What Foussier does

Foussier is a French multi-specialist distributor of hardware, building materials, tools, and fasteners, operating more than 80 physical stores across France alongside a full e-commerce platform at foussier.fr and native iOS and Android mobile applications. The company carries 60,000+ product references organized into eight core universes (doors and windows, building hardware, access control and automation, furniture design, kitchen, interior layout, consumables, and electrical/HVAC/plumbing), distributed to professional tradespeople, collectivités (local government and public institutions), furniture and cabinet makers, and individual DIY consumers. Foussier distributes major third-party brands (Dewalt, Milwaukee, Carhartt, Blum, HOPPE, DORMAKABA, PEMSA, CAMAR, FERMOD) and sells its own STROXX professional tools brand. The company employs approximately 1,700 people, delivers within 24 hours, and offers free delivery from a €125 order threshold.

The underlying technology stack consists of an e-commerce platform with account login, the RAPIDO sur-mesure custom configurator for project quoting on windows, doors, and cabinetry, the L'Appli Foussier mobile application, and an 'Achat rapide' streamlined reordering workflow. No public pricing is displayed; B2B customers access negotiated tariff conditions after account login. Foussier is privately held, headquartered in Le Mans, France, and was founded in 1984. Recent strategic activity includes title sponsorship of Sébastien Marsset's IMOCA project for the Route du Rhum 2026 (announced April 2026), a STROXX own-brand promotional campaign running through July 2026, and continued investment in RSE commitments and an eco-responsable product filtering system. The company maintains a 4.7/5 customer rating across 774 verified reviews via Avis Vérifiés by skeepers.

Name

Foussier

Legal name

Foussier

Website

https://foussier.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Foussier is a French multi-specialist distributor of 60,000+ hardware, building material, and tool SKUs across 80+ stores, an e-commerce platform, and mobile apps, serving professional tradespeople, public-sector collectivités, furniture makers, and DIY consumers with 24-hour delivery and B2B negotiated pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Allonnes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware and building materials retail: Sale of 60,000+ hardware, building, and furniture hardware SKUs through physical retail stores and e-commerce, with B2B negotiated pricing for professional accounts. Revenue generated from product margins, with free delivery threshold of €125 minimum order.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foussier is a French multi-specialist distributor of hardware, building materials, tools, and fasteners, offering more than 60,000 product references available within 24 hours. The company serves both professional tradespeople and individual consumers through 80+ physical retail stores across France, a full e-commerce platform (foussier.fr), and a dedicated mobile application (iOS and Android), complemented by a RAPIDO sur-mesure custom project configurator service.

Product overview

Foussier is a French multispecialist distributor of hardware, building materials, and tools operating more than 80 stores across France with 60,000 product references available within 24 hours and 1,700 employees. The company offers a unified product and service portfolio centered around its RAPIDO sur-mesure custom configurator service and mobile application. The product range is organized into eight main categories: Univers de la porte et de la fenêtre (doors and windows), Quincaillerie du bâtiment (building hardware), Contrôle d'accès et automatisme (access control), Conception du meuble (furniture design), Univers de la cuisine (kitchen furniture), Agencement de l'espace intérieur (interior layout), Consommable (consumables), and Électricité/chauffage/ventilation/plomberie (electrical/HVAC/plumbing). The company distributes major tool brands (STROXX own brand, Dewalt, Milwaukee, Carhartt) and hardware brands (CAMAR, FERMOD, PEMSA, TECHPRO, HOPPE, SPIT, DORMAKABA, MAFELL, WINKHAUS, BLUM) alongside its proprietary STROXX brand of professional tools.

Differentiator

Problem solved

Functional benefit

Products and services

• RAPIDO sur-mesure Custom configurator service enabling professional and consumer customers to configure, quote, and order tailored projects including windows, doors, and cabinetry. Available online via foussier.fr.
• L'Appli Foussier (Mobile Application) Native mobile application for iOS and Android offering the full Foussier product catalog, ordering, and account-based B2B pricing on mobile devices.
• Foussier Export Service Dedicated export service enabling international customers to procure hardware, building materials, and tools outside France with specialized support and logistics.
• STROXX (Own-Brand Professional Tools) Foussier's proprietary brand of professional tools and hardware products including tool kits (Coffret Viking Arm Complet), step ladders (Marchepied aluminium Slim), mallets (Massette anti-rebond), and torque wrenches (Clé dynamométrique).

Quantifiable outcome

• 4.7 out of 5 customer satisfaction rating from 774 verified reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sébastien Marsset (Title Sponsor — IMOCA)flagshipGTM or Marketing Partner · 9 April 2026Foussier serves as title sponsor of Sébastien Marsset's IMOCA sailing project (Class40/IMOCA) competing in the Route du Rhum – Destination Guadeloupe 2026. The project embodies 'sobriété performante' (performant restraint) values aligned with Foussier's corporate identity and RSE commitments. The project also features a disability inclusion component through ADPEILA's 'Cap Agir Ensemble' fund, reflecting Foussier's Mission Handicap program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManoMano: French-headquartered online marketplace for DIY, home improvement, and hardware with a strong pro-trade offering. Directly comparable as a multi-specialist distribution channel competing for the same professional and DIY customers in France, with overlapping product categories.
• Würth France: French arm of the German Würth Group, the European leader in professional trades fastening and hardware supply. Closely comparable business model: B2B pro-trade distribution of fasteners, tools, and consumables to craftsmen and industrial customers in France.
• Prolians (Descours & Cabaud): French professional building and industrial distribution network owned by Descours & Cabaud. Highly comparable multi-specialist B2B model serving construction trades, with overlapping product breadth and pro-customer focus across France.
• Cedeo (Saint-Gobain Distribution): French professional sanitary, heating, and plumbing distributor owned by Saint-Gobain. Comparable in serving professional installers via branch network and account pricing, with overlapping plumbing/HVAC categories in Foussier's catalog.
• BigMat France: French branch network of the European BigMat building materials cooperative. Comparable as a multi-branch pro-trade distributor of building materials, hardware, and fasteners to French tradespeople and small contractors.
• Espace Aubade (Saint-Gobain): French distribution network of bathroom, heating, and plumbing showrooms owned by Saint-Gobain. Comparable multi-specialist branch model targeting professional installers with negotiated trade pricing — overlapping directly with Foussier's plumbing/HVAC categories.

Broad incumbents

• Rexel France: French subsidiary of the listed Rexel Group, the global specialist in electrical distribution. Comparable as a B2B branch-based distributor serving professional electricians — overlapping on Foussier's 'Électricité' category but broader scale and listed financial visibility.
• Leroy Merlin France (ADEO): French market-leading home improvement and DIY retailer owned by ADEO (Mulliez family). Comparable omnichannel retail footprint and product breadth, but with a heavier DIY consumer mix versus Foussier's professional focus.
• Castorama France (Kingfisher): French DIY and home improvement chain owned by UK-listed Kingfisher plc. Comparable as a large French branch-based home improvement retailer with overlapping categories (tools, hardware, building), though skewed more toward consumer DIY than professional trades.
• Bricomarché (Les Mousquetaires): French home improvement retail chain owned by Groupement Les Mousquetaires. Comparable multi-store French footprint in hardware and building materials, though again with a primarily DIY/casual-trades customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foussier-entreprise

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foussier