Colorado Association of School Executives

What Colorado Association of School Executives does

The Colorado Association of School Executives (CASE) is a nonprofit professional membership association founded in 1969 that represents approximately 3,300 public school administrators across nearly all of Colorado's 178 school districts. The organization operates as an umbrella structure with seven internal departments (CAES, CAESP, CALET, CASPA, CASSA, CASSP, DBO) that serve distinct job-alike constituencies such as superintendents, building-level principals, educational technology leaders, school business officials, and personnel administrators. Its mission centers on advocacy at the state Capitol, professional learning, and networking for K-12 education leaders.

CASE's core offerings span a membership platform (powered by YourMembership association management software), advocacy representation (via two dedicated contract lobbyists at the Legislature and State Board of Education), professional learning events (annual CASE Convention with 1,500+ attendees, Winter Leadership Conference, Superintendents Conference, Principal Conference, and department-specific workshops), a Career Center job board, awards programs (Superintendent of the Year, Principal of the Year, and department-specific recognition), department listservs, the biweekly BriefCASE legislative newsletter during the Colorado legislative session, and member benefits including $100,000 professional liability insurance, legal services, and financial planning through partners HUB International and TCG. A newer initiative, CASE Connective, is Colorado's first centralized platform for student data privacy and accessibility processes, built in partnership with CALET and funded through a Statewide Internet Portal Authority (SIPA) grant.

Revenue is generated primarily through annual membership dues structured on a tiered salary schedule for approximately 3,300 members, supplemented by event registration fees (e.g., $230 for CASE member Superintendents Conference), job posting fees ($50 per posting or $210 annual district subscription), and partnership/sponsorship income. CASE is led by Executive Director Melissa Gibson, operates with roughly 10 staff from a single Denver headquarters at 7350 Broadway, and is governed by a 24-member Coordinating Council. Notable strategic partnerships include a February 2026 agreement with Colorado State University Global (CSU Global) offering discounted graduate-level tuition ($335-$450/credit hour) and a collaboration with the Consortium for School Networking (CoSN) extending educational technology leadership benefits to all Colorado districts.

Name

Colorado Association of School Executives

Legal name

Colorado Association of School Executives

Website

https://co-case.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

The Colorado Association of School Executives (CASE) is a nonprofit membership association founded in 1969 that represents approximately 3,300 public school administrators across nearly all of Colorado's 178 school districts, providing advocacy, professional learning, networking, legal services, and career resources.

Ownership category

akta.pro rank

Product category

Professional Association Services for K-12 Education Leaders

NAICS

Convention and Trade Show Organizers (56192), Educational Services (611)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Leadership & Cabinet Administration (EDADAKAA)

akta.pro secondary industry

Academic & Education Conference Organizers (THAHACAE)

Keywords

• Education leadership association
• Professional learning services
• School administration membership
• Education advocacy services
• K-12 administrator support

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CASE generates primary revenue through annual membership dues from approximately 3,300 public school administrators. Dues are structured on a tiered schedule based on salary ranges reflecting administrative compensation levels. Membership categories include Full Active Membership, Aspiring Administrator Membership, Student Membership, Emeritus Membership, Commercial Membership, Institutional Membership, Job Vacancy Membership, and Affiliate Membership for districts with formal CASE agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Colorado Association of School Executives is a nonprofit professional association that sells membership to approximately 3,300 Colorado public school administrators. Members receive advocacy representation at the Colorado Legislature and State Board of Education, professional learning through conferences and workshops, networking through seven departmental communities, legal services, $100,000 professional liability insurance, awards recognition, and access to discounted graduate education through CSU Global.

Product overview

The Colorado Association of School Executives (CASE) operates as an umbrella association serving approximately 3,300 public school administrators across Colorado's school districts. Rather than a single unified technology product, CASE offers a portfolio of membership services including a member portal with advocacy resources, professional learning events, career center job postings, awards programs, department-specific networking through listservs, legal and financial services, and partnerships such as the CSU Global educational pathway program and CASE Connective statewide data privacy platform. The core offering is membership access to CASE's advocacy representation, professional development programming, and networking infrastructure supporting school administrators at all levels.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Colorado State University Global (CSU Global)coreStrategic or Co-development Partner · 11 February 2026Partnership to provide CASE's network of 3,300 public school administrators with special tuition pricing for CSU Global's online graduate-level courses and programs. Aims to help Colorado meet K-12 personnel needs by offering flexible, affordable professional development for educators. Programs include Master's in Teaching and Learning, Principal Licensure, and graduate-level courses in IT and business administration.
• HUB InternationalminorStrategic or Co-development PartnerInsurance brokerage partnership providing CASE members with comprehensive benefits guidance, risk management, and insurance planning tailored to Colorado education professionals. Services include financial planning support and benefits guidance at no additional cost to members.
• TCG (Trusted Capital Group)minorStrategic or Co-development PartnerFinancial services partnership specializing in public sector employees. TCG helps education leaders with PERA, deferred compensation, and long-term financial planning. Provides two hours of financial planning support, complimentary contract compensation analysis, and will and tax preparation services included in membership.
• Colorado School Finance Project (CSFP)coreStrategic or Co-development PartnerCo-sponsored partner for the 6th Annual CSFP Conference held September 16, 2026 at Grand Hyatt Vail, preceding the CASE Superintendents Conference. Conference focuses on celebrating what works in creating adequate and equitable future for schools, with registration at $225 for CSFP Conference only.
• Consortium for School Networking (CoSN)minorStrategic or Co-development PartnerCoSN membership benefits extended to all Colorado school districts through CASE partnership. Provides educational technology leadership resources, professional development, and networking for technology leaders in Colorado schools.
• Statewide Internet Portal Authority (SIPA)coreStrategic or Co-development PartnerGrant funding through SIPA supports the creation of CASE Connective, Colorado's first centralized platform to streamline student data privacy and accessibility processes across Colorado districts. Partnership managed through CALET department.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Colorado Association of School Boards (CASB): The most directly comparable peer: a Colorado-based statewide membership association for school board members, sharing CASE's geography, member-funded nonprofit model, advocacy role, and professional learning portfolio. CASE even shares staff lineage with CASB — Jeri Hodgson and Corina Sepulveda both moved from CASB to CASE.
• AASA (The School Superintendents Association): National membership association for school superintendents and district leaders — directly mirrors CASE's CASSA department and superintendents-focused advocacy, conferences, and awards (CASE's Superintendent of the Year feeds AASA's national competition). Comparable membership dues model and policy advocacy mandate.
• National Association of Elementary School Principals (NAESP): National association serving elementary and middle-level principals — the direct national analog to CASE's CAESP department. Shares the awards pipeline (CASE's Distinguished Principal of the Year winners become NAESP national finalists), listserv/community model, and professional learning focus.
• National Association of Secondary School Principals (NASSP): National association for middle and high school principals — mirrors CASE's CASSP department, including the parallel Principal of the Year and Assistant Principal of the Year award pipelines. Comparable membership dues structure and professional learning portfolio.
• Consortium for School Networking (CoSN): National association for K-12 ed-tech leaders — directly analogous to CASE's CALET department. CASE already extends CoSN membership benefits to Colorado districts, and CASE awards like the Dan Maas Technology Leadership Award flow through CoSN-affiliated recognition. Same dues/membership model and professional learning mission.

Regional players

• Texas Association of School Administrators (TASA): Texas state-level administrator association with the same membership, advocacy, professional learning, and job-board model as CASE, but operating in a different (much larger) state. Useful comparable for benchmarking dues structures, conference scale, and advocacy operations in a peer state association.
• Association of California School Administrators (ACSA): California's statewide association for school administrators — same membership association structure, advocacy role, and professional learning model as CASE, but in a different geography. CASE's Executive Director Melissa Gibson began her career in California, illustrating the cross-state mobility of this association model.

Broad incumbents

• ASCD: Large national professional association serving educators across roles (curriculum, supervision, leadership) — overlaps CASE's broader membership but operates nationally and at scale, with a wider portfolio than CASE's Colorado-focused, administrator-specific offering.
• National School Boards Association (NSBA): National membership association for school board members — analogous to CASE's CASB counterpart at the national level. Comparable dues-driven nonprofit model, advocacy footprint, and professional learning infrastructure; provides a national-level benchmark for the Colorado state-association model CASE embodies.

Others

• National Education Association (NEA): Largest U.S. education employee association, from which CASE historically split in 1969 when NEA took on a union character. While not a direct competitor (NEA represents teachers, CASE represents administrators), NEA provides contextual benchmarking for membership scale, advocacy infrastructure, and dues-based association revenue at national scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/case_leaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Association of School Executives