AFI

Name

AFI

Legal name

Alexander Forrest Investments, LLC

Website

https://afi-llc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

AFI (Alexander Forrest Investments, LLC) is a Columbia, Missouri-based vertically integrated multifamily asset services firm providing third-party property management, acquisitions and dispositions consulting, and analytical products (Property Assessment Report, Comprehensive Site Visit, Management Bid) to multifamily property owners across 20+ U.S. states.

Ownership category

akta.pro rank

Product category

Multifamily Property Management Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Multifamily property management
• Acquisitions consulting
• Dispositions consulting
• Property assessment reports
• Real estate asset services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Third-Party Property Management Fees: AFI provides comprehensive multifamily management services as a third-party manager, handling all operational aspects including marketing, leasing, maintenance, accounting, and capital projects for property owners.
2. Acquisitions Consulting Fee: AFI charges a 2% consulting fee at successful closings for acquisition transactions. The waterfall structure provides additional upside after owners achieve 10% return on equity, shared 80/20 (Investors/AFI).
3. Dispositions Consulting: Marketing consulting program with expert advice for partners, providing asset management guidance and transaction management from start to close.
4. Property Assessment Report (PAR): 17-page comprehensive evaluation report covering demographic data, rent comparisons, submarket analysis, and financial projections for informed investment decisions.
5. Management Bid Services: Tailored evaluation providing operational efficiency analysis, comprehensive business plan, extensive revenue report, tailored expense load estimation, and site visit performance evaluation.
6. Comprehensive Site Visit (CSV): In-depth evaluation service gathering insights for investment decisions including property details, staff interviews, operational metrics, marketing efforts, and physical inspection.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AFI provides full-service third-party multifamily property management covering marketing, leasing, maintenance, accounting, HR, and capital projects, alongside acquisition and disposition consulting services. The firm also delivers standalone analytical offerings including a 17-page Property Assessment Report (PAR), Comprehensive Site Visit (CSV), and Management Bid evaluations for property owners and investors nationwide. Integrated book-keeping, due diligence, and construction management capabilities are delivered through proprietary internal platforms and a 30+ specialized contractor network.

Product overview

AFI operates as a multifamily services platform offering a vertically integrated suite of property management and consulting products. The core offerings include Consultative Management Services (full-service property operations), Acquisitions Consulting, and Dispositions Consulting, supported by analytical products such as the Property Assessment Report (PAR), Comprehensive Site Visit (CSV), and Management Bid. Additional value-add modules include Bookkeeping Services, Construction Management, and Due Diligence Services. The PAR serves as the analytical foundation for investment decisions, while Management Bid and CSV provide pre-engagement evaluation and property inspection capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Assessment Report (PAR) A standalone 17-page report providing an in-depth evaluation of a multifamily property's investment potential, covering demographic data, rent comparisons, submarket analysis, crime risk index, and detailed financial projections including a 7-year expense-to-income proforma and 48-month financial model. Intended for multifamily property owners and investors evaluating acquisition or disposition decisions.
• Comprehensive Site Visit (CSV) An in-depth property evaluation service encompassing staff interviews, operational metrics (occupancy rates, delinquency levels), marketing assessment, demographic and market analysis, and detailed physical inspection of the asset. Built for investors and owners seeking primary-source diligence prior to acquisition or management engagement decisions.
• Management Bid A tailored evaluation service for apartment owners seeking a top-tier management partner, providing financial analysis, physical asset assessment, operational insights, and strategic recommendations supporting property management decisions. Includes operational efficiency analysis, business plan development, extensive revenue reporting, tailored expense load estimation, and site visit performance evaluation.
• Consultative Management Services Comprehensive third-party multifamily property management covering all operational aspects including marketing, leasing, maintenance, accounting, human resources, and capital projects, delivered through a vertically integrated platform. Targeted at multifamily property owners nationwide seeking institutional-grade outsourced management.
• Acquisitions Consulting Cradle-to-grave acquisition support for multifamily property buyers, including deal sourcing (on-market, off-market, small regional brokerages, and REO channels), underwriting, site inspections, contract negotiations, financing analysis, due diligence, and business plan development. Priced at a 2% consulting fee at successful closing with an additional waterfall structured 80/20 (Investors/AFI) on profits after owners achieve 10% return on equity.
• Dispositions Consulting Comprehensive disposition platform providing strategic positioning, asset management guidance, transaction management, and broker networking to maximize property sale outcomes for multifamily owners. Includes expert advice for partners and seamless execution from start to close.

Quantifiable outcome

• Occupancy increased from 75% to 98%+ within 4 months (Midtown Plaza case study)
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Walker & DunlopcoreGTM or Marketing PartnerCapital markets partnership for financing assignments spanning 7+ years. AFI provides reliable data and strategic approach to acquisitions and property management that helps optimize financing with lenders including Freddie Mac, Fannie Mae, life companies, and banks.
• CollierscoreGTM or Marketing PartnerOngoing multifamily investment sales partnership as buyer, seller, and buyers management representation. Grant Kollman, Senior Vice President at Colliers, notes AFI's passion for efficiency and innovation matched by openness and willingness to collaborate.
• NorthmarqcoreGTM or Marketing PartnerInvestment sales partnership providing transparent reporting and operations-focused collaboration throughout sales processes. Dominic Martinez notes AFI's consistent and tight process keeping everyone focused on operations goals.
• GREAminorGTM or Marketing PartnerWorking relationship for property transactions and business plan execution. Ryan Mendez, Senior Managing Director, attests to AFI's professionalism, communication skills, and ability to execute business plans.
• Institute of Real Estate Management (IREM)coreStrategic or Co-development PartnerProfessional certification partnership providing CPM and AMO credentials. IREM is internationally recognized organization equipping property managers with knowledge, certifications, and networking opportunities. AFI leverages IREM methodologies with hands-on experience.
• IREM Certified Property ManagerscoreOthersNetwork of CPM-certified property managers providing AFI access to nationwide professionals to solve unique challenges and identify opportunities for properties.
• 30+ Specialized ContractorscoreOthersNetwork of specialized contractors coordinated for comprehensive due diligence inspections including physical, financial, and operational assessments. Used for thorough property evaluation and construction management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asset Living: National multifamily and affordable housing third-party management firm with comparable scale, fee-based revenue model, and certifications (similar IREM/CPM alignment).
• Lincoln Property Company: Major national multifamily property manager with acquisitions, dispositions, and third-party management offerings. Direct competitor to AFI across the full multifamily lifecycle.
• Bozzuto: Multifamily property management and investment firm with a national footprint and integrated acquisitions/dispositions services; closely comparable to AFI's full-service model.
• RPM Living (Real Property Management): Fast-growing national third-party multifamily property manager serving individual to institutional owners with vertically integrated services; AFI competes for the same client segment.
• BH Management Services: Top-10 multifamily property manager with third-party management, asset management, and acquisitions support across markets; directly comparable vertically integrated model.

Broad incumbents

• Greystar Real Estate Partners: The largest third-party multifamily property manager in the U.S., managing over 800,000 units. Highly comparable to AFI's third-party multifamily management and investment services platform.
• Cushman & Wakefield (Multifamily): Global CRE services firm with deep multifamily investment sales, property management, and valuation capabilities; overlaps with AFI's brokerage partners and complementary service breadth.
• JLL (Jones Lang LaSalle) Multifamily: Global CRE services firm with multifamily investment sales, property management, and capital markets; comparable to AFI's investment sales and capital markets partnerships.
• Colliers (Multifamily Investment Sales): Named AFI brokerage partner and major CRE investment sales platform; comparable to AFI's acquisitions and dispositions consulting on the transaction-execution side.
• Walker & Dunlop (Multifamily Capital Markets): AFI's named capital markets partner and major multifamily lender; comparable on the financing/advisory side of the multifamily transaction stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afi_llc
• Facebookfacebook.com/AlexanderForrestInvestments
• LinkedInlinkedin.com/company/alexander-forrest-investments-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFI