Off the Grid
Off the Grid is a Bay Area food experience operator founded in 2010 that runs a curated network of 300+ local food creators across 60+ weekly public markets and corporate event programs, serving 1M+ meals annually to enterprise clients, commercial landlords, brand partners, and Bay Area consumers.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Off the Grid does
Off the Grid is a San Francisco Bay Area food experience operator founded in 2010 that runs a curated network of 300+ local food creators across 20+ weekly market locations and corporate event programs. The company produces 3,000+ events annually, serves more than one million meals per year, and operates flagship weekly markets at Fort Mason Center, Treasure Island, Salesforce Tower, Levi's Plaza, and other venues throughout the Bay Area.
Its underlying technology is a web-based logistics and operations platform — explicitly described as a logistics and hospitality platform rather than a technology company. Core technical components include a Creator Network Management Platform for vetting 300+ food businesses, scheduling weekly markets, and matching creators to private catering opportunities; property tenant communication tools such as calendar widgets and tenant portal integrations; and monthly analytics reporting for commercial property partners.
The business operates four revenue streams. Corporate and private event catering (professional services model) generates fees from curating food lineups, handling permits, staffing, and execution for events ranging from 25-person lunches to 20,000-person conferences. Property food programs (managed services) charge commercial landlords such as China Basin, Tidewater Capital, and Longfellow for recurring weekly food truck rotations and tenant amenities. Brand activations (advertising) bring in CPG, beverage, tech, and lifestyle brands paying for product sampling, sponsored programming, and co-branded signage at markets. Creator network fees (transaction) are collected from food creators participating in OTG markets. Pricing is custom-quoted; picnic catering starts at $25 per guest with a 60-person minimum. Customer base spans enterprise technology (Google, Salesforce, Netflix, Meta, LinkedIn, Airbnb, Microsoft, Palo Alto Networks), utilities (PG&E), healthcare systems, commercial real estate owners, and venue/institutional partners.
Off the Grid firmographics
Firmographics- Name
- Off the Grid
- Legal name
- Off the Grid
- Website
- https://offthegrid.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Off the Grid is a Bay Area food experience operator founded in 2010 that runs a curated network of 300+ local food creators across 60+ weekly public markets and corporate event programs, serving 1M+ meals annually to enterprise clients, commercial landlords, brand partners, and Bay Area consumers.
- Ownership category
- akta.pro rank
Off the Grid industry classification
Industry- Product category
- Mobile Food Markets and Event Catering Services
- NAICS
- Mobile Food Services (72233), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
- akta.pro secondary industries
- Off-Premise / Mobile Event Catering (THAHAKAD), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Off the Grid is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Off the Grid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Catering Services: Off the Grid generates revenue by coordinating and managing food experiences for corporate and private events. They curate creator lineups, handle logistics, permits, staffing, and execution, charging clients for the full-service experience. Pricing is custom-quoted based on headcount, format, and service level.
- Brand Partnerships and Activations: Revenue from CPG, beverage, tech, and lifestyle brands seeking to reach audiences at OTG markets. Includes product sampling, sponsored programming, co-branded signage, and on-site engagement integration.
- Property Food Programs: Recurring food programs for commercial properties and tenant amenities. Property managers pay for weekly or monthly food truck rotations, custom signage, event curation, and reporting services.
- Creator Network Fees: Food creators pay to participate in OTG's weekly markets and gain access to catering opportunities. The platform provides market access, guaranteed spots at venues like Fort Mason and Treasure Island, and a dedicated support team in exchange.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Picnic Catering starting price |
| Unit Pricing | One time/ perpetual license | Food Truck Catering |
| Unit Pricing | One time/ perpetual license | Interactive Stations |
| Unit Pricing | One time/ perpetual license | Full-Service Catering |
| Subscription | Multi-year contract | Conference Catering |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Off the Grid product offering
Product offeringCore offering
Off the Grid operates a network of weekly gourmet mobile food markets and provides corporate, private, conference, picnic, and healthcare event catering across the San Francisco Bay Area. The company curates a vetted network of 300+ food creators, manages all logistics and permitting, and serves as a single point of contact for hosts needing turnkey food programming. It also runs branded experiential activations and property manager food programs that bring recurring food service to residential and mixed-use developments.
Product overview
Off the Grid is a Bay Area food experience company operating a platform-based model that connects hosts, creators, and guests through public markets, catering services, and temporary events. The core offerings include Weekly Street Food Markets (at Fort Mason, Treasure Island, and 20+ locations), Office & Corporate Lunch Markets, Private Event Catering (from 50 to 20,000 guests), Conference Catering, Healthcare Events/Nurses Week Catering, Picnic Catering, Property Management Food Programs, and a Treasure Island Saturday waterfront market. The ecosystem is powered by a Creator Platform network of 300+ vetted Bay Area food businesses including food trucks, carts, and pop-ups. Brand Activations enable CPG, beverage, and lifestyle brands to reach audiences through sponsored market experiences. The company operates 60+ weekly events, serves 1M+ meals annually, and handles all logistics including permitting, staffing, and setup from a single contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Street Food Markets
- Office and Corporate Lunch Markets
- Private Event Catering
- Conference Catering
- Picnic Catering
- Healthcare Facility Events (e.g., Nurses Week)
- Property Manager Food Programs
- Brand Activations and Experiential Marketing
Quantifiable outcome
- Serves 1M+ meals per year across 3,000+ events
- +4 more outcomes
Companies that use Off the Grid
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles5 records
Off the Grid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Off the Grid partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Food Responders (Fire Season Relief)minorCommunity partnership program launched in Butte County and Fresno County in 2021, partnering with local businesses to support communities during fire season. OTG provides food relief and emergency response coordination.
- San Jose COVID Food Relief ProgramminorPartnership with City of San Jose providing free groceries and meals for families and individuals during COVID-19 pandemic relief efforts.
- Fort Mason Center for Arts & CulturecoreLongstanding partnership hosting the Fort Mason Night Market, one of San Francisco's longest-running night markets. OTG collaborates with FMCAC, West Coast Craft, and Stern Grove Festival to produce monthly events featuring 25+ food creators, 50+ craftspeople, live music, and workshops. Events draw 6,000-8,000 attendees per night.
- California Academy of SciencescoreOTG provides curated food and drink for the weekly NightLife 21+ ticketed evening events every Thursday from 6-10 PM. The partnership integrates OTG's food creator network into the museum's programming, creating a unique dining experience within the museum setting.
- SF ZoominorPartnership for SF Roar & Pour after-hours events at SF Zoo, combining food creator offerings with cocktails and zoo access for 21+ evenings.
- Stern Grove FestivalcorePartnership for weekly Sunday concerts at Stern Grove (June-August). OTG provides seven food trucks every Sunday during the summer concert series, San Francisco's longest-running free music festival. OTG contributes live music curation alongside the food programming.
- West Coast CraftcoreCollaboration at Fort Mason Night Market featuring 50+ artist and designer craftspeople curated by West Coast Craft, bringing handmade goods inspired by Bay Area and West Coast culture alongside OTG's food offerings.
- China Basin (McCarthy Cook)coreMcCarthy Cook's China Basin property features a full OTG hospitality program with on-brand signage at SF Giants and 4th Street entrances, live food creator calendar embedded in tenant portal, and monthly analytics tracking engagement. Property has strong recurring tenant engagement across office and community populations.
- Tidewater Capital (Sunnyvale Park Place)minorRecurring food truck programs for tech-forward tenant mix at Sunnyvale Park Place property.
- Longfellow (Palo Alto Labs, Redwood LIFE)minorRecurring food programs for Longfellow's Palo Alto Labs and Redwood LIFE properties, supporting tenant experience at life sciences and research campuses.
- CampariminorOfficial Drink Sponsor for Treasure Island market, providing brand visibility and co-marketing for Saturday waterfront events.
- Zuckerberg SF General Hospital FoundationminorPartnership to feed hospital employees during COVID-19 pandemic, supporting frontline healthcare workers.
- Devil's Canyon (Foster City)minorBeer garden partner at Foster City market, providing beverage service alongside OTG's food truck lineup at Leo J. Ryan Park.
- The Guardsmen (Stocking Stuffer Pop-Up)minorPartnership for annual holiday market events at Fort Mason Center, with The Guardsmen hosting the West Coast's largest indoor Christmas tree lot and OTG providing food vendors.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Off the Grid competitors and assessment
Company assessmentBroad incumbents
- ezCater: Largest US corporate catering marketplace with a software-led ordering platform spanning restaurants and caterers nationwide. Overlaps with OTG's catering business but operates through a marketplace model rather than curating and producing events.
- ZeroCater: Corporate meal program provider offering recurring catered meals, snacks, and events for enterprise clients. Comparable to OTG's corporate catering and recurring office lunch programs, but national in scale and software-led.
Direct peers
- Fooda: Operates recurring corporate lunch programs bringing local restaurants and food vendors into office buildings on a scheduled rotation. Directly comparable to OTG's Office & Corporate Lunch Markets and Property Manager programs.
- CaterCow: Office catering platform focused on group ordering for meetings and team meals in NYC and other major metros. Comparable to OTG's corporate lunch and conference catering segments from a customer overlap and use-case perspective.
- Roaming Hunger: National food truck marketplace and corporate catering aggregator connecting offices and events to mobile food vendors. Closest direct competitor to OTG's food truck catering business, with broader but shallower geographic coverage.
- Tasty Catering: Chicago-based corporate catering company handling corporate picnics, holiday parties, and conferences for hundreds of clients. Comparable in event types served, but rooted in the Midwest rather than the Bay Area.
Others
- Toast (events/catering): Restaurant POS platform whose online ordering and catering modules are integrated with many of OTG's creator trucks. Functions as an enabling technology partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Off the Grid social profiles
Digital presenceOff the Grid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Off the Grid leadership team
Management profileNumber of profiles
Profiles2 records
Off the Grid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Off the Grid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Off the Grid
What does Off the Grid do?
Off the Grid operates a network of weekly gourmet mobile food markets and provides corporate, private, conference, picnic, and healthcare event catering across the San Francisco Bay Area. The company curates a vetted network of 300+ food creators, manages all logistics and permitting, and serves as a single point of contact for hosts needing turnkey food programming. It also runs branded experiential activations and property manager food programs that bring recurring food service to residential and mixed-use developments.
Is Off the Grid a public or private company?
Off the Grid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Off the Grid founded?
Off the Grid was founded in 2010. It employs 51 to 100 people.
Where is Off the Grid based?
Off the Grid is headquartered in San Francisco, United States, in the North America region.
How does Off the Grid make money?
Four revenue lines are on record. Catering Services are the primary driver. The others are brand Partnerships and Activations, property Food Programs and creator Network Fees.
Who are Off the Grid's main competitors?
Broad incumbents on record are ezCater and ZeroCater. Direct peers are Fooda, CaterCow, Roaming Hunger and Tasty Catering. Toast (events/catering) is listed as an others.
Does Off the Grid have an API?
No public API is recorded for Off the Grid.
What industry is Off the Grid in?
Off the Grid's product category is Mobile Food Markets and Event Catering Services. Its primary akta.pro industry code is THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups), with a secondary code of THAHAKAD, Off-Premise / Mobile Event Catering. Its NAICS code is 72233 and its SIC code is 5810.