What Perinatal Quality Foundation does

The Perinatal Quality Foundation (PQF) is an independent 501(c)(3) non-profit foundation incorporated in 2004 and headquartered in Oklahoma City, Oklahoma. Its mission is to improve the quality of obstetrical medical services through evidence-based educational programs and monitoring systems for the perinatal care workforce. PQF's core offerings fall into two categories: clinical calculators (NT Calculator for Down syndrome risk estimation, NIPT/cfDNA Prenatal Screening Predictive Value Calculator, and Preterm VBAC Calculator) and credentialing/education programs (NTQR for nuchal translucency quality review, CLEAR for cervical length assessment, FMC for fetal monitoring credentialing, and GEM for genetic education). The calculators are web-based (with NT Calculator also distributed via the App Store) and grounded in peer-reviewed equations, including MFMU Network population data for the VBAC model.

The foundation's primary customer segments are OB/GYN residents and fellows nationwide, who have received free access to CLEAR, GEM, and NTQR since 2019, and obstetrical practices, which can subscribe to the GEM program. Secondary beneficiaries are maternal-fetal medicine specialists using the calculators for clinical decision support and expectant mothers who benefit indirectly from improved provider training. PQF is governed by a board of senior physicians drawn from leading U.S. academic medical centers (Mass General, Penn, Columbia, UCSF, UCLA, etc.), with Mary Norton MD serving as President.

PQF's business model combines charitable donations (with stated fundraising goals around $30,000 and donor tiers of $25-$500) with a subscription stream from the GEM program offered to obstetrical practices. Programs are distributed primarily through the foundation's website and App Store, supported by newsletters (The Examiner, The NT Examiner), podcasts, and social media channels. The organization operates with a lean 1-10 person staff and does not disclose revenue or funding.

Name

Perinatal Quality Foundation

Legal name

Perinatal Quality Foundation

Website

https://perinatalquality.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Education and Credentialing

NAICS

Educational Support Services (61171)

akta.pro primary industry

Maternal–Fetal & Neonatal Care Pathways (HLACAGAI)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Perinatal quality improvement
• Obstetrical credentialing programs
• Prenatal screening education
• Fetal monitoring training
• OB/GYN resident training

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Charitable Donations: The foundation operates as a 501(c)(3) non-profit and relies on charitable contributions from donors to fund its training programs. The stated goal is to raise $30,000 to support free training for OB/GYN residents and fellows.
2. GEM Program Subscription: The Genetic Education Modules (GEM) program is available to obstetrical practices by subscription, providing a recurring revenue stream for provider education.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Perinatal Quality Foundation (PQF) is a 501(c)(3) non-profit foundation that delivers evidence-based educational and credentialing programs for obstetrical care, including NTQR (Nuchal Translucency Quality Review), CLEAR (Cervical Length and Education Review), FMC (Fetal Monitoring Credentialing), and the Genetic Education Modules (GEM). It also provides web- and app-based clinical calculators (NT Calculator, NIPT/cfDNA Predictive Value Calculator, Preterm VBAC Calculator) to support prenatal risk assessment and clinical decision-making. Programs are offered free to OB/GYN residents and fellows, with the GEM module available to obstetrical practices by subscription.

Product overview

Perinatal Quality Foundation operates as a non-profit 501(c)(3) foundation that offers a suite of evidence-based clinical calculators and credentialing/education programs for obstetrical care. Its core product portfolio includes: (1) clinical risk-assessment calculators — the NT Calculator (Down syndrome risk estimation using nuchal translucency, maternal age, and crown-rump length), the NIPT/cfDNA Prenatal Screening Predictive Value Calculator (positive/negative predictive value calculations for non-invasive prenatal screening), and the Preterm VBAC Calculator (vaginal birth after cesarean prediction for preterm period); and (2) credentialing and education programs — the Genetic Education Modules (GEM) subscription for prenatal screening education, the Cervical Length and Education Review (CLEAR) program, the Nuchal Translucency Quality Review (NTQR) program, and the Fetal Monitoring Credentialing (FMC) program. The NT Calculator, NIPT/cfDNA Calculator, and Preterm VBAC Calculator are web-accessible tools; the NT Calculator also has a native iOS app on the App Store. Starting in 2019, CLEAR, GEM, and NTQR became free to OB/GYN residents and fellows.

Differentiator

Problem solved

Functional benefit

Brands

• NT Calculator: Web-based calculator that estimates the risk of Down syndrome using a combination of crown-rump length, maternal age, nuchal translucency measurement(s) and number of fetus(es).
• NTQR
• CLEAR
• GEM
• FMC
• NIPT/cfDNA Prenatal Screening Predictive Value Calculator
• Preterm VBAC Calculator

Products and services

• Genetic Education Modules (GEM)

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Others

• Natera: Natera is a commercial leader in non-invasive prenatal testing (NIPT) and reproductive genetics; its Panorama NIPT and Empower hereditary cancer tests operate in the same clinical workflow as PQF's NIPT Predictive Value Calculator and GEM education modules, making it an adjacent commercial counterpart.
• Revvity (formerly PerkinElmer Life Sciences): Revvity (PerkinElmer) is a major provider of prenatal and newborn screening reagents and software platforms used in NIPT and biochemical screening workflows; it operates in the same prenatal screening ecosystem that PQF's calculators and GEM modules educate clinicians about.
• LabCorp / Integrated Genetics: LabCorp's Integrated Genetics division offers MaterniT21 NIPT and invasive prenatal diagnostics; it is an adjacent commercial player whose testing products are the subject of PQF's NIPT calculator and GEM educational content for prenatal screening decisions.

Direct peers

• March of Dimes: March of Dimes is a large U.S. non-profit focused on maternal and infant health that funds research, education, and quality improvement programs; it shares PQF's mission of improving perinatal outcomes and competes for donor dollars and policy attention in the same maternal-health space.
• Inteleos / ARDMS: Inteleos (parent of ARDMS) administers the RDMS credentialing examinations widely required for obstetric ultrasound sonographers and physicians; it competes directly with PQF's NTQR program for nuchal translucency quality credentialing among the same trainee pool.
• Society for Maternal-Fetal Medicine (SMFM): SMFM is the leading U.S. professional society for maternal-fetal medicine specialists and runs quality, coding, and education programs for the same OB/GYN audience PQF serves; PQF has historically presented posters at SMFM conferences, indicating deep audience overlap.
• American Institute of Ultrasound in Medicine (AIUM): AIUM is the largest U.S. medical society dedicated to diagnostic ultrasound and offers ultrasound credentialing and practice standards; it is the most direct peer to PQF's NTQR program for nuchal translucency and cervical length quality review, serving overlapping MFM and OB/GYN audiences.

Broad incumbents

• American College of Obstetricians and Gynecologists (ACOG): ACOG is the principal U.S. specialty society for OB/GYNs and sets practice guidelines, educational resources, and quality standards that overlap with PQF's mission — a much larger incumbent whose endorsements or competing curricula heavily shape adoption of PQF credentialing programs.

Emerging players

• Society for Reproductive Investigation (SRI): SRI is an OB/GYN research society focused on reproductive science and pregnancy; it is an emerging adjacent peer in the maternal-fetal research and education community that overlaps with PQF's physician audience but does not directly compete in credentialing.

Regional players

• International Society of Ultrasound in Obstetrics and Gynecology (ISUOG): ISUOG is the leading international society for OB/GYN ultrasound and offers training, guidelines, and outreach globally; it parallels PQF's educational mission in nuchal translucency and cervical length but with a global footprint outside PQF's U.S. focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/PerinatalQF
• Facebookfacebook.com/PQFoundation
• LinkedInlinkedin.com/company/perinatal-quality-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perinatal Quality Foundation