Wasa - Wireless Accessories Sales Ab

What Wasa - Wireless Accessories Sales Ab does

W.A.S.A. Wireless Accessories Sales AB is a Sweden-based B2B wholesale distributor that supplies consumer electronics and lifestyle accessories to retail and online stores worldwide. Founded by Annbritt Lindberg (with company timeline references indicating circa 2019, while one firmographic source lists 2011), the company operates from Sundsvall and runs a horizontal distribution model with no direct-to-consumer sales.

Its commercial offering combines three proprietary sub-brands and three licensed partner brands. The proprietary portfolio includes AirTime Studio (ring lights, microphones, tripods, phone holders, and the FollowMe AI auto-tracking gimbal for content creators), PowerPal (LUMI LED lights and lamps, NightPal children's night lamps, massage guns under Active, and car holders under Car), and MyGrip (phone grips, waterproof pouches, personal-safety alarms, and cable organizers). Licensed partner brands distributed through the same channel are Rivacase (lifestyle bags and electronics protection), TapOut (combat-sports apparel and gear), and Resto (kitchenware). Products are sourced directly from manufacturers in China, with a sourcing team based in Shanghai and annual sourcing activity at the Canton Fair.

The business model is wholesale hardware sales at MSRP-based unit pricing, with MAP enforcement to protect retailer margins. Revenue is generated through bulk and smaller-batch orders to physical retailers and online sellers globally, supplemented by a dedicated outlet channel for discontinued and excess inventory. The company does not sell to end consumers and relies on its brand portfolio, retail-ready packaging, sustainability credentials (FSC-certified paper, soy-based ink, QR-code manuals), and multi-modal logistics (sea, air, train freight) as its principal differentiators. Operating headcount is in the 1–10 range, and the company is privately held with no disclosed institutional investors.

Name

Wasa - Wireless Accessories Sales Ab

Legal name

W.A.S.A. Wireless Accessories Sales AB

Website

https://wasawireless.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweden-based B2B wholesale distributor supplying consumer electronics and lifestyle accessories to retail and online stores worldwide through proprietary brands (AirTime Studio, PowerPal, MyGrip) and licensed partner brands (Rivacase, TapOut, Resto).

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

Keywords

• Consumer electronics wholesale
• Mobile accessories distribution
• Lifestyle electronics supplier
• B2B retail accessories
• Aftermarket phone accessories

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale/B2B Hardware Sales: W.A.S.A. generates revenue through wholesale sales of their proprietary brands (PowerPal, AirTime Studio, MyGrip) and licensed brands (Rivacase, TapOut, Resto) to retail and online store partners worldwide. They also sell discontinued/excess inventory through their outlet channel.
2. Outlet/Warehouse Sales: Stock clearance and warehouse sales offers exclusive deals and warehouse sales to partners, providing flexible access to smaller batches and market-responsive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

W.A.S.A. Wireless Accessories Sales AB is a B2B wholesale distributor that sources, brands, and supplies consumer electronics, mobile accessories, lighting, and lifestyle products to retail and online stores worldwide. The company sells three proprietary sub-brands (AirTime Studio, PowerPal, MyGrip) covering content-creation gear, LED lighting, phone holders/grips, massage guns, and waterproof accessories, plus three licensed partner brands (Rivacase, Tapout, Resto) covering bags/cases, MMA apparel, and kitchenware. Products are sold wholesale under MSRP and MAP pricing, with an outlet channel for clearance inventory.

Product overview

W.A.S.A. Wireless is a B2B retailer and brand aggregator offering three proprietary sub-brands and three partner brands. The company's own portfolio includes Air Time Studio® (digital content creation tools including ring lights, microphones, tripods, phone holders, and AI-powered face tracking gimbals), PowerPal® (home lighting solutions like LUMI lamps and NightPal kids lamps, car holders, and massage guns organized under HOME/CAR/ACTIVE categories), and MyGrip® (phone accessories including WristGuard personal alarms, waterproof pouches, phone grips, and organizational tools). The company also distributes partner brands including Tapout (MMA apparel), Resto® (kitchenware), and RIVACASE® (electronics cases and bags). Products are sold to retail and online stores with emphasis on trendy packaging and reliable quality.

Differentiator

Problem solved

Functional benefit

Brands

• AirTime Studio: Brand for digital communication and video equipment including ring lights, phone mounts, tripods, and microphones for professional-quality content creation at accessible prices.
• PowerPal
• MyGrip
• MyGrip Style

Products and services

• AirTime Studio® AirTime Studio is W.A.S.A.'s proprietary sub-brand for digital content creation tools, offering ring lights, condenser microphones, selfie sticks, tripods, phone holders, and the AI-powered FollowMe AI gimbal. Designed for content creators, remote workers, and vloggers seeking professional-grade gear at accessible wholesale price points.
• PowerPal® PowerPal is W.A.S.A.'s lifestyle sub-brand organized into HOME (LED lights, portable lamps, kids night lamps), CAR (phone holders), and ACTIVE (massage guns) categories. Targeted at everyday convenience, power, and innovation for home, vehicle, and active lifestyles.
• MyGrip® MyGrip is W.A.S.A.'s proprietary sub-brand for phone accessories including ring holders, thumb grips, cable organizers, waterproof pouches, personal safety alarms, and silicone suction holders. Designed for everyday convenience and functionality.
• RIVACASE® (licensed partner brand) Rivacase is a licensed partner brand founded in 1996 that W.A.S.A. distributes. Provides high-quality lifestyle bags, backpacks, cases, portable batteries, and chargers for carrying and protecting digital equipment.
• Tapout (licensed partner brand) Tapout is a licensed partner brand dedicated to combat sports-inspired gear and apparel. W.A.S.A. distributes Tapout's MMA training essentials and everyday wear across its retail network.
• Resto® (licensed partner brand) Resto is a licensed partner brand providing kitchenware — stovetop to ovenware, coffee and tea essentials, bakeware, and accessories — distributed by W.A.S.A. through its retail network.
• Air Live Pro condenser microphone Air Live Pro is a condenser microphone with plug-and-play 3.5mm connector for smartphones and computers. Includes shock-mount holder and dual nylon pop filter for professional audio recording.
• Triune Selfie Stick Triune is a tripod selfie stick with a detachable Bluetooth 5.2 remote control, extendable to 69cm, compatible with phones 4.7 to 7 inches.
• Tripod+ Tripod+ is a flexible moldable tripod with carbon-fiber legs, Bluetooth remote control, and universal holder for smartphones and small cameras.
• Flexiview flexible phone holder Flexiview is a flexible arm phone holder with 360° rotation for hands-free viewing while cooking, working, or entertaining children.
• PivotFlex Holder PivotFlex is a 360° adjustable desk stand made of manganese steel and aluminum alloy, foldable and height-adjustable for phones and tablets.
• FollowMe AI auto-tracking gimbal FollowMe AI is an AI-powered face tracking gimbal stabilizer that uses cloud deep capture to recognize and lock onto faces, maintaining smooth 360° tracking. Features gravity-sensing mechanism, 30° tilt axis, and gesture controls for hands-free video content creation.
• LUMI Rex star projector LUMI Rex is a dinosaur-shaped star projector with a 360° rotating head, 8 colorful HD nebula and star effects, and remote control designed for children's rooms.
• LUMI Astro Mini star projector LUMI Astro Mini is a compact astronaut-shaped star projector lamp with 8 galaxy effects, 360° rotation magnetic base, built-in speaker, and remote control for bedrooms and gaming setups.
• LUMI Sense motion sensor light strip LUMI Sense is a rechargeable motion sensor LED light strip with tricolor bars, magnetic installation, and automatic activation for under cabinets, wardrobes, and tight spaces.
• MyGrip WristGuard personal alarm WristGuard is a personal alarm wristband with a 125dB alarm and LED flash, designed as stylish jewelry for personal safety during city walks and travel.
• AquaArmor waterproof phone pouch AquaArmor is an IPX8-rated waterproof phone pouch with adjustable strap for underwater photography and water activities, compatible with phones up to 7.2 inches.
• LipGrip silicone lipstick holder LipGrip is a heart-shaped silicone suction cup holder for lipsticks and cosmetic tubes that attaches to phones, mirrors, and smooth surfaces.
• Clingy double-sided silicone suction holder Clingy is a double-sided silicone suction holder with 80 suction cups for temporary attachment of phones, tablets, and small items to smooth surfaces.
• PocketGrip 360 PocketGrip 360 is a 3-in-1 mini selfie stick, tripod, and handheld grip with 360° rotation in a compact design for everyday creators and travelers.
• W.A.S.A. Outlet (stock clearance and warehouse sales) W.A.S.A. Outlet is a dedicated stock-clearance and warehouse-sales channel that offers exclusive deals and smaller-batch pricing to existing retail partners for discontinued or excess inventory.

Quantifiable outcome

• Sea freight emits up to 47 times less greenhouse gas than air freight, supporting sustainability commitments.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• RivacasecoreChannel Partner/ Reseller/ DistributorRivacase is a licensed brand partner specializing in high-quality, stylish lifestyle products for carrying and protecting digital equipment. Founded in 1996, they offer bags, backpacks, cases, portable batteries, and chargers that W.A.S.A. distributes through their retail network.
• TapOutcoreChannel Partner/ Reseller/ DistributorTapOut is a licensed brand partner dedicated to combat sports-inspired gear and apparel. The brand embodies resilience and the thrill of MMA, offering training essentials and everyday wear that fuse performance with bold style.
• RestocoreChannel Partner/ Reseller/ DistributorResto Kitchenware is a licensed brand partner providing high-quality kitchen products including stovetop to ovenware, coffee and tea essentials, bakeware, and accessories. Products are manufactured to high quality standards using innovative technologies and materials.
• Canton Fair/Guangzhou ManufacturerscoreStrategic or Co-development PartnerW.A.S.A. maintains an active presence at the Canton Fair in Guangzhou, China, attending annually to meet suppliers, discuss trends, and source new products. The company works with a sourcing team based in Shanghai to oversee production quality and new product development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Scosche Industries: US-based consumer electronics accessories company selling mobile, audio, and power solutions through retail and online stores—comparable B2B wholesale distribution model with branded accessory lines similar to AirTime Studio and MyGrip.
• Anker Innovations: Global consumer electronics and mobile accessories brand that designs, manufactures, and distributes charging, audio, and smart-home products through retail and online channels—directly comparable B2B-plus-DTC model in the same product categories W.A.S.A. serves.
• PopSockets: Mobile phone grip and accessory brand sold through major retailers worldwide—direct competitor in the phone-grip/holder category where W.A.S.A.'s MyGrip competes.
• Spigen: Mobile accessories brand specializing in phone cases, grips, and holders distributed globally through retail and e-commerce—directly comparable product mix and channel approach to W.A.S.A.'s MyGrip category.
• Native Union: Design-focused mobile and lifestyle accessories brand sold through premium retail and online channels—comparable branded-accessory approach with packaging emphasis similar to W.A.S.A.'s premium positioning.
• AUKEY Technology: Consumer electronics accessories brand offering charging, audio, lighting, and mobile accessories through retail and online channels—comparable product breadth and B2B-plus-marketplace distribution model.

Broad incumbents

• OtterBox: Major mobile accessories brand with broad retail distribution of cases, screen protectors, and charging products—a broader incumbent that competes for shelf space and online visibility in categories overlapping with W.A.S.A.
• ZAGG / mophie: Mobile accessories portfolio company owning screen protection, cases, and charging brands (mophie)—comparable multi-brand accessories distribution strategy at greater scale than W.A.S.A.
• Belkin International: Established global mobile-accessories and connectivity brand with deep retail distribution across consumer electronics chains—a broader incumbent competing for the same shelf space as W.A.S.A.'s PowerPal and MyGrip ranges.
• Targus: Global brand for carrying cases, bags, and accessories for electronics—comparable distribution of accessories through retail and enterprise channels, though with broader portfolio than W.A.S.A.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wasa-wireless7316
• Facebookfacebook.com/wasawireless
• LinkedInlinkedin.com/company/wasa-wireless-accessories-sales-ab
• Instagraminstagram.com/wasawireless

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasa - Wireless Accessories Sales Ab