Balik Plus

What Balik Plus does

Balik Plus (BALÍK PLUS s.r.o.) is a Czech direct marketing network founded in 2012 that connects brand advertisers with a network of 1,500+ partner e-commerce stores across 13+ European markets, distributing advertising inserts, discount coupons, loyalty cards, product samples, and printed coupon catalogs inside outbound packages to active online shoppers. The company operates under local country brands — Balik Plus (CZ/SK), Pakiet Plus (PL), Csomag Plusz (HU), Pachet Plus (RO), and Paket Plus (BG) — and runs a consumer-facing online discount search engine (Vašekupony / KUPLIO) that aggregates deals across each market. Its core technology is a web-based partner platform (partner.balikplus.cz) through which shipping partners register, manage insert orders, and report distribution volumes.

The product portfolio consists of five core insert formats — BALÍK PLUS 1, BALÍK PLUS 2, BALÍK PLUS EXTRA, BALÍK PLUS CARD, and BALÍK PLUS LOYALTY — differentiated by size, placement, and purpose (transactional coupons vs. loyalty materials), complemented by add-on services including seasonal Voucher Booklet catalogs, product sampling, magazine inserts, and graphic design/print services. Revenue is generated on a per-insert / per-campaign basis charged to advertiser clients, with shipping partners compensated per insert for physically placing materials into their packages. The company also earns advertising revenue from its printed coupon catalogs. Pricing is quote-based and negotiated per campaign, with no public rate card; clients engage via a website inquiry form or direct sales contact.

Balik Plus serves a diversified client base spanning fashion, beauty, home goods, furniture, consumer electronics, and cookware retailers. Named enterprise clients include Notino, Möbelix (XXXLutz Group, since 2016), Vasco Electronics, Insportline, 4home, Tescoma, Factcool, UrbanStore, and Stoklasa. Documented customer outcomes include a 1915% ROMI for Möbelix, 271.2% ROI for DAJANA RODRIGUEZ (distributed via Notino), and 194% ROI for Vasco Electronics. The go-to-market is sales-led — direct outreach supported by a company blog, case studies, and participation in industry events such as E-commerce EXPO Budapest and WebTop100 Prague. The company is privately held, has no disclosed venture funding, and is led by managing director (jednatel) Henrich Lauko.

Name

Balik Plus

Legal name

BALÍK PLUS s.r.o.

Website

https://balikplus.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Balik Plus operates a European direct marketing network of 1,500+ partner e-commerce stores, distributing advertising inserts, coupons, and product samples in outbound packages to reach active online shoppers for brand advertisers across 13+ markets.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (54186), Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Package insert advertising
• Direct marketing services
• E-commerce advertising network
• Coupon distribution services
• Advertising insert distribution

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Insert Distribution Services: BALIK PLUS charges clients (brands and e-commerce companies) for distributing advertising inserts, vouchers, coupons, catalogs, and product samples inside packages shipped by partner e-commerce stores. The company also earns revenue from print and graphic design services (supplementary services). Revenue is generated on a per-insert/per-campaign basis, with pricing negotiated through price quotes. Shipping partners in the network are compensated on a per-insert basis for physically inserting the materials into their packages.
2. Coupon Catalogue Advertising: The company publishes seasonal coupon catalogs (Offline bonus katalogy) distributed through the package network, charging brands for advertising space within the catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BALÍK PLUS operates a B2B marketing services network that distributes advertising inserts, discount coupons, vouchers, catalogs, product samples, and loyalty materials inside packages shipped by a Europe-wide network of 1,500+ partner e-commerce stores. The company manages end-to-end campaign execution for brands, retailers, and agencies, charging on a per-insert/per-campaign basis and compensating shipping partners for physical insertion. It also publishes consumer-facing online discount search engines (Vašekupony/Kuplio) across multiple European markets as a complementary channel.

Product overview

Balik Plus is a direct marketing network operating primarily in Central and Eastern Europe that enables brands to distribute advertising inserts, coupons, samples, and promotional materials through e-commerce package shipments. The core offering consists of multiple package insert formats (BALÍK PLUS 1, 2, EXTRA, CARD) differentiated by size and placement, complemented by loyalty programs (BALÍK PLUS LOYALTY), printed coupon catalogs, product sampling, and magazine insert services. An online extension includes the Vašekupony discount search engine. The network connects advertisers with over 2,500 partner e-commerce stores reaching millions of online shoppers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• BALÍK PLUS 1 — Package Insert Distribution (Entry-level) Entry-level package insert format used by BALÍK PLUS to distribute advertising materials, coupons, and product samples inside packages shipped by partner e-commerce stores across Central and Eastern Europe. Targeted at brands and agencies running cost-efficient direct-marketing campaigns.
• BALÍK PLUS 2 — DL-format Discount Coupon Insert DL-format discount coupon insert distributed inside e-commerce packages to drive measurable online-shopper acquisition campaigns via unique voucher codes.
• BALÍK PLUS EXTRA — Premium Package Insert Premium package insert format with enhanced placement and branding options for advertising materials, used by brands seeking higher-impact presentation in partner e-commerce packages.
• BALÍK PLUS CARD — Card-format Insert Card-format insert for loyalty programs and premium brand communications delivered inside partner e-commerce packages.
• BALÍK PLUS LOYALTY — Loyalty Program Service Loyalty program service enabling brands and e-commerce partners to reward customers with discount coupons, promotional gifts, and product samples distributed inside packages across the BALÍK PLUS network.
• Kupónový katalog (Coupon Catalog) Seasonal printed coupon catalog containing discounts and offers from multiple brands, distributed with packages through the BALÍK PLUS shipping-partner network; brands pay for advertising space within the catalog.
• Sampling — Product Sample Distribution Physical product sample distribution service inserting product samples into e-commerce packages shipped by partner stores, used by brands for trial-generation campaigns.
• Vklady do časopisů (Magazine Inserts) Insertion of advertising materials and promotional content into magazines and print publications, extending the BALÍK PLUS offline-distribution capability beyond e-commerce packages.
• Tištěné a doplňkové služby (Print and Additional Services) Graphic design and printing services for creating advertising materials, including custom design and production of promotional inserts delivered through the BALÍK PLUS network.
• Vašekupony / Kuplio Discount Search Engine Consumer-facing online discount and coupon search engine aggregating deals from multiple merchants across 16+ European country sites, generating 50M+ online shopper reach and serving as a complementary online channel to the offline insert network.

Quantifiable outcome

• 2,500+ clients and partners served across 13 European markets
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Möbelix (XXXLutz Group)coreGTM or Marketing PartnerMöbelix, part of the XXXLutz furniture group, has been a client of BALIK PLUS since 2016. The company runs recurring multi-season coupon campaigns distributed to millions of online shoppers in Slovakia and Czech Republic through the BALIK PLUS network.
• NotinocoreGTM or Marketing PartnerNotino is a major European online beauty and fragrance retailer that serves as a key distribution partner for premium brand vouchers and loyalty envelopes through the BALIK PLUS network in Czech Republic and Slovakia.
• 1,500+ E-commerce Stores (BALIK PLUS Shipping Partner Network)coreChannel Partner/ Reseller/ DistributorOnline retailers across Czech Republic, Slovakia, Poland, Hungary, Romania, Bulgaria, and other European markets join the BALIK PLUS network as shipping partners. They insert advertising materials into their packages in exchange for per-insert compensation. The network spans small, medium, and large e-commerce stores.
• W.A.S.A. GroupcoreStrategic or Co-development PartnerW.A.S.A. Group joined the company in 2016 and became a key stakeholder in the BALIK PLUS operation, supporting the company's expansion into multiple European markets.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balik Plus