Wheeler Brothers Grain

What Wheeler Brothers Grain does

Wheeler Brothers Grain Co. is a privately held, full-service agricultural commodities and agronomy services company headquartered in Watonga, Oklahoma, operating continuously since 1917. The company serves grain producers and livestock operators across Oklahoma and surrounding Midwest states, offering grain merchandising (corn, soybeans, wheat), grain storage, feed sales, seed production, fertilizer, and chemical services. Direct purchasing and selling of grain from farmers at physical locations is the core commercial activity, supplemented by a digital platform that includes a Bushel-powered customer portal, native iOS and Android mobile applications, and a market data interface integrating CME Group real-time and delayed futures and options pricing across grains, livestock, and energy commodities. The website also layers NOAA/NWS weather data, USDA reports, Farm Progress agricultural news, and Futures 101 educational content to support customer decision-making.

The company monetizes through two primary streams: (1) grain merchandising and trading, where revenue is generated via bid-ask spreads and volume-based trading on physical grain transactions, and (2) customer account services, where recurring fees and digital platform usage generate subscription-style revenue tied to account maintenance and market access. Pricing is quote-based and not publicly disclosed, with bid/ask prices delivered through the customer portal and adjusted to current market conditions. The go-to-market motion is sales-led and relationship-driven, anchored by a regional Oklahoma physical footprint and supported by self-serve digital channels for account management and market information.

Name

Wheeler Brothers Grain

Legal name

Wheeler Brothers Grain Co.

Website

https://wheelerbrothers.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Wheeler Brothers Grain is a privately held, 108-year-old regional grain and agronomy services company in Oklahoma that buys, sells, and stores grain while supplying feed, seed, fertilizer, and chemicals to local farmers and livestock producers, supported by a Bushel-powered customer portal and mobile apps.

Ownership category

akta.pro rank

Product category

Grain Merchandising

NAICS

Grain and Field Bean Merchant Wholesalers (42451), Grain and Field Bean Merchant Wholesalers (424510)

SIC

Wholesale-Farm Product Raw Materials (5150), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Grain Merchandising & Origination Facilities (AFAOAAAD)

akta.pro secondary industries

Grain & Oilseed Trading/Wholesale (AFAIAKAA), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

Keywords

• Grain merchandising services
• Agricultural commodity trading
• Futures market data
• Grain marketing services
• Commodity account management

Headquarters

HQ city

Watonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grain Merchandising and Trading: Core revenue from buying, selling, and merchandising grain commodities (corn, soybeans, wheat) from farmers and agricultural producers. Revenue generated through bid-ask spreads and volume-based trading.
2. Customer Account Services: Revenue derived from managing customer grain accounts with associated fees for account maintenance, market access, and digital platform usage

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wheeler Brothers Grain buys, sells, and merchandises grain commodities (corn, soybeans, wheat) from farmers and agricultural producers, earning revenue through bid-ask spreads and volume-based trading. It operates a Bushel-powered digital customer portal and native iOS/Android mobile applications that allow customers to manage grain accounts, view transactions, and access real-time and delayed futures and options market data for grains, livestock, and energy commodities.

Product overview

Wheeler Brothers Grain is a grain marketing and agricultural services company operating as a single unified platform offering commodity trading services, market data, and customer account management. The core offerings include a customer portal powered by Bushel, mobile applications for iOS and Android, and comprehensive market data services covering futures and options contracts for agricultural commodities including grains (Corn, Soybeans, Wheat, Oats, Rough Rice, Canola), livestock (Live Cattle, Feeder Cattle, Lean Hogs, Milk, Butter, Dry Whey), and energy (Ethanol). The platform integrates CME Group market data, NOAA weather information, and agricultural news feeds to serve grain producers and buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Portal Bushel-powered online account management platform that allows customers to check balances, view transactions, manage grain accounts, and access market pricing for grain commodities.
• Mobile App (iOS and Android) Native mobile applications for iOS (App Store) and Android (Google Play) devices that allow Wheeler Brothers Grain customers to access account information and market data on the go.
• Market Data Services Real-time and delayed market quotes for agricultural futures and options including Corn, Soybeans, Wheat, Live Cattle, Feeder Cattle, Lean Hogs, Milk, Ethanol, Rough Rice, Canola, and Oats contracts, sourced from CME Group.
• Futures Contracts Trading Access Customer access to futures markets including Corn (ZC), Soybeans (ZS), KCBT Red Wheat (KE), Spring Wheat (HRS/MW), Live Cattle (LE), Feeder Cattle (GF), Lean Hogs (HE), Class III Milk (DC), Butter, Dry Whey, Ethanol (CU), Rough Rice (ZR), Canola (RS), and Oats (ZO).
• Commodity Options Contracts Options trading capabilities on futures contracts for Corn, Soybeans, Soybean Oil, Soybean Meal, Live Cattle, Lean Hogs, Feeder Cattle, Spring Wheat, KC HRW Wheat, Wheat, Ethanol, Rough Rice, Canola, Oats, and Milk.
• Direct Grain Merchandising Direct purchasing and selling of grain commodities (corn, soybeans, wheat) from farmers and agricultural producers at physical locations in Oklahoma and surrounding Midwest states, with competitive bid pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BushelcoreTechnology or IntegrationBushel provides the customer portal technology platform powering Wheeler Brothers Grain's digital account management, grain pricing, and transaction tracking services. The partnership enables mobile app availability on iOS and Android platforms through Bushel's ag technology integration.
• CME GroupcoreTechnology or IntegrationCME Group provides real-time and delayed market data for agricultural commodities including futures and options contracts for grains, livestock, and energy markets. Wheeler Brothers Grain displays CME Group pricing and links to delayed quotes.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bunge: Bunge is a global agribusiness and grain trading major with strong North American origination. It is comparable to Wheeler Brothers in core grain trading activity but dwarfs the company in scale and is integrated further downstream into oilseed processing.
• Archer Daniels Midland (ADM): ADM is a global leader in grain origination, oilseed processing, and agricultural services. While it competes with Wheeler Brothers in grain merchandising and farmer relationships, its portfolio extends into food ingredients, animal nutrition, and biofuels well beyond a regional elevator's scope.
• Louis Dreyfus Company: Louis Dreyfus Company is a global merchandiser of grains, oilseeds, and other agricultural commodities. It overlaps with Wheeler Brothers in grain trading and origination but is integrated globally across processing, trading, and logistics.
• CHS Inc. CHS is one of the largest U.S. farmer-owned cooperatives, operating grain elevators, agronomy, and energy businesses across the Midwest. It is comparable to Wheeler Brothers in regional grain origination and producer services but at substantially greater scale and geographic breadth.
• Cargill: Cargill is one of the world's largest agricultural commodity traders and processors, with global grain origination and risk-management capabilities. It competes broadly with Wheeler Brothers in grain merchandising but operates at a far larger scale and across many more geographies and commodities.
• Growmark: Growmark is a regional agricultural cooperative providing grain, agronomy, and energy services across the Midwest and Mid-South. It overlaps with Wheeler Brothers on grain origination and farm input/services but reaches customers across a wider territory than a single-elevator operator.

Direct peers

• Scoular: Scoular is a U.S.-based commodity merchandiser handling grains, oilseeds, and specialty crops through a network of regional offices and facilities. It is comparable to Wheeler Brothers in core grain origination and trading activity, with similar emphasis on producer relationships and bulk commodity logistics.
• Lansing Trade Group: Lansing Trade Group is a privately held grain and commodity merchandiser serving producers and end-users across the U.S. It overlaps directly with Wheeler Brothers in physical grain origination, merchandising, and producer-facing account services.
• The Andersons: The Andersons is a U.S. grain merchandiser and ag retailer operating elevators and farm-service centers across multiple states. It is a direct peer because, like Wheeler Brothers, it combines physical grain origination with farmer-facing digital services and input distribution.

Regional players

• Heartland Co-op: Heartland Co-op is an Iowa-based farmer-owned cooperative focused on grain, agronomy, and feed. It is regionally comparable to Wheeler Brothers in core service mix, though its primary geography (Iowa) differs from Wheeler Brothers' Oklahoma base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WheelerBrosGrain
• LinkedInlinkedin.com/company/wheeler-brothers-grain-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheeler Brothers Grain