WestCMR
WestCMR is a privately held B2B e-commerce marketplace, founded in 1997 in Clearwater, Florida, that buys surplus in-date surgical inventory from hospitals and surgery centers and resells it at a discount to other licensed healthcare facilities, offering 18,000+ SKUs from 120+ medical device manufacturers.
- Company typePrivate
- Founded1997
- HeadquartersClearwater, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What WestCMR does
WestCMR (legal entity: West Coast Medical Resources, LLC) is a privately held B2B e-commerce marketplace founded in 1997 and headquartered in Clearwater, Florida. The company buys surplus and distressed in-date surgical inventory from hospitals and surgery centers — inventory generated by OEM switches, budget cuts, surgeon preference changes, and product returns — and resells that inventory to other licensed healthcare facilities at discounted unit prices. The catalog spans over 18,000 SKUs from more than 120 medical device manufacturers (including Ethicon, Medtronic, Stryker, Zimmer Biomet, DePuy Synthes, Boston Scientific, and others), organized across surgical implants, endomechanical and robotics, urology and hernia, cardiac and vascular, orthopedic, ENT, OBGYN, and general surgical supply categories.
The business operates on a unit-pricing, pay-as-you-go model with two primary commercial flows: a direct e-commerce storefront for buyers and a 24-hour quote-based process for sellers liquidating surplus inventory. Sales are restricted to licensed businesses and healthcare facilities; a separate branded channel (GeoSurgical) serves non-licensed or international customers, and a dedicated Government Sales Program serves U.S. public-sector medical facilities. The technology stack is a standard e-commerce platform without a documented public API, SDK, or disclosed AI/ML features, and the company has not raised venture or growth equity. The company is led by founder Randy Ware in a CEO-Emeritus capacity, with 51–100 employees and a multi-brand web portfolio (westcmr.com, westcmrglobal.com, geosurgical.com, wareconsultingllc.com) operating under the WestCMR Global family.
WestCMR firmographics
Firmographics- Name
- WestCMR
- Legal name
- West Coast Medical Resources, LLC
- Website
- https://westcmr.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WestCMR is a privately held B2B e-commerce marketplace, founded in 1997 in Clearwater, Florida, that buys surplus in-date surgical inventory from hospitals and surgery centers and resells it at a discount to other licensed healthcare facilities, offering 18,000+ SKUs from 120+ medical device manufacturers.
- Ownership category
- akta.pro rank
WestCMR industry classification
Industry- Product category
- Medical Device Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)
- akta.pro secondary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where WestCMR is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WestCMR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Surgical Supply Resale: WestCMR generates revenue by purchasing surplus inventory from hospitals and surgery centers at discounted prices and reselling those in-date surgical supplies to other facilities at reduced rates. The company facilitates both buying and selling of surplus medical inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing based on SKU and manufacturer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
WestCMR product offering
Product offeringCore offering
WestCMR operates a B2B e-commerce marketplace that buys surplus, in-date surgical supplies from hospitals and surgery centers and resells them at discounted prices to other licensed healthcare facilities. The platform lists over 18,000 SKUs from 120+ medical device manufacturers, covering surgical implants, endomechanical/robotics products, cardiac and vascular devices, orthopedic supplies, and general surgical equipment, with a dedicated procurement channel for U.S. Government medical facilities.
Product overview
WestCMR operates as a B2B surgical surplus marketplace offering over 18,000 SKUs from 120+ brands in stock. The core platform enables hospitals and surgery centers to purchase discounted, in-date surgical supplies and to sell surplus inventory. Product portfolio spans surgical implants, endomechanical and robotics equipment, hernia repair products, cardiac and vascular devices, orthopedic products, and general surgical supplies. The company also maintains a dedicated government sales program for U.S. public sector medical facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- WestCMR Surgical Supplies Marketplace A B2B e-commerce marketplace where hospitals and surgery centers can purchase discounted, in-date surgical supplies and liquidate surplus inventory resulting from OEM switches, budget cuts, surgeon preference changes, and returns. Customers can browse products by manufacturer, request quotes for surplus inventory (response within 24 hours), and order exact quantities needed. Sales are restricted to licensed businesses and healthcare facilities.
- Government Sales Program A dedicated procurement program serving U.S. Government clients including VA hospitals and military medical facilities, providing compliant access to discounted surgical supplies through specialized purchasing processes.
Companies that use WestCMR
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
WestCMR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WestCMR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- West Coast Medical Resources, LLCcoreWestCMR is a subsidiary and trading name of West Coast Medical Resources, LLC. The company operates multiple branded websites including westcmr.com, westcmrglobal.com, geosurgical.com, and wareconsultingllc.com as part of the WestCMR Global family of companies.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
WestCMR competitors and assessment
Company assessmentDirect peers
- MedWOW: Global online marketplace for new and used medical equipment, enabling healthcare providers to buy and sell surplus medical devices. Comparable in transactional model and surplus-inventory focus.
- Avante Health Solutions: Specialty medical equipment company focused on buying, selling, and refurbishing surgical and diagnostic equipment for hospitals and surgery centers. Comparable in redistributing surplus medical inventory and resale of in-date devices.
- QuickMedical: Online distributor of medical supplies and equipment, offering both new and clearance/surplus inventory to healthcare facilities. Comparable in serving hospitals and surgery centers through an e-commerce channel.
- DOTmed: Online B2B marketplace for new, used, and refurbished medical equipment including surgical supplies. Closest direct peer given the marketplace model serving hospitals and surgery centers with surplus and discounted inventory.
Broad incumbents
- Cardinal Health: Fortune 500 medical distribution and products company supplying hospitals, surgery centers, and government health systems with broad surgical and medical device lines. Comparable as a deep-pocketed incumbent able to bundle or reprice supply offerings.
- McKesson: Largest U.S. pharmaceutical and medical supply distributor, serving hospitals, ambulatory surgery centers, and government agencies. Comparable as an entrenched channel that providers already use for surgical supplies.
- Medline Industries: Largest privately held medical supply manufacturer and distributor in the U.S., serving hospitals with full-line medical and surgical products. Comparable as a major distributor that competes on breadth of surgical supply sourcing.
- Owens & Minor: Global medical products distribution and supply-chain services company focused on hospital and surgical supply logistics. Comparable as a large incumbent that could expand into surplus and discounted surgical supply channels.
- Henry Schein: Large distributor of medical, dental, and surgical supplies to office-based healthcare providers and surgery centers. Comparable in serving multi-specialty surgical supply demand through catalog/online channels.
Emerging players
- S2S Global: Medical surplus recovery and redistribution company that helps hospitals resell surplus medical supplies to reduce waste. Comparable mission of redistributing in-date surgical and medical inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WestCMR social profiles
Digital presenceWestCMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WestCMR leadership team
Management profileNumber of profiles
Profiles1 record
WestCMR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WestCMR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WestCMR
What does WestCMR do?
WestCMR operates a B2B e-commerce marketplace that buys surplus, in-date surgical supplies from hospitals and surgery centers and resells them at discounted prices to other licensed healthcare facilities. The platform lists over 18,000 SKUs from 120+ medical device manufacturers, covering surgical implants, endomechanical/robotics products, cardiac and vascular devices, orthopedic supplies, and general surgical equipment, with a dedicated procurement channel for U.S. Government medical facilities.
Is WestCMR a public or private company?
WestCMR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WestCMR founded?
WestCMR was founded in 1997. It employs 51 to 100 people.
Where is WestCMR based?
WestCMR is headquartered in Clearwater, United States, in the North America region.
How does WestCMR make money?
One revenue line is on record: surgical Supply Resale.
Who are WestCMR's main competitors?
Direct peers on record are MedWOW, Avante Health Solutions, QuickMedical and DOTmed. Broad incumbents are Cardinal Health, McKesson, Medline Industries, Owens & Minor and Henry Schein. S2S Global is listed as an emerging player.
Does WestCMR have an API?
No public API is recorded for WestCMR.
What industry is WestCMR in?
WestCMR's product category is Medical Device Distribution. Its primary akta.pro industry code is CRAFAHAG, Medical, Dental & Lab Supply Marketplaces, with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 423450 and its SIC code is 5047.