Betty Zlatchin

What Betty Zlatchin does

Betty Zlatchin Catering & Events is a family-owned, boutique catering and event management company headquartered at 1177 Indiana Street in San Francisco's warehouse district, founded by Betty Zlatchin in 1982. The company provides full-service catering for weddings, corporate events, and private celebrations across the San Francisco Bay Area (San Francisco, Peninsula, North Bay, South Bay, East Bay), with operational capacity to serve events ranging from intimate gatherings of two guests up to parties of 2,500. Service is consultative and quote-based, with custom menu design, on-site food preparation, and a vetted vendor network covering florals, lighting, entertainment, event design, staging, tenting, and transportation.

The core product is high-end, farm-to-table catering supported by a Michelin-trained Executive Chef (Joe Ball, Le Cordon Bleu, La Folie) and sustainable sourcing from local suppliers including County Line Farms, Cowgirl Creamery, Snake River Farm, Earl's Organic Produce, and the Marin Farmers Market. No proprietary technology platform is disclosed; the business operates through direct consultative sales, website contact form inquiries, phone-based quoting, and a visual portfolio website. Distribution is anchored by preferred-vendor partnerships with 30+ Bay Area venues including The Fillmore, California Academy of Sciences, Exploratorium, Above the Rim at Chase Center, and Temple Emanu-El, which provide a structural referral pipeline.

Revenue is generated through per-event contracts priced on guest count, menu selection, and service requirements. The customer base spans three segments — corporate clients (Salesforce, Kleiner Perkins, Okta, Slack, Kirkland & Ellis, Kaiser Permanente, Golden Gate Capital, Stanford University), weddings, and private social events — with no external capital raised and no M&A activity in the company's 40+ year history. The current CEO is David Zlatchin (Betty's son), with the founder remaining actively involved. The company is San Francisco Green Business certified, reflecting sustainability commitments that include 99% sustainable seafood, 100% renewable energy via Clean Power SF, and community partnerships including Food Runners and the SFUSD.

Name

Betty Zlatchin

Legal name

Betty Zlatchin Catering & Events

Website

https://bettyzlatchin.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Betty Zlatchin Catering & Events is a family-owned, boutique full-service catering and event management company in San Francisco serving weddings, corporate events, and private celebrations across the Bay Area, anchored by preferred-vendor partnerships with 30+ premier venues.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Special Food Services (7223)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Corporate & Business Event Catering (THAHAKAA), Wedding & Reception Catering (HSACAGAD)

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Bay area catering
• Farm-to-table events

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Catering and Events Services: Full-service catering company providing custom food and beverage service for weddings, corporate events, and private celebrations. Revenue is generated through per-event contracts with pricing based on guest count, menu selection, and service requirements. The company offers comprehensive event services including tenting, floral, lighting, entertainment, event design, staging, and transportation through vetted vendor partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Betty Zlatchin Catering & Event Planning provides full-service off-premise and on-site catering for weddings, corporate events, and private celebrations throughout the San Francisco Bay Area. Offerings include custom menu design, on-site cooking and service, bar and beverage programs, event staffing, and day-of event coordination, all delivered under a single contract by an in-house culinary and events team.

Product overview

Betty Zlatchin is a boutique catering company offering full-scale event services in the San Francisco Bay Area for nearly forty years. The core offering combines catering services (weddings, corporate events, private celebrations) with a full events team that coordinates florists, musicians, lighting, transportation, tenting, and event design. Food services emphasize farm-to-table sourcing from local farms including County Line Farms, Cowgirl Creamery, and Snake River Farm, with on-site preparation and customized menus. The company also maintains preferred vendor partnerships with Bay Area venues spanning museums, historic mansions, waterfront spaces, ranches, and music venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Services Full-service catering package for weddings including custom menu design, on-site cooking and service staff, bar service, rentals coordination, and day-of event management in the San Francisco Bay Area.
• Corporate Event Catering Full-service catering for corporate events such as product launches, conferences, offsites, and holiday parties, with custom menus, staffing, and bar service for Bay Area-based companies.
• Private Social Event Catering Full-service catering for private celebrations such as anniversaries, birthdays, bar/bat mitzvahs, graduations, and holiday gatherings, with custom menus, service staff, and bar service.
• Bar and Beverage Service Professional bar and beverage service including bartenders, cocktail programs, and beverage logistics offered as part of the firm's full-service catering packages.
• Event Staffing and Day-of Coordination On-site event staffing, servers, bartenders, and day-of coordination provided as part of the firm's bundled catering services.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Earl's Organic ProduceminorOthersLocal organic produce supplier partner as part of San Francisco Green Business certification and sustainable sourcing commitment
• Rainbow GroceryminorOthersLocal organic grocery supplier partner as part of San Francisco Green Business certification sustainability initiatives
• The FillmorecoreChannel Partner/ Reseller/ DistributorPreferred catering vendor at this historic San Francisco music venue. The Fillmore refers event planners to Betty Zlatchin for food and beverage service at their venue.
• California Academy of SciencescoreChannel Partner/ Reseller/ DistributorPreferred catering vendor at this major San Francisco museum venue. The venue refers event planners to Betty Zlatchin for museum events and galas.
• ExploratoriumcoreChannel Partner/ Reseller/ DistributorPreferred catering vendor at the Exploratorium's waterfront venue. Multiple events catered including corporate launches and celebrations.
• Above the Rim at Chase CentercoreChannel Partner/ Reseller/ DistributorPreferred catering vendor at the Chase Center's rooftop event space with views of San Francisco skyline and bay waterfront.
• Temple Emanu-ElcoreChannel Partner/ Reseller/ DistributorPreferred catering vendor at this historic San Francisco synagogue venue for weddings and lifecycle celebrations.
• Punch LineminorChannel Partner/ Reseller/ DistributorCatering partner at this San Francisco comedy venue for private corporate comedy shows and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sodexo: Global food services and facilities management company with significant corporate event catering capabilities. Competes for enterprise-level catering RFPs as part of a much broader services portfolio.
• Compass Group: World's largest contract foodservice provider with catering operations across corporate, sports and event verticals. Represents the scaled-incumbent alternative for large enterprise event contracts.
• Aramark: Global food services and facilities giant providing catering across sports, entertainment, business and institutional clients. Overlaps with corporate event catering as part of a much broader foodservice portfolio.

Direct peers

• McCall's Catering & Events: Long-established Bay Area full-service catering company serving weddings, corporate and private events in San Francisco. Closest direct competitor with overlapping customer base, venue relationships and on-premise/off-premise service model.
• 12seeds: Bay Area corporate catering and events company focused on workplace gatherings, offsites and corporate celebrations. Comparable boutique scale with overlapping enterprise client base in the same geography.
• Paula LeDuc Fine Catering: Berkeley-based high-end event caterer specializing in weddings and corporate events across the Bay Area. Competes for the same premium clientele, venue preferred-vendor lists and Michelin-quality food positioning.
• Taste Catering & Event Design: San Francisco-based catering and event design firm serving weddings, corporate and social events. Direct peer with similar boutique scale and Bay Area geographic focus.

Emerging players

• Off the Grid: Bay Area mobile food and event catering platform aggregating food trucks and vendors for corporate and private events. Overlaps with corporate catering use cases but delivers through a mobile/marketplace model rather than full-service chef-led execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BettyZlatchinCatering
• LinkedInlinkedin.com/company/betty-zlatchin-catering

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty Zlatchin