PSG Capital
- Company typePrivate
- Founded1998
- HeadquartersStellenbosch, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
PSG Capital firmographics
Firmographics- Name
- PSG Capital
- Legal name
- PSG Capital
- Website
- https://psgcapital.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PSG Capital industry classification
Industry- Product category
- Investment Banking & Corporate Finance Advisory
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Finance and Insurance (52)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
- akta.pro secondary industries
- Equity-Linked Liability Management (Buybacks/Tender Offers/Exchange Offers) (FSACAAAL), Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)
Keywords
Where PSG Capital is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
PSG Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Finance Advisory Fees: Advisory fees for mergers and acquisitions, capital raisings, valuations, and other corporate finance transactions. Revenue is generated through transaction-based fees and ongoing retainer arrangements for sponsor services.
- JSE/CTSE Sponsor Services: Ongoing sponsor services for JSE and CTSE listed companies including advice on listings requirements, drafting transaction circulars, regulatory compliance, and client portal access.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
PSG Capital product offering
Product offeringCore offering
PSG Capital is a South African corporate finance and investment banking firm providing advisory services to clients ranging from start-ups to multinationals and dual-listed conglomerates. Core offerings include mergers and acquisitions advisory, equity and debt capital raisings, JSE and CTSE sponsor and designated advisor services, valuations, fairness opinions, BEE transaction structuring, private equity advisory, and management buy-out advisory. The firm acts as an approved JSE Equity Sponsor, JSE Debt Sponsor, CTSE Equity Issuer Agent, and CTSE Debt Issuer Agent.
Product overview
PSG Capital is a corporate finance and investment banking services firm that offers a comprehensive suite of advisory services to clients ranging from start-ups to multinational, dual-listed conglomerates. The firm provides core advisory services including Mergers and Acquisitions, Capital Raisings (equity and debt), JSE Sponsor Services, BEE Advisory, Valuations, Fairness Opinions, Purchase Price Allocations, Financial Modelling, Private Equity Advisory, Management Buy-outs, and Property Advisory. The PSG Capital Portal serves as the primary client-facing digital platform providing access to trade data and resources. Additionally, the PSG Capital Directors Guide is published as a thought leadership resource. The firm operates offices in Stellenbosch and Sandton and acts as an approved JSE Equity Sponsor, JSE Debt Sponsor, and CTSE Equity and Debt Issuer Agent.
Differentiator
Problem solved
Functional benefit
Products and services
- Mergers and Acquisitions Advisory Strategic advice and transactional services for mergers, acquisitions, disposals, spin-offs, strategic alliances, restructurings and takeover defences, including buy-side and sell-side advisory for corporates and unlisted companies.
- Capital Raisings (Equity and Debt) Assistance in raising equity and debt capital for expansions, acquisitions, leveraged buy-outs, recapitalisations, IPOs, debt issuances, rights offers, and convertible securities.
- JSE Equity and Debt Sponsor Services Acts as equity and debt sponsor, as well as designated advisor to JSE-listed corporates, including advice on listings requirements, transaction circulars, and JSE submission processes. PSG Capital is a sponsor and designated advisor to 40 JSE-listed corporates.
- Black Economic Empowerment (BEE) Advisory Strategic advice and execution for BEE ownership objectives, including transaction structuring, B-BBEE scorecard evaluation, and identifying suitable BEE partners. PSG Capital is itself a Level 3 B-BBEE contributor.
- Valuations Valuation of companies, business interests, investment funds, securities, intangible assets, intellectual property and derivatives for M&A, capital raising, financial reporting, and regulatory purposes.
- JSE Fairness Opinions and TRP Fair and Reasonable Opinions Independent expert opinions on whether transactions are fair or reasonable to shareholders as required by the JSE Listings Requirements and Companies Act.
- Private Equity and Venture Capital Advisory Advisory services across private equity strategies including leveraged buy-outs, management buy-ins, venture capital, growth capital, distressed investing, and mezzanine capital.
- Property Advisory Services Advisory services for JSE-listed REITs, property developers and investors including asset analysis, deal origination, acquisitions, disposals, and JSE/CTSE listing of property funds.
- PSG Capital Portal A centralised client platform for JSE-listed clients containing trade data and resources to empower clients in their daily workflow and regulatory compliance management.
Companies that use PSG Capital
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
PSG Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSG Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JSE (Johannesburg Stock Exchange)corePSG Capital is an Approved JSE Equity Sponsor, Approved JSE Debt Sponsor, and Approved JSE Designated Advisor. They provide advisory services on listings requirements, draft transaction circulars, and manage JSE submission processes for listed clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PSG Capital competitors and assessment
Company assessmentDirect peers
- Java Capital: South African boutique corporate finance advisor and JSE sponsor, competing head-to-head with PSG Capital for listed company mandates, capital raisings, and M&A advisory in the mid-market.
- Peresec Prime Brokers: South African boutique corporate finance and JSE sponsor firm providing M&A, capital raisings, and sponsor services to JSE-listed and unlisted clients, overlapping directly with PSG Capital's core offerings.
- Bravura Capital: South African corporate finance boutique providing advisory, JSE sponsor, and capital raising services to listed and unlisted companies, a direct comparable in service mix and client base.
- Vunani Capital: South African corporate finance boutique focused on JSE sponsor work, capital raisings, and M&A advisory, competing with PSG Capital for similar mid-market and listed client mandates.
- Arbor Capital Markets: Johannesburg-based corporate finance boutique providing JSE sponsor and advisory services to listed companies, directly comparable in scale, geography, and service offering to PSG Capital.
Broad incumbents
- Rand Merchant Bank (RMB): Investment banking division of FirstRand, one of South Africa's largest banks, providing M&A advisory, equity and debt capital markets, and JSE sponsor services across the full deal spectrum.
- Investec Corporate & Institutional Banking: South African and UK-headquartered bank with a large corporate finance and JSE sponsor franchise, competing with PSG Capital on mid-to-large cap advisory and capital raising mandates.
- Standard Bank CIB: Africa's largest bank by assets, with a substantial corporate and investment banking division offering M&A, capital markets, and sponsor services across the JSE and African markets.
- Absa CIB: South African bank's corporate and investment banking division providing M&A advisory, equity and debt capital markets, and JSE sponsor services, competing across deal sizes with PSG Capital.
Regional players
- PSG Wealth Corporate Finance: Affiliated arm of the PSG Group providing corporate finance services; serves as a same-ecosystem reference point and a potential channel conflict or partnership opportunity relative to PSG Capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PSG Capital social profiles
Digital presencePSG Capital compliance and trust
Trust signalCompliance5 records
PSG Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSG Capital leadership team
Management profileNumber of profiles
Profiles9 records
PSG Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSG Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSG Capital
What does PSG Capital do?
PSG Capital is a South African corporate finance and investment banking firm providing advisory services to clients ranging from start-ups to multinationals and dual-listed conglomerates. Core offerings include mergers and acquisitions advisory, equity and debt capital raisings, JSE and CTSE sponsor and designated advisor services, valuations, fairness opinions, BEE transaction structuring, private equity advisory, and management buy-out advisory. The firm acts as an approved JSE Equity Sponsor, JSE Debt Sponsor, CTSE Equity Issuer Agent, and CTSE Debt Issuer Agent.
Is PSG Capital a public or private company?
PSG Capital is a private company. It is classified as corporate owned and is currently operating.
When was PSG Capital founded?
PSG Capital was founded in 1998. It employs 11 to 50 people.
Where is PSG Capital based?
PSG Capital is headquartered in Stellenbosch, South Africa, in the Africa region.
How does PSG Capital make money?
Two revenue lines are on record. Corporate Finance Advisory Fees are the primary driver. The others are JSE/CTSE Sponsor Services.
Who are PSG Capital's main competitors?
Direct peers on record are Java Capital, Peresec Prime Brokers, Bravura Capital, Vunani Capital and Arbor Capital Markets. Broad incumbents are Rand Merchant Bank (RMB), Investec Corporate & Institutional Banking, Standard Bank CIB and Absa CIB. PSG Wealth Corporate Finance is listed as a regional player.
Does PSG Capital have an API?
No public API is recorded for PSG Capital.
What industry is PSG Capital in?
PSG Capital's product category is Investment Banking & Corporate Finance Advisory. Its primary akta.pro industry code is FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked), with a secondary code of FSACAAAL, Equity-Linked Liability Management (Buybacks/Tender Offers/Exchange Offers). Its NAICS code is 523150 and its SIC code is 6211.