Mashup Communications

What Mashup Communications does

Mashup Communications GmbH is a Berlin-based, founder-owned PR and storytelling agency founded in 2009 by Managing Directors Miriam Schwellnus and Nora Feist. The firm sells three transparently-priced service lines: Communications (monthly B2B-PR retainer at EUR 4,800 with content marketing and editorial components), Campfire (employer-branding strategy engagements priced at EUR 12,600 anchored in storylistening and team-building), and Campus (storytelling workshops and webinars at EUR 3,400 per session, available in-house or online). Revenue is generated primarily through monthly retainer contracts with mid-market and enterprise clients, supplemented by one-off workshops and, more recently, self-paced online courses hosted on Teachable.

The agency operates without any disclosed external funding, M&A activity, or parent-company affiliation, and remains privately held under its co-founders. It serves clients across at least eight verticals — Digital B2B, Digital B2C, Finance & Fintech, HR/Personal/New Work, Pharma & Healthcare, Media & Marketing, Construction & Real Estate, Lifestyle/Health/Tech, and Industrie & Versorger — with named enterprise logos including Zalando, ImmoScout24, Roche, Qiagen, Grünenthal, Vattenfall, and Sparkasse Lörrach-Rheinfelden, alongside a long tail of growth-stage German startups. Distribution is direct, with no reseller or partner channel.

Mashup's technology posture is intentionally lightweight: there is no public API, no proprietary platform, and no in-house AI/ML product. The MashAI principles framework, structured around five pillars of responsible AI use in PR, represents the firm's primary AI-related offering and is positioned as governance guidance rather than a productized capability. The firm has been repeatedly recognized as a top PR agency and top employer in the German communications industry by Business Punk, Statista, and Focus-Business, and operates from a single registered office at Schönhauser Allee 6-7, Berlin.

Name

Mashup Communications

Legal name

Mashup Communications GmbH

Website

https://mashup-communications.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mashup Communications is a Berlin-based, founder-owned PR and storytelling agency founded in 2009, offering B2B-PR retainers, employer-branding strategy, and storytelling workshops to enterprise and growth-stage clients across Germany and selected international markets.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Content marketing
• Employer branding
• Brand storytelling
• Corporate communications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR and Communications Services: Monthly retainer contracts for PR, content marketing, and editorial services. B2B-PR retainer priced at EUR 4,800 per month.
2. Employer Branding (Campfire): Strategy engagements with team-building components, billed as monthly retainers. Campfire offering priced at EUR 12,600.
3. Storytelling Workshops (Campus): Workshop and webinar services, available as inhouse training or interactive online sessions. Campus offering priced at EUR 3,400.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mashup Communications is a Berlin-based PR and storytelling agency that delivers public relations, content marketing, social media editorial, employer branding strategy, and storytelling workshops for businesses across multiple verticals including digital B2B, fintech, healthcare, and manufacturing. The agency sells three retainer-based service lines (Communications, Campfire, and Campus) plus an AI principles framework (MashAI) guiding responsible use of AI in PR.

Product overview

Mashup Communications is a PR and storytelling agency offering three integrated service lines: Communications (PR, Content Marketing & Editorial), Campfire (Employer Branding via Storylistening & Storytelling), and Campus (Storytelling Workshops & Webinars). The agency, founded in 2009 and based in Berlin, operates across multiple industry verticals including Digital B2B, Finance & Fintech, HR & New Work, Pharma & Healthcare, Media & Marketing, Construction & Real Estate, Lifestyle & Health, and Manufacturing. They also offer an AI Principles framework called MashAI. Pricing is offered through transparent retainer models: EUR 4,800/month for B2B-PR, EUR 12,600 for Employer Branding Strategy, and EUR 3,400 for Storytelling Workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications PR, Content Marketing and Redaktion service that transforms company visions into relevant stories for target audiences across the German media landscape. Includes public relations, content marketing, and social media editorial services delivered on a monthly retainer (EUR 4,800/month for B2B-PR).
• Campfire Storylistening and Storytelling for Employer Branding. Helps organizations discover the stories and values that make their employer brand distinctive, delivered as a strategy engagement with team-building components priced at EUR 12,600.
• Campus Storytelling workshops and webinars for corporate teams, available as inhouse training or interactive online sessions. Helps make storytelling a daily tool in corporate communication, priced at EUR 3,400 per workshop.
• MashAI AI Principles framework comprising five pillars for responsible collaboration with artificial intelligence in PR and communications. Used as a guiding framework for the agency's own AI use rather than sold as a standalone product.

Quantifiable outcome

• Over 1,500 clippings achieved for Clever Dialer campaign
• +3 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Storymaker: Munich-based PR and communications agency with a comparable storytelling-driven positioning and similar mid-market size, serving B2B tech and digital clients across the DACH region. Most direct comparable on methodology, geography, and client profile.
• PIABO PR: Berlin-based PR agency focused on digital, tech, and venture-backed clients, competing head-to-head with Mashup in the Digital B2B and startup segments of the German market.
• TONIC PR: Berlin-based lifestyle and consumer tech PR agency of comparable size, addressing similar consumer brand, lifestyle, and digital clients in the German market.
• Wilde & Partner: Independent German PR agency with a similar full-service positioning across B2B and B2C sectors, headquartered outside Munich and operating with comparable headcount.
• Frau Wenk PR + Consulting: Berlin-based boutique PR and communications consultancy serving lifestyle, consumer, and digital clients; competes directly for SME and mid-market retainers in Mashup's core segments.

Broad incumbents

• fischerappelt: Larger, multi-disciplinary German communications group offering PR, content, and employer branding; overlaps Mashup's service portfolio but at greater scale and broader industry reach.
• Edelman Germany: Germany office of global PR network Edelman, competing for enterprise mandates in healthcare, technology, and finance — the same verticals Mashup serves.
• FleishmanHillard Germany: German arm of Omnicom-owned global PR network, providing corporate communications and brand storytelling to enterprise clients overlapping Mashup's target list.
• Serviceplan Group: Europe's largest independent agency group with deep PR and content marketing capabilities; competes for enterprise storytelling budgets that Mashup also targets.
• Ketchum Germany: German operations of Ketchum (Omnicom), offering corporate communications, brand storytelling, and employer branding to enterprise clients in similar verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mashupstream

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashup Communications