine, methadone, naltrexone, acamprosate, disulfiram). The facility's technology stack is operational rather than AI-driven: a HIPAA-compliant online pre-assessment and insurance verification form, a 24/7 admissions phone line staffed by Recovery Advocates, and integration with the Nobu Mental Wellness App for post-discharge teletherapy, mood and goal tracking, and clinical assessments. Sales-led go-to-market combines direct admissions (phone, online, walk-ins 9am–5pm), community outreach to medical professionals and employers, and a Recovery Ambassador alumni referral program. Marketing channels are concentrated on bottom-of-funnel conversion via the admissions line and website, with mid-funnel online resources and top-of-funnel healthcare provider outreach.

Commercially, the facility generates revenue through fee-for-service healthcare delivery billed primarily via in-network insurance contracts (Horizon BCBS NJ, Aetna, Cigna Evernorth, Humana, IBC/AmeriHealth, Magellan Healthcare, UHC/Optum, and VA CCN), with private pay as an alternative. Pricing is not publicly disclosed due to variation by level of care, length of stay, and insurance coverage; New Jersey 30-day inpatient programs typically range $6,000–$30,000 with longer-term inpatient averaging $49,919. Customer base is B2C (individual patients and families), with a B2B2C overlay through VA referrals and insurance network participation; the company does not disclose revenue or unit economics publicly.

Name

The Recovery Village Cherry Hill at Cooper

Legal name

The Recovery Village Cherry Hill at Cooper

Website

https://southjerseyrecovery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

The Recovery Village Cherry Hill at Cooper is a 90-bed, physician-led inpatient addiction treatment facility in Cherry Hill, NJ, jointly operated with Cooper University Health Care. It serves adults with substance use disorders and co-occurring mental health conditions across a full continuum from detox through aftercare, including a VA-specialized FORTITUDE track.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Psychiatric and Substance Abuse Hospitals (622210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Medical detox programs
• Inpatient rehabilitation
• Outpatient recovery care
• Medication-assisted treatment

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Addiction Treatment Services: Healthcare services revenue from medical detox, inpatient rehab, partial hospitalization (PHP), intensive outpatient (IOP), medication-assisted treatment (MAT), and aftercare programs. Billed through insurance, with private pay options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Recovery Village Cherry Hill at Cooper is a physician-led, Joint Commission-accredited addiction treatment facility providing a full continuum of evidence-based care for adults with substance use disorders. Services span medical detox, inpatient residential rehab, partial hospitalization (PHP), intensive outpatient programs (IOP), medication-assisted treatment (MAT), co-occurring disorders treatment, and aftercare, with a specialized FORTITUDE track for veterans and first responders. The 90-bed facility operates in partnership with Cooper University Health Care and accepts most major insurance plans including VA Community Care Network.

Product overview

The Recovery Village Cherry Hill at Cooper is an accredited, physician-led addiction rehab facility offering a full continuum of evidence-based treatment programs. The facility operates as a platform-plus-modules model with core treatment programs (Medical Detox, Inpatient Rehab, PHP, IOP) forming the foundation, supplemented by specialized offerings (MAT, Aftercare, Co-occurring Disorders Treatment) and targeted programs (FORTITUDE for veterans/first responders). Treatment is available for alcohol, opioid, benzodiazepine, and amphetamine addictions.

Differentiator

Problem solved

Functional benefit

Brands

• FORTITUDE: A specialized addiction treatment track for veterans and first responders addressing trauma, PTSD, and co-occurring behavioral health issues. The program offers exclusive group therapy, EMDR treatment, and specialized care for military personnel and public safety workers.

Products and services

• Medical Detox
• Inpatient Rehab
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Medication-Assisted Treatment (MAT)
• Aftercare Programs
• Co-occurring Disorders Treatment (Dual Diagnosis)
• FORTITUDE Program for Veterans & First Responders

Quantifiable outcome

• 60,000+ lives impacted since 2013
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Cooper University Health CareflagshipStrategic or Co-development Partner · 1 October 2018In October 2018, The Recovery Village announced a partnership with Cooper University Health Care to build a new state-of-the-art, $27 million, 90-bed inpatient treatment facility in Cherry Hill, New Jersey. Cooper is the leading academic tertiary care health system and the only state-designated Level 1 Trauma Center in South Jersey. The partnership increases access to safe, compassionate addiction treatment in South New Jersey and beyond.
• VA Community Care NetworkcoreChannel Partner/ Reseller/ DistributorThe Recovery Village Cherry Hill at Cooper is a private addiction treatment center in the VA Community Care Network (CCN), allowing veterans to use their VA health insurance to receive high-quality, specialized addiction and co-occurring mental health treatment at the facility.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Addiction Centers: Publicly traded multi-state operator of inpatient and outpatient addiction treatment facilities offering detox, residential, IOP, MAT, and aftercare. Comparable on full continuum, evidence-based positioning, and multi-payer commercial model.
• Banyan Treatment Center: Multi-state for-profit addiction and mental health treatment provider offering detox, residential, PHP, IOP, MAT, and specialized tracks. Comparable on full continuum model, MAT-centric clinical approach, and commercial insurance positioning.
• Summit Behavioral Health: Tennessee-based multi-site addiction and mental health treatment provider operating inpatient, residential, and outpatient programs. Comparable on comprehensive treatment model and joint venture partnerships with hospital systems.
• Recovery Centers of America: Multi-state for-profit inpatient addiction treatment network with locations in the Northeast including nearby Pennsylvania and Maryland. Directly competes on full continuum model, Joint Commission accreditation, and insurance acceptance model.
• Seabrook House: New Jersey-based (Bridgeton/Perth Amboy) addiction treatment provider offering detox, inpatient, outpatient, MAT, and family programming. Direct in-state competitor serving overlapping South Jersey and Philadelphia referral corridors.
• Hazelden Betty Ford Foundation: National nonprofit providing comprehensive addiction treatment including detox, residential, outpatient, MAT, and specialty tracks. Comparable on evidence-based modalities, full continuum of care, and specialty programming for underserved populations.
• Caron Treatment Centers: Wernersville, PA-based nonprofit offering comprehensive addiction treatment (detox, inpatient, outpatient, MAT) for adults and specialized populations including professionals and older adults. Closely comparable to Cherry Hill on full continuum of care model and Northeast patient geography.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital offering inpatient and residential addiction and dual diagnosis treatment, including specialized tracks. Comparable on physician-led model, evidence-based modalities, and academic medical partnership structure.
• Hackensack Meridian Health: Large New Jersey health system operating inpatient behavioral health and addiction services across multiple hospitals including Carrier Clinic. Represents academic-system competition for SUD referrals in the NJ market.

Regional players

• Princeton House Behavioral Health: New Jersey-based behavioral health provider (part of Penn Medicine) offering inpatient psychiatric, addiction, and outpatient services. Directly competes in the same NJ payer networks for behavioral health and SUD referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trvcherryhill
• LinkedInlinkedin.com/company/the-recovery-village-cherry-hill-at-cooper

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Recovery Village Cherry Hill at Cooper