Apricot Capital
Apricot Capital is a Singapore-based family office that deploys proprietary capital into real estate, consumer, education, and offshore marine businesses while supporting early-stage founders through mentorship and its PlaySpace platform.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Apricot Capital does
Apricot Capital Pte Ltd is a Singapore-incorporated private family office founded in 2017 by the Teo family following the S$1.45 billion sale of Super Group. It deploys proprietary capital into entrepreneurs and companies across real estate, consumer products, education, and offshore marine, with disclosed holdings and property interests spanning Singapore, Malaysia, Japan, Cambodia, and Europe. Examples include a 19.28% stake in Marco Polo Marine, investments in Geniebook and The Assembly Place, and ownership of or investment in several consumer brands.\n\nEconomically, the firm seeks capital appreciation and exits from private investments and income from property assets such as commercial buildings, co-living properties, and hotels. Its core service is investment management rather than a software product; the company does not disclose a proprietary technology architecture, and no public or partner-facing API is identified. It also operates PlaySpace, which provides early-stage entrepreneurs with mentorship, growth capital, and community networks, while sourcing investments through direct applications, networking, and co-investor relationships.
Apricot Capital firmographics
Firmographics- Name
- Apricot Capital
- Legal name
- Apricot Capital Pte Ltd
- Website
- https://apricotcapital.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apricot Capital is a Singapore-based family office that deploys proprietary capital into real estate, consumer, education, and offshore marine businesses while supporting early-stage founders through mentorship and its PlaySpace platform.
- Ownership category
- akta.pro rank
Apricot Capital industry classification
Industry- Product category
- Family Office Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Geography-Focused Venture Capital (Regional/Emerging Markets) (FSANAAAE)
- akta.pro secondary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where Apricot Capital is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Apricot Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Returns and Capital Gains: Apricot Capital generates returns through equity investments in private companies, capital appreciation, and exit events. The firm has invested in various startups and growth-stage companies across multiple sectors.
- Real Estate Income: Rental income from property investments including commercial buildings, co-living spaces, and hotels across Singapore, Malaysia, Japan, and Cambodia.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Apricot Capital product offering
Product offeringCore offering
Apricot Capital is a private family office investment firm that deploys capital across four verticals: real estate, consumer products, education, and offshore marine. The firm provides growth capital, mentorship, strategic guidance, and access to networks for portfolio companies and entrepreneurs, while also running PlaySpace, an entrepreneur support platform offering mentorship, growth capital, and community networks for highly-driven early-stage founders.
Product overview
Apricot Capital is a diversified multi-asset private investment company (family office) founded by the Teo family behind Super Group. The company operates as two interconnected offerings: Investment Management Services as the core activity, deploying capital across real estate, offshore marine, consumer products, and education sectors; and PlaySpace, an entrepreneur support platform providing mentorship, growth capital, and community networks for early-stage founders. The company seeks entrepreneurs with burning desire to make difference, authentic vision, and self-awareness.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Services Apricot Capital's primary service offering as a diversified multi-asset private investment company (family office). Provides investment management and capital deployment across real estate, offshore marine, consumer products, and education sectors, targeting entrepreneurs with authentic vision and passion for positive impact.
- PlaySpace An entrepreneur support platform providing mentorship, growth capital, and community networks for highly-driven budding entrepreneurs with bright ideas and excellent executional skills.
Quantifiable outcome
- Achieved over 2,000% revenue growth for Geniebook since 2019
- +2 more outcomes
Companies that use Apricot Capital
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Apricot Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apricot Capital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- The Assembly PlacecoreCo-living operator partner with multiple joint ventures including Campus by The Assembly Place (S$46M, 426 pods), operating properties at Outram Road and Jalan Besar, and converting Serene Centre into co-living spaces.
- Trinity House InvestmentsminorProperty development partner mentioned alongside other Singapore partners for real estate investments.
- Park Hotel GroupcoreJoint venture with Park Hotel Group to acquire Park Hotel Kyoto, a 114-room property in Japan. Park Hotel Group operates the hotel while Apricot Capital holds co-ownership.
- Goldbell Group, Ho Lee Group, Paradise Group, Sing Lun Group, Soilbuild GroupminorParticipated in S$5 million HOPE fund for SME Covid-19 support alongside other business families through SBF-YBLN partnership.
- Lian Beng GroupcoreLong-standing joint venture partner with Apricot Capital on multiple property acquisitions including Sembawang Shopping Centre (S$248M), Wilkie Edge (S$280M), and BreadTalk IHQ (S$118M). Lian Beng-Apricot Sembawang (LBAS) is a 50-50 JV company.
- Oxley HoldingsmajorConsortium partner for major en bloc acquisitions including Rio Casa (S$575M, Apricot 10% stake) and Serangoon Ville (S$499M). Also partnered on Riverfront Residences development yielding 1,472 homes.
- SAC CapitalmajorSponsor, issue manager, underwriter and placement agent for The Assembly Place IPO on Catalist board.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Apricot Capital competitors and assessment
Company assessmentDirect peers
- Wavemaker Partners: Singapore- and LA-based VC firm with deep SE Asia exposure investing in early-stage startups across consumer, enterprise, and deep tech. Comparable to Apricot in its SE Asia focus and early-stage seed-to-Series A check sizes.
- Golden Gate Ventures: Singapore-based early-stage VC investing across Southeast Asia in consumer, fintech, and SaaS. Comparable to Apricot Capital's regional investment mandate and seed/Series A stage focus.
- Openspace Ventures: Singapore-headquartered VC firm investing across Southeast Asia in early- and growth-stage companies. Directly comparable to Apricot Capital's geographic focus, stage preference, and entrepreneur-centric thesis in the SE Asia region.
- East Ventures: Indonesia and Singapore-headquartered early-stage VC firm investing across SE Asia with a multi-vertical thesis. Comparable regional focus and early-stage investing approach to Apricot Capital's PlaySpace and venture investing activity.
- Beenext: Singapore-headquartered early-stage VC firm with a SE Asia and India focus on consumer, fintech, and supply chain. Comparable regional scope and stage focus to Apricot Capital's venture investing activity.
- DSG Consumer Partners: Singapore-anchored consumer-focused early-stage investor in Asia. Directly comparable as a co-investor in Apricot Capital's consumer brand portfolio (e.g., Float Foods) with the same regional SE Asia consumer thesis.
- Insignia Ventures Partners: Singapore-based early-to-growth stage VC firm investing in SE Asia tech-enabled companies. Directly comparable as co-investor alongside Apricot Capital in Float Foods and similar SE Asia consumer/tech deals.
Regional players
- Kwok Kon Pioneers Family Office: Singapore-based multi-family office providing investment and wealth advisory to ultra-high-net-worth families. Comparable to Apricot Capital as a Singapore-based private investment vehicle, though broader in mandate and service offering.
Emerging players
- Antler: Global early-stage VC and accelerator with strong SE Asia presence (Singapore hub). Comparable to Apricot's PlaySpace platform in providing mentorship, networks, and pre-seed capital to founders in the region.
Broad incumbents
- Vertex Ventures: Long-established Singapore-based VC firm with funds across SE Asia, China, Israel, and the US. Comparable as a Singapore-anchored multi-stage investor, though broader and more institutionally funded than Apricot Capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apricot Capital social profiles
Digital presenceApricot Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apricot Capital leadership team
Management profileNumber of profiles
Profiles5 records
Apricot Capital subsidiaries and ownership
Company hierarchySubsidiaries3 records
Apricot Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apricot Capital M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apricot Capital
What does Apricot Capital do?
Apricot Capital is a private family office investment firm that deploys capital across four verticals: real estate, consumer products, education, and offshore marine. The firm provides growth capital, mentorship, strategic guidance, and access to networks for portfolio companies and entrepreneurs, while also running PlaySpace, an entrepreneur support platform offering mentorship, growth capital, and community networks for highly-driven early-stage founders.
Is Apricot Capital a public or private company?
Apricot Capital is a private company. It is classified as family owned and is currently operating.
When was Apricot Capital founded?
Apricot Capital was founded in 2017. It employs 51 to 100 people.
Where is Apricot Capital based?
Apricot Capital is headquartered in Singapore, Singapore, in the Asia region.
How does Apricot Capital make money?
Two revenue lines are on record. Investment Returns and Capital Gains are the primary driver. The others are real Estate Income.
Who are Apricot Capital's main competitors?
Direct peers on record are Wavemaker Partners, Golden Gate Ventures, Openspace Ventures, East Ventures, Beenext, DSG Consumer Partners and Insignia Ventures Partners. Kwok Kon Pioneers Family Office is listed as a regional player. Antler is listed as an emerging player. Vertex Ventures is listed as a broad incumbent.
Does Apricot Capital have an API?
No public API is recorded for Apricot Capital.
What industry is Apricot Capital in?
Apricot Capital's product category is Family Office Investment Management. Its primary akta.pro industry code is FSANAAAE, Geography-Focused Venture Capital (Regional/Emerging Markets), with a secondary code of FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 523940 and its SIC code is 6282.