Die Mürwiker GmbH

What Die Mürwiker GmbH does

Die Mürwiker GmbH is a Flensburg-based non-profit social enterprise (GmbH) founded in 1964 that delivers an integrated portfolio of disability services across the Flensburg-Niebüll region in Schleswig-Holstein, Germany. Its operations span vocational workshops (Werkstätten) in metalworking, woodworking, sewing, packaging, electrical assembly, broom/brush manufacturing, and office services; vocational education and training (Berufliche Bildung) covering learning/intellectual development and mental health; community and assisted living (Wohnen, ABW) across 8+ residential locations; day-care facilities (Tagesförderstätten, Tagesstätten); and retail outlets (Werkstattläden) under sub-brands ModeWahn (second-hand clothing, since 2019), NordernArt, Besen & Bürsten Manufaktur, and Schnapsidee (custom-labeled liqueurs in partnership with SCHNAPS COMPANIE).

The technology footprint is minimal and third-party-driven: the website integrates ReadSpeaker webReader text-to-speech for accessibility and Eye-Able® for BFSG-compliant accessibility, both off-the-shelf components. No proprietary platform, API, or AI/ML capability is disclosed. Service delivery is operational rather than digital.

The business model is dominated by statutory reimbursement: workshop and vocational rehabilitation services are funded through German social insurance providers (Rentenversicherung, Unfallversicherung), the Agentur für Arbeit, and the Integrationsamt under SGB IX §154. Direct commercial revenue is limited to small-ticket retail and custom product sales (e.g., Schnapsidee 2cl bottles priced at €0.67–€0.90 by volume). The organization is supported by two registered charitable associations — Förderverein Flensburg (est. 1966) and Förderverein Niebüll (est. 1989) — and is a member of the FLEK-Gruppe regional disability-services network. It is led by managing directors Wiebke Büchel and Thomas Stengel.

Name

Die Mürwiker GmbH

Legal name

Die Mürwiker GmbH

Website

https://muerwiker.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Die Mürwiker GmbH is a non-profit social enterprise in Flensburg, Germany, operating vocational workshops, housing, day care, and retail for people with disabilities across the Schleswig-Holstein region.

Ownership category

akta.pro rank

Product category

Disability Services / Vocational Rehabilitation (WfbM)

NAICS

Vocational Rehabilitation Services (6243), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Job Readiness Training & Soft Skills Development (EDAKANAD), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• Vocational rehabilitation workshops
• Supported disability housing
• Sheltered employment services
• Craft product manufacturing
• Special needs day care

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Workshop Services (Werkstattleistungen): Vocational rehabilitation and workshop services for people with disabilities, providing work integration and employment in various workshop areas including metalworking, wood processing, assembly, packaging, sewing, electrical work, and office services
2. Residential Housing Services (Wohnen): Community living arrangements and supported housing for people with disabilities across multiple residential locations
3. Retail Store Sales (Werkstattläden): Sale of products manufactured in workshops and second-hand goods through retail stores including ModeWahn (second-hand clothing), Besen & Bürsten Manufaktur (brooms & brushes), NordernArt, and custom products like Schnapsidee branded spirits
4. Day Care Services (Tagesförderstätten/Tagesstätten): Daytime care and support programs for people with disabilities requiring daytime supervision and activities

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

Die Mürwiker GmbH delivers an integrated portfolio of disability services: sheltered vocational workshops (Werkstätten) providing employment and training across metalworking, woodworking, packaging, assembly, electrical work, sewing, office services, automotive care and gardening; community and assisted housing (Wohnen / ABW); vocational training (Berufliche Bildung); day care and supervision (Tagesförderstätten, Tagesstätten); plus retail stores (ModeWahn, NordernArt, Besen & Bürsten, Schnapsidee) and contract-manufacturing services for regional business partners.

Product overview

Die Mürwiker GmbH is a social services organization operating vocational workshops and residential facilities for people with disabilities. The organization offers a portfolio of workshop products manufactured by people with disabilities including metalworking, woodworking, sewing, packaging, and specialty items like the Sitzbank-Garnitur OMEGA furniture and Schnapsidee custom-labeled liquor. Retail operations include ModeWahn secondhand clothing and NordernArt crafts. Core services include vocational training, residential living (Wohnen), vocational education (Berufliche Bildung), and day care facilities (Tagesförderstätten). The organization operates across multiple locations in Flensburg, Harrislee, Handewitt, Niebüll, Schafflund, and Munkbrarup.

Differentiator

Problem solved

Functional benefit

Brands

• NordernArt: Craft products and artwork created by people with disabilities at the workshops.
• ModeWahn
• Besen & Bürsten Manufaktur
• Schnapsidee

Products and services

• Werkstätten (Vocational Workshops) Sheltered vocational workshops (Werkstätten) providing employment and training for people with disabilities across multiple trades including metalworking, woodworking, packaging, assembly, electrical work, sewing, office services, automotive care, food packaging, gardening/landscaping, and broom/brush manufacturing. Operated at locations including Raiffeisenstraße, Treeneweg, Spektrum, Gewerbegrund, Weberstraße, Fritz-Jannsen-Straße, and nova.
• Wohnen (Residential Living) Supported housing services for people with disabilities, including community living (Gemeinschaftswohnen) at locations such as Buchenweg, Brombeerhof, Terrassenstr., Moltkestr., Mürwiker Str., Treeneweg 10a/10b, Dammacker, and Haus am Sender; plus assisted living (ABW) with mobile teams in Flensburg, Handewitt, and Niebüll (including ABW+ Handewitt, Schreberweg, and Theodor-Storm-Straße).
• Berufliche Bildung (Vocational Training) Vocational education and training programs for people with disabilities, with two streams: learning and intellectual development (Lernen & geistige Entwicklung) and mental health (psychische Gesundheit).
• Tagesförderstätten und Tagesstätten (Day Care) Day care facilities (Tagesförderstätten / Tagesstätten) for people with disabilities at multiple locations — Raiffeisenstraße, Harkmoor, Rathausstraße, Buchenweg, Dammacker, and Treeneweg — providing supervised daily activities, daytime care, and developmental support.
• ModeWahn (Second-Hand Clothing Store) Second-hand clothing retail store at Westerallee 160 in Flensburg offering affordable fashion for all ages, operated as part of Die Mürwiker's Werkstattläden retail network.
• NordernArt (Arts and Crafts Retail) Arts and crafts retail outlet (Werkstattladen) selling handmade craft products and artwork created by people with disabilities at Die Mürwiker's workshops.
• Schnapsidee (Custom-Labeled Spirits) Custom-branded 2cl schnapps bottles produced in partnership with SCHNAPS COMPANIE using FIESER FRIESE 16% (Grenadine and Waldmeister flavors) and KRITZ 15% (licorice liqueur) base spirits; offered with personalized labels for corporate gifts, events, and celebrations at volume-based prices from €0.67–€0.90 per bottle, plus a 30-bottle tray at €27, all including 7% VAT.
• Sitzbank-Garnitur OMEGA (Bench Furniture Set)
• Sitzbank-Garnitur OMEGA (Bench Furniture) Bench furniture set (Sitzbank-Garnitur OMEGA) manufactured in the Die Mürwiker workshop and offered to regional businesses under the "Partner der Wirtschaft" partnership program.
• Besen & Bürsten Manufaktur (Broom and Brush Manufacturing) Workshop-manufactured handmade brooms and brushes (Besen und Bürsten Manufaktur) sold through Die Mürwiker's retail channels and via partner businesses.
• Partner der Wirtschaft (Contract Manufacturing & Assembly Services) B2B service offering for regional businesses: contract metalworking, woodworking, firewood, packaging, assembly, electrical assembly, sewing, office services, document shredding (Aktenvernichtung), broom and brush supply, automotive care, food packaging, gardening and landscaping, and external work groups (Außenarbeitsgruppen) for professional integration of people with disabilities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• FLEK-GruppecoreOthersFLEK-Gruppe is a regional network of disability service providers in the Flensburg area. Die Mürwiker GmbH is part of this collaborative network that provides comprehensive disability services and shares resources, best practices, and joint initiatives for vocational rehabilitation and care services. The FLEK-Gruppe operates a shared whistleblower protection system for member organizations.
• Förderverein Die Mürwiker Flensburg e.V.coreOthersFounded in 1966, this registered association supports people with disabilities at Die Mürwiker GmbH in the Flensburg region (including Harrislee, Handewitt, Munkbrarup, and Schafflund). The association funds activities, projects, and equipment beyond what public funding provides, focusing on creative, cognitive, and social activities including art, music, cooking, computer training, sports, excursions, and theater visits.
• Förderverein Mürwiker Niebüll e.V.coreOthersFounded January 25, 1989, this association supports people with disabilities at Die Mürwiker GmbH's Niebüll location. The association funds activities, equipment, and social programs for people with disabilities, with annual membership starting at €36 and minimum membership fee of €30 for Flensburg association.
• Flensburg-liebt-dich InitiativeminorGTM or Marketing PartnerRegional integration initiative promoting social inclusion of people with disabilities in Flensburg. Die Mürwiker is listed as a partner organization supporting the 'Inklusion' (inclusion) mission of the initiative.
• Die Mürwiker Ambulante PflegeminorOthersAmbulatory/outpatient care service affiliated with the Die Mürwiker organization, providing home-based care services for people with disabilities or elderly individuals.
• FDS Förderation / Förde-Direkt-ServiceminorOthersRegional business/partner shown in the Flensburg-liebt-dich network context.
• BIB (Beratung, Integration, Begleitung) FlensburgminorOthersSocial services organization providing counseling, integration, and support services for people with disabilities, listed as a regional integration partner.
• DGN (Deutsche Gesellschaft für Neurologie)minorOthersListed as a regional partner organization in the Flensburg network, though direct relationship scope is not detailed.
• AmazonSmileminorGTM or Marketing PartnerAmazonSmile charitable shopping program allowing customers to support Die Mürwiker GmbH through their Amazon purchases, with the organization receiving a small percentage of eligible purchases.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marli GmbH: Lübeck-based social enterprise operating sheltered workshops, housing, and ambulatory care for people with disabilities; also a FLEK-Gruppe member organization and referenced directly in Mürwiker's own management contacts, making it the closest operational peer.
• Lebenshilfe Flensburg: Local chapter of Lebenshilfe, the largest German federation for disability inclusion, providing Werkstätten, housing, and early-intervention services in the same Flensburg region — directly competing for referrals and participants.

Regional players

• Brücke Schleswig-Holstein gGmbH: Major Schleswig-Holstein social enterprise with Werkstätten, housing, and assisted living for people with disabilities across the state, sharing the same regional funding environment and client pool.
• Stiftung ICP München: Munich-based foundation offering vocational rehabilitation, Werkstätten, and supported housing for people with disabilities — comparable service portfolio but serving Bavaria rather than Schleswig-Holstein.
• Goldberg-Kellner Werkstätten (Lebenshilfe Heinsberg): Lebenshilfe chapter operating sheltered workshops and housing for people with disabilities in North Rhine-Westphalia, illustrating the replicable regional Werkstätten model that Die Mürwiker exemplifies in Schleswig-Holstein.

Broad incumbents

• Diakonie Werkstätten Schleswig-Holstein: Diakonie's sheltered workshop operations across Schleswig-Holstein provide the same Werkstätten, vocational training, and supported employment services under the umbrella of one of Germany's largest welfare organizations.
• Caritas Werkstätten (Caritas Schleswig-Holstein): Confessional welfare organization running sheltered workshops and supported employment programs for people with disabilities in Schleswig-Holstein, drawing on the same Rentenversicherung and Integrationsamt funding streams.
• AWO Schleswig-Holstein Werkstätten: Workers' welfare association (AWO) operating Werkstätten and assisted living for people with disabilities across Schleswig-Holstein, competing in the same public funding pools and labor market.

Emerging players

• von Bodelschwinghschen Stiftungen Bethel / Werkstätten Bethel: One of Germany's largest disability service operators with Werkstätten, vocational training, and supported housing — comparable in operating model, though national in scale and based outside Schleswig-Holstein.

Others

• Bundesverband Deutsche Werkstätten (BV DW): National trade association for German sheltered workshop operators — not a direct competitor, but the key sector membership body representing Werkstätten policy, funding advocacy, and quality standards that materially shape Die Mürwiker's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/DieMuerwiker/videos
• Facebookfacebook.com/DieMuerwikerGmbH
• Instagraminstagram.com/die_muerwiker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Mürwiker GmbH